What FRINGE WORLD does

FRINGE WORLD is an open-access performing arts festival operated by ARTRAGE Inc, a not-for-profit incorporated association headquartered in Perth, Western Australia. The festival runs annually for approximately four weeks (January–February) and in 2026 featured 607 shows across comedy, theatre, circus, cabaret, music, and visual arts at venues spanning Perth CBD, multiple suburbs, and regional Western Australia including Fremantle, Rockingham, Swan Valley, and Ellenbrook. ARTRAGE Inc curates and manages flagship venues including The Pleasure Garden (centered around the De Parel Spiegeltent), State Theatre Centre of WA, and Subiaco Arts Centre.

The festival operates a two-sided digital platform connecting artists and presenters with venues and audiences. Core technology includes the AVR (Artist and Venue Registration) system for managing registrations, ticketing configuration, and settlement; Venue Finder and Event Finder databases for matching artists with venues; Fringefeed as the community review and news platform; and official iOS and Android mobile applications. Ticket sales run exclusively through the Red61 ticketing platform, with handling fees ranging from $2.00 to $6.50 per ticket depending on price tier. Event registration fees are tiered from $175 (non-ticketed) to $335 (8+ sessions), non-refundable and paid upfront.

Revenue is generated through six streams: event registration fees, per-ticket handling fees, a 32% box office share from ARTRAGE Managed Venues, annual Friends membership subscriptions, gift vouchers, and multi-tier sponsorship partnerships (Principal, Government, Major, Festival, Media, and Supporter tiers). The festival reaches 1M+ online platform visitors and maintains 110K+ social media followers across Instagram, Facebook, TikTok, and LinkedIn. Key institutional partners include Lotterywest (Principal Supporter), Tourism WA, City of Perth, and K&L Gates (Major Partner), alongside a broad network of media, production, hotel, and accessibility partners.

Name

FRINGE WORLD

Legal name

ARTRAGE Inc

Website

https://fringeworld.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

FRINGE WORLD is an open-access annual performing arts festival in Perth, Western Australia, operated by not-for-profit ARTRAGE Inc. It runs a two-sided platform connecting artists, venues, and audiences through AVR registration, Red61 ticketing, and Fringefeed community tools, featuring 600+ shows annually.

Ownership category

akta.pro rank

Product category

Performing Arts Festival

NAICS

Performing Arts Companies (7111), Other Performing Arts Companies (711190), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Fringe & Experimental Performing Arts (MPAGABAI)

Keywords

• Performing arts festival
• Live entertainment events
• Artist registration platform
• Festival ticketing services
• Arts venue management

Headquarters

HQ city

North Bridge

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Registration Fees: Upfront fees paid by presenters to confirm their event's place in the festival. Four tiers based on event type and number of sessions: $175 for non-ticketed events, $210 for 1-3 sessions, $285 for 4-7 sessions, $335 for 8+ sessions. Non-refundable.
2. Ticketing Handling Fees: Per-ticket fees charged through Red61 ticketing platform, ranging from $2.00 to $6.50 depending on ticket price. Fees cover processing, staffing, marketing, and operational costs. Special rates apply for complimentary tickets and family bundles.
3. ARTRAGE Managed Venue Revenue Share: 32% of box office income (after handling fees and additional costs) from events in ARTRAGE Managed Venues, with 68% going to presenters.
4. Friends Membership Subscriptions: Annual Friends membership offering perks including first dibs on program, discounted tickets (Friends Frenzy), Friends Night Out events with up to 60% off, skip-the-line privileges, and Rooftop Movies discounts. Membership fee provides recurring revenue.
5. Gift Vouchers: Gift vouchers sold in tiered amounts for use on tickets and festival purchases.
6. Venue Sponsorship & Partnership: Partnership arrangements with sponsors including Principal Supporters, Government Partners, Major Partners, Festival Partners, Production Partners, Media Partners, and Festival Supporters.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels12 records

Core offering

FRINGE WORLD is an open-access multi-week performing arts festival held annually in Perth, Western Australia (typically January–February), operated by ARTRAGE Inc. It functions as a platform connecting performing artists with venues through the AVR (Artist and Venue Registration) system, processes all ticket sales exclusively through the Red61 ticketing platform, and presents hundreds of shows across comedy, theatre, circus, cabaret, music, and visual arts at multiple venues including flagship sites such as The Pleasure Garden and the De Parel Spiegeltent.

Product overview

FRINGE WORLD is an open-access multi-week performing arts festival in Perth, Western Australia, managed by ARTRAGE Inc. The festival operates as a platform connecting artists with venues through its AVR (Artist and Venue Registration) system, enabling event registration, venue matching via Venue Finder and Event Finder databases, and ticketing through Red61. The core product is the annual festival featuring hundreds of shows at various venues including the flagship ARTRAGE Managed Venues (The Pleasure Garden with the De Parel Spiegeltent, State Theatre Centre of WA, and Subiaco Arts Centre). Supporting products include the FRINGE WORLD Mobile App for iOS/Android, MyFringe account management, Fringefeed community platform, and Toolbox resource hub. The Friends Membership program provides loyalty benefits including first-dibs access to programming, while Gift Vouchers serve as a gifting product. The festival also runs sustainability initiatives like the Bettercup reusable cup system.

Differentiator

Problem solved

Functional benefit

Products and services

• FRINGE WORLD Festival
• FRINGE WORLD Mobile App
• Friends Membership
• FRINGE WORLD Gift Vouchers
• The Pleasure Garden
• De Parel Spiegeltent

Quantifiable outcome

• 607 shows presented across Western Australia in 2026
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

24 partnerships are on record, tiered festival partner, production partner, media partner, festival supporter, core and minor.

• Pentanetfestival partnerGTM or Marketing PartnerFestival partner providing technology or marketing support for the festival.
• Seamless AVproduction partnerTechnology or IntegrationProduction partner providing audiovisual equipment and technical services for festival venues.
• CCA Productionsproduction partnerTechnology or IntegrationProduction partner supporting festival production requirements.
• JCDecauxmedia partnerGTM or Marketing PartnerMedia partner providing outdoor advertising and promotional space for festival marketing.
• PerthNowmedia partnerGTM or Marketing PartnerDigital media partner providing news coverage and promotional reach for the festival.
• Channel 7media partnerGTM or Marketing PartnerTelevision media partner providing broadcast coverage and promotional visibility for the festival.
• Nova 93.7media partnerGTM or Marketing PartnerRadio media partner providing broadcast mentions and promotional partnerships.
• Strange Animalsmedia partnerGTM or Marketing PartnerCreative agency partner providing marketing support and promotional services.
• RTR FM 92.1media partnerGTM or Marketing PartnerCommunity radio partner providing coverage and promotional opportunities.
• Discus Digital Printfestival supporterTechnology or IntegrationPrinting services supporter providing materials for festival operations.
• Instant Productsfestival supporterTechnology or IntegrationTemporary infrastructure supplier supporting festival site requirements.
• Better Cupfestival supporterStrategic or Co-development PartnerSustainable cup system partner providing reusable cup solutions for The Pleasure Garden and other festival sites, reducing waste and promoting environmental sustainability.
• QT Hotelfestival supporterGTM or Marketing PartnerHotel partner providing accommodation support and promotional partnerships.
• Oaks Perth Hotelfestival supporterGTM or Marketing PartnerHotel partner providing accommodation support for visiting artists and promotional partnerships.
• Alex Hotelfestival supporterGTM or Marketing PartnerBoutique hotel partner providing accommodation and promotional support.
• NPB Securityfestival supporterTechnology or IntegrationSecurity services provider ensuring festival safety at venues and events.
• Arts and Culture Trustfestival supporterStrategic or Co-development PartnerGovernment trust supporting arts venues including State Theatre Centre of WA and Subiaco Arts Centre used for festival programming.
• Stadiacorpfestival supporterTechnology or IntegrationStadium and venue services provider supporting festival venue operations.
• Red61coreTechnology or IntegrationExclusive ticketing platform partner handling all ticket sales, processing, and settlement for the festival. Handles handling fees and various ticket types including complimentary tickets and promotions.
• Auslan Stage LeftminorStrategic or Co-development PartnerProvider of Auslan interpreters for accessible performances, enabling Deaf and hard-of-hearing audience participation.
• Deaf ConnectminorStrategic or Co-development PartnerDeaf services organization providing Auslan interpreter bookings for accessible festival sessions.
• DADAAminorStrategic or Co-development PartnerProvider of audio description, assistive listening, and tactile tours for blind and vision-impaired patrons.
• Inspiring Western AustraliaminorStrategic or Co-development PartnerScience-arts grant partner providing funding for shows that blend science and arts concepts.
• ScitechminorStrategic or Co-development PartnerScience education organization co-supporting the Inspiring WA Science-Arts Grant program.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Woodford Folk Festival: Large multi-day Australian performing arts festival with comparable music, theatre, and cabaret programming. Similar seasonal and ticketed-festival operating model but with a different regional footprint and curated artist selection.

Direct peers

• Sydney Fringe Festival: Open-access fringe festival serving the Sydney market with comparable artist-registration, multi-venue, multi-genre format. Competes directly with FRINGE WORLD for NSW-based artists and national sponsors.
• Adelaide Fringe: Australia's largest open-access fringe festival and FRINGE WORLD's most direct domestic competitor for Australian artists, audiences, and corporate/government sponsors. Operates a near-identical artist registration, venue matching, and ticketing model.
• Melbourne Fringe Festival: Another major Australian open-access fringe festival with the same multi-genre (comedy, theatre, circus, cabaret, music) and open-artist-registration model. Direct competitor for Victorian artists and east-coast sponsors.
• Edinburgh Festival Fringe: The original and largest open-access fringe festival globally, operating the same artist self-registration and multi-venue model. Direct competitor for international artist talent, festival best-practice benchmarking, and sponsor attention.
• Brighton Fringe: UK-based open-access fringe festival operating the same artist self-registration and multi-venue model. Comparable in scale, structure, and operational cadence to FRINGE WORLD.

Broad incumbents

• Just For Laughs: Global live comedy and entertainment festival brand with Australian programming presence. Overlaps with FRINGE WORLD's comedy programming and competes for international comedy talent and sponsors.
• Perth Festival: Perth's flagship curated performing arts festival. Operates in the same WA geography and overlapping calendar window but with a curated rather than open-access model — competing for sponsor dollars and audience attention.
• Adelaide Festival: Major curated performing arts festival in Australia with established government and corporate backing. Competes with FRINGE WORLD for national arts sponsors and headline artist attention, particularly around the same summer window.
• Melbourne International Comedy Festival: Larger, established Australian performing arts festival with overlapping comedy, cabaret, and theatre programming. Competes for the same comedy talent, audiences, and sponsors but is curated rather than open-access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fringeworld
• LinkedInau.linkedin.com/company/artrage-inc
• Instagraminstagram.com/fringeworldperth
• TikToktiktok.com/@fringeworldperth
• Xx.com/fringe_world

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRINGE WORLD