Vincent van GoghHuis

What Vincent van GoghHuis does

Vincent van GoghHuis is a non-profit cultural foundation operating a living art center on the birthplace of Vincent van Gogh in Zundert, Netherlands. Founded in 2008, the museum combines two historic buildings (the 'new' parsonage and a patrician house) at Markt 26-27 and runs a permanent interactive exhibition ('De wortels van een meester'), four rotating temporary exhibitions per year, educational programs for primary and secondary schools, guided tours, and creative workshops. The organization has no original Van Gogh works but monetizes the heritage location through immersive audio tours in five languages (Dutch, English, German, French, Japanese), a 3D digital reconstruction ('Vincent's Home') launched in 2026, and a documentation center/archive. Parallel programs include the Van Gogh AiR international artist-in-residence network (Kosterswoning, Atelier De Moeren, and a forthcoming Teshima Island atelier in Japan mid-2026), the Van GoghGalerie in Zundert and Breda for contemporary art, and a Japan–Netherlands cultural exchange partnership.

The institution operates a multi-source revenue model anchored to its ANBI (Public Benefit Organization) status, combining ticket admissions (€10), Friends memberships (€30/year individual, €50/year partner), Van GoghKamer corporate memberships (€250-€2,500/year), museum and online shop sales, donations, workshops, and grants from Dutch public funds and provincial/municipal governments (Provincie Noord-Brabant, Gemeente Zundert, Gemeente Breda, Mondriaan Fonds, Cultuurfonds). Marketing is conducted through the Van Gogh Europe pan-European heritage network, VVV Zundert tourist information, newsletter, exhibition openings, and international cultural exchange. The organization is led by director-curator Ron Dirven and coordinator Eva Geene, supported by approximately 80 volunteers, with formal governance across four affiliated ANBI foundations (Stichting Van Gogh & Zundert as the primary operating entity, plus Stichting Kunstfonds, Stichting Huisvesting, and Stichting Vrienden van Van Gogh & Zundert).

Name

Vincent van GoghHuis

Legal name

Stichting Van Gogh & Zundert

Website

https://vangoghhuis.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Vincent van GoghHuis is a non-profit cultural foundation operating a museum and artist-in-residence program on Van Gogh's birthplace in Zundert, Netherlands, with additional galleries and a forthcoming Japan atelier. It serves art tourists, schools, contemporary artists, and members through exhibitions, educational programs, and a heritage-focused media operation.

Ownership category

akta.pro rank

Product category

Cultural Heritage Museum

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums (71211), Art Dealers (459920)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Art, Street Art & Creative Scene Tours (THAJAAAE), Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)

Keywords

• Art museum exhibitions
• Artist residency programs
• Cultural heritage education
• Heritage tourism experiences
• Museum workshops tours

Headquarters

HQ city

Zundert

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Museum Admission Tickets: Standard admission at €10 including audio tour. Discounted rates for Zundert residents (50% off). Free entry for children 0-12, Museumkaart holders, ICOM members, and Friends of Van Gogh & Zundert.
2. Friends Membership: Annual membership program: €30/year for individuals, €50/year for partner memberships. Members receive free museum access, invitations to openings, newsletters, and discounts on catalogs and shop items.
3. Museum Shop Sales: Sale of art catalogs, books, prints, and merchandise related to exhibitions and Van Gogh. Products range from €9.99 to €1,000.
4. Corporate Sponsorship (Van GoghKamer): Business membership program with various packages from €250 to €2,500 annually. Members receive corporate benefits and association with Van Gogh heritage.
5. Donations and Legacies: Tax-advantaged donations through ANBI status. Donations for activities/exhibitions to Stichting Van Gogh & Zundert, donations for art acquisitions to Stichting Kunstfonds.
6. Workshop Fees: Fees for educational workshops including painting workshops, nature walks, portrait workshops, and children's activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Vincent van GoghHuis is a Dutch cultural foundation and museum located at the birthplace of Vincent van Gogh in Zundert, Netherlands. It operates permanent and temporary exhibitions, an international artist-in-residence program (Van Gogh AiR), educational programs for primary and secondary schools, guided tours, and workshops. The foundation also runs a museum shop, online retail operations, and affiliate gallery locations (Van GoghGalerie Zundert and Van GoghGalerie Breda) that sell reproductions, books, and art-related merchandise.

Product overview

The Vincent van GoghHuis is a living art center on the birthplace of Vincent van Gogh in Zundert, Netherlands. It operates as a cultural institution combining a permanent exhibition (De wortels van een meester), rotating temporary exhibitions (currently DUET – Nederland + Japan through October 2026), the Van GoghGalerie spaces in Zundert and Breda, a comprehensive artist-in-residence program (Van Gogh AiR) with studios in the Kosterswoning, Atelier De Moeren, and Teshima Japan, educational programs for primary and secondary schools, guided tours, creative workshops, and a museum shop. The institution is supported by membership programs (Friends from €30/year and corporate Van GoghKamer memberships), online ticketing via Tiqets, and manages a documentation centre. A digital reconstruction called 'Vincent's Home' provides virtual access to the original birth house.

Differentiator

Problem solved

Functional benefit

Brands

• Van Gogh AiR: Artist-in-residence program that hosts artists from around the world to work in Zundert, inspired by Van Gogh. Includes studios in Kosterswoning, Atelier De Moeren, and upcoming Teshima Japan location.
• Van GoghGalerie
• Vrienden van Van Gogh & Zundert
• Van GoghKamer
• Koffiehuys Markt 28

Products and services

• Museum Admission and Visits Public access to the permanent and temporary exhibitions at the Van Gogh birthplace museum in Zundert, for individual visitors, families, and tourists.
• Permanent Exhibition - De wortels van een meester Long-running permanent exhibition presenting the origins and early life of Vincent van Gogh at his birthplace in Zundert.
• Temporary Exhibition - DUET: Nederland + Japan Special exhibition highlighting the cultural and artistic relationship between the Netherlands and Japan, displayed at the museum in Zundert.
• Guided Tours Docent-led guided tours through the museum and the birthplace building, offered to individual visitors and groups for an additional fee on top of admission.
• Educational Programs for Primary Schools Curriculum-aligned educational programs for primary school groups, including lessons and activities centered on Van Gogh's life and the Zundert birthplace.
• Educational Programs for Secondary Schools Curriculum-aligned educational programs for secondary school groups, including lessons and activities centered on Van Gogh's life and the Zundert birthplace.
• Workshops Hands-on creative workshops offered to museum visitors of various ages, conducted in the museum's workshop space.
• Van Gogh AiR (Artist-in-Residence Program) International artist residency program inviting contemporary artists to live and work in Zundert for an extended period, engaging with the local community and developing new work inspired by Van Gogh's heritage.
• Friends Membership (Vrienden van het Van GoghHuis) Annual membership program for individual supporters that provides benefits such as free museum admission and a museum pass.
• Van GoghKamer Business Membership Corporate/business membership tier for companies and professionals that supports the foundation and offers benefits tied to the museum's programs.
• Museum Shop (Online and On-site) Retail operation selling books, art reproductions, prints, postcards, and gift items related to Vincent van Gogh and the museum, available both on-site at the museum and through the foundation's online shop.
• Van GoghGalerie Zundert and Van GoghGalerie Breda Affiliate gallery locations in Zundert and Breda that retail Van Gogh-related merchandise such as posters, postcards, and prints.
• Vincent's Home (Digital 3D Reconstruction) Digital experience presenting a 3D reconstruction of Vincent van Gogh's childhood home and birthplace, available to museum visitors.

Quantifiable outcome

• Over 80 artists have completed residencies since 2011, creating a growing collection of works for the Kunstfonds

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Amuse (Japan)coreStrategic or Co-development Partner · 1 January 2026Japanese entertainment and culture company providing building for new Teshima atelier. Dutch artists will have workspace and accommodation in former fishery cooperative building, enabling extended residencies in Japan.
• Do a Front YamaguchicoreStrategic or Co-development Partner · 1 January 2019Japanese partner organization facilitating artist residencies in Yamaguchi, Japan. Dutch artists travel to Yamaguchi for residencies, while Japanese artists come to Zundert. Part of the DUET - Netherlands + Japan exchange program.
• ***in residence KyotocoreStrategic or Co-development Partner · 1 January 2019Partner in Kyoto facilitating artist residencies in Japan. Part of cultural exchange program connecting Dutch and Japanese art communities through Van Gogh-inspired residencies.
• Villa Kamogawa Kyoto (Goethe-Institut)coreStrategic or Co-development Partner · 1 January 2019Collaboration between Netherlands Embassy and Goethe-Institut Villa Kamogawa in Kyoto for cultural exchange between Japan and EU. Van GoghHuis organizes Open Calls for residencies at Villa Kamogawa.
• St. Joost School of Art & DesigncoreStrategic or Co-development PartnerAnnual Van Gogh AiR Award presented to talented graduate. Student residencies and collaborative exhibitions in Breda gallery. Part of AIR Platform Brabant network.
• Rabobank De Zuidelijke BaronieminorGTM or Marketing PartnerMain sponsor and promoting partner supporting museum operations and Van Gogh heritage programs.
• Provincie Noord-BrabantcoreGTM or Marketing PartnerProvincial government providing main funding for museum operations and artist-in-residence program. Van Gogh AiR made possible with support from this sponsor.
• Gemeente ZundertcoreGTM or Marketing PartnerLocal municipality providing support for museum and Van Gogh heritage activities in the municipality.
• Mondriaan FondsminorGTM or Marketing PartnerDutch public fund for visual arts and culture supporting exhibitions and artist residencies.
• CultuurfondsminorGTM or Marketing PartnerCultural foundation supporting Dutch cultural initiatives including exhibitions and cultural exchange programs.
• Van Gogh EuropecoreStrategic or Co-development PartnerEuropean network bringing together Van Gogh heritage locations and institutions from Netherlands, Belgium, and France. Initiated in 2012 to coordinate Van Gogh cultural tourism and preservation.
• AIR Platform BrabantminorStrategic or Co-development PartnerRegional artist-in-residence platform in Brabant connecting cultural institutions and supporting international artist exchanges.
• Gemeente BredaminorGTM or Marketing PartnerMunicipality supporting Van GoghGalerie Breda operations and collaborative exhibitions.
• ThuisvesterminorGTM or Marketing PartnerFounder sponsor providing core support for museum establishment and operations.
• StadsGalerij BredacoreChannel Partner/ Reseller/ DistributorArt gallery in Breda hosting Van GoghGalerie exhibitions and artist-in-residence project presentations. Also houses Witte Rook and BredaPhoto projects.
• NHTV Game Academy BredaminorStrategic or Co-development PartnerEducational institution collaborating on 'Van Gogh Zundert' digital recreation project allowing modern visitors to experience Zundert in Van Gogh's time.

Scale indicators4 records

Recent moves11 records

Expansion highlights7 records

Regional players

• Bonnefantenmuseum: Mid-sized Dutch regional art museum in Maastricht with contemporary and old masters programming. Comparable as a similarly-sized NL museum with curated exhibitions, educational programs and government funding dependency.
• Cobra Museum: Amsterdam-based museum focused on the CoBrA modern art movement. Comparable as a Dutch art museum of similar size, with a thematic modern-art focus, temporary exhibitions and an artist-in-residence-adjacent cultural programming model.
• Museum de Fundatie: Dutch regional art museum in Zwolle with a mixed historical and contemporary collection. Comparable as a similar-scale NL heritage art institution serving regional tourism and educational audiences.

Direct peers

• Kröller-Müller Museum: Holds the world's second-largest Van Gogh collection in Otterlo. Comparable as a Dutch heritage museum blending Van Gogh with modern/contemporary art programming, with similar scale and regional-tourism positioning.
• Musée d'Orsay: Major Paris museum with a significant Van Gogh and Post-Impressionist collection. Comparable as a Van Gogh heritage anchor within the Van Gogh Europe network, though far larger and globally established.
• Van Gogh Museum: The world's leading Van Gogh museum in Amsterdam holds the primary Van Gogh collection. Directly comparable as a Van Gogh-focused Dutch museum, though Van GoghHuis is the only one located on the artist's actual birthplace and operates without original works.

Broad incumbents

• Rijksmuseum: The Netherlands' national museum, a much larger incumbent in Dutch cultural heritage. Comparable as a Van Gogh-touchpoint institution (holds Van Gogh works) and member of the broader Dutch cultural-tourism ecosystem, but vastly larger in scale and scope.
• Stedelijk Museum: Amsterdam's major modern and contemporary art museum. Comparable as a Dutch art institution with rotating exhibitions and educational programming, though with substantially larger reach, collection and operating budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vincent-van-goghhuis

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vincent van GoghHuis