What VCCP Spain does

VCCP Spain S.L. is a Madrid-headquartered full-service creative advertising and integrated communication agency, founded in July 2012 as the Spanish subsidiary of the London-based VCCP Partnership. The agency serves several of the largest brands in Spain across verticals including insurance, banking, retail, FMCG, technology, telecommunications, fashion, and nonprofit, with named clients such as Banco Santander, El Corte Inglés, Microsoft, Plátano de Canarias, Génesis Seguros, O2, Cadbury, and Unicef. Its service portfolio spans advertising, digital, experiential, content, media, retail, social media, search (PPC, SEM, biddable media), CRM, and branding & design, complemented by the VCCP Health sub-brand for healthcare communications.

The agency's underlying methodology combines three proprietary frameworks: 'British Strategic Rigour' for identifying consumer, market, and brand truths; 'Liquid Creativity' for ideas that transcend media and disciplines; and 'Human Technology' for the agile application of data and technology. The digital practice operates under the RAID (Research And Innovation Development) methodology, which allocates 20% of digital team time to embedding innovation directly in client work rather than in a separate labs function. The agency was named IAB Digital Agency of the Year in 2018 (the first integrated agency to receive that recognition) and has won multiple Cannes Lions, El Sol, FIAP, and El Ojo de Iberoamérica awards.

VCCP Spain generates revenue through professional services on a project-based, quote-driven model, with no publicly disclosed pricing. It is part of the VCCP Partnership network of 900+ employees across offices in London, Berlin, New York, Prague, San Francisco, Sydney, Singapore, and Madrid, providing cross-border campaign delivery for multinational clients. The go-to-market motion is sales-led, leveraging industry awards, the 'Curious Talks' thought leadership event series, the vccp.es website, and direct new business contacts to acquire enterprise clients.

Name

VCCP Spain

Legal name

VCCP Spain S.L.

Website

https://vccp.es

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

VCCP Spain is a Madrid-based full-service creative advertising and integrated communication agency, founded in 2012 as a subsidiary of the VCCP Partnership network. It serves major Spanish brands across insurance, banking, retail, FMCG, and technology with advertising, digital, media, and branding services.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)

Keywords

• Creative advertising agency
• Integrated marketing services
• Digital advertising services
• Brand communications
• Media planning CRM

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Integrated Communication Services: VCCP Spain provides integrated communication solutions including advertising, digital, experiential, content, media, retail, social media, search, CRM, branding & design, and health services to major Spanish brands.
2. Advertising & Creative Services: Creating innovative and exciting advertising pieces that transform brand trajectories and stories, integrating cultural curiosity and breaking cultural conventions.
3. Digital Services: Digital advertising including display advertising, mobile app design and development, website creation and maintenance, serving more than 60 clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

VCCP Spain is a full-service creative advertising and integrated communication agency that creates and delivers advertising, digital, experiential, content, media, retail, social media, search, CRM, branding & design, and healthcare campaigns for major brands in Spain. The agency combines strategic brand analysis, creative ideation, and technology-enabled execution to produce integrated campaigns that span physical and digital touchpoints. It operates as the Spanish arm of VCCP Partnership, leveraging the global network's methodologies and talent base.

Product overview

VCCP Spain is an integrated creative advertising and digital marketing agency offering a comprehensive suite of communication services. The agency operates as a single unified offering combining traditional advertising, digital services, experiential marketing, content creation, media planning, retail, social media, search, CRM, and branding/design capabilities. VCCP Health serves as a specialized sub-brand for healthcare communications. The agency's methodology combines 'British Strategic Rigour,' 'Liquid Creativity,' and 'Human Technology' to deliver integrated brand experiences that leverage data and technology.

Differentiator

Problem solved

Functional benefit

Brands

• VCCP Health: Healthcare communication agency developing special campaigns for major healthcare brands as well as consumer campaigns for OTC brands. Based in London with 30 health specialists.

Products and services

• Advertising (Publicidad) Traditional and innovative advertising services that transform brand trajectories and stories, integrating cultural curiosity to break conventions and create new brand engagement patterns. Targeted at major brands seeking creative advertising campaigns.
• Digital Comprehensive digital services including display advertising, mobile app design and development, and website creation and maintenance. VCCP was named Digital Agency of the Year by IAB. Serves more than 60 digital clients.
• Experiential Brand activation through events including conferences, press meetings, inaugurations, and immersive experiences designed to be shared and remembered beyond their physical presence.
• Content (Contenido) Strategic content creation with coherent segmentation strategies and measurable performance, moving beyond publish-and-wait culture to produce clickable content.
• Media Integrated media planning services combining creativity from the start, focused on earned media results and impact on society.
• Retail Retail communication spaces optimization for both physical and online stores, treating retail as critical touchpoints in the purchase process.
• Social Media Social media strategy, creative development, and content planning focused on building solid and coherent brand presence, going beyond followers and likes to deliver ROI.
• Search Search optimization including PPC, SEM, biddable media, and business analytics, leveraging proprietary technologies for ROI optimization.
• CRM Customer relationship management leveraging consumer data to deliver meaningful results, reward loyalty, and build long-term relationships.
• Branding & Design Brand identity planning, creation, and design services, supported by SomeOne agency in London, focused on big ideas that create value and change existing models.
• VCCP Health Healthcare communication agency developing special campaigns for major healthcare brands and OTC consumer brands, with a team of 30 specialists based in London. Operates as a specialized sub-brand within the VCCP Partnership network.

Quantifiable outcome

• Named Digital Agency of the Year by IAB - first integrated agency to receive this award
• +4 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered support partner and internal unit.

• SomeOnesupport partnerStrategic or Co-development PartnerAward-winning design agency based in London focused on strategic brand launch, relaunch and brand protection worldwide. Provides specialized support for VCCP's branding and design services, working across all sectors and countries. VCCP works with SomeOne to deliver comprehensive brand identity creation and design services.
• VCCP Healthinternal unitStrategic or Co-development PartnerVCCP Health is an internal unit of VCCP Partnership dedicated to healthcare communication. Based in London with a team of 30 specialists, it develops special campaigns for major healthcare brands as well as consumer OTC campaigns. Campaigns have won effectiveness awards (IPA Effectiveness Awards, Pharmaceutical Marketing Effectiveness Awards) and creative awards (OTC Marketing Awards, PM Awards, IPA Best of Health). Website: vccphealth.com

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Omnicom Group: American global advertising holding company and parent of BBDO, DDB, TBWA, and Goodby Silverstein. Major competitor in creative advertising services globally, offering integrated agency models comparable to VCCP's full-service approach.
• Accenture Song: Global creative consultancy within Accenture operating across advertising, brand, experience, and marketing services. Increasingly competing for integrated advertising engagements that combine creative, technology, and consulting capabilities.
• Publicis Groupe: French multinational advertising holding company and parent of Leo Burnett, Saatchi & Saatchi, Publicis, and Digitas. Major competitor for integrated creative advertising engagements globally with strong Spanish market presence.
• WPP: British multinational advertising holding company and global parent of Ogilvy, Grey, VMLY&R, GroupM and other networks. Operates broadly across creative, media, and PR services, competing for enterprise advertising budgets and talent at a global scale.
• Dentsu: Japanese global advertising holding company with major presence in creative, media, and customer experience services. Competes for enterprise advertising budgets across integrated agency engagements, increasingly in digital and CX-led mandates.

Direct peers

• Shackleton: Spanish creative agency based in Madrid where VCCP Spain's CEO Javier Suso previously served as General Director (2007-2012). Comparable size, integrated creative focus, and Spanish-market positioning make it a direct comparable for talent, client overlap, and creative reputation.
• Sra. Rushmore: Madrid-based independent creative agency where VCCP Spain's Director of Strategic Planning Nuria Serrano previously worked. Similar full-service creative advertising offering and Spanish-market positioning with comparable blue-chip client base.
• LOLA MullenLowe: Madrid-based creative agency operating as part of the MullenLowe global network, providing integrated advertising services to Spanish enterprise clients. Comparable size, full-service creative offering, and Spanish-market focus make it a direct competitor for blue-chip accounts.
• Grey (Grey Spain): Global advertising network with Spanish operations where VCCP Spain's CEO Javier Suso previously served as CEO (2015-2018). Comparable full-service creative agency model targeting similar enterprise clients in Spain.
• Contrapunto: Spanish creative agency founded in Madrid with comparable full-service creative offering, integrated advertising services, and Spanish enterprise client base across retail, F&B, and consumer goods verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vccp-spain

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VCCP Spain