Van der Velden Adviseurs

What Van der Velden Adviseurs does

Van der Velden Adviseurs is a Dutch financial advisory firm headquartered in Ouderkerk aan den IJssel, founded in 1862 and currently in its fifth generation of family ownership. The firm delivers independent advice on insurance, mortgages, and pensions to private individuals, self-employed professionals (ZZP'ers), and small and medium-sized businesses (MKB) in the Krimpenerwaard region, Rotterdam, and surrounding municipalities. Service delivery is relationship-based, structured around a four-step consultation process (initial conversation, solution search, presentation, and ongoing support) and offered via office, digital, and on-location consultations. The firm operates as an independent intermediary, comparing products across multiple insurers and lenders rather than being tied to a single provider.

Core products include personal and business insurance advisory, mortgage advisory (including a self-service calculator and interest rate tool), and pension advisory covering calculation, optimization, and life annuity (lijfrente) products. Supporting services include online damage reporting, policy change processing, and downloadable comparison and insurance information documents. The firm does not operate proprietary technology; services are delivered through personal consultations, document sharing, and standard financial advisory practices, with an interactive mortgage calculator as the primary digital self-service tool.

The revenue model combines professional advisory fees with commission-based income from insurance product placement and mortgage referrals arranged through partner insurers and lenders. Pricing is not publicly disclosed, with a free initial consultation (Oriëntatiegesprek) as the entry point, followed by advisor fees structured as hourly rates, fixed fees, or subscriptions per AFM guidance. Since September 1, 2024, the firm has operated as part of EVR Groep, a larger independent Dutch advisory group with 90+ years of experience and approximately 120 colleagues, providing scale benefits in back-office operations and distribution while preserving the local Van der Velden brand.

Name

Van der Velden Adviseurs

Legal name

Van der Velden Adviseurs

Website

https://van-der-velden.nl

Company type

Private

Founded year

1862

Operating status

Operating

Headcount range

1–10 employees

Short description

Van der Velden Adviseurs is a 160-year-old Dutch family financial advisory firm, now part of EVR Groep, providing independent insurance, mortgage, and pension advice to individuals, self-employed, and SMB clients in the Krimpenerwaard and Rotterdam regions of the Netherlands.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Portfolio Management and Investment Advice (523940)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282), Loan Brokers (6163)

akta.pro industry

PRIMARYFSAEAAAM

Fee-Based Advisory

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Investment Advisory & Financial Planning

SECONDARYFSAEAAAL

Fee-Only Advisory

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Investment Advisory & Financial Planning

Keywords

• Independent insurance advisory
• Mortgage advisory services
• Pension planning advice
• Financial advisory SMB
• Risk management consulting

Headquarters

HQ city

Ouderkerk aan den IJssel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory Services: The company generates revenue through financial advisory fees for insurance, mortgage, and pension consultations. They operate as an independent advisory firm, not bound to specific banks or insurers, comparing multiple providers to find suitable solutions for clients.
2. Insurance Products (Commission-Based): As an independent intermediary, the company likely earns commissions from insurance products (home, car, travel, liability insurance) and mortgage referrals they arrange for clients through their network of insurers and financial institutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Van der Velden Adviseurs is an independent financial advisory firm that delivers personalised advice on insurance, mortgages, and pensions for private individuals, self-employed professionals (zzp'ers), and small-to-medium enterprises (mkb) in the Krimpenerwaard and Rotterdam regions of the Netherlands. As an independent intermediary, the firm compares multiple insurers and banks to recommend suitable coverage, with ongoing policy management, claims handling, and structured 4-step advisory consultations.

Product overview

Van der Velden Adviseurs is a financial advisory firm offering a unified portfolio of advisory services for individuals, self-employed (zzp'ers), and small-to-medium businesses (mkb). The core offerings include independent insurance advisory (verzekeringsadvies), pension advisory (pensioenadvies) with lijfrente products, and mortgage advisory (hypotheekadvies). Supporting services include online damage reporting, mortgage calculation tools, and document downloads. The company operates as part of EVR Groep since September 2024 and serves clients in the Krimpenerwaard and Rotterdam regions, with an office in Ouderkerk aan den IJssel.

Differentiator

Problem solved

Functional benefit

Products and services

• Insurance Advisory for Individuals (Verzekeringsadvies) Independent insurance advisory services for private individuals covering auto, home (opstal), contents, travel, and liability insurance. Includes comparison of multiple insurance providers and ongoing policy management for personal clients.
• Pension Advisory for Individuals (Pensioenadvies) Pension planning and advisory services including pension calculation, life annuity (lijfrente) products, and optimization of pension building for individuals and self-employed professionals.
• Mortgage Advisory for Individuals (Hypotheekadvies) Independent mortgage advisory services including maximum mortgage calculation, interest rate comparison, NHG (National Mortgage Guarantee) guidance, and mortgage application support for first-time buyers, movers, and self-employed clients.
• Financial Advisory for Self-Employed (Financieel Advies voor ZZP'ers) Comprehensive financial advisory services for self-employed entrepreneurs (zzp'ers) including disability insurance (AOV), business liability insurance, inventory insurance, and pension planning tailored to independent professionals.
• Financial Advisory for SMB (Financieel Advies voor MKB) Financial advisory and risk management services for small and medium businesses (mkb), including business liability insurance (AVB), professional liability insurance, inventory insurance, and legal expenses insurance.
• Damage Reporting Service (Schade Melden) Online damage reporting service for both business and personal insurance claims, including auto damage, travel damage, liability, and property damage with personal guidance through the claims process.
• Life Annuity Product (Lijfrente) Tax-advantaged life annuity product for supplementary pension building through banking institutions or insurance providers, with options for one-time or periodic contributions to support retirement savings.

Quantifiable outcome

• The company emphasizes preventing under-insurance and duplicate coverage through careful policy review
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EVR GroepcoreOthers · 1 September 2024Since September 1, 2024, Van der Velden Adviseurs has been part of EVR Groep. EVR Groep has more than 90 years of experience and approximately 120 colleagues, making it one of the larger independent financial advisory firms in the Netherlands. This partnership combines EVR's scale and expertise with Van der Velden's local knowledge and personal approach, strengthening their position as a reliable advisory partner.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Aevitae: Dutch independent insurance broker and advisory firm serving individuals and SMBs; comparable independent intermediary model focused on corporate and personal insurance lines.
• EVR Groep: Independent Dutch financial advisory group with 120+ colleagues; Van der Velden Adviseurs has been part of EVR Groep since September 2024, sharing the same multi-product advisory model (insurance, mortgage, pension).
• Hypotheek Visie: Dutch mortgage and financial advisory franchise network serving consumers nationwide; comparable independent mortgage and insurance advisory offering.
• De Hypotheker: Largest independent Dutch mortgage broker and advisory chain offering mortgage, insurance, and financial advice to consumers and SMBs; directly comparable independent intermediary model.

Emerging players

• Pricewise: Dutch comparison site for insurance, energy, and financial products; targets the same retail customer base seeking better coverage at lower cost, increasing price transparency in Van der Velden's core market.
• Independer: Dutch online comparison platform for insurance, mortgages, and financial products; competing for the same client demand but through a digital/self-service model rather than personal advice.

Regional players

• Univé: Dutch cooperative insurer with strong regional presence, offering insurance and financial products to individuals and SMBs; competes in the same local catchment areas as Van der Velden.

Broad incumbents

• Nationale-Nederlanden: Large Dutch life and non-life insurer offering insurance, pensions, and mortgage products; a broad incumbent that Van der Velden intermediates with and competes against for client wallet share.
• Rabobank: Major Dutch retail bank offering mortgages, insurance, and pensions through tied advisors; a broad incumbent where Van der Velden's independence is a key differentiation.
• ING (Netherlands): Large Dutch retail bank providing mortgages, insurance, and investment products; competes with Van der Velden especially in mortgage advisory to consumers and zzp'ers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/van-der-velden-adviseurs

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van der Velden Adviseurs