Van der Garde Department store

What Van der Garde Department store does

Van der Garde Warenhuis B.V. is a privately held Dutch department store (warenhuis) operating continuously since 1945 from a single retail location on Dalwagenseweg 17 in Opheusden, in the Betuwe region of the Netherlands. The business combines this physical storefront — which includes a dedicated cookware showroom built in 2022 — with a direct-to-consumer e-commerce website (vdgardewarenhuis.nl) running on the Webshopapp/Lightspeed platform. The assortment spans toys, household items, cookware and kitchenware, home textiles, decorations, and gift items, distributed across 15+ top-level categories. The cookware range alone spans 31 catalog pages and carries premium third-party brands including BK, Demeyere, Fissler, Le Creuset, BergHOFF, WMF, Greenpan, Zwilling, KitchenAid, and Tefal, alongside magnetic building toys from CONNETIX, Coblo, Magna Tiles, and others.

The company monetizes via one-time unit-priced retail sales both in-store and online, accepting a broad payment-method stack (iDEAL, PayPal, Visa, Mastercard, Bancontact, American Express, gift cards, and buy-now-pay-later via Afterpay/Klarna). Online orders placed before 23:00 are delivered the next working day, with free shipping above €89. Customer acquisition runs through SEO-optimized catalog pages, a tips-and-inspiration blog, an email newsletter, organic and paid social (Meta, TikTok), and seasonal promotional partnerships such as Top1Toys. The legal entity also operates adjacent e-commerce storefronts — Van der Garde Tuinmeubelen, Tuinsethoeskopen.nl, and Parasolkopen.nl — extending the brand into garden furniture and outdoor accessories. The company is privately held with no disclosed investors, parent entity, or funding history, and operates with a small core team supplemented by active hiring across retail, warehouse, marketing, and customer service roles.

Name

Van der Garde Department store

Legal name

Van der Garde Warenhuis B.V.

Website

https://vdgardewarenhuis.nl

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Department Store Retail

NAICS

General Merchandise Retailers (455), All Other Miscellaneous Retailers (45999)

SIC

Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Traditional Variety Stores (General Variety & Five-and-Dime) (CRAEAGAA)

akta.pro secondary industry

Home & Kitchen Value Variety Stores (Small Housewares & Décor) (CRAEAGAH)

Keywords

• Department store retail
• Cookware and kitchenware
• Toys and games
• Household goods
• Home decorations

Headquarters

HQ city

Opheusden

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail product sales: Revenue is generated through the sale of physical consumer products across multiple categories including kitchenware/cookware, toys, household goods, home textiles, and decorations. Both in-store and online transactions are supported. The company offers 'buy now, pay later' (Achteraf betalen) options and sells gift cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Van der Garde Warenhuis is a traditional Dutch department store founded in 1945 that sells a broad assortment of toys, household goods, cookware, kitchen appliances, home textiles, and decorations through both a physical storefront in Opheusden and a nationwide e-commerce website. The store stocks products from multiple branded manufacturers including BK, Demeyere, Fissler, Le Creuset, BergHOFF, CONNETIX, Coblo, and Brabantia, offering next-day home delivery, free shipping above €89, and a dedicated pans showroom built in 2022 for expert cookware advice.

Product overview

Van der Garde Warenhuis is a traditional Dutch department store (warenhuis) combining e-commerce operations with a physical retail location in Opheusden, established in 1945. The store operates multiple specialized product lines under a unified brand: (1) Toys including magnetic building toys (CONNETIX, Coblo, Magna Tiles, Cleverclixx, Learn and Grow, MNTL), sjoelbakken, outdoor toys, construction toys (LEGO), games, and baby/infant items; (2) Kitchen and cooking including pan sets and individual cookware (BK, Greenpan, Demeyere, Fissler, Le Creuset, BergHOFF, WMF, Habonne, DUCQ, Zwilling Kitchen, KitchenAid), electrical appliances (air fryers, deep fryers, blenders), knives, BBQ equipment, and tableware; (3) Household items including vacuum cleaners (Numatic Henry/Hetty), trash bins (Brabantia), dryer mills (Blome, Brabantia, Leifheit), fly curtains, and fans; (4) Decorations and gifts including rattan items; (5) Textiles and apparel. The company also operates sister websites for garden furniture under Van der Garde Tuinmeubelen and other niche e-commerce stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Pan Sets (Pannensets) Cookware sets from brands including BK, Greenpan, Demeyere, Fissler, Le Creuset, BergHOFF, WMF, Habonne, DUCQ, Zwilling Kitchen, KitchenAid, Tescoma, and Tefal, sold to home cooks and cooking enthusiasts in the Netherlands.
• Individual Cookware (Pannen) Individual frying pans, woks, braadpannen, saucepans, pressure cookers, griddle pans, and specialty pans in ceramic, cast iron, RVS stainless steel, and PFAS-free options for Dutch consumers.
• Electrical Kitchen Appliances Electric cooking appliances including deep fryers, air fryers, blenders, hand mixers, fondue sets, baking plates, grills, waffle irons, cooktops, citrus juicers, and kitchen scales, sold to Dutch households.
• Knives and Cutlery Kitchen knives including chef knives, cleavers, knife sets, knife blocks, and sharpening steels for Dutch home cooks.
• BBQ Equipment Electric and charcoal barbecues from brands including BergHOFF, sold to Dutch consumers for outdoor cooking.
• Household Appliances Home appliances including Numatic Henry and Hetty vacuum cleaners, Brabantia trash bins, waste bins, table, floor and tower fans, and clothing racks, sold to Dutch households.
• Dryer Mills (Droogmolens) Clothes dryer mills and drying racks from brands including Blome, Brabantia, Juwel, and Leifheit, sold to Dutch households for laundry drying.
• Fly Curtains (Vliegengordijnen) Door fly screens including cat-tail style, PVC curtains, and sleeve curtains for insect protection, sold to Dutch households.
• Magnetic Toy Collection Magnetic building toys including tiles, marble runs, and race tracks from brands CONNETIX, Coblo, Magna Tiles, Cleverclixx, Learn and Grow, and MNTL for children ages 3+.
• Sjoelbakken (Dutch Shuffleboard Tables) Traditional Dutch shuffleboard tables and accessories for all ages, including children's versions, large sizes, mini versions, and brands Homas and Heemskerk, sold to Dutch families.
• Outdoor Toys Outdoor play equipment including balance bikes, skates, water toys, swings, basketball stands, and boxing equipment for Dutch children and families.
• Games and Puzzles Board games, card games, family games, children's games, and puzzles for all ages, sold to Dutch households.
• Construction Toys Building and construction toys including marble runs, LEGO, and building sets for Dutch children.
• Decorations and Gifts Home decorations including rattan storage baskets, rattan hanging chairs, vases, wreaths, candles, candle holders, decorative cushions, and gift items, sold to Dutch consumers.
• Textile and Apparel Baby clothing and accessories from Feetje, Puma underwear and socks, Beeren underwear, and general textiles for Dutch consumers.
• Garden Furniture Outdoor furniture products sold under the Van der Garde Tuinmeubelen brand, available via sister websites including tuinsethoeskopen.nl and parasolkopen.nl, serving Dutch consumers.
• In-store Pans Showroom (Pannenshowroom) Dedicated showroom space within the Opheusden physical store built in 2022, offering expert advice and coffee while customers compare and select cookware from brands such as BK, Demeyere, Fissler, Le Creuset, and Greenpan.
• Gift-Wrapping Service Gift-wrapping service offered at the physical store register, available to in-store customers purchasing gifts.
• Gift Cards Gift cards sold for use both in-store and online at vdgardewarenhuis.nl, available as a stand-alone gift product for Dutch consumers.

Quantifiable outcome

• Orders placed before 23:00 are delivered the next working day

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Top1ToysminorGTM or Marketing PartnerVan der Garde Warenhuis participates in the Top1Toys promotional folder campaign, distributing seasonal promotional materials both in-store and digitally to drive consumer traffic and sales during campaign periods.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bol.com: Largest Dutch online marketplace, offering millions of SKUs across virtually every category Van der Garde carries (toys, kitchen, household, decorations). Functions as the dominant alternative destination for Dutch consumers searching the same products.
• HEMA: Dutch variety/department store chain selling a wide assortment of household goods, kitchenware, textiles, and toys across hundreds of physical stores and a large e-commerce site. Highly comparable general-merchandise proposition to Van der Garde, but at vastly greater national scale and price-led positioning.
• Coolblue: Major Dutch online retailer specializing in home appliances, kitchen appliances, and household goods with next-day delivery and strong service positioning. Directly competes for the same kitchen and household appliance spend as Van der Garde.
• De Bijenkorf: Premium Dutch department store chain carrying home, kitchen, toys, and lifestyle categories. Comparable department store format but at a luxury price point and with physical flagship locations in major Dutch cities.
• Action: Fast-growing European discount variety retailer with deep household, kitchen, decoration, and toy assortments at very low prices. Competes for the same discretionary household and decoration spend as Van der Garde, but at a different price point.

Direct peers

• Intertoys: Dutch specialty toy retailer with both physical stores and e-commerce. Directly comparable on the toys side of Van der Garde's assortment (magnetic toys, LEGO, outdoor toys, board games, puzzles).
• Wehkamp: Large Dutch online department store selling apparel, home, and household goods to Dutch consumers. Comparable in assortment breadth and e-commerce-led model, though at significantly greater scale and without a physical flagship.
• Blokker: Traditional Dutch household goods and kitchenware variety store with physical stores and online presence. Most direct format peer to Van der Garde, with overlapping kitchenware, household, and small-appliance categories, though operating a national chain.

Regional players

• Bart Smit: Dutch toy retailer with national physical store footprint. Comparable on toy categories, but a focused specialty rather than a general department store assortment.

Others

• Brabantia (direct webshop): One of Van der Garde's key suppliers, with its own DTC webshop selling waste bins, dryer mills, and household products. Representative of the brand-direct disintermediation risk facing Van der Garde's reseller model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/van-der-garde-warenhuis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van der Garde Department store