Van Lint BV

Name

Van Lint BV

Legal name

Van Lint BV

Website

https://vanlint.nl

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Boskoop

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Plant and Greenery Product Sales: Van Lint generates revenue through the sale of cultivated garden plants (Van Lint Plants) and seasonal greenery arrangements (Van Lint Productions, including Christmas, Advent, Easter, Valentine's, and other seasonal arrangements). Revenue is derived from wholesale supply to large-scale European retail customers.
2. Hebe Plant Sales: Hebe Center Holland sells Hebe plants and related cultivars (Happy Hebe Collection, Hebe Magicolor Collection, Hey Beauty Collection, etc.) to European retail, with flexible delivery of large promotional orders, fixed lines, and daily trade.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Van Lint BV is a Dutch family-owned horticultural group that cultivates and supplies ornamental garden plants and seasonal greenery arrangements for large-scale European retail. Through its three subsidiaries — Van Lint Plants (approximately 32 hectares of garden plant cultivation), Van Lint Productions (manufacturing of seasonal arrangements for Christmas, Advent, Easter, Valentine's, Mother's Day, and All Saints), and Hebe Center Holland (specialist Hebe cultivation and proprietary breeding) — the company supplies DIY stores, supermarkets, garden centres, and exporters across Europe with promotional volumes, fixed supply lines, and daily trade. Production is split between the Netherlands (Boskoop, Hazerswoude-Dorp, Berkel, Bleiswijk) and Poland, supported by partially automated growing locations and automated delivery lines.

Product overview

Van Lint BV is a Dutch family-owned horticultural company founded in 1950, now in its third generation. The company operates as a holding group with three distinct business units: Van Lint Plants (specialist grower of ornamental garden plants on approximately 32 hectares), Van Lint Productions (manufacturer of seasonal greenery arrangements), and Hebe Center Holland (specialist in Hebe cultivation). Together they serve as the leading total supplier of greenery arrangements and garden plants for European retail, focusing on large-scale promotional orders for DIY stores, supermarkets, garden centres, and exporters. The company has production facilities in Boskoop, Hazerswoude-Dorp (Netherlands), and Poland.

Differentiator

Problem solved

Functional benefit

Brands

• Happy Hebe Collection: Collection of 15 standard Hebe varieties available in P10.5 and P13 container sizes
• Hebe Magicolor Collection
• Hebe All Blooms
• Hey Beauty Collection
• Garvinea
• Plants&More
• X-Mas&More

Products and services

• Van Lint Plants (Ornamental Garden Plants) Wholesale cultivation and supply of ornamental garden plants for large-scale European retail, including Acer palmatum, Hydrangea macrophylla, Gerbera Garvinea, Helleborus niger, Picea glauca Conica, and Magnolia. Operates approximately 32 hectares of nursery across multiple locations in Boskoop, Bleiswijk, and Berkel.
• Van Lint Productions (Seasonal Greenery Arrangements) Production of seasonal greenery arrangements for large-scale European retail, covering Christmas, Advent, All Saints, Easter, Valentine's & Mother's Day, and other seasonal occasions. Production is carried out in Poland and Boskoop, Netherlands.
• Hebe Center Holland (Hebe Plant Cultivation & Breeding) Specialist cultivation, breeding, and improvement of Hebe varieties for European retail, offering proprietary collections (Happy Hebe Collection, Hebe Magicolor Collection, Hebe All Blooms, Hey Beauty Collection) plus complementary lines such as Skimmia japonica Rubella and Buddleja Low & Lovely. Automated growing locations and automated delivery lines are based in Hazerswoude-Dorp.
• Christmas Arrangements Various types of Christmas arrangements and decorated Christmas trees using several types of Christmas greenery and flower bulbs, produced for European retail chains.
• Advent Arrangements Seasonal arrangements for Advent (four weeks before Christmas), featuring substantial use of candles, produced for European retail.
• All Saints Arrangements Classic and modern arrangements particularly intended for the German market, produced for European retail around the All Saints period.
• Easter Arrangements Diverse range of arrangements for Easter to create a pleasant atmosphere in and around the house after winter, produced for European retail.
• Valentine's & Mother's Day Arrangements Various arrangements for Valentine's Day and Mother's Day featuring decorative hearts, produced for European retail.
• Hebe Magicolor Collection Premium proprietary collection of 5 Hebe varieties developed in-house by Hebe Center Holland, representing quality, exclusivity, and innovation. Available in P10.5, P17, P21, and 4-pack P10.5 container sizes.
• Happy Hebe Collection Collection of 15 standard Hebe varieties from Hebe Center Holland, available in P10.5 and P13 container sizes and available to all customers as part of the total Hebe package.
• Hey Beauty Collection Collection of 12 colorful Hebe varieties reflecting the total Hebe range, available in P10.5 and P13 container sizes.

Quantifiable outcome

• Large batches of plants delivered actiematig (promotionally) to customers with consistent quality.
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Han van NiekerkcoreStrategic or Co-development Partner · 1 January 2004Han van Niekerk co-founded Hebe Center Holland with Van Lint in 2004, contributing his Hebe specialist expertise. The partnership combined Van Lint's horticultural infrastructure with van Niekerk's breeding knowledge to create a highly automated, premium Hebe supplier. In 2017, Van Lint acquired full ownership of Hebe Center Holland after van Niekerk's retirement.

Scale indicators5 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Armada Group: Armada Group is a Dutch family-owned horticultural group producing seasonal decorations, Christmas trees, and floral arrangements for European retail. Highly comparable to Van Lint Productions as a Dutch producer of seasonal greenery arrangements supplying large European retail chains, with overlapping customer base in DIY and supermarkets.
• Hilverda Kooij: Hilverda Kooij is a Dutch breeder and propagator specializing in cut flowers, potted plants, and HilverdaFlorist brand garden plants. Comparable to Van Lint as a Dutch ornamental specialist with proprietary breeding, nursery production, and European retail channel focus.
• Beekenkamp Group: Beekenkamp Group is a Dutch family-owned horticultural company producing ornamental plants, young plants, and vegetables for European retail. It is a direct peer to Van Lint given its parallel Dutch nursery roots, multi-site cultivation, focus on ornamental and seasonal plants, and service to large European retail chains.
• Florensis: Florensis is a Dutch breeder and propagator of ornamental young plants and bedding plants supplied to European growers and retailers. Comparable to Van Lint's Hebe Center Holland as a Netherlands-based ornamental propagator with proprietary breeding lines and pan-European distribution.

Broad incumbents

• Selecta One: Selecta One is a European (German-headquartered) breeder and producer of ornamental potted and bedding plants. Directly comparable to Van Lint's Hebe work as a pan-European ornamental plant specialist with proprietary genetics and retail-focused distribution.
• Syngenta Flowers: Syngenta Flowers is a global breeder and producer of ornamental flower seeds and cuttings serving professional growers. Comparable to Van Lint's nursery and Hebe breeding business as a major player in ornamental plant genetics with European retail supply, though it is part of a much larger agrochemical conglomerate.
• Royal Van Zanten: Royal Van Zanten is a Dutch breeder and producer of cut flowers, potted plants, and bedding plants supplying European retail. Comparable to Van Lint as a Dutch ornamental horticulture specialist with proprietary breeding and pan-European retail distribution, though focused more on cut flowers and bulb crops than nursery shrubs.
• Dümmen Orange: Dümmen Orange is a major Dutch horticultural breeder and propagator of ornamental cut flowers, potted plants, and bedding plants. It is comparable to Van Lint as a Netherlands-based, large-scale ornamental horticulture supplier serving European retail, though it is significantly larger and operates across a much broader product portfolio.
• Ball Horticultural Company: Ball Horticultural is a major global horticulture company supplying seeds, cuttings, and plants to growers and retailers. Comparable to Van Lint as a large-scale ornamental horticulture supplier with a focus on branded, retail-ready plant genetics, though operating at much greater scale and with a more global footprint.

Regional players

• Monrovia Nursery Company: Monrovia is a major US ornamental nursery producing branded container plants for North American retail. Comparable to Van Lint Plants as a large-scale nursery specialist producing premium branded ornamental plants for retail chains, though operating in a different geography (North America vs. Europe).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/van-lint-bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Lint BV