Van Eck Patisserie & IJsspecialiteiten

What Van Eck Patisserie & IJsspecialiteiten does

Van Eck Patisserie & IJsspecialiteiten is a Dutch B2B wholesale producer of artisanal patisserie and ice cream, founded in 1996 in Schoonrewoerd, Utrecht, and serving the hospitality (horeca) sector throughout the Netherlands. The company operates a hand-prepared production process with HACCP food-safety certification, delivering an assortment of cakes, individual desserts, macarons, petit fours, cookies, bonbons, chocolate garnishes, and ice cream deep-frozen directly to customer kitchens via its own logistics network. Its product portfolio is supplemented by exclusive national distribution rights for Holtkamp patisserie/croquettes (since 2018) and rose&vanilla organic gluten-free/lactose-free single-portion cakes (since 2022).

The business runs on a unit-pricing wholesale model with pay-as-you-go billing, processed through the INONE self-serve B2B ordering platform after onboarding new hospitality accounts. GTM is sales-led and relationship-driven, supported by catalog requests, an Instagram presence, email newsletter, and a trial-box (proefbox) onboarding flow. Marketing emphasises seasonal catalogue refreshes and the breadth/distinctiveness of the assortment rather than pricing competition.

In July 2025, Van Eck was acquired by Europastry, a Spanish family-owned frozen bakery group with 5,500+ employees, 27 production sites, and operations in 80 countries; the company continues to operate under the Van Eck brand, with founder Eef van Eck having stepped down after nearly 40 years. The company is now a sister operation to De Groot Edelgebak within the same Europastry Northern Europe structure.

Name

Van Eck Patisserie & IJsspecialiteiten

Legal name

Van Eck Patisserie en IJsspecialiteiten

Website

https://vaneck-ijs.nl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Van Eck is a Dutch B2B wholesale producer of artisanal patisserie and ice cream, founded in 1996, serving hospitality businesses across the Netherlands with hand-prepared, HACCP-certified deep-frozen products delivered direct to kitchens; acquired by Europastry in July 2025.

Ownership category

akta.pro rank

Product category

Wholesale Frozen Patisserie and Ice Cream

NAICS

Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Ice Cream and Frozen Dessert Manufacturing (311520)

SIC

Bakery Products (2050), Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

akta.pro secondary industries

Pastry, Cakes & Tortes Manufacturing (AFAKAAAB), Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL)

Keywords

• Frozen patisserie wholesale
• B2B horeca supply
• Artisanal ice cream production
• Hospitality dessert supplier
• Deep-frozen bakery

Headquarters

HQ city

Schoonrewoerd, Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Wholesale Product Sales: Van Eck generates revenue through B2B wholesale product sales to hospitality businesses. Customers order through the INONE online platform and receive deliveries of patisserie, ice cream, and related products deep-frozen directly to their kitchens.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Van Eck Patisserie & IJsspecialiteiten is a B2B wholesale producer and supplier of handcrafted, deep-frozen patisserie, ice cream, and desserts for the Dutch hospitality sector. It manufactures and distributes a wide assortment of cakes, pastries, macarons, petit fours, cookies, bonbons, chocolate garnishes, and wedding cakes, delivered deep-frozen directly to hospitality kitchens across the Netherlands. Orders are placed through the INONE online ordering platform, with the company also distributing the Holtkamp and rose&vanilla brands as exclusive national partnerships.

Product overview

Van Eck Patisserie & IJsspecialiteiten is a B2B wholesale patisserie specializing in artisanal ice cream and pastries for the Dutch hospitality (horeca) sector. Founded in 1996, the company operates as part of Europastry since July 2025. Their product portfolio centers on a core range of frozen desserts, individual pastries, cakes, macarons, cookies, and petit fours, supplemented by exclusive partnership brands (Holtkamp taarten and rose&vanilla gluten-free/lactose-free cakes). Products are delivered deep-frozen directly to kitchen facilities throughout the Netherlands. The company maintains an extensive assortment updated seasonally with promotional catalogs (bijlage), and offers trial boxes for new customer onboarding.

Differentiator

Problem solved

Functional benefit

Brands

• Holtkamp: Partnership since 2018 for the sale of patisserie and croquettes. A classic assortment maintaining tradition while always seeking refinement of taste and quality.
• rose&vanilla

Products and services

• IJs assortiment (Ice cream assortment) Artisanal ice cream in various flavors including roomijs (cream ice cream), sorbetijs (sorbet), and salonijs, offered in formats ranging from 2.5 liter containers to individual portions for hospitality businesses.
• Taarten & gebak (Cakes and pastries) Whole cakes and individual pastry portions for horeca establishments, including artisan patisserie offerings.
• Desserts Individual desserts and dessert cakes including bavarois, mousse, cheesecakes, tiramisu, and frozen desserts such as Bombe appeltaart bavarois, Lady varieties, and Cilinder desserts for hospitality menus.
• Macarons Macarons in flavors including Koffie, Gezouten caramel, Intens Chocolade, Chocolade Passie, Cassis, Pistache, Praline chocolade, Framboos, Vanille, and Citroen, available in standard and mini sizes, sold in boxes of 25-35 pieces.
• Petitfours & high tea Petit fours and high tea selections including Mini slagroomsoesjes (cream puffs), Kasteeltje assortment, High tea mix boxes, and various bite-sized pastries for hospitality high tea service.
• Koekjes & bonbons (Cookies and bonbons) Cookies and bonbons including roomboterkoekjes (butter cookies) in varieties such as Janhagel, Nougatine, and Chocolade, plus bonbons and friandises.
• Chocolade garneringen (Chocolate garnishes) Chocolate garnishes and decorations for pastry presentations in hospitality settings.
• Buffetten & bruidstaarten (Buffets and wedding cakes) Buffet selections and custom wedding cakes for events and celebrations served by hospitality businesses.
• Dessert taarten (Dessert cakes) Dessert cake range for hospitality dessert menus and event catering.
• Holtkamp patisserie and croquettes Amsterdam-based Holtkamp pastries and croquettes distributed nationally through Van Eck's B2B hospitality network, offering a classic assortment that maintains tradition while refining taste and quality.
• rose&vanilla single-portion cakes Single-portion cakes made with organic ingredients, gluten-free and lactose-free certified, free from refined sugars, and mostly vegan, distributed nationally to Dutch hospitality businesses.
• Proefbox (Trial box) Sample box of products offered to prospective hospitality customers to evaluate the assortment before becoming an account-based ordering customer.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• EuropastrycoreStrategic or Co-development Partner · 1 July 2025Europastry is a Spanish family company specializing in frozen bakery with more than 5,500 employees, 27 production locations, and presence in 80 countries. Europastry has been active in the Netherlands for many years with 3 production locations in Oldenzaal, Beuningen, and Steenbergen. The head office for Northern Europe is located in Hoofddorp. Van Eck was acquired by Europastry in July 2025, alongside De Groot Edelgebak.
• rose&vanillaminorChannel Partner/ Reseller/ Distributor · 1 January 2022Since 2022, Van Eck has partnered with rose&vanilla for the sale of single-person cake portions. These are made using the best organic ingredients, are gluten-free and lactose-free certified, free from refined sugars, and most are also vegan. Van Eck distributes these products nationally across the Netherlands.
• Holtkamp HorecaminorChannel Partner/ Reseller/ Distributor · 1 January 2018Since 2018, Van Eck has had a partnership with Holtkamp Horeca for the sale of patisserie and croquettes. The classic assortment maintains tradition while always seeking refinement of taste and quality. Van Eck provides national distribution for these Amsterdam-based products.
• De Groot EdelgebakcoreStrategic or Co-development PartnerDe Groot Edelgebak delivers a broad and artisanal assortment ranging from patisserie and chocolate to coffee cookies, snacks, and bake-off bread. With their own product development, cold storage, and modern refrigerated fleet, they serve hospitality and foodservice daily with quality products at competitive prices. Both De Groot Edelgebak and Van Eck now fall under the same Europastry organization following the 2025 acquisition.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Délifrance: European B2B supplier of frozen bakery, viennoiserie and patisserie to hotels, restaurants and cafés. Comparable because it sells frozen, ready-to-serve bakery products through wholesale channels to the same horeca customer base, but at significantly larger European scale.
• Aryzta: Global frozen bakery group producing breads, sweet baked goods and patisserie for retail and foodservice. Comparable as a large-scale frozen-bakery manufacturer serving horeca and retail channels across Europe, though broader in scope than Van Eck.
• Lantmännen Unibake: Northern European frozen bakery group producing bread, patisserie and Viennoiserie for horeca and retail. Comparable as a frozen-bakery B2B supplier with overlapping horeca customer profiles, though operating at significantly larger scale than Van Eck.

Regional players

• Hanos: Large Dutch wholesale distributor supplying horeca and foodservice with broad food and non-food ranges including patisserie and ice cream. Comparable because it competes for the same Dutch horeca customer's dessert-category spend, though as a broadliner rather than a patisserie specialist.
• Sligro Food Group: Dutch foodservice wholesaler operating cash-and-carry and delivery across the Netherlands and Belgium. Comparable as a competing supply channel to Dutch horeca, including for patisserie, desserts and ice cream.
• Bidfood: Dutch foodservice distributor delivering to hospitality, care and institutional customers across the Netherlands. Comparable as a competing broadline supplier of desserts and patisserie to the same Dutch horeca segment.

Direct peers

• Continental Bakeries: European B2B producer of biscuits, cakes and patisserie serving private-label and branded customers. Comparable because it manufactures frozen/shelf-stable baked desserts distributed wholesale to foodservice and retail across Europe, similar to Van Eck's patisserie focus.
• Holtkamp Horeca: Amsterdam-based producer of classic patisserie and croquettes distributed nationally through Van Eck since 2018. Comparable as a Dutch artisanal patisserie producer serving the same horeca customer base.
• rose&vanilla: Dutch producer of organic, gluten-free and lactose-free single-portion cakes distributed nationally through Van Eck since 2022. Comparable as a small Dutch specialty patisserie producer targeting the same health-conscious horeca and catering customers.
• De Groot Edelgebak: Dutch artisanal patisserie and chocolate wholesaler serving hospitality and foodservice. Now a sister company to Van Eck under Europastry, with overlapping product lines (patisserie, chocolate, cookies) and the same B2B horeca distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/van.eck.patisserie.en.ijs
• LinkedInlinkedin.com/company/van-eck-patisserie-ijsspecialiteiten

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Eck Patisserie & IJsspecialiteiten