AVF Ⓥ (Association Végétarienne de France)

What AVF Ⓥ (Association Végétarienne de France) does

AVF (Association Végétarienne de France) is a French non-profit association under the Law of 1901, founded in 1995 and headquartered at 84 rue d'Hauteville in Paris (10th arrondissement). Its stated mission is to defend plant-based eating in France on animal-welfare, health, and environmental grounds. The organization serves the French general public interested in vegetarianism and veganism, with secondary engagement toward institutional food services (via Végécantines) and policymakers (via Végépolitique). It is governed by a President (Mathieu Nollet) and operates with 47 employees alongside a distributed network of volunteer local groups across France.

Its portfolio is structured around seven programs and sub-brands: Végécantines (canteen advocacy), Végépolitique (policy advocacy), V-Label (vegan/vegetarian product certification, administered in France by AVF as the official national representative), Veganuary (an annual January onboarding campaign), 1·2·3 Veggie (transactional and educational content for newcomers, hosted at 123veggie.fr), the ViraGe quarterly magazine, and La Grande Semaine Végétale (a national 10-day event co-created with Make.org Foundation and Interveg). The technology footprint is intentionally light: a content management system backing vegetarisme.fr, a bi-monthly email newsletter, a quarterly print publication, and event-driven landing pages — there is no proprietary software, API, or mobile application.

The business model is a non-profit subscription-and-donation model. Revenue comes from individual donations ("Je donne"), nominal membership fees (€10/year or €8/month), small event participation fees (€4–5 for cooking and tofu workshops), and V-Label certification fees on the French side. The go-to-market is community-led and event-driven: local groups run cooking workshops, shared meals, tastings, and awareness stands; the website and bi-monthly Infolettre convert visitors into members and donors; and national campaigns (Veganuary, La Grande Semaine Végétale) drive top-of-funnel acquisition. Customer segments are predominantly individual consumers, with no enterprise customer concentration disclosed.

Name

AVF Ⓥ (Association Végétarienne de France)

Legal name

Association Végétarienne de France

Website

https://vegetarisme.fr

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

AVF (Association Végétarienne de France) is a Paris-based non-profit founded in 1995 that advocates for plant-based eating in France through education, community events, certification (V-Label), policy lobbying, and a quarterly magazine, serving individual French consumers interested in vegetarian and vegan lifestyles.

Ownership category

akta.pro rank

Product category

Vegetarian Advocacy and Education

akta.pro primary industry

Nutrition & Food Security (Global Health) NGOs (HLAJAKAH)

Keywords

• Vegetarian advocacy
• Plant-based education
• Non-profit association
• Community events
• Food policy advocacy

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Membership: The primary revenue stream comes from donations (Je donne) and membership fees (Espace membre). The association is a non-profit under the French Law of 1901 and relies on public support to fund its activities.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

AVF is a French non-profit association that defends and promotes plant-based eating in France through educational content, community events, advocacy campaigns, and the V-Label certification for vegetarian and vegan products. Its offerings span cooking workshops, local support groups, a quarterly magazine, and national awareness campaigns targeting individuals, food service operators, and policymakers.

Product overview

AVF (Association Végétarienne de France) is a non-profit association under the French Law of 1901, founded in 1995, dedicated to defending plant-based eating to preserve animals, health, and the planet. The organization operates primarily as an advocacy and educational entity rather than a software product company. Its portfolio consists of advocacy initiatives (Végécantines, Végépolitique), a certification service (V-Label), awareness campaigns (Veganuary, La Grande Semaine Végétale), educational resources (1·2·3 Veggie), a quarterly publication (Revue ViraGe), and a network of local groups organizing community events across France.

Differentiator

Problem solved

Functional benefit

Brands

• ViraGe: Quarterly review/magazine published by AVF covering plant-based eating, animal welfare, ecology, and vegan culture.
• Végécantines
• Végépolitique
• 1·2·3 Veggie
• La Grande Semaine Végétale

Products and services

• Végécantines A campaign and network promoting the development of vegetarian and vegan options in French canteens and institutional restaurants, targeting food service operators seeking recipes, training, and guidance.
• Végépolitique
• V-Label
• Veganuary
• 1·2·3 Veggie
• Revue ViraGe
• La Grande Semaine Végétale

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• V-LabelcoreStrategic or Co-development PartnerV-Label is an international certification label for vegetarian and vegan products. The AVF serves as the representative for V-Label in France, promoting and administering the certification for products and restaurants in the country.
• Make.org FoundationmajorStrategic or Co-development PartnerCo-creator of La Grande Semaine Végétale, a major national event promoting plant-based eating across France.
• IntervegmajorStrategic or Co-development PartnerCo-creator of La Grande Semaine Végétale, collaborating with AVF and Make.org Foundation to organize the national plant-based eating week.
• Laure Mardoc / Cap VeggieminorStrategic or Co-development PartnerCollaboration with Laure Mardoc, chef and advocate for plant-based collective catering, to promote vegetarian options in institutional food services.
• 123veggiecoreGTM or Marketing Partner123veggie.fr is a companion website providing practical resources and recipes for plant-based eating, referenced across AVF communications.
• L214minorGTM or Marketing PartnerAnimal rights organization organizing the annual March for the Closure of Slaughterhouses; AVF participates in this event with a stand.
• Eklo HotelsminorGTM or Marketing PartnerCollaboration for events such as the Do Veggie Fa Sol festival and Table Verte dinners, where Eklo provides venue and catering for plant-based events.
• Local groups and partner associationscoreGTM or Marketing PartnerNetwork of local AVF groups (groupes locaux) and friendly associations (associations amies) throughout France that collaborate on events and outreach.
• Vegan Warrior teamminorGTM or Marketing PartnerTeam of vegan athletes that AVF collaborates with to promote plant-based eating through sports, featuring François-Xavier Filias.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Vegan Society (UK): The UK's national vegetarian/vegan organization and the originator of the term 'vegan'; directly comparable as a national plant-based advocacy association with membership, certification, and educational programming in a single European market.
• L214: French animal rights non-profit focused on factory farming and plant-based advocacy; directly comparable mission, advocacy tactics, and French NGO funding model. AVF already collaborates with L214 on joint events.
• 30 Millions d'Amis: Long-established French animal welfare foundation with mass-media presence; comparable French non-profit donor-funded model and animal-centric mission, though broader than plant-based eating.
• CIWF France (Compassion In World Farming): French affiliate of an international farm-animal welfare NGO; comparable mission around reducing animal product consumption and policy advocacy in France, with greater institutional resources.
• European Vegetarian Society: Pan-European umbrella body coordinating national vegetarian associations including AVF; directly comparable mission (promoting plant-based eating) but operates at continental rather than national level.
• PETA France: French arm of the global animal rights organization; directly comparable advocacy mission, donor-funded model, and public-facing campaigns targeting plant-based eating in France.

Others

• Make.org Foundation: French civic engagement non-profit; an explicit AVF partner in co-creating La Grande Semaine Végétale, and comparable as a French non-profit running large-scale civic campaigns.

Broad incumbents

• WWF France: Major French environmental non-profit; comparable large-scale NGO structure, donor base, and policy advocacy channels, though its scope extends well beyond plant-based eating.
• Greenpeace France: Large French branch of a global environmental NGO; comparable non-profit advocacy and donation-funded model but with a much broader environmental mandate beyond plant-based eating.

Regional players

• France Nature Environnement: Federation of French regional environmental associations; comparable French non-profit advocacy structure with federated local chapters, but focused on broader environmental policy rather than plant-based eating specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/avf-vege

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVF Ⓥ (Association Végétarienne de France)