Van Rosmalen Spiegeltenten

What Van Rosmalen Spiegeltenten does

Van Rosmalen Spiegeltenten, operating legally as Van Rosmalen en zonen, is a privately held Dutch family business headquartered in Vuren, Gelderland, Netherlands, that specializes in renting authentic historical spiegeltents (mirror tents) to event organizers worldwide. The company owns a collection of nine hand-crafted spiegeltents originally built in Belgium in the early 20th century, each restored to meet modern safety standards (NEN 8020-42) while preserving their historical character. The tent range spans 15m to 26m in diameter, accommodating 225 to 1100 guests, and includes distinct visual styles across Art Nouveau, Jugendstil, Art Deco, and Baroque movements. Each tent is a unique piece of movable heritage constructed from wood, leaded glass, cut glass, canvas, velvet, and elaborate paintings.

The company's revenue model is straightforward rental-based, with quote-based pricing that varies by tent selection, event duration, location, and service scope. Customers receive a full-service offering that includes delivery, setup, breakdown, and customized interior design. The business serves five primary customer segments: festival organizers, private events and weddings, corporate events, theater and entertainment producers, and government and diplomatic functions. Clients are distributed across the Netherlands, UK, Ireland, France, Spain, Italy, Switzerland, Norway, Australia, Singapore, and the United States, with the company visiting over 40 cities across 9 countries in peak season. The company employs 6 people, led by founder Rob van Rosmalen alongside team leader Bart de Keulenaar and the next generation of operators.

Go-to-market is primarily direct sales via a multilingual website (English, Dutch, French) and phone, supplemented by event-driven marketing through presence at major international festivals and partnerships with regional distributors such as The Amazing Tent Company in the UK. Recent strategic moves include the addition of new tent inventory (Fortuna), geographic expansion into Singapore and the US, and the launch of the Helter Skelter as a supplementary attraction. The company holds core partnerships with global entertainment producers Underbelly and Strut & Fret, and serves prominent clients including Adelaide Fringe Festival, Sydney Festival, Sydney Festival, Wexford Spiegeltent Festival, Diesel Venice, and the Chinese Embassy in The Hague.

Name

Van Rosmalen Spiegeltenten

Legal name

Van Rosmalen en zonen

Website

https://vanrosmalen.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Van Rosmalen Spiegeltenten is a Dutch family-owned rental company that owns one of the world's largest collections of authentic early-20th-century spiegeltents, serving international festival organizers, corporate clients, wedding planners, and diplomatic events across 40+ cities worldwide.

Ownership category

akta.pro rank

Product category

Event venue rental services

NAICS

General Rental Centers (532310)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Tent & Canopy Rentals (HSACAFAA)

akta.pro secondary industries

Yurts, Tipis & Nomadic Tents (THAMADAD), Decor Props & Themed Set Rentals (HSACAFAK)

Keywords

• Spiegeltent rental
• Event venue hire
• Festival tent rental
• Heritage tent rental
• Wedding tent hire

Headquarters

HQ city

Vuren, Gelderland

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Spiegeltent Rental: Primary revenue stream from renting authentic spiegeltents for events including festivals, weddings, corporate events, theater productions, and private parties. Pricing is custom-quoted based on tent size, event duration, location, and required amenities including setup and breakdown services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Van Rosmalen Spiegeltenten rents out nine authentic historical spiegeltents (mirror tents) originally built in Belgium in the early 20th century for events including festivals, weddings, corporate events, theater productions, circus performances, and private parties. The company offers full-service rentals including delivery, setup, breakdown, and customized interior design, with tents ranging from 15m to 26m in diameter accommodating 225 to 1100 guests, and delivered to any location worldwide.

Product overview

Van Rosmalen Spiegeltenten operates as a spiegeltent (mirror tent) rental company offering nine distinct authentic spiegeltent models in their collection: Fortuna (26m/1100 guests, Art Nouveau), Magic Mirror (26m/1100 guests, Jugendstil), Aurora (24m/800 guests, Art Deco), Paradiso (24m/800 guests, Jugendstil), Salon Perdu (20m/550 guests, Art Deco), Idolize (19m/450 guests, Baroque), Romantiek (18m/350 guests, Art Deco), De Parel van Vuren (18m/350 guests, Jugendstil), and Deluxe (15m/225 guests, Jugendstil). These hand-crafted wooden dance tents from the early 20th century feature glass, velvet, and elaborate paintings. The company provides spiegeltent rental services for various occasions including festivals, parties, weddings, theatre productions, and corporate events, with full service including setup, breakdown, and customized interior design. Additional offerings include a Helter Skelter attraction. The tents are delivered and built at any location worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Fortuna Spiegeltent Authentic Art Nouveau spiegeltent with 26m diameter accommodating up to 1100 guests, the newest member of the collection, built to evoke the unique feeling of the early 19th century.
• Magic Mirror Spiegeltent Grand Jugendstil spiegeltent with 26m diameter accommodating up to 1100 guests, one of the largest spiegeltents in the world with stately red velvet and golden trim.
• Aurora Spiegeltent Art Deco spiegeltent with 24m diameter accommodating up to 800 guests, featuring a dark and mysterious atmosphere with classic dark interior design.
• Paradiso Spiegeltent Jugendstil spiegeltent with 24m diameter accommodating up to 800 guests, the most famous spiegeltent in the collection, designed as a theater hosting the biggest shows.
• Salon Perdu Spiegeltent Classic Art Deco spiegeltent with 20m diameter accommodating up to 550 guests, featuring stately oak combined with red fabrics with golden tints, with extensive touring history.
• Idolize Spiegeltent Baroque spiegeltent with 19m diameter accommodating up to 450 guests, the most unusually decorated spiegeltent ever made, created by two artists as their greatest artwork.
• Romantiek Spiegeltent Art Deco spiegeltent with 18m diameter accommodating up to 350 guests, the oldest in the collection, featuring a beautiful wooden floor, glass engravings, warm colors, and dark wood creating romantic atmosphere.
• De Parel van Vuren Spiegeltent Jugendstil spiegeltent with 18m diameter accommodating up to 350 guests, one of the first spiegeltents made in the Netherlands, featuring a specially lit facade.
• Deluxe Spiegeltent Jugendstil spiegeltent with 15m diameter accommodating up to 225 guests, the smallest in the collection, offering one of the greatest atmospheres with a cozy unique design.
• Spiegeltent Rental Service Full-service rental of authentic spiegeltents for events including delivery, setup, breakdown, and customized interior, with tents deployed at any location in any country upon request.
• Festival Tent Rental Specialized spiegeltent rental for festivals, creating immediate atmosphere, appearance, and experience with themes inherent to each tent style.
• Wedding Tent Rental Specialized spiegeltent rental for weddings with romantic and magical atmosphere, accommodating 225 to 1100 guests for receptions, dinners, and celebration evenings.
• Event Tent Rental Dedicated event tent rental service for diverse events ranging from intimate gatherings to large-scale events, including advice on the most suitable tent based on requirements.
• Helter Skelter Attraction A 15-meter tall Helter Skelter attraction available for events, providing a unique fairground-style amusement that stands out and brings smiles to faces.

Named customers23 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• The Amazing Tent CompanycoreChannel Partner/ Reseller/ DistributorUK-based recognized tent rental company with 35 years experience. They helped introduce the spiegeltent concept to the UK market and serve as Van Rosmalen's support partner on English soil. Partnership built on shared passion and love for the craft.
• UnderbellycoreStrategic or Co-development PartnerEntertainment company famous for large events including Underbelly Festival London, London Wonderground, Comedy Hullabaloo, and Edinburgh's Christmas. Founded in 2000, grown to produce events across London, Edinburgh, and Hong Kong with over 1 million visitors in 2015. The partnership enables Van Rosmalen to share their love for theater with global audiences.
• Strut & FretcoreStrategic or Co-development PartnerInternationally recognized arts and events company with over 15 years experience, producing events and theater productions throughout Australia and worldwide. Founded 1997, they discovered spiegeltents as ideal complement to their shows. Partnership has produced shows like Limbo, Cantina, Tom Tom Crew, and Dream Menagerie. Also co-producer of Garden of Unearthly Delights festival.
• FringeworldcoreStrategic or Co-development PartnerOne of the fastest-growing events in the Southern Hemisphere and largest annual event in Western Australia. Fringeworld is an open-access festival where artists from around the world can register to participate. Van Rosmalen is proud to participate as partner and hopes to remain a partner in coming years.
• Lantern Events (Wexford Spiegeltent Festival)minorStrategic or Co-development PartnerOrganizer of the Wexford Spiegeltent Festival in Ireland, which has grown since 2012 into one of Ireland's largest multi-genre festivals. Festival features Aurora and Deluxe spiegeltents with unique atmosphere blending Old World charm with popular entertainment.
• Ten Days Festival TasmaniaminorStrategic or Co-development PartnerAnnual arts festival in Hobart, Tasmania. Van Rosmalen participates with spiegeltent venues at this prominent island festival.
• MysterylandminorStrategic or Co-development PartnerWorld's longest-running dance event and pioneer festival from Netherlands that continues to reinvent itself. Van Rosmalen traveled with Mysteryland to 69 Woodstock in New York, combining old surroundings with new forms of art.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sperry Tents: US-based luxury sailcloth event tent rental company serving weddings, corporate events, and private celebrations. Comparable as a premium, atmospheric tent rental business with a curated portfolio and full-service setup, though their products are modern rather than historical.
• The Amazing Tent Company: UK-based event tent rental company with 35 years of experience and Van Rosmalen's established distribution partner. Comparable as a specialist event tent provider serving festivals, weddings, and corporate clients in the same niche.
• Röder Zeltsysteme: German party and event tent manufacturer and rental company. Comparable as a large-scale European event tent provider, though focused on modern modular structures rather than historical pieces.

Broad incumbents

• Losberger De Boer: Global leader in modular event structures and tent rentals, serving exhibitions, festivals, and large-scale events. Comparable as a major incumbent in the event tent/structure space, with broader portfolio and scale than Van Rosmalen's specialist historical offering.
• HTS Tentiq: European manufacturer and supplier of event tents, marquees, and temporary structures. Comparable as a broad incumbent in the event tent category, with industrial-scale production versus Van Rosmalen's boutique historical positioning.

Regional players

• Compass Tents: Australian provider of premium event tents and marquees for weddings, festivals, and corporate events. Comparable as a regional specialist serving the same Southern Hemisphere festival market where Van Rosmalen has established customers like Adelaide Fringe and Sydney Festival.

Emerging players

• Raj Tent Club: Indian luxury tent rental company specializing in ornate, themed tents for weddings and royal-style events. Comparable as a specialist provider of atmospheric, decor-rich event tents targeting high-end experiential demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/van-rosmalen-spiegeltenten

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Rosmalen Spiegeltenten