Someone Somewhere
Someone Somewhere is a Mexican social-enterprise lifestyle brand that produces handcrafted apparel and accessories with a network of 285+ artisans, selling through DTC e-commerce, owned Mexico City retail stores, Liverpool department stores, and an adidas collaboration on the Mexico national team jersey.
- Company typePrivate
- Founded2024
- HeadquartersMexico City, Mexico
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Someone Somewhere does
Someone Somewhere is a Mexican social-enterprise lifestyle brand founded in 2012 and headquartered in Mexico City that collaborates with a network of 285-300+ artisans across Mexico, of whom 250 are women and 150 are Nahua Indigenous women based in Naupan, Puebla, to produce handcrafted apparel and accessories. Its core product portfolio spans T-shirts (Playeras), sweatshirts (Sudaderas), backpacks, travel bags, and accessories, all featuring hand-embroidered artisanal details and sold at unit prices ranging from MXN $490 for basic tees to MXN $4,999 for limited-edition adidas collaboration jerseys. The company's underlying technology layer is anchored by two proprietary systems: Circuloom, a textile-waste recycling program that converts discarded fabric into new yarn woven on pedal looms (82,000 meters of regenerated fabric in 2025), and a QR-code traceability system that links each garment to the individual artisan who created it via the meet.someonesomewhere.com platform.
Someone Somewhere firmographics
Firmographics- Name
- Someone Somewhere
- Legal name
- Someone Somewhere
- Website
- https://someonesomewhere.mx
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Someone Somewhere is a Mexican social-enterprise lifestyle brand that produces handcrafted apparel and accessories with a network of 285+ artisans, selling through DTC e-commerce, owned Mexico City retail stores, Liverpool department stores, and an adidas collaboration on the Mexico national team jersey.
- Ownership category
- akta.pro rank
Someone Somewhere industry classification
Industry- Product category
- Artisanal Apparel
- NAICS
- Apparel Manufacturing (315)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Apparel Alterations, Repair & Circular Manufacturing (Remake/Upcycle) (CRAAAAAO)
- akta.pro secondary industries
- Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE), Knitwear & Sweaters Manufacturers (CRAAAAAJ)
Keywords
Where Someone Somewhere is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices5 records
Markets served
Someone Somewhere business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: E-commerce and retail sales of artisanal apparel and accessories including t-shirts, hoodies, backpacks, travel bags, and accessories. Products feature hand-embroidered artisanal details and are priced at unit level. Sales split between owned online store and physical retail locations.
- Licensing/Collaboration Revenue (adidas Partnership): Partnership with adidas for Mexico national team third jersey collection, featuring hand-embroidered artisanal elements by Nahua Indigenous women. Collaboration includes jerseys ($1,599-$4,999 MXN), jackets, pants, shorts, and dresses. Initial collaboration began June 2024; limited-edition lifestyle collection launched May 2026.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Apparel - T-shirts and basic items |
| Unit Pricing | Pay-as-you-go | Accessories - Bags and backpacks |
| Unit Pricing | Pay-as-you-go | adidas Collaboration - Premium apparel line |
| Unit Pricing | Pay-as-you-go | Premium/Sustainable Lines |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Someone Somewhere product offering
Product offeringCore offering
Someone Somewhere designs and sells handcrafted apparel and accessories (t-shirts, sweatshirts, backpacks, travel bags, caps, hats, hip bags) made by a network of around 285 Mexican artisans, with each piece featuring traditional embroidery and a QR code linking buyers to the individual artisan. The brand also produces a flagship co-branded Mexico national-team collection in collaboration with adidas. Sustainability is built into the model through the Circuloom program that converts textile waste into new threads woven on pedal looms.
Product overview
Someone Somewhere is a Mexican social enterprise offering hand-crafted apparel and accessories through a network of over 300 artisans across Mexico. The core product portfolio consists of T-shirts (Playeras), sweatshirts (Sudaderas), backpacks, travel bags, and accessories—all featuring hand-embroidered artisan craftsmanship. The company has gained significant visibility through its adidas Originals collaboration on Mexico's national team collection, producing limited-edition jerseys and apparel hand-embroidered by Nahua Indigenous women. The business model centers on integrating traditional Mexican artisan techniques into contemporary everyday products, with a strong sustainability focus through the Circuloom program that transforms textile waste into new materials.
Differentiator
Problem solved
Functional benefit
Products and services
- Playeras (T-Shirts)
Quantifiable outcome
- 283,592,513 liters of water saved through circular material use
- +3 more outcomes
Companies that use Someone Somewhere
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Someone Somewhere technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Someone Somewhere partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Mexican Football FederationcoreOfficial partner for Mexican national team's World Cup Send-Off Match against Australia (May 30, 2026 in Pasadena, California). adidas, McCafe at Home, and Ria Money Transfer announced as official partners. Third jersey launched May 11, 2026 in collaboration with Someone Somewhere, featuring artisans from Naupan, Puebla.
- AdidasflagshipFlagship partnership for Mexico national team third jersey collection. Collaboration features hand-embroidered elements by 150 Nahua Indigenous women artisans from Naupan, Puebla. Initial collaboration began June 2024; expanded limited-edition lifestyle collection launched May 2026. Products include jerseys ($1,599-$4,999 MXN), jackets, pants, shorts, and dresses. Adidas flies artisans to Germany to archive jerseys; Someone Somewhere brings artisans onto field during Mexico friendly matches.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Someone Somewhere competitors and assessment
Company assessmentDirect peers
- TOMS: Pioneering social enterprise brand combining ethical/impact mission with consumer products (one-for-one model). Highly comparable to Someone Somewhere's integration of social impact into mainstream consumer brand offering across apparel and accessories.
- ABLE: Ethical fashion brand creating economic opportunities for women through apparel manufacturing. Directly comparable in artisan employment, women-empowerment mission, and similar product categories (apparel, bags, accessories).
- Reformation: Sustainable fashion DTC brand combining style with sustainability messaging and transparent supply chain. Similar DTC model with sustainability focus and premium positioning in apparel market, though at larger scale.
- Cuyana: DTC brand focused on quality essentials with sustainability angle and global artisan production. Comparable to Someone Somewhere's premium DTC positioning, bags/accessories focus, and sustainable production narrative.
- Indigenous: Artisan-made accessories and apparel brand with similar handcraft focus and global artisan network. Directly comparable in artisan-sourced products and social impact positioning across similar product categories.
- Everlane: Transparent fashion DTC brand emphasizing ethical factories and supply chain visibility. Similar DTC + sustainability positioning, though broader scale and different product categories.
- Sézane: DTC lifestyle brand with French artisan heritage and premium positioning. Comparable in DTC model, premium pricing tiers, and emphasis on craftsmanship, heritage, and storytelling.
Broad incumbents
- Patagonia: Established sustainable apparel brand with strong ESG credentials and supply chain transparency. Comparable values around sustainability and social responsibility, though much broader product portfolio and significantly larger scale.
- Allbirds: Sustainable consumer brand with similar DTC + retail presence and sustainability messaging. Broader footwear focus but comparable positioning in sustainable consumer products market with strong brand storytelling.
- Warby Parker: Pioneer of social enterprise DTC model with strong brand storytelling and direct consumer relationships. Comparable in pioneering social impact + premium consumer brand integration and QR-style supply chain transparency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Someone Somewhere social profiles
Digital presenceSomeone Somewhere financial estimates
Financial estimateRevenue estimate
Valuation estimate
Someone Somewhere leadership team
Management profileNumber of profiles
Profiles3 records
Someone Somewhere funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Someone Somewhere M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Someone Somewhere
What does Someone Somewhere do?
Someone Somewhere designs and sells handcrafted apparel and accessories (t-shirts, sweatshirts, backpacks, travel bags, caps, hats, hip bags) made by a network of around 285 Mexican artisans, with each piece featuring traditional embroidery and a QR code linking buyers to the individual artisan. The brand also produces a flagship co-branded Mexico national-team collection in collaboration with adidas. Sustainability is built into the model through the Circuloom program that converts textile waste into new threads woven on pedal looms.
Is Someone Somewhere a public or private company?
Someone Somewhere is a private company. It is classified as venture growth investor backed and is currently operating.
When was Someone Somewhere founded?
Someone Somewhere was founded in 2024. It employs 11 to 50 people.
Where is Someone Somewhere based?
Someone Somewhere is headquartered in Mexico City, Mexico, in the Latin America region.
How does Someone Somewhere make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are licensing/Collaboration Revenue (adidas Partnership).
Who are Someone Somewhere's main competitors?
Direct peers on record are TOMS, ABLE, Reformation, Cuyana, Indigenous, Everlane and Sézane. Broad incumbents are Patagonia, Allbirds and Warby Parker.
Does Someone Somewhere have an API?
No public API is recorded for Someone Somewhere.
What industry is Someone Somewhere in?
Someone Somewhere's product category is Artisanal Apparel. Its primary akta.pro industry code is CRAAAAAO, Apparel Alterations, Repair & Circular Manufacturing (Remake/Upcycle), with a secondary code of IMAOAHAE, Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels). Its NAICS code is 315 and its SIC code is 2300.