Van Leeuwen Auto's Kesteren B.V.

What Van Leeuwen Auto's Kesteren B.V. does

Van Leeuwen Auto's Kesteren B.V. is a privately held, family-owned automotive dealership and full-service provider founded in 1974 by Gert van Leeuwen in Kesteren, Gelderland, Netherlands. The company operates as a brand-independent (merkonafhankelijk) universal auto company, currently staffed by approximately 25 specialists including the founder's sons Mathijs, Johan, and Maarten. Its core operations span four integrated pillars: (1) vehicle sales — a stock of 100+ used cars with 12-month BOVAG warranty (vehicles from €4,500), plus new car sales and an in-house operational and financial lease offering; (2) workshop services — maintenance, APK inspections, tire changes, air conditioning service including R1234YF refrigerant, electronic diagnostics, and AVILOO battery testing for EVs and plug-in hybrids; (3) damage repair — collision repair, paintless dent removal (PDR), and windscreen replacement through Glassdrive Kesteren; and (4) car wash — six wash programs (€5.50–€15.50), wash cards, and Ceramic Guard SiCarbon+ coating from €895. The company holds a Bosch Car Service franchise and is an approved maintenance provider for Arval, Athlon carlease, and Terberg Business Lease, with a Trustindex-verified rating of 4.8/5 across 150+ Google reviews.

The business model combines transactional revenue (vehicle sales, repairs, car wash), recurring service revenue (maintenance contracts, annual mobility subscription at €39.50–€69.50), and annuity revenue (operational and financial lease book). Services are delivered through two physical locations in Kesteren — a showroom on Industrieweg 2 and a workshop on Batterijenweg 5 — with free pickup/drop-off across three municipalities (Neder-Betuwe, Rhenen, Lienden). The Zorgeloos Rijden Pas loyalty program and mobility subscription embed customer relationships into ongoing vehicle ownership. The company expanded into marine sales in April 2021 with the launch of Van Leeuwen Boten and the proprietary LIONESS boat line (sloepen, tenders, console boats), and consolidated its Veenendaal location into Kesteren in December 2018. Distribution is anchored on physical retail, an online occasions catalogue with online appointment booking, and direct B2B sales for fleet leasing. Certifications include BOVAG (used-car warranty), FOCWA (damage repair), Schadenet, Bosch Car Service, and Glassdrive.

Name

Van Leeuwen Auto's Kesteren B.V.

Legal name

Van Leeuwen Auto's Kesteren B.V.

Website

https://vanleeuwenautos.nl

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Van Leeuwen Auto's Kesteren B.V. is a family-owned automotive dealership and full-service provider founded in 1974 in Kesteren, Netherlands, offering used and new car sales, maintenance, damage repair, leasing, and car wash to private customers and regional businesses across Neder-Betuwe.

Ownership category

akta.pro rank

Product category

Automotive Dealership and Service

NAICS

Used Car Dealers (44112), Automotive Body, Paint, Interior, and Glass Repair (81112), Car Washes (811192), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Automotive dealership services
• Used car sales
• Vehicle maintenance repair
• Collision damage repair
• Operational fleet leasing

Headquarters

HQ city

Kesteren

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Used Car Sales (Occasions): Sale of used passenger vehicles and commercial vehicles from a stock of over 100 occasions. Cars are sold with a standard delivery package including 12-month BOVAG warranty for vehicles priced from €4,500. Revenue is generated per vehicle sold.
2. New Car Sales: Sale of new cars for private and business customers. The company acts as a brand-independent intermediary, offering the same warranties and manufacturer conditions as a dealer, while leveraging competitive trade-in prices and manufacturer promotions.
3. Workshop / Maintenance Services: Recurring revenue from periodic maintenance (annual services, MOT/APK inspections), tyre changes, air conditioning service, battery diagnostics, and general repairs. Services are booked online or by phone and delivered in-house by their own mechanics.
4. Vehicle Damage Repair (Schadeherstel): Accident and damage repair services including dent removal without painting, paintwork, glass replacement (via Glassdrive Kesteren), and plastic repair. Revenue is generated per repair job, often settled directly with insurance companies.
5. Car Wash Services: Automated car wash with six programmes ranging from €5.50 to €15.50, do-it-yourself wash bays, polish lacquer sealing, ceramic coating (from €895), and wash cards. Also sells gift cards for car washing.
6. Financing and Lease Products: The company offers autofinanciering (auto loans) and private lease as intermediary, as well as operational lease (in-house) and financial lease. Revenue derives from interest margins and service fees on financed or leased vehicles.
7. Mobility / Breakdown Assistance Service: Annual mobility service packages: €69.50/year for European breakdown cover and €39.50/year for Netherlands-only cover. Includes 24/7 roadside assistance, replacement vehicle, repatriation, and up to 10 days vehicle surveillance.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Van Leeuwen Auto's Kesteren B.V. is a brand-independent automotive dealership and service company that sells new and used passenger and commercial vehicles, provides in-house workshop services (maintenance, MOT/APK inspections, tires, air conditioning, diagnostics), performs collision and paintless dent repair (including auto glass via Glassdrive), offers operational and financial leasing plus intermediated financing, and operates a multi-program car wash with ceramic coating. The business targets private consumers and SMEs in the Kesteren/Neder-Betuwe region of the Netherlands and is supported by Bosch Car Service franchise credentials and BOVAG membership.

Product overview

Van Leeuwen Auto's Kesteren B.V. is a family-owned automotive dealership and full-service provider founded in 1974, operating as a universal car company with dealer-level professionalism. The portfolio centers on three core pillars: (1) Vehicle Sales encompassing used cars (100+ occasions with BOVAG warranty) and new cars with brand-independent advisory; (2) Workshop Services covering maintenance, APK inspections, tire services, air conditioning, electronic diagnostics with AVILOO battery testing, and roadside assistance; and (3) Damage Services including collision repair, paintless dent removal, and auto glass through Glassdrive. Supporting services include operational and financial leasing, financing, replacement transport, the Zorgeloos Rijden Pas loyalty program, car wash with six programs, Ceramic Guard coating, and a boat sales division (LIONESS). The company is affiliated with Bosch Car Service, BOVAG, FOCWA, and Schadenet.

Differentiator

Problem solved

Functional benefit

Brands

• Van Leeuwen Boten: Marine division selling boats and offering boat services
• LIONESS
• Glassdrive Kesteren
• Bosch Car Service
• Van Leeuwen Autolease
• Van Leeuwen Mobiliteitsservice
• Zorgeloos Rijden Pas

Products and services

• Occasions (Used Cars) Sale of used passenger and commercial vehicles from a continuously refreshed stock of over 100 units spanning brands including Audi, BMW, Ford, Kia, Mazda, Mercedes-Benz, MINI, Nissan, Opel, Peugeot, Porsche, Renault, SEAT, Škoda, Subaru, Suzuki, Toyota, Volkswagen, and Volvo. Vehicles priced from €4,500 are delivered with 12 months' BOVAG warranty (parts, electronics, safety systems, engine), half a tank of fuel, recent APK inspection, and factory-scheduled maintenance. Targeted at private consumers in the Kesteren / Neder-Betuwe region.
• Nieuwe Auto's (New Cars) Brand-independent sale of new passenger cars and commercial vans to private buyers and businesses. Full manufacturer warranty is preserved when the vehicle is serviced according to factory specifications at the in-house Bosch-equipped workshop. Targeted at consumers and SMEs seeking non-exclusive dealer pricing and competitive trade-in valuations.
• Auto Onderhoud (Vehicle Maintenance) Full-service periodic and corrective vehicle maintenance including major and minor services, brake, exhaust, battery, tire, and clutch work, wheel alignment, and electronic diagnosis. Conducted using Bosch Car Service franchise equipment by in-house mechanics. Booked online or by phone. Targeted at private vehicle owners and fleet operators.
• APK Keuring (Periodic Vehicle Inspection) Periodic APK (Algemene Periodieke Keuring) inspection compliant with RDW standards, covering safety components, tires, brakes, steering, bodywork, suspension, mirrors, lighting, horn, exhaust, seatbelts, windshield, and locks. Targeted at all vehicle owners required to complete the Dutch periodic inspection.
• (Winter) Banden (Tires) Seasonal tire fitting and swapping for summer, winter, and all-season tires with professional mounting and storage services. Targeted at private vehicle owners and fleet operators in the Kesteren region.
• Aircoservice (Air Conditioning Service) Annual air conditioning inspection, anti-fungal/bacterial cleaning (€39.50), and refrigerant refill (€49.50 fixed + per gram, maximum €99) using R1234YF-capable equipment for modern vehicles. Targeted at private vehicle owners.
• Diagnose en Batterijtest (Diagnosis and Battery Test) Electronic vehicle diagnosis using Bosch equipment to read fault codes from engine management, safety, and comfort systems, plus AVILOO TÜV-certified battery testing for electric and plug-in hybrid vehicles (€69.95, 3-minute Flash-test producing a manufacturer-independent health score). Targeted at owners of modern and electrified vehicles.
• Schadeafhandeling (Damage Handling) Complete administrative handling of vehicle damage claims, including contact with insurers and lease companies, supporting Focwa-certified and Schadenet-affiliated repair work. Targeted at private vehicle owners and fleet customers needing claim coordination.
• Schadeherstel (Collision Repair) Full collision repair services ranging from minor dents to complete body panel replacement, using modern techniques including paintless dent removal (PDR). Settled directly with insurance companies for many customers. Targeted at private vehicle owners and fleet operators.
• Uitdeuken Zonder Spuiten (Paintless Dent Repair) Cost-saving paintless dent repair (PDR) for parking and hail damage without repainting, alongside scratch removal, spot repair, and plastic repair. Targeted at private vehicle owners and insurers seeking lower-cost claim outcomes.
• Autoruitschade (Auto Glass Repair and Replacement) Auto glass repair and replacement through the Glassdrive Kesteren franchise, using OEM-quality glass with crack repair typically completed in 30–40 minutes. Targeted at private vehicle owners and fleet operators.
• Operational Lease (Auto Leasen) Operational leasing for businesses and self-employed (ZZP'ers) with all-inclusive monthly rates covering maintenance, damage risk, fuel, and depreciation. Fully managed in-house with short communication lines and high flexibility. Targeted at SMEs, ZZP'ers, and fleet operators.
• Financial Lease Financial lease enabling the lessee to take ownership of the vehicle after the contract period, preserving liquidity while the vehicle is used. Targeted at SMEs and self-employed operators.
• Financiering (Auto Financing) Auto financing solutions intermediated for customers, including private lease (rental bundle with maintenance, road tax, and depreciation included) and auto financing (ownership via loan). Revenue derives from interest margins and service fees on financed vehicles. Targeted at private buyers and businesses purchasing vehicles through the company.
• Mobiliteitsservice / Pechhulp (Mobility / Breakdown Assistance) Annual mobility / breakdown assistance subscription with two tiers: Netherlands coverage at €39.50/year or Europe-wide at €69.50/year. Includes 24/7 roadside assistance, replacement transport, accommodation reimbursement, vehicle repatriation, lockout, flat tire, and misfuelling support, and up to 10 days of vehicle surveillance. Can be concluded at car purchase or workshop visit.
• Carwash van Leeuwen Professional automated car wash with six wash programs (€5.50–€15.50) including pre-wash, active foam, high-pressure wash, gloss polish lacquer seal, Hardwax Power Plus polish, Hotwax, underbody wash, and drying. Do-it-yourself wash bays and vacuum stations also available. Open to the general public without appointment.
• Ceramic Guard Coating Professional Ceramic Guard SiCarbon+ nano-coating for paint protection, offering a 110° water-droplet contact angle, 5% layer loss during curing (versus 30% for conventional SiO2 coatings), superior scratch resistance, and long-lasting deep gloss. Starting from €895. Targeted at owners of new and high-value vehicles.
• Van Leeuwen Boten / LIONESS (Boat Sales and Marine Services) Boat sales and marine services division launched in April 2021, including the LIONESS own-brand boat line featuring sloepen (sloops), tenders, and console boats (consoleboten). Operated as a wholly-owned adjacent subsidiary under the family ownership.
• Vervangend Vervoer (Replacement Transport) Replacement transport during maintenance, MOT, or warranty work, including free pickup/drop-off within Neder-Betuwe, Rhenen, and Lienden; free bicycles; A-segment rental cars from €19/day; and 50% discount on larger replacement vehicles. Free during warranty repairs for new and used cars.
• Auto Verkopen (Car Purchase Service) Direct purchase of customer-owned vehicles that fit the company's inventory profile, including free RDW deregistration and road tax cancellation. Targeted at private owners seeking to sell their vehicle quickly with paperwork handled.

Quantifiable outcome

• 12-month BOVAG warranty on all used cars from €4,500, covering parts, electronics, safety systems, and engine with no excess deductible.
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• Bosch Car ServicecoreTechnology or IntegrationVan Leeuwen Auto's operates as a Bosch Car Service franchisee. This provides access to Bosch technical knowledge, diagnostic information, and equipment, ensuring the workshop can service and diagnose the latest vehicle models. The franchise association signals technical credibility to customers.
• ArvalcoreChannel Partner/ Reseller/ DistributorArval, a major automotive leasing company, has designated Van Leeuwen Auto's as an approved maintenance provider for vehicles in its fleet. This brings a reliable stream of maintenance and repair business from Arval-leased vehicles.
• Athlon carleasecoreChannel Partner/ Reseller/ DistributorAthlon carlease has selected Van Leeuwen Auto's as an approved maintenance workshop for its fleet vehicles, enabling seamless maintenance services for Athlon customers.
• Terberg Business LeasecoreChannel Partner/ Reseller/ DistributorTerberg Business Lease has appointed Van Leeuwen Auto's as an authorised service point for maintenance of its leased fleet vehicles.
• Glassdrive KesterencoreChannel Partner/ Reseller/ DistributorGlassdrive Kesteren, operated by Van Leeuwen Auto's, provides windscreen repair and replacement services under the Glassdrive brand. Glassdrive supplies the brand, quality standards, and network recognition, while Van Leeuwen provides the local service delivery.
• AVILOOcoreTechnology or IntegrationAVILOO provides the battery testing platform and TüV-certified methodology for the battery health test (Flash-test) offered by Van Leeuwen Auto's. The test uses AVILOO's algorithms and BIG DATA integration to produce a manufacturer-independent battery health score.
• BOVAGcoreChannel Partner/ Reseller/ DistributorBOVAG (Bond van Automobielhandelaren en Garagebedrijven) is the Dutch automotive trade association. BOVAG membership enables Van Leeuwen Auto's to offer BOVAG warranties on used cars and provides the BOVAG quality mark that builds consumer trust.
• FocwacoreChannel Partner/ Reseller/ DistributorFocwa is the Dutch sector organisation for vehicle damage repair companies. Focwa certification validates the quality of Van Leeuwen's damage repair services.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• IMO Car Wash: Dutch car wash chain with automated and DIY wash programs. Directly comparable to Van Leeuwen's car wash business unit in offering structured wash programs, wash cards, and add-on detailing services to private motorists.
• Van Mossel Automotive Group: Largest Dutch family-owned automotive group operating multi-brand dealerships, workshops, leasing, and damage repair across the Netherlands. Highly comparable multi-service model, though at significantly greater scale than Van Leeuwen.
• Louwman Group: Dutch family-owned automotive group with multi-brand dealerships, service operations, and mobility/lease offerings. Directly mirrors Van Leeuwen's integrated automotive service model at larger scale.
• Wensink Automotive Group: Dutch automotive dealer group combining multi-brand sales, service, and fleet solutions. Comparable multi-service approach targeting both private and business customers in regional Dutch markets.
• Broekhuis Groep: Dutch family-owned automotive dealer group with full-service operations including new/used sales, workshop, and lease. Closely mirrors Van Leeuwen's integrated one-stop-shop philosophy, also family-led, though with broader geographic footprint.

Broad incumbents

• Hedin Automotive: Large Dutch/Swedish automotive group operating multiple brands, service centers, and mobility services across Europe. Operates broadly in the same automotive retail/service space as Van Leeuwen but as a much larger multi-brand portfolio.
• Kwik-Fit: Pan-European tire and automotive service chain. Comparable to Van Leeuwen's tire-fitting, seasonal swap, and light maintenance services at substantially greater scale and national footprint.
• VDL Groep: Large Dutch industrial family group with significant automotive/mobility operations including bus & coach manufacturing and dealer activities. Operates broadly in the Dutch mobility sector as an established incumbent.

Emerging players

• CarNext: Used-car retail platform (TDF/Nexi portfolio) operating across Europe. Emerging alternative to traditional independent dealers like Van Leeuwen for used vehicle sourcing and retail, with a standardized online-offline model.
• Auto1.com: European online used-car marketplace and remarketing platform. Emerging player in used-car distribution; competes with traditional dealers like Van Leeuwen for retail customers and inventory sourcing, though via a digital-only model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/van-leeuwen-auto's-kesteren-b.v.

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Leeuwen Auto's Kesteren B.V.