Beansprout

What Beansprout does

Beansprout is a Singapore-based financial insights and education platform that provides curated investment content, market analysis, and tools to retail investors. Founded in 2020 by Gerald Wong, CFA (formerly Head of Singapore Securities Research at Credit Suisse and top-ranked Singapore analyst by Institutional Investor from 2016 to 2020), the company operates under Global Wealth Technology Pte. Ltd. — a licensed financial adviser regulated by the Monetary Authority of Singapore for investment research — and Global Wealth Digital Pte. Ltd., both wholly owned by Global Wealth Capital Pte. Ltd. Its content is organized around a proprietary "Four Pots" framework (Liquidity, Growth, Income, Opportunity) that segments portfolios by financial goal, and was recognized as Best Investment Website at the 2025 SIAS Investors' Choice Awards.

The product portfolio centers on the Beansprout Insights Platform — topic-organized articles covering stocks, REITs, ETFs, mutual funds, bonds, savings, retirement, trading, commodities, and Singapore Depository Receipts — supported by interactive tools: Best Singapore REITs and Dividend Stocks screeners, an Opportunity Stock Screener, Upcoming Dividends and Earnings calendars, a US Fed Funds Interest Rate Tracker, an SSB Interest Rate Projection tool, and a Passive Income Calculator. Additional products include the Beansprout podcast series, comparative product reviews of brokerages, savings accounts, cash management accounts, robo-advisors and private wealth services, the Investing 101 educational module, a financial glossary, and the free Weekly Sprout newsletter. The technology is a standard web content stack; no APIs, SDKs, or proprietary AI/ML systems are disclosed.

Beansprout runs a content-led, product-led growth model: all consumer content and tools are free, and revenue is generated through affiliate referrals to brokerage partners (Longbridge, Moomoo, IG Markets, Webull), display advertising across website/newsletter/social channels, sponsored content, commissioned research reports for independent organizations, and speaker/training fees from partner events. Distribution relies on SEO, the weekly newsletter, podcasts, YouTube, and active social media presence on Facebook, Instagram, Telegram, TikTok, and LinkedIn. The audience is primarily Singapore retail investors, with content extending into ASEAN, China/Hong Kong, and US investing themes.

Name

Beansprout

Legal name

Global Wealth Technology Pte. Ltd.

Website

https://growbeansprout.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Beansprout is a Singapore-based financial insights and education platform serving retail investors with curated articles, stock screeners, calculators, and podcasts. It monetizes through affiliate referrals to brokerages, advertising, sponsored content, and commissioned research, operating under an MAS-regulated licensed financial adviser.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Research reports: Commissioned investment research reports created for independent organisations to help investors make informed decisions.
2. Financial training fees: Speaker fees received when providing financial coaching at events organised by partners.
3. Sponsored content: Articles, infographics, and social media content created in collaboration with partners. All views and opinions remain objective professional opinions.
4. Affiliate marketing: Share of revenue received when readers sign-up with partners (brokerages, financial platforms) through links in articles and social media content. Partners include Longbridge, Moomoo, IG Markets, Webull.
5. Advertisements: Fully labelled ads found on the website, email newsletters and social media channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Beansprout is a Singapore-focused financial insights platform that delivers free curated investment content, educational guides, and practical tools (stock and REIT screeners, calculators, dividend and earnings calendars, Fed Funds rate tracker) for retail investors. Its offering is anchored by the proprietary Four Pots portfolio framework (Liquidity, Income, Growth, Opportunity) and supported by a weekly newsletter, expert podcasts, and comparative product reviews. Revenue is generated primarily through affiliate referrals to brokerages, sponsored content, advertising, and commissioned research and training services.

Product overview

Beansprout is Singapore's leading financial insights platform offering a content-and-tools product portfolio organized around investment education, screening tools, and market intelligence. The core platform (Beansprout Insights Platform) delivers curated financial content across multiple asset classes (stocks, REITs, bonds, ETFs, mutual funds, commodities, savings) through topic-specific sections. Supporting the content are tool products including stock/REIT screeners (Best Singapore REITs, Best Singapore Dividend Stocks, Best Singapore High Dividend Stocks, Opportunity Stock Screener), calendars (Upcoming Dividends, Earnings Calendar), calculators (Passive Income Calculator, SSB Interest Rate Projection), and trackers (US Fed Funds Interest Rate Tracker). The platform is organized around The Four Pots Framework, a proprietary goals-based investment methodology dividing portfolios into Liquidity, Growth, Income, and Opportunity pots. Additional products include a podcast series featuring expert interviews, product reviews of financial platforms, educational content (Investing 101, Financial Glossary), and a Weekly Sprout Newsletter.

Differentiator

Problem solved

Functional benefit

Products and services

• Beansprout Insights Platform

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Fullerton Fund ManagementminorStrategic or Co-development PartnerContent partnership for investment advisory content. Beansprout created content in partnership with Fullerton Fund Management presenting Singapore as an attractive investment market. The article highlighted Singapore's market fundamentals and investment opportunities.
• SGX (Singapore Exchange)minorGTM or Marketing PartnerContent partnership where SGX data and insights are featured in Beansprout articles. Example includes sponsored content on SPDR Gold Shares ETF highlighting SGX-listed products. Beansprout receives content or data access while providing market visibility.
• LongbridgecoreGTM or Marketing PartnerPrimary affiliate partner for brokerage referrals. Beansprout promotes Longbridge Singapore with exclusive offers including S$50 FairPrice vouchers and interest boost promotions. Beansprout receives affiliate revenue from sign-ups through their links.
• MoomoocoreGTM or Marketing PartnerAffiliate partner for brokerage promotions. Moomoo offers exclusive welcome rewards promoted through Beansprout including S$50 voucher and up to S$1,200 in welcome rewards.
• IG MarketsminorGTM or Marketing PartnerAffiliate partner for financial trading platform promotions. IG Markets offers promotional rewards including S$80 voucher and S$258 cash reward promoted on Beansprout.
• WebullminorGTM or Marketing PartnerAffiliate partner for brokerage promotions. Webull offers exclusive welcome rewards including up to S$160 voucher and up to S$1,888 in welcome rewards.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Morningstar: Global investment research and data platform with stock/ETF screeners. Comparable for its screener and research offering to retail investors; broader portfolio and institutional orientation.
• Zacks Investment Research: Long-standing US investment research and stock-ranking subscription service. Comparable as a research-led subscription and content platform for retail investors, with similar screener/methodology positioning.
• Seeking Alpha: Global crowdsourced investment research platform with premium subscriptions. Comparable as a content-and-research destination for retail investors, though Singapore coverage is lighter and crowdsourced.
• Investing.com: Global financial data, news, and screeners platform with heavy retail focus. Comparable free-content-plus-ads model and screener tools, though breadth and scale are far larger.
• The Motley Fool: Global investment education and premium research subscription platform. Comparable model of free educational content plus premium research/advisory services, though at much greater scale and US-centric.

Direct peers

• Seedly: Singapore-based personal finance community and content platform. Directly comparable as a Singapore retail-investor content destination with insurance, credit card, and brokerage affiliate monetization — overlapping audience and GTM motion.
• TipRanks: Analyst-tracking and investment research platform with screeners and tools. Comparable as a research-plus-tooling product targeting retail investors, though with a stronger analyst-rating angle.
• The Smart Investor: Singapore investment education site covering Singapore stocks, REITs, and dividends. Closest direct content competitor targeting the same Singapore retail investor with similar screener-style and educational content.

Emerging players

• Dr Wealth: Singapore-based financial education and robo-advisory platform. Comparable as a Singapore retail-investor education brand with adjacent wealth product distribution; overlaps in audience and content-led GTM.

Regional players

• The Business Times: Singapore's main financial newspaper covering markets, REITs, and personal finance. Comparable as a Singapore financial-news and analysis destination for retail investors; broader institutional readership and editorial scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@beansproutsg
• Facebookfacebook.com/growbeansprout
• LinkedInlinkedin.com/company/growbeansprout
• Instagraminstagram.com/growbeansprout
• TikToktiktok.com/@growbeansprout

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beansprout