VB Polska

What VB Polska does

VB Polska, legally VB POLSKA Sp. z o.o., is a Polish publishing house headquartered at ul. 3 Maja 54, 81-850 Sopot, Poland. The company publishes fiction, popular science, and educational titles for the Polish market, offering both printed editions and digital e-books to address varied reader consumption preferences. Founded in the 1990s by two friends from a student dorm room, it operates today as a wholly-owned regional subsidiary of Forlagshuset Vigmostad & Bjørke AS, Norway's fourth-largest publisher and owner of Haugenbok.no, the country's largest online bookstore.

The company's go-to-market is sales-led and distribution-driven. It sells books directly through its own e-commerce site (vbpolska.pl) and through traditional book retail channels in Poland. Marketing is conducted digitally via Google Analytics, Google AdWords (paid search), and Facebook Pixel (paid social/retargeting), with email and a website contact form serving as direct customer communication channels. Headcount at VB Polska is reported inconsistently across sources: firmographics data lists 26 employees, the company's main website states over 80, and the About page states over 100+. The company sits within a broader publishing group ecosystem that includes Fagbokforlaget, Akademika, eBok.no, Bladkompaniet, Gilt, Eide Forlag, and Norsk Musikkforlag.

The business model is straightforward commercial publishing: VB Polska earns revenue via one-time-license sales of physical books and e-books to Polish general readers (its primary segment) and to educational institutions (secondary). Pricing is not publicly disclosed on the website and follows standard industry conventions based on format, genre, and market. Operational governance follows GDPR-aligned data processing principles, with documented data processing agreements in place for Google Cloud, Google Analytics, and Google AdWords. No revenue, funding, M&A, leadership change, or AI/ML capability data points were disclosed in the available source material.

Name

VB Polska

Legal name

VB POLSKA Sp. z o.o.

Website

https://vbpolska.pl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Mass Market & Paperback Publishing (MPAJAAAD)

Keywords

• Book publishing
• Fiction publishing
• Popular science books
• Educational publishing
• E-book distribution

Headquarters

HQ city

Sopot

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Book Sales (Print): Revenue generated from selling printed books across various genres including fiction, popular science, and educational content. Books are sold directly through the company website and potentially through retail distribution channels.
2. E-book Sales: Revenue from digital book sales, offering modern reading options for contemporary audiences through electronic format distribution.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

VB Polska is a Polish publishing house that publishes books across three primary categories: fiction (literatura piękna), popular science (książki popularnonaukowe), and educational materials (pozycje edukacyjne). The company offers both printed editions and e-books, collaborating with established authors and debut creators to serve Polish readers. The company operates as a subsidiary of Forlagshuset Vigmostad & Bjørke AS, the fourth-largest Norwegian publishing group.

Product overview

VB Polska is a publishing house (dom wydawniczy) that publishes books across various categories — fiction (literatura piękna), popular science (książki popularnonaukowe), and educational materials (pozycje edukacyjne). The company offers both printed editions and e-books (wydania drukowane oraz e-booki), combining traditional book publishing with digital formats. As part of the Forlagshuset Vigmostad & Bjørke AS publishing group (Norway's fourth-largest publisher and owner of Haugenbok.no, Norway's largest online bookstore), VB Polska operates as a Polish division based in Sopot, collaborating with both established authors and debut writers.

Differentiator

Problem solved

Functional benefit

Products and services

• Print Books (Fiction, Popular Science, Educational) Published printed books across fiction (literatura piękna), popular science, and educational categories for Polish readers. Sold directly through vbpolska.pl and through traditional book retail channels.
• E-books (Digital Editions) Digital e-book editions of fiction, popular science, and educational titles, offered alongside print editions to serve modern reading preferences.

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Forlagshuset Vigmostad & Bjørke AScoreStrategic or Co-development PartnerParent company and major Norwegian publishing group. VB Polska is a subsidiary operating in the Polish market. Forlagshuset Vigmostad & Bjørke is the fourth largest Norwegian publisher and owner of Haugenbok.no, Norway's largest online bookstore. The group was founded in the 1990s by two friends from a dorm room.
• FagbokforlagetminorStrategic or Co-development PartnerSister company within the Forlagshuset Vigmostad & Bjørke publishing group, shown in the group logos section of the website.
• eBok.nominorStrategic or Co-development PartnerSister company within the Forlagshuset Vigmostad & Bjørke publishing group, operating in the Norwegian e-book market.
• AkademikaminorStrategic or Co-development PartnerSister company within the Forlagshuset Vigmostad & Bjørke publishing group, shown in the group logos section.
• Haugenbok.nocoreStrategic or Co-development PartnerNorway's largest online bookstore, owned by the parent company Forlagshuset Vigmostad & Bjørke. Represents the group's retail distribution capability.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wydawnictwo W.A.B. Polish literary trade publisher known for fiction and reportage, now part of the Foksal group. Comparable to VB Polska as a Polish-market trade publisher with overlapping fiction and non-fiction catalog focus.
• Czarna Owca: Polish trade publisher with a broad fiction and non-fiction catalog and growing e-book presence. Comparable to VB Polska as a mid-sized competitor in the same Polish-language market across overlapping genres.
• Wydawnictwo Znak: Major Polish trade publisher with a broad catalog spanning literary fiction, reportage, and popular non-fiction, with active e-book operations. Directly comparable in scale, genre breadth, and channel strategy to VB Polska's Polish-market publishing business.
• Prószyński Media: One of the largest Polish trade book publishers, publishing fiction, non-fiction, and popular science in print and digital formats. Directly comparable to VB Polska on Polish-market trade publishing, mid-market positioning, and dual print/e-book offering.
• Wydawnictwo Naukowe PWN: Long-standing Polish publisher of educational, academic, and popular science titles. Comparable to VB Polska on the educational and popular-science portions of its catalog and on serving Polish-language institutional and consumer markets.
• Wydawnictwo Albatros: Polish publisher focused on fiction, crime, and popular non-fiction with a strong retail-distribution footprint. Comparable to VB Polska on Polish-market trade publishing and the use of established retail/wholesale distribution channels.
• Wydawnictwo Muza: Long-established Polish trade publisher covering fiction, popular science, and reference titles in print and digital. Comparable to VB Polska as a similarly sized general-interest Polish publisher with a multi-genre catalog.

Broad incumbents

• Gyldendal Norsk Forlag: Largest Norwegian trade and educational publisher, operating in adjacent Nordic territory. Comparable to VB Polska's parent group as a broad incumbent in the same Nordic publishing ecosystem VB Polska's parent competes in.
• Cappelen Damm: One of Norway's largest publishing groups across trade, education, and digital. Comparable to VB Polska's parent Forlagshuset Vigmostad & Bjørke as a broad Nordic incumbent and relevant read-across for VB Polska's potential group-level positioning.

Emerging players

• Wydawnictwo Helion: Polish publisher with strength in popular science, IT, and educational titles, with mature digital/e-book distribution. Comparable to VB Polska specifically on the popular-science and educational segments of VB Polska's catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vb-polska

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VB Polska