Van 't Riet De-Makelaar
- Company typePrivate
- Founded2010
- HeadquartersHeerhugowaard, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
Van 't Riet De-Makelaar firmographics
Firmographics- Name
- Van 't Riet De-Makelaar
- Legal name
- Van 't Riet De-Makelaar
- Website
- https://vanhetrietmakelaars.nl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Van 't Riet De-Makelaar is headquartered
LocationHeadquarters
- HQ city
- Heerhugowaard
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Van 't Riet De-Makelaar business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Real estate brokerage commissions: The company earns revenue through commissions on residential property transactions—both sales (verkoopbegeleiding) and purchase assistance (aankoopbegeleiding). Additionally, they generate revenue from certified property appraisals (taxaties) and offer related services such as mortgage advice referrals and home insurance referrals through partners. The revenue model is transaction-based with a professional services component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time | Free property valuation (lead-generation tool) |
| Transaction based/ take rate | Multi-year contract | Property sales and purchase brokerage |
| Unit Pricing | One time | Certified property appraisals (taxatierapport) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Van 't Riet De-Makelaar product offering
Product offeringCore offering
Van 't Riet De-Makelaar is a Dutch residential real estate brokerage operating across North Holland (West Friesland), including Wognum, Abbekerk, Andijk, and surrounding areas. The firm provides purchasing advisory (aankoopbegeleiding), sales advisory (verkoopbegeleiding), certified property appraisals (taxaties), free property valuations (gratis waardebepaling), and home staging services to individual property buyers and sellers. They operate as a full-service traditional makelaar with NVM and NWWI certifications.
Product overview
Van 't Riet De-Makelaar operates as a full-service real estate brokerage offering residential property purchase advisory (aankoopbegeleiding), sales support (verkoopbegeleiding), certified property valuations (taxaties), and free property valuations (gratis waardebepaling). The company also provides adjacent services including mortgage advice through a De Hypotheker partnership, home insurance, home staging (verkoopstyling), and WOZ-value advisory. A property listings portal (woningaanbod) showcases available properties. Services are concentrated in the Alkmaar, Heerhugowaard, and Hoorn regions of North Holland, Netherlands.
Differentiator
Problem solved
Functional benefit
Products and services
- Huis Kopen (Aankoopbegeleiding)
Quantifiable outcome
- Customer satisfaction score of 9.4 on Funda platform
- +1 more outcomes
Companies that use Van 't Riet De-Makelaar
Customer profileSegments1 record
Van 't Riet De-Makelaar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Van 't Riet De-Makelaar partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- De HypothekercoreVan 't Riet De-Makelaar refers clients to De Hypotheker for mortgage advice services at their Hoorn, Heerhugowaard, and Alkmaar offices. This is a co-marketing and referral partnership where the companies recommend each other's services to clients. The companies share office locations and co-brand on the mortgage services page.
- Nederlandse Vereniging van Makelaars (NVM)coreNVM is the Dutch association of real estate brokers. Van 't Riet De-Makelaar is an NVM member, using the NVM brand and adhering to NVM professional standards and code of conduct. NVM membership is displayed prominently on their website and all property listings.
- NWWI (Nederlands Woningwaarde Instituut)coreNWWI provides the methodology and certification framework for property valuations. Van 't Riet De-Makelaar uses NWWI-certified appraisal methods for taxatie reports.
- NRVT (Nederlands Register Vastgoed Taxateurs)coreNRVT is the Dutch register for real estate appraisers. Team members Floor and Ashley are listed as NRVT-certified appraisers.
- VastgoedCertcoreVastgoedCert provides certification for real estate professionals. Displayed as a quality mark alongside NVM and NRVT logos.
- FundacoreFunda.nl is the dominant property listing platform in the Netherlands. All Van 't Riet De-Makelaar listings are published on Funda, and customer reviews are displayed there. Funda serves as the primary channel for buyer acquisition.
- Geveke EnergielabelsminorVan 't Riet De-Makelaar refers clients to Geveke Energielabels for energy label checks and applications on the website, facilitating the energy label requirement for property sales.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Van 't Riet De-Makelaar competitors and assessment
Company assessmentOthers
- Funda: Funda is the dominant Dutch residential property listing and search platform, hosting all of Van 't Riet De-Makelaar's listings and customer reviews. An essential distribution/ecosystem partner rather than a competitor, but a critical channel dependency for buyer-side lead generation.
- NVM (Nederlandse Vereniging van Makelaars): NVM is the Dutch professional association for real estate brokers, of which Van 't Riet De-Makelaar is a member. Not a competitor; rather an industry body that provides the brand, code of conduct, and certification framework the firm leverages for credibility.
- De Hypotheker: De Hypotheker is the largest Dutch mortgage advisory chain and is Van 't Riet De-Makelaar's strategic referral partner for mortgage advice. Adjacent rather than competitive: a key ecosystem participant that delivers complementary mortgage services bundled with the firm's brokerage transactions.
Broad incumbents
- RE/MAX Netherlands: RE/MAX is a global real estate franchise with significant Dutch brokerage presence, offering residential sales and purchase services. Directly comparable as a residential brokerage serving Dutch consumers, with greater scale and brand recognition than Van 't Riet De-Makelaar's local footprint.
- ERA Makelaars (Netherlands): ERA is an international franchise network operating multiple residential brokerages across the Netherlands, including in North Holland. Comparable to Van 't Riet De-Makelaar as a residential brokerage competing for sellers and buyers, but with a national brand, larger franchise offices, and broader geographic reach.
Direct peers
- R Makelaars: R Makelaars is a Dutch NVM-affiliated residential brokerage focused on purchase-side representation (aankoopmakelaar) in the Randstad. Comparable to Van 't Riet De-Makelaar as a Dutch residential brokerage offering aankoopbegeleiding and verkoopbegeleiding, with overlapping target customer and a similarly NVM-certified operating model.
- Makelaarsland: Makelaarsland is one of the largest fixed-fee (courtage) residential brokerages in the Netherlands, selling and buying homes across many Dutch regions. Directly comparable to Van 't Riet De-Makelaar as a residential brokerage competing on transaction fees, although with a national footprint and a flat-fee pricing model versus the firm's traditional commission-based regional model.
Regional players
- Kuijs Reijgers Makelaars: Kuijs Reijgers is a long-established NVM-affiliated residential brokerage group active in the Randstad region of the Netherlands. Comparable to Van 't Riet De-Makelaar as a multi-branch regional NVM brokerage focused on residential sales, purchases, and appraisals, though with a different geographic concentration.
- Van der Sande Makelaars: Van der Sande is an established NVM-affiliated residential brokerage group in the southern Netherlands (Zeeland/Zuid-Holland). Comparable to Van 't Riet De-Makelaar as a multi-office regional NVM brokerage providing residential sales, purchase, and appraisal services to Dutch consumers, though in a different geography.
- Dekker Makelaars: Dekker Makelaars is an NVM-affiliated residential brokerage with multiple offices in the Randstad/North Holland area. Comparable to Van 't Riet De-Makelaar as a regional NVM-certified residential brokerage serving Dutch home buyers and sellers, with similar service mix including appraisals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Van 't Riet De-Makelaar social profiles
Digital presenceVan 't Riet De-Makelaar compliance and trust
Trust signalCompliance4 records
Van 't Riet De-Makelaar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Van 't Riet De-Makelaar leadership team
Management profileNumber of profiles
Van 't Riet De-Makelaar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Van 't Riet De-Makelaar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Van 't Riet De-Makelaar
What does Van 't Riet De-Makelaar do?
Van 't Riet De-Makelaar is a Dutch residential real estate brokerage operating across North Holland (West Friesland), including Wognum, Abbekerk, Andijk, and surrounding areas. The firm provides purchasing advisory (aankoopbegeleiding), sales advisory (verkoopbegeleiding), certified property appraisals (taxaties), free property valuations (gratis waardebepaling), and home staging services to individual property buyers and sellers. They operate as a full-service traditional makelaar with NVM and NWWI certifications.
Is Van 't Riet De-Makelaar a public or private company?
Van 't Riet De-Makelaar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Van 't Riet De-Makelaar founded?
Van 't Riet De-Makelaar was founded in 2010. It employs 1 to 10 people.
Where is Van 't Riet De-Makelaar based?
Van 't Riet De-Makelaar is headquartered in Heerhugowaard, Netherlands, in the Europe region.
How does Van 't Riet De-Makelaar make money?
One revenue line is on record: real estate brokerage commissions.
Who are Van 't Riet De-Makelaar's main competitors?
Others on record are Funda, NVM (Nederlandse Vereniging van Makelaars) and De Hypotheker. Broad incumbents are RE/MAX Netherlands and ERA Makelaars (Netherlands). Direct peers are R Makelaars and Makelaarsland. Regional players are Kuijs Reijgers Makelaars, Van der Sande Makelaars and Dekker Makelaars.
Does Van 't Riet De-Makelaar have an API?
No public API is recorded for Van 't Riet De-Makelaar.