What Van Houtum does

Van Houtum is a privately held company headquartered in Swalmen, Netherlands, with an estimated 46 employees according to the available firmographic record. The company operates a public website at vanhoutum.nl, but the source material provided contains only the site's loading/verification page and no extractable content describing its products, services, or operations. No corporate identifiers beyond name, location, headcount, and web domain are present in the data: legal name, founding date, ownership structure, subsidiaries, and parent-company information are all unpopulated, and structured fields for products_and_services, customer_segments, revenue_model, partnerships, and management_team are empty.

Based strictly on the input provided, the company's business activity, customer base, value proposition, and go-to-market approach cannot be characterized. There are no disclosed financials, no funding history, no named customers, no certifications, no patents, and no social-media or app footprints in the source. The website appears to be live/accessible, but the scraper captured only a loader/verification interstitial rather than substantive page content.

Because the source material is limited to firmographic facts, any deeper functional or sectoral description of Van Houtum would require information not present in the input. The reliable facts are: small private Dutch company, ~46 staff, single known location in Swalmen, and a live corporate website whose substantive content was not captured in this extraction.

Name

Van Houtum

Website

https://vanhoutum.nl

Company type

Private

Headcount range

11–50 employees

Short description

Van Houtum is a small private company headquartered in Swalmen, Netherlands, with approximately 46 employees and a public website at vanhoutum.nl. Its specific products, services, and customer base are not described in the available source data.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Core offering

No information about Van Houtum's core offerings is available in the source data. The provided content consists solely of a loading/verification page from vanhoutum.nl with no product or service descriptions.

Differentiator

Problem solved

Functional benefit

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Regional players

• Clearwater Paper Corporation: North American tissue and pulp producer focused on private-label retail tissue and AFH categories. Comparable on private-label tissue business model and customer mix, but operates almost exclusively in the US/Canadian market and does not directly compete with Van Houtum in Europe.
• Cascades Inc. Canadian-headquartered tissue and packaging producer with European operations, serving retail private-label and AFH channels. Comparable on tissue product mix and private-label go-to-market model, though primarily competing in North America and selected European markets rather than Benelux.
• Kruger Products L.P. Canadian tissue manufacturer (Cashmere, Purex, Scotties brands) with tissue converting operations. Comparable on tissue product portfolio and private-label exposure, but with a primarily North American geographic footprint rather than European.

Direct peers

• Sofidel S.p.A. Italian family-owned tissue and hygiene paper group, one of Europe's largest tissue producers with overlapping product categories (Regina, Nicky brands plus private label). Comparable to Van Houtum in privately-held European tissue DNA, though at materially larger scale.
• Metsä Tissue: Finnish tissue manufacturer (part of Metsä Group) producing toilet paper, kitchen towels, and napkin products for European retail and AFH customers. Direct comparable on tissue product portfolio and European market exposure, though at significantly larger scale.
• WEPA Industrie GmbH: Family-owned European tissue paper manufacturer headquartered in Germany, with a comparable product portfolio (toilet paper, kitchen rolls, AFH tissue) and a similar private, family-controlled ownership profile to Van Houtum. Direct comparable on size trajectory and private-SME dynamics in the Benelux/German cross-border market.
• Lucart Group: Italian tissue and AFH hygiene products manufacturer, family-controlled, serving European retail and away-from-home channels. Comparable on private ownership, product mix (tissue, paper towels, napkins), and European geographic footprint.

Broad incumbents

• Procter & Gamble Co. Multinational CPG giant whose Charmin and Bounty brands anchor the branded retail tissue category in Europe and globally. Comparable as a top-3 global incumbent whose scale, marketing spend, and retailer negotiating power define the competitive ceiling for European tissue SMEs.
• Essity AB: Swedish-listed global hygiene and tissue company (Tork, TENA, Libero, Libresse brands) — the leading branded incumbent in European AFH and retail tissue. Comparable as the dominant competitive force and benchmark for category economics that a Dutch tissue SME such as Van Houtum competes against.
• Kimberly-Clark Corporation: Global tissue and personal care major (Kleenex, Andrex, Scott) competing across consumer and AFH tissue segments in Europe. Comparable as a top-tier incumbent that sets pricing and panel-selection dynamics for sub-scale Dutch players.

Market position

Strengths4 records

Weaknesses4 records

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/van-houtum

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Houtum