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Verkehrsbetriebe Schaffhausen vbsh

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uuid005jsnf

Namestring
Verkehrsbetriebe Schaffhausen vbsh
Legal namestring
Verkehrsbetriebe Schaffhausen
Websiteurl
vbsh.ch
Company typeenum
Private
Founded yearint
1901
Descriptiontext

Verkehrsbetriebe Schaffhausen (vbsh) is a municipal public transport company founded in 1901 and wholly owned by the City of Schaffhausen, operating as a public law institution (öffentlich-rechtliche Anstalt) under Swiss Personenbeförderungsgesetz. The company runs an integrated urban and regional bus network — 10 city lines, regional lines 21-33/403, and a Friday/Saturday night network — serving all 22 municipalities of Canton Schaffhausen from a fleet of approximately 70 buses across 239 stops, transporting 14 million passengers annually. The fleet is undergoing a full battery-electric transition: Irizar ie-Tram buses deployed for city service from 2019, with 13 Mercedes-Benz eCitaro buses joining regional service through 2027 to retire diesel and trolleybus units. Charging infrastructure is concentrated at Bahnhof Schaffhausen and depot Ebnat using pantograph systems and clean hydroelectric power from the local Rheinkraftwerk.

The technology stack is operationally focused: pantograph rapid charging, regenerative braking enabled by the valley topography, an in-house E-Werkstatt for high-voltage maintenance, a Reifenzentrum (tire center), and a fleet-wide INTROS mobility assistance system for accessibility. Passenger-facing digital infrastructure comprises the vbsh mobile app, an online ticket shop (shop.vbsh.ch) running on the Abolino platform, the SwissPass ecosystem, and a fleet-wide Mini-Automat Check-in/Check-out system launched in December 2025 enabling contactless fare collection via cards and mobile wallets.

Revenue is generated through a multi-channel ticketing operation: single tickets (CHF 3.30 city zone), day passes, multi-ride and multi-day cards, monthly and annual subscriptions (CHF 72 / CHF 648 city zone), group and charter travel, and advertising sales (bus wraps, stop advertising, digital screens, Fahrzeit magazine). Ticketing is distributed through the Ticketeria customer center at Bahnhof Schaffhausen, stationary ticket machines, the online shop, the app, the in-bus Mini-Automaten, and partner channels (SBB Mobile, FAIRTIQ, EasyRide). Local and regional advertisers are served via channel partners APG|SGA (analog) and Livesystems (digital in-bus screens), with the network reaching approximately 2 million people annually through advertising surfaces. Operating geographies are limited to Canton Schaffhausen with cross-border extensions to Singen and Büsingen in Germany.

Short descriptiontext

Verkehrsbetriebe Schaffhausen (vbsh) is a municipally owned public bus operator in Canton Schaffhausen, Switzerland, running city, regional, and night bus services across 22 municipalities with an electrifying fleet of ~70 buses, serving 14 million passengers annually through subscriptions, single tickets, and digital fare collection.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSchaffhausen, Switzerland
HQ citystring
Schaffhausen
HQ countrystring
Switzerland
HQ regionstring
Europe
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
public bus transport, urban transit services, electric bus fleet, regional bus services, transit ticketing systems
SIC code1 code
  • Local & Suburban Transit & Interurban Hwy Passenger Trans4100
Product category
Public Bus Transportation
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model5 records
1Single Tickets and Day Tickets
TypeTransaction Fee
Description

Point-of-sale ticket revenue from individual rides. Single tickets from CHF 3.30, day passes from CHF 6.60. Sold at Ticketeria, online shop, app, stationery ticket machines, and bus mini-automats.

vbsh.ch
2Monthly and Annual Subscriptions
TypeSubscription Recurring
Description

Recurring subscription revenue from monthly (from CHF 72 city zone) and annual (from CHF 648 city zone) passes for regular commuters.

vbsh.ch
3Group Travel and Extra Trips
TypeTransaction Fee
Description

Revenue from group travel bookings (40+ persons city, 20+ regional) and chartered extra trips.

vbsh.ch
4Bus Advertising
TypeAdvertising
Description

Full bus wraps (over 100 sqm), stop/stop advertising at 239 stops, digital screen ads, and magazine ad placements in customer magazine 'Fahrzeit'.

vbsh.ch
5Sparbillette (Discount Tickets)
TypeTransaction Fee
Description

Discounted advance-purchase tickets with up to 70% savings on standard fares, generating higher transaction volume through digital channels.

vbsh.ch
Marketing channels9 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels7 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Pricing details17 tiers
1Single Ticket - City Zone 1
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

CHF 3.30 adults; CHF 2.70 children/half-fare. Valid 1 hour for 1 zone.

vbsh.ch
2Day Ticket - City Zone 1
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

CHF 6.60 adults; CHF 5.40 children/half-fare. Unlimited rides within zone for one day.

vbsh.ch
3Multi-ride Card - City Zone 1
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

CHF 18.20 for 6 rides adults; CHF 14.90 children/half-fare.

vbsh.ch
4Multi-day Card - City Zone 1
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

CHF 36.40 for 6 day tickets adults; CHF 29.80 children/half-fare.

vbsh.ch
5Extended Single Ticket - 4 Zones
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

CHF 10.00 adults; CHF 5.00 children/half-fare. e.g., Schaffhausen to Beggingen, Hallau, or Osterfingen. Valid 2 hours.

vbsh.ch
6Extended Day Ticket - 4 Zones
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

CHF 20.00 adults; CHF 10.00 children/half-fare.

vbsh.ch
7Monthly Pass - City Schaffhausen (1 Zone)
ModelSubscriptionBilling cadenceMonthly
Notes

CHF 72.00 adults (25+); CHF 54.00 junior (6-24.99 years).

vbsh.ch
8Monthly Pass - Extended (2 Zones)
ModelSubscriptionBilling cadenceMonthly
Notes

CHF 79.00 adults; CHF 61.00 junior. e.g., Schaffhausen to Beringen, Lohn, or Merishausen.

vbsh.ch
9Annual Pass - City Schaffhausen (1 Zone)
ModelSubscriptionBilling cadenceAnnual
Notes

CHF 648.00 adults; CHF 486.00 junior.

vbsh.ch
10Annual Pass - Extended (2 Zones)
ModelSubscriptionBilling cadenceAnnual
Notes

CHF 711.00 adults; CHF 549.00 junior.

vbsh.ch
11Stop/Standing Advertising - Package '10'
ModelSubscriptionBilling cadenceAnnual
Notes

CHF 3,500 per year for 10 advertising surfaces. CHF 350 per surface. Minimum 10 stops.

vbsh.ch
12Stop/Standing Advertising - Package '20'
ModelSubscriptionBilling cadenceAnnual
Notes

CHF 6,000 per year for 20 surfaces. CHF 300 per surface. Includes one motif change per year.

vbsh.ch
13Stop/Standing Advertising - Package '50'
ModelSubscriptionBilling cadenceAnnual
Notes

CHF 12,500 per year for 50 surfaces. CHF 250 per surface.

vbsh.ch
14Fahrzeit Magazine Ad - 1/1 Page Cover U4
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

CHF 2,300 for full back cover. 10% repeat discount for 2+ insertions.

vbsh.ch
15Fahrzeit Magazine Ad - 1/1 Page Cover U2/U3
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

CHF 1,700 for inside front/back cover.

vbsh.ch
16Fahrzeit Magazine Ad - 1/1 Page Page 4
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

CHF 1,500.

vbsh.ch
17Fahrzeit Magazine Ad - 1/2 Page Page 8
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

CHF 1,100.

vbsh.ch
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Verkehrsbetriebe Schaffhausen (vbsh) operates urban and regional public bus transport across the city of Schaffhausen and 22 surrounding municipalities in canton Schaffhausen, Switzerland. Revenue is generated from passenger fares (single tickets, day passes, multi-ride cards, monthly and annual subscriptions), bus and stop advertising sold through APG|SGA and Livesystems, group travel and charter services, and the in-bus Fahrzeit customer magazine. Supporting infrastructure includes a mobile app, online ticket shop, the Ticketeria customer center, and an onboard Mini-Automat contactless check-in/check-out payment system.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 6 values shown
  • 14 million passengers transported annually (2025)
+5 more records
Product overview1 text field

Verkehrsbetriebe Schaffhausen (vbsh) operates as a public transport company providing urban and regional bus services across Schaffhausen canton. The company's product portfolio centers on core transport operations (city bus lines 1-10, regional lines 21-25/33/403, and night bus network), supported by digital ticketing infrastructure including an online shop (shop.vbsh.ch), a mobile app, and the Mini-Automat check-in/check-out system for contactless payments on board. Complementary services include the Ticketeria customer center, group and charter travel, bus and stop advertising (via APG|SGA and Livesystems), and the Fahrzeit customer magazine. The fleet electrification program is transitioning diesel buses to Irizar electric buses in city service and Mercedes-Benz eCitaro in regional service.

Product and service13 records
1City Bus Service (Ortsverkehr)
CategoryPublic Transport
Description

Urban bus transport within the city of Schaffhausen covering city bus lines 1-10, with partial electrification of the fleet using Irizar electric buses and remaining diesel vehicles in the transition to fully electric service.

2Regional Bus Service (Regionalverkehr)
CategoryPublic Transport
Description

Regional bus transport connecting Schaffhausen with surrounding communities and outlying towns, covering lines 21-25, 28, 33 and cross-border services to Singen (Germany) and Büsingen, with electrification underway via 13 Mercedes-Benz eCitaro buses.

3Night Bus Network (Nachtnetz)
CategoryPublic Transport
Description

Night bus services operating on Friday and Saturday nights until 02:00, covering both city lines (N1, N2, N3, N4, N76, N77) and regional lines (N22, N23, N25) across the Schaffhausen area.

4vbsh Mobile App
CategoryDigital Ticketing
Description

Mobile application for iOS and Android providing real-time bus schedules, ticket purchasing, disruption notifications, and travel information for the vbsh public transport network.

5Online Ticketshop (shop.vbsh.ch)
CategoryDigital Ticketing
Description

Web-based platform for purchasing tickets, single fares, day passes, multi-ride cards, and monthly and annual subscriptions across the vbsh and OSTWIND tariff network.

6Ticketeria Customer Center
CategoryCustomer Service
Description

Physical customer service point at Schaffhausen train station offering ticket sales, subscriptions, travel advice, and after-sales service for all public transport inquiries, open Monday to Saturday.

7Mini-Automat Check-in/Check-out System
CategoryDigital Ticketing
Description

Contactless ticket validation system installed at bus doors. Passengers tap debit/credit cards or smartphones to check in on boarding and check out on alighting, with the system automatically calculating the best daily price.

8Bus Advertising (Buswerbung)
CategoryAdvertising
Description

Advertising on and inside vbsh buses, including full bus wraps, rear ads, hanging cards, window transparents, roof formats, and interior digital screens. Sold through partner APG|SGA (analog) and Livesystems (digital in-vehicle screens).

9Fahrzeit Customer Magazine
CategoryAdvertising
Description

In-bus customer magazine published one to two times per year, distributed across the bus fleet. Regular circulation of 4,000 copies; large editions up to 40,000 copies. Combines operational updates and company news with paid advertising space.

10Group Travel (Gruppenreisen)
CategoryCharter Services
Description

Group travel service for parties of 20 or more on regional lines and 40 or more on city lines, including special trip planning for events, company outings, and family excursions.

11Extrafahrten (Charter Service)
CategoryCharter Services
Description

Charter bus service for private groups of 20 or more, with pick-up at a chosen location and drop-off at a chosen destination. Booked directly via [email protected].

12Online Timetable (Online-Fahrplan)
CategoryTravel Information
Description

Web-based journey planner and timetable query tool allowing passengers to search connections and plan travel throughout the vbsh network.

13Event Tickets (Gratis-Tickets für Events)
CategorySpecial Ticketing
Description

Free event tickets bundled with public transport for selected events in Schaffhausen, where the event ticket serves as a travel pass to the venue within zone 810 for the round trip.

Scale indicator11 records

Each record includes

Type, Value, Description, Source

Partnership10 partners
Strategic tierCoreTypeOEM/ Whitelabel/ Licensing PartnerAnnounced on2024-09-30
Description

Manufacturer supplying Mercedes-Benz eCitaro electric buses for regional service. Awarded 2024 procurement contract for 13 eCitaro buses to replace diesel fleet in regional operations by end of 2027.

Strategic tierCoreTypeOEM/ Whitelabel/ Licensing PartnerAnnounced on2019-05-03
Description

Bus manufacturer supplying Irizar ie-Tram electric buses for city/local service. Winner of 2019 public procurement competition. Buses manufactured with solar power and equipped with Swiss wooden seats. Contract includes delivery, commissioning, and ongoing support.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Official sales partner for all analog bus and stop advertising formats (full bus wraps, interior hanging cards, window transparents, traffic boards, roof formats). APG|SGA manages booking, production, and placement of outdoor advertising across the entire vbsh fleet and 239 stops.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Partner for digital screen advertising inside buses. Manages booking of in-vehicle digital spots (Full HD, 16:9, 10-second spots) on Livesystems screens alongside real-time stop information.

Strategic tierCoreTypeTechnology or Integration
Description

Industry-wide pass and ticketing standard. vbsh subscriptions loaded on SwissPass cards. Supports NOVA central database for fare distribution, revenue sharing, and fare control across 240+ Swiss transport operators.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Regional tariff union covering Schaffhausen and eastern Switzerland. Manages unified zone-based pricing system. vbsh tickets valid within OSTWIND zone network.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Cross-tariff system enabling combined tickets between OSTWIND and ZVV (Zurich Transport Network) for travel to/from Zürich.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Primary national rail partner. vbsh bus network is designed for seamless rail connections at Bahnhof Schaffhausen. SBB operates NOVA database for National Direct Traffic (NDV) fare distribution and operates the SwissPass login infrastructure.

Strategic tierCoreTypeTechnology or Integration
Description

Municipal energy utility supplying clean hydroelectric power from the Schaffhausen Rheinkraftwerk for charging electric buses. Ensures 100% CO2-neutral bus operations.

Strategic tierMinorTypeImplementation/ SI/ Consulting Partner
Description

Website development and TYPO3 CMS implementation partner. Responsible for vbsh.ch website design and coding.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers8 records
TypeDirect peer
Description

PostAuto is the largest Swiss regional bus operator, part of Swiss Post. It runs scheduled regional bus services across rural Switzerland using a model similar to vbsh's regional lines, with comparable electrification initiatives and tariff integration via SwissPass and the national tariff system.

TypeDirect peer
Description

Stadtbus Winterthur is the municipal bus operator of Winterthur, Switzerland, similar in scale and structure to vbsh. It runs city bus services, is publicly owned, and is undergoing comparable fleet electrification transitions.

TypeBroad incumbent
Description

BVB is the public transport operator of Basel, providing bus and tram services. It follows a comparable publicly-owned transit model but at substantially larger scale than vbsh.

TypeDirect peer
Description

BLT operates regional bus and tram services in the Basel-Landschaft canton area. It runs a similar mix of regional and interurban scheduled services with SwissPass and tariff integration.

TypeDirect peer
Description

RBS is a regional transport operator serving the Bern-Solothurn area with bus and rail services. It follows a comparable model of regional/municipal operator with multi-modal integration and scheduled services.

TypeBroad incumbent
Description

TPG is the public transport operator for the Geneva area. It is publicly owned with a similar business model of municipal bus and tram operations, but at a substantially larger scale than vbsh.

TypeDirect peer
Description

ZVB operates public bus services in canton Zug, similar in size and canton-level scope to vbsh. It runs scheduled city and regional bus routes with a comparable publicly-owned municipal operator model.

TypeBroad incumbent
Description

VBZ is the municipal public transport operator of Zurich, one of Switzerland's largest transit operators. It is significantly larger than vbsh but runs a similar model of publicly-owned city bus and tram services with active electrification programs.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration12 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature7 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles12 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Verkehrsbetriebe Schaffhausen vbsh

Public Bus Transportationvbsh.ch

Verkehrsbetriebe Schaffhausen (vbsh) is a municipally owned public bus operator in Canton Schaffhausen, Switzerland, running city, regional, and night bus services across 22 municipalities with an electrifying fleet of ~70 buses, serving 14 million passengers annually through subscriptions, single tickets, and digital fare collection.

What Verkehrsbetriebe Schaffhausen vbsh does

Verkehrsbetriebe Schaffhausen (vbsh) is a municipal public transport company founded in 1901 and wholly owned by the City of Schaffhausen, operating as a public law institution (öffentlich-rechtliche Anstalt) under Swiss Personenbeförderungsgesetz. The company runs an integrated urban and regional bus network — 10 city lines, regional lines 21-33/403, and a Friday/Saturday night network — serving all 22 municipalities of Canton Schaffhausen from a fleet of approximately 70 buses across 239 stops, transporting 14 million passengers annually. The fleet is undergoing a full battery-electric transition: Irizar ie-Tram buses deployed for city service from 2019, with 13 Mercedes-Benz eCitaro buses joining regional service through 2027 to retire diesel and trolleybus units. Charging infrastructure is concentrated at Bahnhof Schaffhausen and depot Ebnat using pantograph systems and clean hydroelectric power from the local Rheinkraftwerk.

The technology stack is operationally focused: pantograph rapid charging, regenerative braking enabled by the valley topography, an in-house E-Werkstatt for high-voltage maintenance, a Reifenzentrum (tire center), and a fleet-wide INTROS mobility assistance system for accessibility. Passenger-facing digital infrastructure comprises the vbsh mobile app, an online ticket shop (shop.vbsh.ch) running on the Abolino platform, the SwissPass ecosystem, and a fleet-wide Mini-Automat Check-in/Check-out system launched in December 2025 enabling contactless fare collection via cards and mobile wallets.

Revenue is generated through a multi-channel ticketing operation: single tickets (CHF 3.30 city zone), day passes, multi-ride and multi-day cards, monthly and annual subscriptions (CHF 72 / CHF 648 city zone), group and charter travel, and advertising sales (bus wraps, stop advertising, digital screens, Fahrzeit magazine). Ticketing is distributed through the Ticketeria customer center at Bahnhof Schaffhausen, stationary ticket machines, the online shop, the app, the in-bus Mini-Automaten, and partner channels (SBB Mobile, FAIRTIQ, EasyRide). Local and regional advertisers are served via channel partners APG|SGA (analog) and Livesystems (digital in-bus screens), with the network reaching approximately 2 million people annually through advertising surfaces. Operating geographies are limited to Canton Schaffhausen with cross-border extensions to Singen and Büsingen in Germany.

Verkehrsbetriebe Schaffhausen vbsh firmographics

Firmographics
Name
Verkehrsbetriebe Schaffhausen vbsh
Legal name
Verkehrsbetriebe Schaffhausen
Website
https://vbsh.ch
Company type
Private
Founded year
1901
Operating status
Operating
Headcount range
11–50 employees
Short description
Verkehrsbetriebe Schaffhausen (vbsh) is a municipally owned public bus operator in Canton Schaffhausen, Switzerland, running city, regional, and night bus services across 22 municipalities with an electrifying fleet of ~70 buses, serving 14 million passengers annually through subscriptions, single tickets, and digital fare collection.
Ownership category
akta.pro rank

Where Verkehrsbetriebe Schaffhausen vbsh is headquartered

Location

Headquarters

HQ city
Schaffhausen
HQ country
Switzerland
HQ region
Europe

Offices3 records

Markets served

Verkehrsbetriebe Schaffhausen vbsh business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

  1. Single Tickets and Day Tickets: Point-of-sale ticket revenue from individual rides. Single tickets from CHF 3.30, day passes from CHF 6.60. Sold at Ticketeria, online shop, app, stationery ticket machines, and bus mini-automats.
  2. Monthly and Annual Subscriptions: Recurring subscription revenue from monthly (from CHF 72 city zone) and annual (from CHF 648 city zone) passes for regular commuters.
  3. Group Travel and Extra Trips: Revenue from group travel bookings (40+ persons city, 20+ regional) and chartered extra trips.
  4. Bus Advertising: Full bus wraps (over 100 sqm), stop/stop advertising at 239 stops, digital screen ads, and magazine ad placements in customer magazine 'Fahrzeit'.
  5. Sparbillette (Discount Tickets): Discounted advance-purchase tickets with up to 70% savings on standard fares, generating higher transaction volume through digital channels.

Pricing tiers

ModelBillingPrice
Transaction based/ take ratePay-as-you-goSingle Ticket - City Zone 1
Transaction based/ take ratePay-as-you-goDay Ticket - City Zone 1
Transaction based/ take ratePay-as-you-goMulti-ride Card - City Zone 1
Transaction based/ take ratePay-as-you-goMulti-day Card - City Zone 1
Transaction based/ take ratePay-as-you-goExtended Single Ticket - 4 Zones
Transaction based/ take ratePay-as-you-goExtended Day Ticket - 4 Zones
SubscriptionMonthlyMonthly Pass - City Schaffhausen (1 Zone)
SubscriptionMonthlyMonthly Pass - Extended (2 Zones)
SubscriptionAnnualAnnual Pass - City Schaffhausen (1 Zone)
SubscriptionAnnualAnnual Pass - Extended (2 Zones)
SubscriptionAnnualStop/Standing Advertising - Package '10'
SubscriptionAnnualStop/Standing Advertising - Package '20'
SubscriptionAnnualStop/Standing Advertising - Package '50'
One time/ perpetual licensePay-as-you-goFahrzeit Magazine Ad - 1/1 Page Cover U4
One time/ perpetual licensePay-as-you-goFahrzeit Magazine Ad - 1/1 Page Cover U2/U3
One time/ perpetual licensePay-as-you-goFahrzeit Magazine Ad - 1/1 Page Page 4
One time/ perpetual licensePay-as-you-goFahrzeit Magazine Ad - 1/2 Page Page 8

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Verkehrsbetriebe Schaffhausen vbsh product offering

Product offering

Core offering

Verkehrsbetriebe Schaffhausen (vbsh) operates urban and regional public bus transport across the city of Schaffhausen and 22 surrounding municipalities in canton Schaffhausen, Switzerland. Revenue is generated from passenger fares (single tickets, day passes, multi-ride cards, monthly and annual subscriptions), bus and stop advertising sold through APG|SGA and Livesystems, group travel and charter services, and the in-bus Fahrzeit customer magazine. Supporting infrastructure includes a mobile app, online ticket shop, the Ticketeria customer center, and an onboard Mini-Automat contactless check-in/check-out payment system.

Product overview

Verkehrsbetriebe Schaffhausen (vbsh) operates as a public transport company providing urban and regional bus services across Schaffhausen canton. The company's product portfolio centers on core transport operations (city bus lines 1-10, regional lines 21-25/33/403, and night bus network), supported by digital ticketing infrastructure including an online shop (shop.vbsh.ch), a mobile app, and the Mini-Automat check-in/check-out system for contactless payments on board. Complementary services include the Ticketeria customer center, group and charter travel, bus and stop advertising (via APG|SGA and Livesystems), and the Fahrzeit customer magazine. The fleet electrification program is transitioning diesel buses to Irizar electric buses in city service and Mercedes-Benz eCitaro in regional service.

Differentiator

Problem solved

Functional benefit

Products and services

  • City Bus Service (Ortsverkehr) Urban bus transport within the city of Schaffhausen covering city bus lines 1-10, with partial electrification of the fleet using Irizar electric buses and remaining diesel vehicles in the transition to fully electric service.
  • Regional Bus Service (Regionalverkehr) Regional bus transport connecting Schaffhausen with surrounding communities and outlying towns, covering lines 21-25, 28, 33 and cross-border services to Singen (Germany) and Büsingen, with electrification underway via 13 Mercedes-Benz eCitaro buses.
  • Night Bus Network (Nachtnetz) Night bus services operating on Friday and Saturday nights until 02:00, covering both city lines (N1, N2, N3, N4, N76, N77) and regional lines (N22, N23, N25) across the Schaffhausen area.
  • vbsh Mobile App Mobile application for iOS and Android providing real-time bus schedules, ticket purchasing, disruption notifications, and travel information for the vbsh public transport network.
  • Online Ticketshop (shop.vbsh.ch) Web-based platform for purchasing tickets, single fares, day passes, multi-ride cards, and monthly and annual subscriptions across the vbsh and OSTWIND tariff network.
  • Ticketeria Customer Center Physical customer service point at Schaffhausen train station offering ticket sales, subscriptions, travel advice, and after-sales service for all public transport inquiries, open Monday to Saturday.
  • Mini-Automat Check-in/Check-out System Contactless ticket validation system installed at bus doors. Passengers tap debit/credit cards or smartphones to check in on boarding and check out on alighting, with the system automatically calculating the best daily price.
  • Bus Advertising (Buswerbung) Advertising on and inside vbsh buses, including full bus wraps, rear ads, hanging cards, window transparents, roof formats, and interior digital screens. Sold through partner APG|SGA (analog) and Livesystems (digital in-vehicle screens).
  • Fahrzeit Customer Magazine In-bus customer magazine published one to two times per year, distributed across the bus fleet. Regular circulation of 4,000 copies; large editions up to 40,000 copies. Combines operational updates and company news with paid advertising space.
  • Group Travel (Gruppenreisen) Group travel service for parties of 20 or more on regional lines and 40 or more on city lines, including special trip planning for events, company outings, and family excursions.
  • Extrafahrten (Charter Service) Charter bus service for private groups of 20 or more, with pick-up at a chosen location and drop-off at a chosen destination. Booked directly via [email protected].
  • Online Timetable (Online-Fahrplan) Web-based journey planner and timetable query tool allowing passengers to search connections and plan travel throughout the vbsh network.
  • Event Tickets (Gratis-Tickets für Events) Free event tickets bundled with public transport for selected events in Schaffhausen, where the event ticket serves as a travel pass to the venue within zone 810 for the round trip.

Quantifiable outcome

  • 14 million passengers transported annually (2025)
  • +5 more outcomes

Companies that use Verkehrsbetriebe Schaffhausen vbsh

Customer profile

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Verkehrsbetriebe Schaffhausen vbsh technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration12 records

Feature7 records

Verkehrsbetriebe Schaffhausen vbsh partnerships and signals

Strategic signal

Partnerships

Ten partnerships are on record, tiered core and minor.

  • Daimler Buses Schweiz AGcoreOEM/ Whitelabel/ Licensing Partner · 30 September 2024Manufacturer supplying Mercedes-Benz eCitaro electric buses for regional service. Awarded 2024 procurement contract for 13 eCitaro buses to replace diesel fleet in regional operations by end of 2027.
  • Irizar (Irizar E-Mobility)coreOEM/ Whitelabel/ Licensing Partner · 3 May 2019Bus manufacturer supplying Irizar ie-Tram electric buses for city/local service. Winner of 2019 public procurement competition. Buses manufactured with solar power and equipped with Swiss wooden seats. Contract includes delivery, commissioning, and ongoing support.
  • APG|SGAcoreChannel Partner/ Reseller/ DistributorOfficial sales partner for all analog bus and stop advertising formats (full bus wraps, interior hanging cards, window transparents, traffic boards, roof formats). APG|SGA manages booking, production, and placement of outdoor advertising across the entire vbsh fleet and 239 stops.
  • LivesystemsminorChannel Partner/ Reseller/ DistributorPartner for digital screen advertising inside buses. Manages booking of in-vehicle digital spots (Full HD, 16:9, 10-second spots) on Livesystems screens alongside real-time stop information.
  • SwissPass / Alliance SwissPasscoreTechnology or IntegrationIndustry-wide pass and ticketing standard. vbsh subscriptions loaded on SwissPass cards. Supports NOVA central database for fare distribution, revenue sharing, and fare control across 240+ Swiss transport operators.
  • Tarifverbund OSTWINDcoreStrategic or Co-development PartnerRegional tariff union covering Schaffhausen and eastern Switzerland. Manages unified zone-based pricing system. vbsh tickets valid within OSTWIND zone network.
  • Z-PassminorStrategic or Co-development PartnerCross-tariff system enabling combined tickets between OSTWIND and ZVV (Zurich Transport Network) for travel to/from Zürich.
  • SBB (Schweizerische Bundesbahnen)coreStrategic or Co-development PartnerPrimary national rail partner. vbsh bus network is designed for seamless rail connections at Bahnhof Schaffhausen. SBB operates NOVA database for National Direct Traffic (NDV) fare distribution and operates the SwissPass login infrastructure.
  • SH POWER (Stadtwerke Schaffhausen)coreTechnology or IntegrationMunicipal energy utility supplying clean hydroelectric power from the Schaffhausen Rheinkraftwerk for charging electric buses. Ensures 100% CO2-neutral bus operations.
  • Festland AGminorImplementation/ SI/ Consulting PartnerWebsite development and TYPO3 CMS implementation partner. Responsible for vbsh.ch website design and coding.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Verkehrsbetriebe Schaffhausen vbsh competitors and assessment

Company assessment

Direct peers

  • PostAuto: PostAuto is the largest Swiss regional bus operator, part of Swiss Post. It runs scheduled regional bus services across rural Switzerland using a model similar to vbsh's regional lines, with comparable electrification initiatives and tariff integration via SwissPass and the national tariff system.
  • Stadtbus Winterthur: Stadtbus Winterthur is the municipal bus operator of Winterthur, Switzerland, similar in scale and structure to vbsh. It runs city bus services, is publicly owned, and is undergoing comparable fleet electrification transitions.
  • Baselland Transport (BLT): BLT operates regional bus and tram services in the Basel-Landschaft canton area. It runs a similar mix of regional and interurban scheduled services with SwissPass and tariff integration.
  • Regionalverkehr Bern-Solothurn (RBS): RBS is a regional transport operator serving the Bern-Solothurn area with bus and rail services. It follows a comparable model of regional/municipal operator with multi-modal integration and scheduled services.
  • Zugerland Verkehrsbetriebe (ZVB): ZVB operates public bus services in canton Zug, similar in size and canton-level scope to vbsh. It runs scheduled city and regional bus routes with a comparable publicly-owned municipal operator model.

Broad incumbents

  • Basler Verkehrs-Betriebe (BVB): BVB is the public transport operator of Basel, providing bus and tram services. It follows a comparable publicly-owned transit model but at substantially larger scale than vbsh.
  • Transports publics genevois (TPG): TPG is the public transport operator for the Geneva area. It is publicly owned with a similar business model of municipal bus and tram operations, but at a substantially larger scale than vbsh.
  • Verkehrsbetriebe Zürich (VBZ): VBZ is the municipal public transport operator of Zurich, one of Switzerland's largest transit operators. It is significantly larger than vbsh but runs a similar model of publicly-owned city bus and tram services with active electrification programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Verkehrsbetriebe Schaffhausen vbsh social profiles

Digital presence

Verkehrsbetriebe Schaffhausen vbsh compliance and trust

Trust signal

Compliance1 record

Verkehrsbetriebe Schaffhausen vbsh financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Verkehrsbetriebe Schaffhausen vbsh leadership team

Management profile

Number of profiles

Profiles12 records

Verkehrsbetriebe Schaffhausen vbsh funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Verkehrsbetriebe Schaffhausen vbsh M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verkehrsbetriebe Schaffhausen vbsh

What does Verkehrsbetriebe Schaffhausen vbsh do?

Verkehrsbetriebe Schaffhausen (vbsh) operates urban and regional public bus transport across the city of Schaffhausen and 22 surrounding municipalities in canton Schaffhausen, Switzerland. Revenue is generated from passenger fares (single tickets, day passes, multi-ride cards, monthly and annual subscriptions), bus and stop advertising sold through APG|SGA and Livesystems, group travel and charter services, and the in-bus Fahrzeit customer magazine. Supporting infrastructure includes a mobile app, online ticket shop, the Ticketeria customer center, and an onboard Mini-Automat contactless check-in/check-out payment system.

Is Verkehrsbetriebe Schaffhausen vbsh a public or private company?

Verkehrsbetriebe Schaffhausen vbsh is a private company. It is classified as state government owned and is currently operating.

When was Verkehrsbetriebe Schaffhausen vbsh founded?

Verkehrsbetriebe Schaffhausen vbsh was founded in 1901. It employs 11 to 50 people.

Where is Verkehrsbetriebe Schaffhausen vbsh based?

Verkehrsbetriebe Schaffhausen vbsh is headquartered in Schaffhausen, Switzerland, in the Europe region.

How does Verkehrsbetriebe Schaffhausen vbsh make money?

Five revenue lines are on record. Single Tickets and Day Tickets are the primary driver. The others are monthly and Annual Subscriptions, group Travel and Extra Trips, bus Advertising and sparbillette (Discount Tickets).

Who are Verkehrsbetriebe Schaffhausen vbsh's main competitors?

Direct peers on record are PostAuto, Stadtbus Winterthur, Baselland Transport (BLT), Regionalverkehr Bern-Solothurn (RBS) and Zugerland Verkehrsbetriebe (ZVB). Broad incumbents are Basler Verkehrs-Betriebe (BVB), Transports publics genevois (TPG) and Verkehrsbetriebe Zürich (VBZ).

Does Verkehrsbetriebe Schaffhausen vbsh have an API?

No public API is recorded for Verkehrsbetriebe Schaffhausen vbsh.

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