Ajudaí - Hub de Impacto Social

What Ajudaí - Hub de Impacto Social does

Ajudaí - Hub de Impacto Social is a Brazilian non-profit association (CNPJ 46.495.382/0001-72) founded in 2021 and formalized in 2022, headquartered in Belo Horizonte, Minas Gerais. The organization operates as a coordination hub connecting corporate donors and individual contributors with a curated network of social projects operating in three pillars: Social Emergency (food security, basic needs), Education and Employment (professional training, youth development), and Social Entrepreneurship. As of disclosure, Ajudaí supports 80+ social projects through its own network and partners with Hub Social's Rede do Bem ecosystem encompassing 60+ additional projects across Brazil, including operations in Belo Horizonte, Pernambuco, and Montes Claros.

The platform is built on a community-led, event-driven go-to-market model. Core products include Doação Ajudaí (tiered recurring donations at R$30/R$60/R$90 per month via PagSeguro and PIX), Presente do Bem (event-gifting donation platform at opresentedobem.com.br), and Voluntariado (volunteer matching via Google Forms). The underlying technology stack is a straightforward social impact coordination platform with donation processing, project portfolio management, and transparency reporting — no proprietary AI/ML or advanced technical features are disclosed. Founded as an initiative of Grupo TCS (parent conglomerate) and Primaz Corporate, Ajudaí maintains formal partnerships with Hub Social (incubator), Fortune (technology investor), and event partners such as the KISS concert at Estádio Mineirão (April 2023, 6.7+ tons of food collected).

Revenue mechanics are charitable donations only: individual recurring monthly contributions at tiered price points, one-time PIX/PagSeguro donations, and corporate partnership programs structured around ESG alignment, corporate volunteering, donation matching, and event-based fundraising. The organization is aligned with all 17 UN Sustainable Development Goals and received the Selo iImpact 2022 (Top 3 in ODS 1: Poverty Eradication) from Innovation Latam and Fundação Dom Cabral. Cumulative impact metrics include 585 tons of hortifruti distributed, 2.9 million meals supplemented, 5,017 basic food baskets distributed, 8,000+ lives impacted monthly, and 300+ tons of food collected in the first year of operations. No revenue figures, funding rounds, or financial disclosures are publicly available.

Name

Ajudaí - Hub de Impacto Social

Legal name

Ajudaí - Hub de Impacto Social

Website

https://vamosajudai.com.br

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Ajudaí is a Brazilian non-profit social impact hub (founded 2021, Belo Horizonte) that coordinates donations from individuals and corporate partners to a network of 80+ social projects across Brazil, focusing on food security, education/employment, and social entrepreneurship.

Ownership category

akta.pro rank

Product category

Social Impact Coordination Services

NAICS

Grantmaking and Giving Services (81321), Community Food Services (624210), Civic and Social Organizations (813410)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Cash & Voucher Assistance (CVA) and Emergency Livelihood Support (BPAGAAAJ)

Keywords

• Social impact coordination
• Corporate ESG partnerships
• Charitable donation platform
• Nonprofit project network
• Community giving programs

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Individual Donations: Recurring monthly donations from individuals at tiered levels (R$30/R$60/R$90 per month) and one-time PIX or PagSeguro donations directed to specific social projects within the network.
2. Corporate Partnerships: Structured giving programs where companies invest in social projects aligned with ESG goals. Includes corporate volunteering programs, donation matching, and event-based fundraising partnerships.
3. Project Support and Capacity Building: Ajudaí provides organizational support, capacity building, and financial structuring to social projects in its network, helping them professionalize operations and access additional funding sources.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Ajudaí is a nonprofit social impact coordination hub that connects corporate ESG partners and individual donors with a curated network of 80+ social projects working on social emergency relief, education/employment, and social entrepreneurship. It offers a recurring and one-time donation program (Doação Ajudaí) processed through PagSeguro and PIX, an event gifting platform (Presente do Bem) that redirects gift budgets to social causes, and a volunteer matching program (Voluntariado) that connects individuals with supported social initiatives.

Product overview

Ajudaí - Hub de Impacto Social is a social impact hub that connects companies and individuals with social projects. The platform operates as a unified system with three core offerings: the Doação Ajudaí donation program for direct monetary contributions to social causes, the Presente do Bem event gifting platform enabling donations to social projects instead of traditional gifts, and the Voluntariado program connecting volunteers with supported social initiatives. The hub also publishes transparency reports and supports various social projects including food distribution, education, and entrepreneurship programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Doação Ajudaí Main donation program enabling one-time or recurring monetary donations to social projects, with donations starting at R$30 per month (or R$1/day) at tiered levels of R$30/R$60/R$90 monthly, processed through PagSeguro and PIX. Targeted at individual supporters wanting to fund verified social initiatives in the network.
• Presente do Bem
• Voluntariado Ajudaí Volunteer program connecting individuals with social projects in the Ajudaí hub that need hands-on support, with registration managed through Google Forms. Targeted at individuals willing to donate time and skills to verified social initiatives across the network.

Quantifiable outcome

• 300+ tons of food distributed in first year
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Grupo TCScoreStrategic or Co-development PartnerPrimary initiator and founding partner of Ajudaí. Grupo TCS is the parent organization that conceived and established the social impact hub as part of its corporate social responsibility initiatives.
• Primaz CorporatecoreStrategic or Co-development PartnerFounding co-initiator alongside Grupo TCS. Primaz Corporate provides strategic support and resources for Ajudaí's social impact programs and appears in co-branding materials.
• Hub SocialmajorStrategic or Co-development PartnerIncubator and accelerator of social projects that partners with Ajudaí to promote impact cycles and strengthen the Rede do Bem ecosystem of 60+ social projects across Brazil. Provided office space for storing KISS concert donations.
• FortunemajorStrategic or Co-development PartnerTechnology investment company focused on base-tech solutions aligned with UN SDGs. Partners with Ajudaí to expand social impact reach and areas of operation through joint initiatives.
• LuminuscoreImplementation/ SI/ Consulting PartnerFood logistics partner that collects hortifruti from markets and distributes to communities. Part of Grupo TCS and receives food donations from Ajudaí events. Also develops educational projects in digital culture.
• Casa EmanuelcoreStrategic or Co-development PartnerSocial shelter for men with disabilities in street situations. Ajudaí provides financial support, capacity building, and organizational professionalization through partnership with Hub Social.
• Judô Resgatando VidasmajorStrategic or Co-development PartnerJudo institute in Moreno/PE founded 2008. Ajudaí provides food baskets, support for families, and resources to help children escape street situations through judo and professional courses.
• Rede do BemmajorStrategic or Co-development PartnerSocial Impact Ecosystem created by Hub Social to accelerate social initiatives and engage companies and individuals in social transformation. Comprises 60+ social projects where Ajudaí and Hub Social channel resources.
• KISS Concert (Estádio Mineirão)minorGTM or Marketing PartnerEvent partnership for April 2023 concert where Ajudaí collected 6.7+ tonnes of food through half-ticket (1kg donation) program at Estádio Mineirão entrances.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Avina: Latin American foundation supporting social impact initiatives and networks across the region. Comparable to Ajudaí as a philanthropic intermediary with a network/ecosystem approach to social impact.

Direct peers

• Gerando Falcões: Brazilian social impact accelerator and network operator working with a large portfolio of community projects in favelas. Closely comparable to Ajudaí as a hub that aggregates capital and partners for grassroots social projects across Brazil.
• BSocial: Brazilian digital platform that connects companies and individuals to vetted social projects through structured donations. Closely comparable to Ajudaí's core digital donation and corporate partnership model.

Broad incumbents

• Instituto Unibanco: Major Brazilian institute focused on education and social development, with a portfolio of supported projects and corporate partnerships. Comparable to Ajudaí in operating as a structured intermediary between funders and social projects.
• Fundação Lemann: One of Brazil's largest philanthropic foundations, channeling corporate and individual capital to social projects across education and social development. Comparable to Ajudaí as a major Brazilian grantmaking intermediary with a structured portfolio approach.
• Instituto Ayrton Senna: Established Brazilian social impact organization focused on education outcomes with a portfolio and corporate donor base. Comparable to Ajudaí in aggregating funding and channeling it to a network of social projects with measurable outcomes.
• Fundo Social do BNDES: Brazilian development bank social fund that channels resources to large-scale social projects. Comparable to Ajudaí as a major Brazilian institutional channel for social investment, though at much larger scale.

Emerging players

• Movimento Bem Maior: Brazilian corporate giving coalition that mobilizes companies toward social investment. Comparable to Ajudaí's corporate ESG and structured giving programs.
• Doare (Plataforma de Doação): Brazilian digital donation platform connecting donors to NGOs with transparency reporting. Comparable to Ajudaí's donation platform functionality and recurring donor infrastructure.

Others

• ABCR (Associação Brasileira de Captadores de Recursos): Brazilian association of fundraisers that supports development of the social fundraising sector. Comparable to Ajudaí as an ecosystem participant in the Brazilian social giving infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Ajuda%C3%AD-100977392309078
• Instagraminstagram.com/ajudai_hub
• LinkedInlinkedin.com/company/ajuda%C3%AD-hub-de-impacto-social

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ajudaí - Hub de Impacto Social