PT Vera Diana Fokus (VD Fokus)

What PT Vera Diana Fokus (VD Fokus) does

PT Vera Diana Fokus (VD Fokus) is an Indonesian executive search and HR solutions firm established in 2003 and headquartered in Bekasi (Cibubur), West Java. The company operates a six-line professional services portfolio: Employee Placement (recruitment and executive search), Outsourcing (workforce solutions), Psychological Assessment (personality, cognitive, and behavior testing), Risk Management (hiring risk analysis and compliance), SOP Development (workflow mapping and process standardization), and a direct-to-consumer Career Acceleration Service (CV optimization, interview preparation, and mock interviews). VD Fokus primarily serves Indonesian enterprises and multinational corporations operating in Indonesia, with named clients including 3M, Abbott, Coca-Cola, Freeport-McMoRan, MTU (Rolls-Royce Power Systems), Intertek, Fresenius, and Redpath, alongside individual job seekers consuming the Career Acceleration Service. The company claims 500+ cumulative clients, 1000+ candidates evaluated, 500+ successful placements, and coverage across 30+ industries including Manufacturing, FMCG, Retail, Technology, Healthcare, and Oil & Gas.

Revenue mechanics are split across placement fees (typically a percentage of placed annual salary), managed-service fees for outsourced staffing, project-based consulting fees for assessment/risk/SOP work, and individual session/package fees for the Career Acceleration Service (IDR 299K–400K per package). Go-to-market is direct and relationship-driven: WhatsApp as the primary engagement channel, office-based consultations at the Bekasi HQ, LinkedIn presence, and an Insights blog on the website. B2B pricing is quote-based and not publicly disclosed; only the D2C Career Acceleration pricing is listed. Distribution is single-country/domestic operationally, with cross-border recruitment project experience across Asia-Pacific (Australia, Singapore, Malaysia, Japan, Thailand) and Canada.

The operating model is lean and founder-led: 21 employees, single headquarters, no disclosed funding rounds, no parent company, no subsidiaries, no proprietary technology platform, and no AI/ML capabilities. Core defensibility rests on 20+ years of executive search tenure, an accumulated candidate database, and brand credibility anchored by multinational client logos rather than technology or scale advantages.

Name

PT Vera Diana Fokus (VD Fokus)

Legal name

PT Vera Diana Fokus

Website

https://vdfokus.co.id

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

PT Vera Diana Fokus (VD Fokus) is a 21-person Indonesian executive search and HR solutions firm, founded in 2003 in Bekasi, offering recruitment, outsourcing, psychological assessment, risk management, SOP development, and direct-to-consumer career coaching to enterprises and individual job seekers across 30+ industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Bekasi

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Executive Search & Recruitment Services: Retained and contingency-based recruitment services for identifying, evaluating, and placing candidates across all organizational levels from entry to C-suite. Revenue generated through placement fees, typically structured as a percentage of annual salary placed.
2. HR Outsourcing Solutions: Flexible workforce solutions providing operational staffing, administrative support, and contract workforce management. Revenue generated through service fees for managed staffing arrangements.
3. Psychological Assessment Services: Professional psychological consulting, personality testing, cognitive assessment, and behavior analysis for candidate evaluation and job fit evaluation. Revenue from assessment service fees.
4. Risk Management & SOP Development: Hiring risk analysis, workforce evaluation, compliance support, decision support, workflow mapping, and process standardization services. Revenue from consulting and project-based engagements.
5. Career Acceleration Services: CV optimization, interview preparation, mock interview sessions, and career coaching provided directly to individual job seekers. Revenue from individual session fees and package sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

PT Vera Diana Fokus (VD Fokus) is an Indonesia-based executive search and HR solutions firm that helps companies find, evaluate, and place high-quality candidates. Its portfolio covers six core service lines: Employee Placement (executive search and recruitment from intern to C-level), Outsourcing (flexible workforce solutions), Psychological Assessment (personality testing, cognitive assessment, behavior analysis), Risk Management (hiring risk analysis and decision support), SOP Development (workflow mapping and process standardization), and a Career Acceleration Service (CV optimization, interview prep, and mock interviews for individual job seekers).

Product overview

VD Fokus offers a unified suite of HR and talent solutions organized around six core service lines: Employee Placement (recruitment and executive search), Outsourcing (workforce solutions), Psychological Assessment, Risk Management, SOP Development, and Career Acceleration Service. The portfolio is delivered as standalone professional services rather than a software platform—clients engage VD Fokus directly for recruitment, assessment, and career coaching rather than self-service tooling. Employee Placement and Career Acceleration Service are the most prominent offerings, with the latter featuring a structured package combining CV optimization, interview preparation, and mock interview sessions with feedback.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Placement

Quantifiable outcome

• 500+ successful placements across industries and talent levels
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Jobstreet by SEEK: Jobstreet is one of Indonesia's largest recruitment platforms, owned by SEEK, providing job postings, employer branding, and recruitment solutions across the same industries VD Fokus serves. Comparable as a broad incumbent in the Indonesian recruitment market.
• Korn Ferry: Korn Ferry is a global organizational consulting firm offering executive search, talent assessment, and RPO services. Comparable as a broad incumbent in executive search and assessment, competing for senior-level placements that VD Fokus also targets.
• ManpowerGroup Indonesia: ManpowerGroup is a global workforce solutions company with extensive Indonesia presence, offering staffing, recruitment process outsourcing, and assessment solutions. Comparable as a broad incumbent competing in the same staffing/outsourcing space.

Emerging players

• Glints: Glints is a Southeast Asia-based talent recruitment and career development platform with strong Indonesia presence, offering both B2B hiring solutions and candidate-side career services. Comparable as an emerging player blending tech-enabled recruitment with career services similar to VD Fokus's Career Acceleration offering.
• Talentvis: Talentvis is an Indonesia-focused recruitment and headhunting firm serving multinational and local clients across manufacturing, FMCG, and finance. Comparable as an emerging boutique competitor in the same geographic and vertical segments as VD Fokus.

Direct peers

• Michael Page Indonesia: Michael Page is a global recruitment group with a strong Indonesia presence, placing mid-to-senior professionals across the same verticals as VD Fokus (manufacturing, FMCG, finance, technology). Comparable in targeting multinational employers and offering specialist search across functions.
• Robert Walters Indonesia: Robert Walters is a global specialist recruitment firm operating in Indonesia, offering permanent, contract, and executive search across similar industries (manufacturing, FMCG, energy, healthcare). Direct peer due to overlapping executive search focus on multinational clients operating in Indonesia.
• Randstad Indonesia: Randstad is one of the largest global staffing and HR services firms with major Indonesia operations, providing permanent placement, outsourcing, and assessment services directly competitive with VD Fokus's core offerings.
• Adecco Indonesia: Adecco is a global workforce solutions provider with Indonesia operations spanning staffing, recruitment, outsourcing, and career services — directly comparable to VD Fokus's portfolio of placement, outsourcing, and Career Acceleration offerings.
• Hays Indonesia: Hays is a global recruiting expert with a dedicated Indonesia office covering permanent and contract placement, talent solutions, and HR consulting across industries overlapping VD Fokus's manufacturing, energy, healthcare, and finance verticals.

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pt-vera-diana-fokus-vd-fokus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT Vera Diana Fokus (VD Fokus)