VATO.EC

What VATO.EC does

VATO.EC (Công ty Cổ Phần Thương Mại Điện Tử Vận Thông) is a Vietnamese joint-stock company that operates a multi-service mobile mobility and on-demand commerce platform, founded in 2018 and headquartered in Ho Chi Minh City. The platform connects urban commuters and delivery senders with independent driver-partners through a consumer app (VATO) and a driver app (VATO Driver), covering VATO Bike (motorbike ride-hailing), VATO Car (under 9 seats), VATO Taxi, and VATO Delivery (including cross-province shipping). The product surface has been extended into VATO Food and VATO Shop (food and goods delivery), VATO Market (grocery errands), an in-app Phuong Trang (FUTA) inter-city bus ticketing channel, and a proprietary VATOPay digital wallet with loyalty points, integrated with MoMo, ZaloPay, and VNPay QR payments.

The underlying technology is a two-sided marketplace licensed as a Vietnamese e-commerce trading floor (sàn giao dịch TMĐT), with native consumer and driver applications, a merchant app for VATO Food restaurants, GPS tracking, and wallet infrastructure. VATO monetizes primarily through a 20% management fee on trip fares for VATO Bike and VATO Car (drivers retain 80%), a 100,000 VND monthly driver account fee waived for active drivers, and commissions from delivery and food services whose rates are not publicly disclosed. The company also withholds 4.5% in taxes (3% VAT and 1.5% PIT) on driver transportation income and 1% PIT on bonuses on behalf of drivers under tax-remittance authorizations from District 1 and Ho Chi Minh City tax authorities. Operations span Ho Chi Minh City, Hanoi, Da Nang, Can Tho, and Da Lat through in-person support offices, with no disclosed revenue, funding rounds, or headcount growth data beyond a reported team of approximately 6 employees.

Name

VATO.EC

Legal name

Công ty Cổ Phần Thương Mại Điện Tử Vận Thông

Website

https://vato.vn

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

VATO.EC is a Vietnamese multi-service mobile mobility platform founded in 2018 that connects urban commuters and delivery senders with independent driver-partners via bike, car, taxi, delivery, food, and inter-city bus services, monetizing primarily through a 20% commission on ride fares.

Ownership category

akta.pro rank

Product category

Multi-Service Ride-Hailing and Delivery Platform

NAICS

Taxi and Ridesharing Services (48531), Taxi and Ridesharing Services (485310)

akta.pro industry

PRIMARYTHAIAGAB

App-Based Ride-Hailing Platforms (TNCs)

Travel & Hospitality/Rail, Bus & Ground Passenger Transport/On-Demand Ride Services (Taxi/Ride-hailing/Ridepooling)

SECONDARYTHAIAGAG

Motorbike Taxi & Two-Wheeler Ride-Hailing

Travel & Hospitality/Rail, Bus & Ground Passenger Transport/On-Demand Ride Services (Taxi/Ride-hailing/Ridepooling)

Keywords

• Ride-hailing platform
• Food delivery service
• Parcel delivery
• Digital wallet payments
• Intercity bus booking

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Commission (20% Management Fee): VATO collects a 20% management fee on the trip fare for VATO Bike and VATO Car services from driver-partners. This is the primary revenue stream. Drivers retain 80% of the trip fare. VATO also withholds 4.5% in taxes (3% VAT + 1.5% PIT) on driver earnings and 1% on bonuses on behalf of drivers.
2. Driver Account Management Fee: Monthly account management fee of 100,000 VND per driver. Waived for drivers who were active (completed at least one trip) in the preceding month.
3. Delivery and Food Delivery Commissions: Commissions from VATO Delivery and VATO Food services, though specific rates are not publicly disclosed in the source material.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

VATO.EC operates a mobile-first multi-service mobility and e-commerce marketplace in Vietnam, connecting passengers, delivery senders, and food shoppers with independent driver-partners, merchants, and partner transport operators. Through a single consumer app, users can book motorbike rides (VATO Bike), car rides under 9 seats (VATO Car), taxis (VATO Taxi), parcel delivery (VATO Delivery), food delivery (VATO Food), convenience shopping (VATO Shop), and Phuong Trang intercity bus tickets, with cashless settlement via the proprietary VATOPay wallet.

Product overview

VATO.EC operates as a multi-service mobility platform offering ride-hailing, delivery, and e-commerce services through a single mobile application. The core product portfolio includes VATO Bike (motorcycle taxi), VATO Car (private car under 9 seats), VATO Taxi (traditional taxi), and VATO Delivery (package delivery), all connected through the VATOPay digital wallet. The ecosystem extends to VATO Food (food delivery), VATO Shop (e-commerce), and integrated bus ticket booking via Phuong Trang partnership. VATO Loyalty program enables points accumulation across all services. The platform functions as an e-commerce trading floor connecting service providers (drivers, merchants) with consumers.

Differentiator

Problem solved

Functional benefit

Brands

• VATO Bike: Motorbike ride-hailing service connecting passengers with motorbike drivers
• VATO Car
• VATO Taxi
• VATO Delivery
• VATO Food
• VATO Shop
• VATO Loyalty
• VATO Market
• VATOPay
• VATO Driver

Products and services

• VATO Bike Motorcycle ride-hailing service connecting passengers with bike drivers for fast, reliable urban transport, modernizing the traditional xe om (motorbike taxi) model.
• VATO Car Car booking service connecting passengers with drivers of private vehicles under 9 seats for city transportation, with transparent upfront fare pricing.
• VATO Taxi Taxi booking service that connects passengers with taxi drivers within cities, providing pre-trip fare estimation and transparent pricing.
• VATO Delivery Package and goods delivery service using motorcycles, including cross-province delivery in partnership with Phuong Trang/FutaExpress, supporting COD options.
• VATO Food Food ordering and delivery service connecting customers with restaurants and food vendors, supported by a merchant management app for order handling.
• VATO Shop E-commerce/marketplace enabling customers to order goods from local shops and convenience stores for home delivery with promotional offers.
• Phuong Trang Intercity Bus Ticket Booking In-app booking service for Phuong Trang (FUTA) intercity bus tickets, payable by card (Visa/MasterCard) and integrated within the VATO consumer app.
• VATOPay Digital Wallet Proprietary in-app digital wallet offering two account types (credit wallet for consumer payments/promotions and cash wallet for driver earnings), with top-up integration into MoMo and ZaloPay and QR code payment via MoMo and VNPay.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

One partnership is on record.

• Phuong Trang (FUTA)coreStrategic or Co-development PartnerVATO integrates Phuong Trang (FUTA Bus Lines) inter-city bus ticket sales directly within the VATO consumer app. This allows VATO users to book FUTA long-distance bus tickets alongside urban ride services, creating a multi-modal transport super-app covering city-to-city and intra-city travel. The partnership extends VATO's service ecosystem beyond on-demand rides into scheduled coach transport.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FastGo: Vietnamese ride-hailing startup offering FastBike, FastCar, and FastDelivery services. Comparable as a multi-mode Vietnamese mobility app targeting the same urban commuter base as VATO.
• Grab: Southeast Asia's leading super-app offering ride-hailing (GrabBike, GrabCar), food delivery (GrabFood), and parcel delivery across Vietnam. Directly comparable to VATO's multi-service mobile platform model and core target customer (urban commuters and delivery senders in Vietnam).
• MyCar: Vietnamese ride-hailing platform offering car and bike hailing across major cities. Comparable as a domestic multi-city ride-hailing app competing for the same driver-partner and rider pool as VATO.
• Be Group: Vietnamese ride-hailing super-app offering BeBike (motorbike), BeCar, BeDelivery, and BeFood. Closest domestic competitor to VATO with a similar multi-service model and shared focus on Vietnamese urban mobility and delivery.
• Xanh SM (GSM / Vingroup): Vietnamese EV ride-hailing service backed by VinFast/Vingroup, operating app-based taxi and motorbike services nationwide. Direct competitor to VATO with the added advantage of an EV-subsidized vehicle fleet.

Broad incumbents

• Vinasun: Established Vietnamese taxi company operating a large fleet with app-based booking. Comparable as a legacy taxi incumbent with a presence in HCMC and other major cities where VATO also competes.
• Mai Linh Group: One of Vietnam's largest traditional taxi operators with a national fleet and Mai Linh app for e-hailing. Comparable as a taxi-focused mobility provider in Vietnam with broader incumbent positioning than VATO's taxi service.

Regional players

• DiDi Global: Chinese-headquartered ride-hailing platform that has expanded across Latin America, Asia, and Australia with app-based taxi/motorbike services. Comparable as a regional super-app ride-hailing peer, though not currently operating in Vietnam.

Emerging players

• ShopeeFood (by Sea Group): Vietnamese food delivery service operated by Sea Group. Comparable as a competing merchant/delivery platform that overlaps with VATO Food for restaurant order volume and rider supply.

Others

• Phuong Trang (FUTA Bus Lines): Vietnamese inter-city bus operator and VATO's strategic partner for in-app bus ticketing. Comparable as an ecosystem participant rather than competitor — it supplies the unique inter-city inventory that differentiates VATO's super-app.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VatoXe
• YouTubeyoutube.com/channel/UCCeErZgvNR3Wc2XVeZEDqLg
• Facebookfacebook.com/vato.vn
• LinkedInlinkedin.com/company/vato-ec
• Instagraminstagram.com/vato.ungdunggoixeviet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VATO.EC