What VASNER does

VASNER, a brand of MankeTech GmbH, is a German manufacturer of infrared heating systems headquartered in Verl, Nordrhein-Westfalen. Founded in 2011, the company designs and produces infrared heating panels (Citara series in metal, glass, mirror, and board formats; the premium Zipris line with LED-integrated glass/mirror designs; the Konvi hybrid infrared-convection line), industrial infrared heaters (InduxLine, 2-18 kW), outdoor and hospitality heat lamps (Teras, SlimLine, Umbrella, HeatTower), and a small range of design fire bowls and baskets (Merive, Sunty). The RX Funk sub-series adds integrated plug-and-play wireless control without external receivers. Products are TÜV SÜD certified, exceed the DIN EN IEC 60675-3 minimum 40% radiation efficiency threshold, and are positioned as GEG (Gebäudeenergiegesetz) compliant for the German building energy regulation regime.

The business operates a hybrid go-to-market model: direct-to-consumer sales via the shop.vasner.com e-commerce platform and a physical retail store in Verl; a Fachpartner (trade partner) program for electricians, installers, planners, and developers; enterprise project sales through VASNER E-Solution consulting for housing associations, cooperatives, real estate firms, and public institutions; and selected specialist retailers with online channels. Revenue is generated primarily through hardware sales (infrared panels and outdoor heaters, with quote-based pricing for heating products and fixed pricing for fire bowls in the €69-€149 range) supplemented by professional services revenue from E-Solution consulting. The company cites over 250,000 customers across Europe, multiple industry awards (TOP MARKE 2018, Leading Shops 2022/2023), and memberships in the BVIR and IG Infrarot Deutschland industry associations as evidence of market position.

Name

VASNER

Legal name

MankeTech GmbH

Website

https://vasner.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

VASNER, a German manufacturer (MankeTech GmbH) based in Verl, designs and sells infrared heating panels, industrial heaters, and outdoor heating products to residential homeowners, trade partners (electricians and installers), housing associations, and hospitality businesses across Europe via e-commerce, a physical retail store, and a Fachpartner network.

Ownership category

akta.pro rank

Product category

Infrared Heating Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Infrared heating systems
• Infrared heater panels
• Outdoor heat lamps
• Electric heating equipment
• Energy consulting services

Headquarters

HQ city

Verl

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (Heating Equipment): VASNER generates revenue primarily through the sale of infrared heating panels, infrared heaters, fire bowls, and climate products directly to consumers and trade partners through their e-commerce platform and retail store.
2. Professional Services / Energy Consulting: VASNER offers project and energy consulting services (E-Solution) for construction and renovation projects, providing expert planning for infrared heating systems integration.
3. Trade Partner Program: Revenue generated through the Fachpartner program where electricians, installers, planners, and developers purchase VASNER products at attractive conditions with technical support.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

VASNER designs, manufactures, and sells infrared heating systems for residential and commercial applications, including the Citara (Metal, Glass, Mirror, Board), Konvi Hybrid, and Zipris premium infrared heater series, RX Funk wireless models, infrared heat lamps (Teras, InduxLine, SlimLine, Umbrella, HeatTower), Merive and Sunty design fire bowls, and the Cooly stand fan. The company also provides the E-Solution project and energy consulting service for construction and renovation projects, with products distributed via its e-commerce shop, physical store, trade partner network, and specialist retailers across Europe.

Product overview

VASNER is a German manufacturer offering infrared heating systems and outdoor heating products. The core product portfolio centers on infrared heaters (Infrarotheizungen) including the Citara series (Metal M, Glass G, Mirror S, Board T variants), the Konvi Hybrid series, and the premium Zipris line with glass and mirror options featuring LED lighting. The RX Funk wireless sub-series provides integrated wireless control without additional receivers. Outdoor heating includes the Teras 25 wall/ceiling heater, InduxLine industrial heaters (2-18 kW), SlimLine X20 for gastronomy, and Umbrella X30 for patio umbrellas. The Merive fire bowl/fire basket series (M1-M4) and Sunty S1 offer design fire features for terraces and gardens. The Cooly stand fan with mist function serves climate control needs. The VASNER E-Solution provides project and energy consulting services for infrared heating implementations.

Differentiator

Problem solved

Functional benefit

Brands

• E-Solution: VASNER project and energy consulting service for construction and renovation projects with infrared heating systems
• Citara
• Konvi
• Zipris
• Cooly
• InduxLine
• Teris
• Merive

Products and services

• Citara M Infrarotheizung (Metal Series) Metal infrared heater panel from the Citara M series offering efficient radiant heating for rooms with a durable metallic finish; serves residential customers as primary or supplementary heating.
• Citara G Infrarotheizung (Glas) Ultra-flat frameless white glass infrared heater with IP44 protection for living spaces and bathrooms; available in 300–900 Watt with 5-year warranty.
• Citara S Infrarotheizung (Spiegel) Ultra-flat frameless mirror glass infrared heater with IP44 protection suitable for bathrooms and living spaces; available in 300–900 Watt with 5-year warranty.
• Citara T RX Tafel-Infrarotheizung Wireless board/whiteboard infrared heater that combines heating functionality with a writable surface; available with integrated RX wireless system.
• Citara RX Funk Infrarotheizungen Wireless infrared heaters with integrated RX wireless module featuring plug-and-play setup, no additional receiver needed, and wireless control via RX thermostat transmitter.
• Konvi Hybrid Infrarotheizung Hybrid infrared heater combining radiant heat with convection heating for enhanced room warming efficiency.
• Konvi RX & Konvi VE RX Hybrid Infrarotheizung Wireless hybrid infrared heater with 600–1200 Watt output and integrated wireless connectivity for smart home integration.
• Zipris GR Infrarotheizung (Glas) Premium extra-flat glass infrared heater in white frameless design, Made in Germany; part of the exclusive Zipris premium line.
• Zipris S LED Infrarotheizung (Spiegel) Premium mirror infrared heater with surrounding 360° LED lighting, featuring high-quality German LED technology, glass, and mirror components.
• Zipris SR LED Infrarotheizung (Spiegel mit LED) Premium mirror infrared heater with side LED lighting; slim German design suitable for bathrooms, hallways, or dressing rooms.
• Teras 25 Heizstrahler Wall and ceiling infrared heat lamp for terraces and outdoor areas, providing efficient warmth for outdoor dining and seating spaces; deployed by hospitality customers including Sansibar Sylt.
• InduxLine Industrie Heizstrahler Industrial infrared heater for warehouses and industrial halls, with power output ranging from 2–18 kW.
• SlimLine X20 Infrarotstrahler Slim-design infrared heater for commercial gastronomy applications; deployed by Coffee Fellows Sylt.
• Umbrella X30 Heizstrahler Patio umbrella infrared heat lamp designed for installation under sun umbrellas, providing 3000 Watt of heating power for outdoor comfort.
• HeatTower Standheizstrahler Standing infrared tower heater for outdoor terrace heating applications.
• Merive M1 Feuerschale Low fire bowl (42.5 cm top edge) with rounded soft design, triangular base form, 360° heat radiation; priced at €129.
• Merive M2 Feuerkorb Medium-height fire basket (79 cm top edge) with enclosed sides and triangular base form; priced at €149.
• Merive M3 Feuerschale Low fire bowl (21 cm top edge) with angular 'Stealth Look' design, square asymmetric base form, 360° heat radiation; priced at €99.
• Merive M4 Feuerkorb Medium-height fire basket (93 cm rear top edge) with four/six-sided symmetric base, high back wall for heat isolation; priced at €149.
• Sunty S1 Feuerschale Low round fire bowl (17 cm top edge, Ø 61.5 cm burning surface), lightweight 3.8 kg, powder-coated quality steel; priced at €69.
• Cooly Standventilator Stand fan with water mist function, comparison winner for standing fans; low-noise operation with adjustable settings.
• VASNER E-Solution Project and energy consulting service for construction or renovation projects with infrared heating systems, providing expert guidance on GEG-compliant heating solutions for housing associations, cooperatives, real estate firms, and public institutions.
• Citara Einbaurahmen (Built-in Frame) Recessed mounting frame for drywall/gypsum board ceiling installation, compatible with the Citara infrared heater series.

Quantifiable outcome

• 32% less energy consumption compared to gas heating in single-family homes (Fraunhofer IBP study)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• BVIR (Bundesverband Infrarot-Heizung e.V.)coreOthersVASNER is a member of BVIR, the German Federal Association for Infrared Heating. This association publishes scientific guidelines and studies on infrared heating technology, providing VASNER with industry credibility and influence in standards development.
• IG Infrarot DeutschlandcoreOthersVASNER is a member of IG Infrarot Deutschland, another key industry association for infrared heating in Germany, further establishing their expertise and standing in the infrared heating industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stiebel Eltron GmbH & Co. KG: Large German heating and hot-water technology incumbent with heat pumps, electric heating, and DHW solutions — competing in the same GEG retrofit wallet with deeper resources, broader installer network, and government-aligned heat-pump positioning.
• Trotec GmbH: German broad-line climate and heating solutions company with infrared heaters, heat pumps, and air treatment products — overlapping infrared offerings but as part of a much larger portfolio across industrial and consumer segments.

Direct peers

• Burda WTG GmbH: German specialist in infrared heating technology with both residential panels and industrial/hall infrared heaters — directly overlapping VASNER's InduxLine industrial and Citara residential portfolios.
• ETHERMA Elektrowärme GmbH: Austrian manufacturer of infrared heating panels, industrial infrared heaters, and heating systems — overlapping product range with VASNER including industrial hall heating and residential infrared panels.
• Klarstein (Berlin Brands Group): Berlin-based direct-to-consumer brand selling infrared heaters, outdoor heaters, fire bowls, and home climate products across Europe — directly comparable to VASNER's multi-channel residential/HoReCa portfolio and brand-led positioning.
• Welltherm GmbH: German manufacturer of infrared heating panels for residential and commercial use, with comparable Made-in-Germany positioning and direct-to-consumer plus trade distribution model.
• Heat4All GmbH: German infrared heating panel manufacturer with picture, mirror, and glass designs — direct competitor to VASNER's Citara and Zipris sub-brands across DACH residential and project channels.
• Redwell Manufaktur GmbH: Austrian infrared heating manufacturer offering glass, mirror, picture, and customizable panels with Made-in-Europe positioning — directly competing with VASNER's premium Zipris and customizable Citara lines in DACH.
• Landmann GmbH: German manufacturer of outdoor fire bowls, fireplaces, grills, and patio heaters — directly comparable to VASNER's Merive and Sunty outdoor fire-bowl line and complementary to its Teris/Teras outdoor infrared range.

Regional players

• Herschel Infrared Ltd: UK-based infrared heating panel manufacturer serving European residential and commercial markets — comparable product technology and design-led positioning, though geographically concentrated in UK/IE.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/vasner
• Facebookfacebook.com/vasner
• Instagraminstagram.com/vasner
• LinkedInlinkedin.com/company/vasner

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VASNER