ETHERMA
ETHERMA is a second-generation Austrian manufacturer (founded 1981, Henndorf am Wallersee) of electric heating systems — underfloor mats (eFLOOR), infrared panels (LAVA), infrared heaters (EXO/SOLAMAGIC), direct heaters, monobloc heat pumps (FIRE+ICE), and smart controls — sold across 10+ European and Asian markets through dealer networks, field sales, and subsidiaries in Germany, Benelux, and Nordics.
- Company typePrivate
- Founded1981
- HeadquartersHenndorf Am Wallersee, Austria
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What ETHERMA does
ETHERMA Elektrowärme GmbH is a second-generation Austrian family-owned manufacturer of electric heating systems, founded in 1981 in Henndorf am Wallersee by Peter Reiter and now led by Managing Director Thomas Reiter. The company designs and produces a comprehensive electric-heating portfolio spanning underfloor heating mats (eFLOOR PRO, STRONG, LAMINOTHERM, SCREED, CABLE SCREED), infrared heating panels (LAVA 3.0 series, LAVA LUX, LAVA MAXIMUS, LAVA DESK, LAVAART custom designs), short-wave infrared heaters (EXO and SOLAMAGIC-branded), direct heating devices (DUO PLUS S2, eFLOW, ZESTO), the FIRE+ICE monobloc air-to-air heat pump, instantaneous and storage water heaters (ETHERMA AQUA), and outdoor/industrial surface heating, roof heating, and pipe trace heating systems. All eFLOOR underfloor products are 100% PFAS-free, the portfolio is Ecodesign-compliant under EU 2024/1103, and selected products carry up to 30 years warranty via eWARRANTY.
The business operates a hybrid B2B go-to-market: direct project and enterprise sales (planning, heat-demand analysis, sizing, commissioning) supported by inside-sales enquiry handling, territory-based field sales forces in Austria and Germany, an Export Sales function covering international markets, and a large network of certified installer/electrician dealer partners plus country-specific distributors across Benelux, UK, Nordics, Portugal, Slovakia, Switzerland, Hungary, Poland, and Vietnam. Manufacturing is concentrated at the Henndorf site (Plants 1 and 2), with wholly-owned sales subsidiaries ETHERMA Deutschland GmbH (Ismaning), ETHERMA Benelux BV (Hengelo), and ETHERMA Nordics ApS (Ballerup/Copenhagen), and ETHERMA Skandinavia OY (Finland) and ETHERMA Sarajevo (Bosnia-Herzegovina). Revenue is generated primarily through one-time hardware unit sales with bespoke project pricing for custom-made mats, LAVA DYL custom image panels, and turnkey project work; pricing is not publicly disclosed and flows through dealer/installer intermediaries.
In 2018 Viessmann, one of the world's largest heating-systems manufacturers, acquired a strategic stake, providing capital, channel reach, and operational continuity while ETHERMA retained Salzburg-based operational independence. Customer segments span residential (homeowners, housing associations, property developers), commercial (offices, hotels, hospitality), industrial/outdoor (factories, event venues, frost-protection use cases), and specialised verticals (churches, wellness, pool facilities).
ETHERMA firmographics
Firmographics- Name
- ETHERMA
- Legal name
- ETHERMA Elektrowärme GmbH
- Website
- https://etherma.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ETHERMA is a second-generation Austrian manufacturer (founded 1981, Henndorf am Wallersee) of electric heating systems — underfloor mats (eFLOOR), infrared panels (LAVA), infrared heaters (EXO/SOLAMAGIC), direct heaters, monobloc heat pumps (FIRE+ICE), and smart controls — sold across 10+ European and Asian markets through dealer networks, field sales, and subsidiaries in Germany, Benelux, and Nordics.
- Ownership category
- akta.pro rank
ETHERMA industry classification
Industry- Product category
- Electric Heating Systems
- NAICS
- Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Heat Exchangers & Thermal Transfer Equipment (IMAHAKAC)
Keywords
Where ETHERMA is headquartered
LocationHeadquarters
- HQ city
- Henndorf Am Wallersee
- HQ country
- Austria
- HQ region
- Europe
Offices5 records
Markets served
ETHERMA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Electric heating hardware products: ETHERMA's primary revenue stream is the sale of manufactured electric heating products including underfloor heating mats and cables (eFLOOR series), infrared heating panels (LAVA series), infrared heaters (EXO, SOLAMAGIC), direct heating devices (DUO PLUS S2, eFLOW, SERENA ECO), heat pumps (FIRE+ICE), water heaters (AQUA series), frost protection systems (roof, gutter, pipe trace heating), and control systems (thermostats, SMART SYSTEM components). Products are sold through dealer/installer partners, direct project channels, and e-commerce.
- Custom / project-specific solutions: ETHERMA offers custom-made products including mesh heating mats manufactured to specific floor plans for unusual geometries, custom-assembled heating tapes for frost protection with factory-fitted waterproof insulation, and custom LAVA DYL infrared panels with personal motifs (photos, logos) behind glass. These bespoke products command project pricing and represent a significant revenue differentiator.
- Planning, consulting and project support services: ETHERMA provides planning support including heat demand analysis, sizing, drawing/specification checks, installation support, and commissioning assistance as part of its turnkey offering. These professional services complement product sales, particularly for large-scale project customers (housing associations, property developers).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ETHERMA eFLOOR underfloor heating series (PRO, STRONG, LAMINOTHERM, SCREED) |
| Unit Pricing | Pay-as-you-go | ETHERMA DUO PLUS S2 direct heating device |
| Unit Pricing | Pay-as-you-go | ETHERMA SMART SYSTEM (SMARTBOX, SMARTCUBE, SMART app) |
| Unit Pricing | Pay-as-you-go | ETHERMA FIRE+ICE monobloc heat pump |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
ETHERMA product offering
Product offeringCore offering
ETHERMA is an Austrian manufacturer of electric heating systems producing underfloor heating mats and cables (eFLOOR series, 100% PFAS-free), infrared heating panels (LAVA series), infrared heaters (EXO, SOLAMAGIC), direct heating devices (DUO PLUS S2, eFLOW), monobloc air-to-air heat pumps (FIRE+ICE), instantaneous and storage water heaters (ETHERMA AQUA), frost protection systems (roof, gutter, pipe trace heating), and smart wireless control systems (SMART SYSTEM). The portfolio is sold through a network of certified electrician/installer dealers, direct project sales, and regional distributors across DACH, Benelux, Nordics, UK, and additional European and Asian markets, supported by an up to 30-year eWARRANTY program.
Product overview
ETHERMA is an Austrian electric heating systems manufacturer with over 40 years of experience, producing a comprehensive portfolio of heating solutions. The product lineup centers on underfloor heating (eFLOOR series: PRO, STRONG, LAMINOTHERM, SCREED, CABLE SCREED, and custom variants), infrared heating panels (LAVA series: 3.0, LUX, MAXIMUS, DESK ZONE, ART), infrared heaters (EXO and SOLAMAGIC brands), direct heating devices (DUO PLUS S2, eFLOW, ZESTO), heat pumps (FIRE+ICE monobloc), water heaters (AQUA series), and smart control systems (SMART SYSTEM, SMARTSET, SMARTSET). The portfolio also includes specialized systems for open space heating, roof heating, and pipe trace heating. Products are marketed under the eWARRANTY program offering up to 30 years extended warranty, and all underfloor heating products are 100% PFAS-free. The company operates internationally through subsidiaries in Germany, Benelux, and Nordics, and was partially acquired by Viessmann in 2018.
Differentiator
Problem solved
Functional benefit
Brands
- LAVA: Designer infrared heating panel series including LAVA 3.0, LAVA LUX (combines heating with LED light), LAVA MAXIMUS (high-performance infrared heater for large rooms), LAVA DESK (desk heating solutions), LAVA DYL (custom design with personal motifs)
- eFLOOR
- FIRE+ICE
- eWARRANTY
- ETHERMA SMART SYSTEM
- ZESTO
- EXO
- ETHERMA AQUA
Quantifiable outcome
- Up to 30% heating cost savings with LAVA DESK ZONE vs. full room heating (TU Dresden studies)
- +3 more outcomes
Companies that use ETHERMA
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
ETHERMA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature7 records
ETHERMA partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Jowitherm Nederland BV (ETHERMA BENELUX)coreIn December 2017, Jowitherm Nederland BV merged with ETHERMA Elektrowärme GmbH to form ETHERMA Holding GmbH. Jowitherm Nederland BV was renamed ETHERMA Benelux BV, becoming ETHERMA's sales subsidiary for the Benelux region. ETHERMA Austria serves as both sales organisation for Austria and production headquarters.
- IG-Infrared (EIH Association)minorETHERMA is a founding member of the IG-Infrared (EIH Association) association, which was established in 2014 to enforce binding quality standards in the rapidly growing infrared heating sector. ETHERMA participates in setting industry standards for infrared heating quality.
- SOLAMAGICminorETHERMA became the exclusive sales partner for SOLAMAGIC products in 2010, expanding the product portfolio with high-quality short-wave infrared heaters. ETHERMA handles distribution of SOLAMAGIC branded products in its territories.
- ARC Thermal Solutions (UK)minorUK sales partner for ETHERMA products. Located in Chesham, Buckinghamshire. Handles distribution and sales support for the UK market.
- DUO-THERMO (Portugal)minorPortuguese sales partner. Sistema de Aquecimento, Lda. Located in Boliqueime, EN 125, Portugal. Handles distribution of ETHERMA heating products in Portugal.
- Pro Designe (Slovakia)minorSlovak sales partner. Handles distribution of ETHERMA products in Slovakia with multiple brand websites (solamagic.sk, atraktivnekurenie.sk, nanoheat.sk, heatart.sk).
- Systec Therm AG (Switzerland)minorSwiss sales partner. Located in St. Gallen. Handles distribution of ETHERMA products in the Swiss market.
- KKR Hungary Kft. (Hungary)minorHungarian sales partner. Website: termozold.hu. Handles distribution of ETHERMA products in Hungary.
- ENERZON Sp. z o.o. (Poland)minorPolish sales partner. Located in Chotomów. Handles distribution of ETHERMA products in the Polish market.
- iHaus (Vietnam)minorVietnamese sales partner. Located in Hanoi. Handles distribution of ETHERMA products in the Vietnamese market.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
ETHERMA competitors and assessment
Company assessmentBroad incumbents
- Viessmann: German global HVAC manufacturer of heat pumps, boilers, and complete heating systems. Strategic investor in ETHERMA since 2018 with overlapping product lines; serves as both parent and competitor across residential, commercial and industrial heating markets worldwide.
- Bosch Thermotechnology: Global HVAC manufacturer offering heat pumps, boilers, and electric heating products as part of Bosch Home Comfort group. Competes with ETHERMA in residential electric heating while offering broader portfolio, larger R&D budget, and global distribution footprint.
- Vaillant: European HVAC manufacturer with heat pumps, boilers and electric heating products. Competes with ETHERMA in residential and commercial heating markets across DACH and broader Europe with substantially greater scale, brand spend, and installer network reach.
Direct peers
- Warmup: UK-based specialist manufacturer of electric underfloor heating systems and smart heating controls. Directly competes with ETHERMA's eFLOOR and SMART SYSTEM product lines, serving similar installer channels and end customers in residential and commercial renovation across Europe and North America.
- Rehau: German-based manufacturer of polymer-based heating/cooling solutions including surface heating and cooling systems. Directly competes with ETHERMA's eFLOOR underfloor heating line, serving similar residential and commercial construction customers across DACH and Europe.
- Hemstedt GmbH: German electric heating manufacturer with similar heritage (founded in the 1960s) producing underfloor heating mats, infrared heaters, and frost protection systems. Competes with ETHERMA across DACH markets in core product categories with comparable business model and customer base.
- Stiebel Eltron: German manufacturer of heat pumps, electric water heaters, and electric heating systems. Most direct comparable peer with overlapping product portfolio (heat pumps, instantaneous water heaters, underfloor heating, infrared) and shared focus on energy-efficient residential and commercial heating across DACH and Europe.
- OJ Electronics: Danish heating controls manufacturer (now part of Danfoss) producing thermostats and smart heating controls. Directly competes with ETHERMA's SMART SYSTEM (SMARTBOX, SMARTCUBE, SMART app) product family in the residential and commercial heating controls category.
- Fenix Group: Czech-based electric heating manufacturer offering underfloor heating, infrared panels, and direct heaters across European markets. Closely comparable in scale and product focus, competing head-to-head in residential and commercial heating with similar B2B distribution through installer networks.
- Devi (Danfoss): Danish electric underfloor heating brand owned by Danfoss, serving residential and commercial markets with electric heating mats, thermostats, and smart controls. Directly competes with ETHERMA's eFLOOR product line and SMART SYSTEM controls, leveraging Danfoss's broader heating platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ETHERMA social profiles
Digital presenceETHERMA compliance and trust
Trust signalCompliance16 records
ETHERMA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ETHERMA leadership team
Management profileNumber of profiles
Profiles6 records
ETHERMA subsidiaries and ownership
Company hierarchySubsidiaries5 records
ETHERMA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ETHERMA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ETHERMA
What does ETHERMA do?
ETHERMA is an Austrian manufacturer of electric heating systems producing underfloor heating mats and cables (eFLOOR series, 100% PFAS-free), infrared heating panels (LAVA series), infrared heaters (EXO, SOLAMAGIC), direct heating devices (DUO PLUS S2, eFLOW), monobloc air-to-air heat pumps (FIRE+ICE), instantaneous and storage water heaters (ETHERMA AQUA), frost protection systems (roof, gutter, pipe trace heating), and smart wireless control systems (SMART SYSTEM). The portfolio is sold through a network of certified electrician/installer dealers, direct project sales, and regional distributors across DACH, Benelux, Nordics, UK, and additional European and Asian markets, supported by an up to 30-year eWARRANTY program.
Is ETHERMA a public or private company?
ETHERMA is a private company. It is classified as family owned and is currently operating.
When was ETHERMA founded?
ETHERMA was founded in 1981. It employs 51 to 100 people.
Where is ETHERMA based?
ETHERMA is headquartered in Henndorf Am Wallersee, Austria, in the Europe region.
How does ETHERMA make money?
Three revenue lines are on record. Electric heating hardware products are the primary driver. The others are custom / project-specific solutions and planning, consulting and project support services.
Who are ETHERMA's main competitors?
Broad incumbents on record are Viessmann, Bosch Thermotechnology and Vaillant. Direct peers are Warmup, Rehau, Hemstedt GmbH, Stiebel Eltron, OJ Electronics, Fenix Group and Devi (Danfoss).
Does ETHERMA have an API?
No public API is recorded for ETHERMA.
What industry is ETHERMA in?
ETHERMA's product category is Electric Heating Systems. Its primary akta.pro industry code is IMAHAKAC, Heat Exchangers & Thermal Transfer Equipment. Its NAICS code is 333415 and its SIC code is 3585.