Van der Valk Avifauna
Van der Valk Avifauna operates a 94-room full-service hotel, restaurant, event venue, casino, and boat tour complex in Alphen aan den Rijn, Netherlands, adjacent to Vogelpark Avifauna bird park, serving Dutch leisure travelers, corporate event clients, and wedding parties through direct booking and the Van der Valk chain loyalty program.
- Company typePrivate
- Founded1950
- HeadquartersAlphen aan den Rijn, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Van der Valk Avifauna does
Van der Valk Avifauna operates a 94-room full-service hotel and hospitality complex in Alphen aan den Rijn, South Holland, Netherlands, as a property within the family-owned Van der Valk hotel chain. The complex is physically co-located with Vogelpark Avifauna — the world's first bird park (founded 1950, now a separate foundation operating as a zoo with 260+ bird species) — offering hotel guests free park access and creating a differentiated destination in the Groene Hart region approximately 30 minutes from Amsterdam, Den Haag, Utrecht, and Rotterdam. The property offers standard, comfort, family (62m², 5-person), accessible, and themed luxury suites (Hummingbird, Flamingo, Wellness), with all rooms featuring free WiFi, in-room coffee/tea, safe, and TV.
Revenue is generated across seven distinct streams: hotel accommodation (rooms from €92.50 to €242 per night), à la carte restaurant and weekend live cooking buffets/brunches (€22–€63), events and celebrations in Partycentrum Casa Havana (7 halls up to 1,000 persons), boat cruises through the Groene Hart canal system (€18 adult), bike and e-bike rentals, sloop (open boat) rentals, and an on-site Casino Avifauna. Bundled packages — seasonal deals, dinner arrangements, E-bike hotel packages, and themed event nights (e.g., Neil Diamond tribute dinnershows) — are sold directly via the property's own booking engine at vandervalkavifauna.nl and through the cross-chain Valk Exclusief mobile app. Ancillary amenities include 4 EV charging points, free parking, a fitness room, and Green Key Gold-certified sustainability infrastructure.
Distribution is direct-to-consumer only, with no visible third-party OTA partnerships; the property serves four primary customer segments — leisure and family travelers, business and corporate event bookers (via a dedicated sales team), wedding and private celebration planners, and sports teams — through its own website, walk-in and telephone reservations, and the Van der Valk app. The company is privately held with 53 employees, and revenue is not publicly disclosed.
Van der Valk Avifauna firmographics
Firmographics- Name
- Van der Valk Avifauna
- Legal name
- Van der Valk Avifauna
- Website
- https://vandervalkavifauna.nl
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Van der Valk Avifauna operates a 94-room full-service hotel, restaurant, event venue, casino, and boat tour complex in Alphen aan den Rijn, Netherlands, adjacent to Vogelpark Avifauna bird park, serving Dutch leisure travelers, corporate event clients, and wedding parties through direct booking and the Van der Valk chain loyalty program.
- Ownership category
- akta.pro rank
Van der Valk Avifauna industry classification
Industry- Product category
- Hotel & Leisure Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
- akta.pro secondary industries
- Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hotel & Resort Restaurants (THAFACAH), Resort Convention Hotels (THAGALAC), Hotel & Resort Banqueting / In-House Catering (THAFAIAD)
Keywords
Where Van der Valk Avifauna is headquartered
LocationHeadquarters
- HQ city
- Alphen aan den Rijn
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Van der Valk Avifauna business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Hotel Accommodation: Room rentals across 94 rooms including standard rooms, comfort rooms, family rooms, and luxury suites. Revenue from per-night stays with varying rates based on room type and season.
- Restaurant & Dining: A la carte restaurant, lunch buffet, live cooking brunch and buffet, hotel bar. Revenue from food and beverage sales including alcoholic drinks.
- Events & Celebrations: Party center with 7 halls for weddings, parties, corporate events, and dinnershows. Revenue from venue rental, catering packages, and entertainment tickets.
- Boat Tours: Rondvaart (boat tours) through the Groene Hart region. Revenue from ticket sales for 1.5-hour canal cruises.
- Bike & Equipment Rental: Bicycle and e-bike rentals for exploring the Groene Hart region. Also sloep (sloop boat) rentals.
- Casino: Casino Avifauna on premises generating gaming revenue.
- Packages & Arrangements: Bundled hotel packages including mini-vacations, dinner arrangements, seasonal deals, and activity packages combining accommodation with dining and experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Standard Room - 30m², 2 persons |
| Subscription | Multi-year contract | Comfort Room - 2 persons |
| Subscription | Multi-year contract | Family Room - 62m², 5 persons |
| Subscription | Multi-year contract | Hummingbird/Flamingo Suite - 45m², 2 persons with bubbly and chocolates |
| Subscription | Multi-year contract | Wellness Suite - 2 persons with sauna and bubbly |
| Unit Pricing | Pay-as-you-go | Live Cooking Buffet - Saturday and Sunday |
| Unit Pricing | Pay-as-you-go | Live Cooking Brunch - Sundays |
| Unit Pricing | Pay-as-you-go | Lunch Buffet - Variable days |
| Unit Pricing | Pay-as-you-go | Breakfast |
| Unit Pricing | Pay-as-you-go | Boat Tour - 1.5 hour Groene Hart cruise |
| Unit Pricing | Pay-as-you-go | Back To The 70s 80s 90s Event |
| Unit Pricing | Pay-as-you-go | Hollandse Party Event |
| Unit Pricing | Pay-as-you-go | Neil Diamond Dinnershow |
| Unit Pricing | Pay-as-you-go | Bike Rental |
| Unit Pricing | Pay-as-you-go | Sloop Rental |
| Usage-based | Pay-as-you-go | EV Charging |
| Unit Pricing | Pay-as-you-go | Children's Party Menu |
| Unit Pricing | Pay-as-you-go | Extra Services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Van der Valk Avifauna product offering
Product offeringCore offering
Van der Valk Avifauna operates an integrated hospitality complex featuring a 94-room hotel (standard, comfort, family, and themed suites), an à la carte restaurant, Parkrestaurant Casa Havana for live cooking buffets and brunches, a hotel bar, and Casino Avifauna. The property also delivers 1.5-hour canal boat tours through the Groene Hart region, bicycle/e-bike and sloop rentals, EV charging, and a fitness facility. Its Partycentrum 'Casa Havana' offers 7 flexible event halls accommodating up to 1,000 guests for weddings, corporate events, and themed dinnershows. Free access to the adjacent Vogelpark Avifauna (260+ bird species) is included for hotel guests.
Product overview
Van der Valk Avifauna is a hospitality complex in Alphen aan den Rijn, Netherlands, operating as part of the Van der Valk hotel collection. The integrated offering comprises hotel accommodations (94 rooms ranging from standard to luxury suites), diverse dining (à la carte restaurant, live cooking buffets/brunches, hotel bar), boat cruises through the Groene Hart, meeting and event venues (7 rooms up to 1,000 persons plus 2 party ships), casino, and recreational activities (bicycle/e-bike rental, fitness, sloop rental). The property borders Vogelpark Avifauna, a bird park offering free access to hotel guests. Add-on packages include themed event dinnershows, wedding services, and curated multi-day stay arrangements.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Accommodations
Quantifiable outcome
- Guest satisfaction rating of 8.7/10 based on 1,953 reviews
Companies that use Van der Valk Avifauna
Customer profileSegments4 records
Ideal customer profiles4 records
Van der Valk Avifauna technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Van der Valk Avifauna partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Van der Valk ToursminorKEMA-certified touring car company that provides transportation services for hotel and event guests. Used for group transport to and from events and weddings.
- GroeneHart SloepverhuurminorSloop rental partner offering boat rentals directly from the hotel's quay. Enables guests to self-navigate through the Groene Hart region.
- Disco-Party.nlminorEntertainment partner organizing retro-themed party events (70s, 80s, 90s) at the venue with music and dancing.
- Dutch DiamondminorEntertainment partner producing the Neil Diamond tribute dinnershow with live performers Rick van der Kroon and Meike van der Veer.
- HotelBeddingminorBed and mattress supplier providing 3-star Strauss pocket-spring mattresses for hotel rooms.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Van der Valk Avifauna competitors and assessment
Company assessmentDirect peers
- Postillion Hotels: Dutch hotel group focused on conference and event venues with large meeting halls, F&B, and accommodation. Closely comparable to Hotel Avifauna's Partycentrum Casa Havana-led event business.
- Molecaten: Dutch holiday park operator with park-based accommodation, dining, and activity programming across multiple Dutch sites. Competes for the same family and short-break leisure segment.
- Landal GreenParks: Major Dutch holiday park operator with multiple sites, on-site dining, bike rentals, and activity programming. Competes directly for the family leisure and short-break customer in the same geography.
- Efteling Hotel & Bosrijk: Integrated theme-park-and-hotel resort in the Netherlands combining themed accommodation with on-site F&B and entertainment. Highly comparable to Hotel Avifauna's bird-park-adjacent, multi-amenity leisure model.
- Center Parcs De Eemhof: Dutch holiday park with cottages, restaurants, activities, and event programming targeting families and short-break guests. Same integrated leisure-market segment as Hotel Avifauna.
- Roompot: Large Dutch holiday park and resort operator with parks, dining, and activity amenities across the Netherlands and Europe. Comparable integrated leisure-resort positioning.
Regional players
- Bastion Hotels: Dutch hotel chain with full-service properties including restaurants and meeting facilities, focused primarily on the Dutch market. Comparable on geographic concentration and F&B-driven model.
Broad incumbents
- NH Hotels (NH Collection): Established Dutch-origin hotel chain with full-service and conference hotels across Europe. Relevant for full-service hotel operations, F&B offerings, and MICE capabilities.
- Fletcher Hotels: Largest Dutch hotel chain with resort and city properties, restaurants, and meeting facilities. Comparable scale, multi-amenity resort concept, and Dutch mid-market positioning.
- Golden Tulip (Louvre Hotels Group): Dutch-originated full-service hotel brand with resort and conference properties including restaurants and event venues. Relevant for Dutch full-service and MICE positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Van der Valk Avifauna social profiles
Digital presenceVan der Valk Avifauna compliance and trust
Trust signalCompliance1 record
Van der Valk Avifauna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Van der Valk Avifauna leadership team
Management profileNumber of profiles
Van der Valk Avifauna funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Van der Valk Avifauna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Van der Valk Avifauna
What does Van der Valk Avifauna do?
Van der Valk Avifauna operates an integrated hospitality complex featuring a 94-room hotel (standard, comfort, family, and themed suites), an à la carte restaurant, Parkrestaurant Casa Havana for live cooking buffets and brunches, a hotel bar, and Casino Avifauna. The property also delivers 1.5-hour canal boat tours through the Groene Hart region, bicycle/e-bike and sloop rentals, EV charging, and a fitness facility. Its Partycentrum 'Casa Havana' offers 7 flexible event halls accommodating up to 1,000 guests for weddings, corporate events, and themed dinnershows. Free access to the adjacent Vogelpark Avifauna (260+ bird species) is included for hotel guests.
Is Van der Valk Avifauna a public or private company?
Van der Valk Avifauna is a private company. It is classified as family owned and is currently operating.
When was Van der Valk Avifauna founded?
Van der Valk Avifauna was founded in 1950. It employs 51 to 100 people.
Where is Van der Valk Avifauna based?
Van der Valk Avifauna is headquartered in Alphen aan den Rijn, Netherlands, in the Europe region.
How does Van der Valk Avifauna make money?
Seven revenue lines are on record. Hotel Accommodation is the primary driver. The others are restaurant & Dining, events & Celebrations, boat Tours, bike & Equipment Rental, casino and packages & Arrangements.
Who are Van der Valk Avifauna's main competitors?
Direct peers on record are Postillion Hotels, Molecaten, Landal GreenParks, Efteling Hotel & Bosrijk, Center Parcs De Eemhof and Roompot. Bastion Hotels is listed as a regional player. Broad incumbents are NH Hotels (NH Collection), Fletcher Hotels and Golden Tulip (Louvre Hotels Group).
Does Van der Valk Avifauna have an API?
No public API is recorded for Van der Valk Avifauna.
What industry is Van der Valk Avifauna in?
Van der Valk Avifauna's product category is Hotel & Leisure Hospitality. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive), with a secondary code of THAHAAAC, Hotel & Resort Convention Venues (Convention Hotels). Its NAICS code is 72111 and its SIC code is 7011.