Van der Veen

What Van der Veen does

Van der Veen is an independent Dutch financial advisory firm based in Rijssen, Overijssel, Netherlands, operating under the trade name "Van der Veen Financieel Advies." The firm operates as an insurance intermediary and mortgage advisor serving both private individuals (particulieren) and businesses (zakelijk), including self-employed professionals (ZZP'ers). Services are delivered through a single office location, supplemented by phone, WhatsApp, email, and online quote request channels. The team visible on the website comprises approximately 10 advisors and support staff led by Directeur Vincent Monninkhof.

The firm's product portfolio is broad and spans personal insurance (auto, home contents, building, valuables, travel, liability, legal expenses, bicycle, moped, motorcycle, classic vehicle, caravan, boat, camper, cyber), business insurance (building, contents, business interruption, machine breakdown, environmental damage, reconstruction, glass, signage, commercial van, cyber, ZZP package, partner/death risk, disability), and mortgage advisory services for starters, home movers, and refinancing customers. Underlying technology is minimal: the firm does not develop or operate a proprietary platform and instead relies on comparison-based intermediation across multiple insurance providers and mortgage lenders in the Dutch market.

Van der Veen's business model is commission-based intermediation combined with advisory fees. The firm does not publicly disclose pricing, instead offering quote-based engagement and comparison. Revenue streams are concentrated in insurance advisory/intermediation and mortgage advisory, both categorized as professional services. Marketing is executed through the company website, social media share functionality, lifestyle-oriented e-magazine content, and direct customer contact. The firm is privately held with no disclosed institutional investors, no subsidiaries, and no documented mergers, acquisitions, or funding events.

Name

Van der Veen

Legal name

Van der Veen

Website

https://vanderveenrijssen.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Van der Veen is an independent Dutch insurance broker and mortgage advisor based in Rijssen, Netherlands, serving private individuals, businesses, and self-employed professionals with intermediation across multiple providers.

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Mortgage Advisory

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAEAEAK

Auto & Vehicle Loan Brokerage

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Mortgage Brokerage & Loan Intermediation

SECONDARYFSAAACAI

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions)

Financial & Insurance/Asset & Wealth Management/Registered Investment Advisors (RIAs) & Independent Wealth Managers

Keywords

• Insurance brokerage
• Mortgage advisory
• Personal insurance
• Business insurance
• Financial planning

Headquarters

HQ city

Rijssen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Advisory and Intermediation: Van der Veen acts as an insurance intermediary, offering products from multiple insurance companies and earning commission on placed policies. The company provides advice on various insurance types including auto, home, travel, and business insurance.
2. Mortgage Advisory Services: The company provides mortgage advisory services including mortgage calculations, comparisons, and advice for starters (first-time buyers), doorstromers (homeowners moving), and mortgage refinancing. They compare mortgage offerings and provide personalized advice.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Van der Veen is an independent Dutch insurance broker and mortgage advisor based in Rijssen, Netherlands, that compares and places insurance and mortgage products from multiple providers for private individuals, self-employed professionals, and businesses. The firm offers personal lines (auto, home, travel, liability, legal expenses), business lines (building, contents, interruption, cyber, liability), mortgage advisory for starters, movers, and refinancing, and complementary financial planning including pensions and credit brokering.

Product overview

Van der Veen is a Dutch insurance broker and mortgage advisor based in Rijssen, offering a broad portfolio of personal and business insurance products alongside independent financial planning and mortgage advisory services. For private individuals (particulieren), the company offers motor vehicle insurance (autos, motorcycles, classic vehicles, vans, mopeds, bicycles, campers), property insurance (home buildings, home contents, valuables), travel insurance with cancellation options, liability, and legal expenses coverage. For businesses (zakelijk), the portfolio spans building and contents, business interruption, machine breakdown, reconstruction, environmental damage, extra costs, cyber (both personal and commercial), glass, signage, commercial vehicle, liability, disability, life, partner/companion death, and freelancer (ZZP) package insurance. The mortgage advisory arm covers mortgage advice for starters and home movers, refinancing, and a mortgage interest rate overview. The financial planning services include pension planning, personal financial advice, and loan brokerage. Core insurance products include WA (third-party liability) as a legal minimum, with extensions to WA Plus (partial casco) and All Risk (full casco) tiers, often combinable into package discounts (woonpakket and zakelijk pakket). The company does not appear to offer a technology platform or public API; its core offering is advisory and brokerage services mediated through its team of advisors and online quote request forms.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance (Particuliere verzekeringen)
• Business Insurance (Zakelijke verzekeringen)
• Mortgage Advisory Services (Hypotheekadvies)
• Car Insurance (Autoverzekering)
• Caravan Insurance (Caravanverzekering)
• Boat Insurance (Bootverzekering)
• Roadside Assistance Insurance (Pechhulpverzekering)
• Travel Insurance (Reisverzekering)
• Homeowners Building Insurance (Woonhuisverzekering)
• Home Contents Insurance (Inboedelverzekering)
• Home Insurance Package (Pakketverzekering Wonen)
• Personal Liability Insurance (Aansprakelijkheidsverzekering)
• Legal Expenses Insurance (Rechtsbijstandverzekering)
• Valuables Insurance (Kostbaarhedenverzekering)
• Personal Cyber Insurance (Cyberverzekering voor particulieren)
• Business Cyber Insurance (Cyberverzekering zakelijk)
• Business Building Insurance (Bedrijfsgebouwverzekering)
• Business Interruption Insurance (Bedrijfsschadeverzekering)
• Machine Breakdown Insurance (Machinebreukverzekering)
• Reconstruction Insurance (Reconstructieverzekering)
• Environmental Damage Insurance (Milieuschadeverzekering)
• Extra Costs Insurance (Extra kostenverzekering)
• Business Glass Insurance (Glasverzekering)
• Signage Insurance (Lichtreclameverzekering)
• Freelancer Package Insurance (ZZP Pakketverzekering)
• Business Partner Insurance (Compagnonsverzekering)
• Death Risk Insurance for Entrepreneurs (Overlijdensrisicoverzekering)
• Disability Insurance (Arbeidsongeschiktheidsverzekering)
• Self-Employed Pension (Pensioen ondernemer)
• Business Package Insurance (Pakketverzekering Zakelijk)
• Pension Planning (Pensioen)
• Financial Planning (Financieel advies) Comprehensive financial planning covering income and savings, life and death risks, retirement, and wealth building and transfer, delivering a personalized financial roadmap.
• Loans/Credit (Krediet)
• Moped/Scooter Insurance (Bromfietsverzekering)
• Classic/Vintage Vehicle Insurance (Oldtimerverzekering)
• Commercial Van Insurance (Bestelautoverzekering)
• Motorcycle Insurance (Motorverzekering)
• Camper/RV Insurance (Kampeerautoverzekering)
• Bicycle Insurance (Fietsverzekering)

Quantifiable outcome

• Package insurance discounts up to 10% for combining multiple policies

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Univé: Dutch cooperative insurer offering both direct policies and broker-style advisory through local offices; comparable in personal/business insurance breadth but with a much larger national footprint.
• ING Insurance: Banking-led distribution of personal and SME insurance in the Netherlands; comparable in mortgage-linked insurance and household bundling, threatening Van der Veen's local mortgage advisory book.
• FBTO: Direct online Dutch insurer (Achmea group) focusing on personal lines; a structural competitor for Van der Veen's auto, home, and travel products in the consumer segment.
• Centraal Beheer: Direct-to-consumer Dutch insurer (Achmea group) offering personal, vehicle, and business lines; competes with Van der Veen on bundled household and SME products via digital channels.
• Nationale-Nederlanden: Large Dutch life, non-life, and pension insurer offering both direct and intermediated distribution; overlaps with Van der Veen's life, disability, pension, and business insurance books.
• Rabobank Insurance: Distribution arm of Rabobank bundling banking, mortgages, and insurance in the Netherlands; competes with Van der Veen on mortgage origination and bundled household/ZZP insurance.

Emerging players

• Independer: Leading Dutch online insurance and financial product comparison platform; competes with Van der Veen on price transparency and convenience but with a digital-only GTM rather than face-to-face advisory.
• Pricewise: Dutch comparison platform for insurance, energy, and financial products; an indirect competitor that pressures the intermediation margin on personal lines Van der Veen depends on.

Direct peers

• De Hypotheker: The largest independent Dutch mortgage brokerage chain with a comparable intermediation model, advising on mortgages from multiple lenders — the closest direct analogue to Van der Veen's mortgage advisory arm and one-stop financial advice positioning.
• Hypotheekshop: Dutch mortgage advisory franchise operating as an independent intermediary across lenders; comparable in offering, target customer (private Dutch homebuyers), and commission model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php
• Xx.com/tweet
• LinkedInlinkedin.com/company/van-der-veen-rijssen

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van der Veen