Pro Senectute Vaud

What Pro Senectute Vaud does

Pro Senectute Vaud is a non-profit association founded in 1919 that delivers a comprehensive portfolio of services and activities to elderly residents of the canton of Vaud, Switzerland. The organization's offerings span physical activities (movement, sport, dance, hiking, aquagym, winter sports), cultural and social events (creative arts, excursions, tea dances, wellness), digital literacy training, home visits, administrative support, individual financial and personal planning assistance, housing consultation, life-story documentation, and community-based programs. Services are delivered primarily through a network of trained volunteers, the Info Seniors Vaud information platform, the mobile Bus Info Seniors service that travels to communes, and direct partnerships with municipal governments and healthcare providers.

The organization's revenue model combines three streams: annual membership fees from the Club de membres, individual and corporate donations (including bequests), and cantonal/communal public subsidies. Many services are provided free of charge or at subsidized rates, with revenue supporting programmatic delivery rather than generating profit. Pro Senectute Vaud is part of the broader Pro Senectute Switzerland foundation network (Schweizerische Stiftung für das Alter / Fondation suisse pour le 3e âge) and holds ZEWO certification confirming its status as a recognized Swiss charitable organization.

The technology stack is largely human-powered service delivery rather than a software platform. The Info Seniors Vaud online platform serves as a digital information portal complemented by a toll-free helpline. Additional digital channels include the 'Si tu savais' podcast, email newsletters, the Bus Info Seniors mobile outreach unit, and the Permanence numérique digital permanence service. Operating from its headquarters at Rue du Maupas 51 in Lausanne, the organization employs approximately 53 staff and serves the entire canton of Vaud with a recognized brand heritage spanning more than 105 years.

Name

Pro Senectute Vaud

Legal name

Pro Senectute Vaud

Website

https://vd.prosenectute.ch

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

51–100 employees

Short description

Pro Senectute Vaud is a Swiss non-profit founded in 1919 that delivers activities, accompaniment, housing advice, and community programs to elderly residents of the canton of Vaud through volunteers, the Info Seniors Vaud platform, and the mobile Bus Info Seniors.

Ownership category

akta.pro rank

Product category

Senior Social Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Continuing Care at Home (CCaH) / Virtual CCRC Programs (HLADAEAH)

akta.pro secondary industry

Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Senior social services
• Elderly care programs
• Community support services
• Senior housing advisory
• Nonprofit membership club

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership fees: Annual membership fees for the Club de membres, offering benefits and discounts to senior members.
2. Donations: Charitable donations from individuals, corporations, and foundations to support programs combating isolation and loneliness among seniors.
3. Public funding: Cantonal and communal subsidies and partnerships with public institutions for service delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Pro Senectute Vaud delivers a comprehensive portfolio of services for elderly residents of the canton of Vaud, organized into activities (movement and sport, training and information, culture and social gatherings), individual support services (accompaniment, information, life-story recording, housing advice), and community-based programs (community actions, solidarity neighborhoods, architectural consulting). The organization also runs a paid members' club offering benefits, discounts, and the ClubMag publication, with most direct services provided free or at subsidized rates and supported by donations and public funding.

Product overview

Pro Senectute Vaud is a nonprofit organization serving seniors in the canton of Vaud, Switzerland, established in 1919. The organization offers a comprehensive portfolio of services and activities organized into three main categories: Activities (including Mouvement et sport with physical activities, Formation et information with computer and digital training, and Culture et rencontre with cultural and social programs), Services (including Accompagnement with home visits and administrative support, Info Seniors Vaud as an information platform, individual support services, the 'Si tu savais' podcast, and housing services), and Communal programs (including community actions, local association support, architectural advice, and the Bus Info Seniors mobile service). Additionally, they offer a membership Club with benefits and publications like ClubMag. The organization primarily provides in-person services and community programs rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Mouvement et sport (Movement and sport activities) Physical activities including gentle exercise, fitness and gymnastics, dance, Nordic walking, hiking, aquagym, and winter sports offered to seniors in Vaud.
• Formation et information (Training and information) Educational programs including computer and mobile training, conferences and workshops for seniors in Vaud, and the Info Seniors Bus outreach initiative.
• Culture et rencontre (Cultural and social activities) Cultural and social activities including creative arts, excursions, social gatherings, tea dances (thés dansants), games, wellness, and community activities for seniors.
• Accompagnement (Support and accompaniment) Support services including home visits, volunteer administrative support, and digital administrative assistance for seniors.
• Info Seniors Vaud Information and orientation service providing a platform and helpline for questions related to retirement, social, and health matters for Vaud seniors.
• Récit de vie (Life story service) Life story service helping seniors document and share their personal life experiences, available as a gift option (e.g., from communes to retirees).
• Soutien individuel (Individual support) Individual support services including financial assistance and advice, and personal planning (such as directives and dispositions) for seniors.
• Habitat - Logements seniors (Senior housing) Senior housing services including information on senior residences and housing advice and adaptation services to help seniors age in place.
• Club de membres Annual members' club for seniors offering benefits, discounts from partner merchants, and the ClubMag publication.
• Bus Info Seniors Mobile information service that travels throughout the canton of Vaud to meet seniors directly in their communities with concrete, useful guidance on topics such as financial assistance.
• Actions communautaires (Community actions) Community action programs that facilitate the integration and social participation of elderly people within their neighborhoods or communes, enabling them to develop their own projects.
• Soutien aux associations locales Support services for local associations and senior groups, helping them in their démarches and initiatives.
• Quartiers Solidaires (Solidarity neighborhoods) Solidarity neighborhoods program enabling creation, reconnection, development, and maintenance of social bonds to improve quality of life for seniors in their neighborhoods.
• Conseils architecturaux (Architectural advice) Architectural advice providing expert guidance on inclusive architecture and accessible design for developers, architects, municipal building managers, and seniors needing housing adaptations.
• Location de salles à l'Espace Riponne Room rental service at the Espace Riponne facility in Lausanne, available for events and activities (pricing on request).
• Podcast 'Si tu savais' Podcast in which Vaud seniors share their life experiences on universal and personal topics.

Quantifiable outcome

• Free physical activities for seniors through Seniors en forme program
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• La Guinguette de VidyminorStrategic or Co-development PartnerCollaboration for community events including the 'Soirée 1er août au bord du lac', combining Pro Senectute's senior services with La Guinguette's venue and entertainment for intergenerational social events.
• CMS de NyonminorStrategic or Co-development PartnerCollaboration on workshops such as 'Ergothérapie et jardin' combining CMS (Centre médico-social) ergotherapists' expertise with Pro Senectute's senior programming.
• Club de membres partnersminorGTM or Marketing PartnerCommercial partners providing discounts and benefits to Club Pro Senectute Vaud members. Partners are acknowledged on the Club partners page.
• Centre médico-social (CMS)coreStrategic or Co-development PartnerOngoing collaboration with CMS for social work, home visits, and joint services for seniors in Vaud. The Bus Info Seniors initiative involves CMS social assistants.

Scale indicators2 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Caritas Vaud / Caritas Schweiz: Swiss and Vaud-level Catholic charity providing social services, financial aid, and integration programs including for seniors and vulnerable adults. Comparable in nonprofit service-delivery model and reliance on donations and public funding, though with a wider beneficiary scope.
• Croix-Rouge suisse (Swiss Red Cross): National humanitarian organization operating cantonal chapters that offer senior services including visits, emergency call systems, and accompaniment. Broader mandate than Pro Senectute Vaud but with material overlap on the elder-support service line.

Direct peers

• Pro Senectute Switzerland: National umbrella foundation for Pro Senectute Vaud and other cantonal chapters. Provides shared brand, fundraising, and policy coordination; directly comparable as the parent network with overlapping mission, services, and ZEWO-certified nonprofit model.
• Spitex Vaud: Swiss association of home-care providers including Spitex Vaud, delivering home nursing and support services to seniors in their homes. Directly comparable to Pro Senectute Vaud's aging-in-place and home visit services, with overlap on individual support and accompaniment.
• Centre médico-social (CMS) Vaud: Cantonal network of medico-social centers coordinating home-based clinical and social care across Vaud. Already a partner of Pro Senectute Vaud for the Bus Info Seniors and home-visit programs, but also a service peer in social consultation and elder support.

Others

• Fondation Val Paisible: Vaud-based nonprofit operating senior residences that partnered with Pro Senectute Vaud for architectural consulting on accessibility. Comparable as a regional elder-care nonprofit in the same geography with related housing and senior-support services.

Regional players

• Pro Senectute Berne (Bern): Cantonal Pro Senectute chapter for the canton of Bern, offering the same model of activities, individual support, and housing advice for seniors. Direct functional peer in a different Swiss geography.
• Pro Senectute Zürich: Cantonal Pro Senectute chapter serving the canton of Zurich with the same model of activities, advice, and home support for seniors. Comparable in service portfolio and target audience to Pro Senectute Vaud but serving a different region.
• Pro Senectute Genève: Sister cantonal chapter of Pro Senectute serving seniors in the canton of Geneva. Operates an identical service mix (activities, accompaniment, info seniors) under the same national brand, making it a direct operational peer in a different Swiss geography.

Emerging players

• Association Alzheimer Suisse - Section Vaud: Swiss cantonal chapter of Alzheimer Suisse providing information, support groups, and care coordination for people with dementia and their families. Overlaps with Pro Senectute Vaud on cognitive support and family caregiver accompaniment, though specialized to dementia.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pro-senectute-vaud

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Senectute Vaud