Van Gogh: The Immersive Experience

What Van Gogh: The Immersive Experience does

Van Gogh: The Immersive Experience is a touring immersive art exhibition that debuted in 2017 and has visited more than 50 cities across the Americas, Europe, and Asia-Pacific, accumulating over 5 million visitors. The core product uses 360° digital projection with video mapping across 1,000+ square meters of screens (with two-story-high projections of Van Gogh's works) combined with a VR experience that lets visitors walk alongside the artist through scenes inspired by eight iconic pieces, including Vincent's Bedroom at Arles and Starry Night Over The Rhone. The exhibition also features interactive elements where visitors can project their own paintings onto the walls. The 4K projection environment, VR headsets, and synchronized light/sound design constitute the principal technology stack.

The business generates revenue primarily through tiered ticket sales — standard admission with age-based pricing (adult, child 4-12, family pass, senior/student/NHS discounts), and VIP admission bundling priority VR access plus a Starry Night poster. Ancillary revenue streams include on-site merchandise (posters, postcards, notebooks, tote bags, books, soundtracks), VR add-ons for standard ticket holders, dedicated group bookings for schools and large groups (with free teacher ratios and special pricing for 25+ groups), and private/corporate event bookings including team-building sessions. Special experiences such as "Dinner at Van Gogh" dinners and yoga sessions inside the venue extend monetization. Pricing varies by city, with European standard adult tickets starting from €10.90 and Lyon admission from €13.90.

The exhibition is produced by Exhibition Hub (a Belgian entity with 70+ exhibitions produced and 6M+ cumulative visitors across its portfolio) and ticketed primarily through the Fever platform, which reaches 40M+ users monthly. Distribution combines the Fever app/website, on-site box office, and dedicated group booking portals. Customer segments span individual consumers (the primary audience across families, couples, art enthusiasts, and tourists), educational institutions (schools, camps, social centers), and corporate B2B (events, team-building, private functions). The company has received USA Today's 2021 Best Immersive Experience award, CNN's ranking among the 12 best immersive experiences globally, and gold medals at the Eventex 2023 Awards for Best Exhibition Experience and Best Immersive Experience.

Name

Van Gogh: The Immersive Experience

Legal name

Fever Labs Inc. / Exhibition Hub

Website

https://vangoghexpo.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Van Gogh: The Immersive Experience is a touring 360° projection and VR art exhibition launched in 2017, produced by Exhibition Hub and ticketed via Fever, serving general consumers, schools, and corporate groups across 50+ cities in the Americas, Europe, and APAC.

Ownership category

akta.pro rank

Product category

Immersive art exhibitions

NAICS

Amusement Parks and Arcades (7131), Amusement and Theme Parks (713110)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE)

akta.pro secondary industries

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

Keywords

• Immersive art exhibitions
• Virtual reality experiences
• Digital projection exhibitions
• Cultural entertainment events
• Educational art tours

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from admission tickets sold at various price points for standard and VIP access. Tickets are sold per person with tiered pricing based on age (adult, child, senior) and access level.
2. VR Add-on Sales: Virtual reality experience sold as add-on to standard tickets or included in VIP packages. VIP tickets include entry to VR experience with skip-the-line access plus a Starry Night poster.
3. Merchandise Sales: On-site merchandise sales including posters, reproductions, postcards, notebooks, tote bags, books about Van Gogh, and exhibition soundtrack.
4. Private Event Bookings: Revenue from corporate events, team-building sessions, school visits, and private bookings. Special group pricing for educational groups (10+ people) and large groups (25+ people).
5. Special Experiences: Additional revenue streams including special dinners at the immersive venue (e.g., Dinner at Van Gogh) and yoga sessions held within the exhibition space.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Van Gogh: The Immersive Experience is a touring art exhibition that uses 360° digital projection, video mapping, and VR technology to display Vincent van Gogh's paintings across large-scale immersive rooms. The experience is sold primarily through tiered ticketing (standard, VIP with VR, family, and group/educational pricing), supplemented by on-site merchandise, gift cards, and private or corporate event bookings.

Product overview

Van Gogh: The Immersive Experience is an original license exhibition produced by Exhibition Hub and Fever, featuring a core immersive experience with 360° video projections covering 1,000+ m² of screens. The portfolio includes the main exhibition (offering two-story projections of Van Gogh's works), a VR Experience add-on for exploring the artist's inspirations, Gift Cards for gifting, and Group Bookings/Private Events services for educational and corporate clients. The experience has been touring globally since 2017, attracting over 5 million visitors across the Americas, Europe, and APAC regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Van Gogh: The Immersive Experience (Core Exhibition) Touring immersive exhibition featuring 360° digital projections of Vincent van Gogh's works across 1,000+ m² of screens, with video mapping, sound effects, and an interactive art creation room. Suitable for individual visitors, families, tourists, and cultural entertainment seekers.
• Gift Cards Digital gift cards allowing recipients to attend the Van Gogh immersive exhibition, available for purchase through the Fever platform.
• Group Bookings & Private Events Booking services for school visits, educational groups (10+ people), large groups (25+ people), corporate events, team-building sessions, and private functions at exhibition venues. Includes special group pricing and dedicated registration systems.
• Special Programmed Experiences (Dinner at Van Gogh, Yoga at Van Gogh) Curated themed experiences hosted within the immersive exhibition venue, including special dinners and mindfulness yoga sessions held among the Van Gogh projections.

Quantifiable outcome

• 5,000,000+ visitors globally since 2017
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, regional and minor.

• Exhibition HubcoreStrategic or Co-development PartnerPrimary producer of the immersive experience. Exhibition Hub has produced over 70 exhibitions globally with 6+ million visitors. They deliver the 360° video, light, and music experience along with VR components, adapting productions to each venue to create original experiences.
• FevercoreChannel Partner/ Reseller/ DistributorLeading global entertainment discovery platform helping 40+ million people monthly discover experiences. Serves as primary ticketing partner and distribution channel, powering the event discovery and booking experience through their app and website.
• Resorts World SentosaregionalOthersVenue partner for Singapore location at Resorts World Sentosa. First time the experience was available in Southeast Asia.
• H&BregionalChannel Partner/ Reseller/ DistributorTicketing partner for the Singapore exhibition, collaborating with Fever for local distribution.
• TemporaregionalStrategic or Co-development PartnerExhibition organizer based in Brussels, designing and managing exhibitions since 1998. Major European player that co-produced the Strasbourg exhibition. Known for quality exhibitions including Steve McCurry, Hyperrealism, and Tutankhamun shows.
• Strasbourg EventsregionalOthersMixed economy company owned by City of Strasbourg, Eurometropole, and GL Events. Provides expertise in hosting international events and managing venues including Palais de la Musique et des Congrès and Parc des Expositions.
• Massive Art AttackminorStrategic or Co-development PartnerListed as one of the organizers, contributing to the creative direction of the experience.

Scale indicators7 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/vangogh.experience
• LinkedInlinkedin.com/company/van-gogh-expo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Gogh: The Immersive Experience