Velaz Solar
Velaz Solar is a residential solar installer based in Elizabeth, New Jersey that sells rooftop PV, battery storage, and EV chargers direct-to-consumer in New Jersey, Pennsylvania, California, and New York under the Velaz Group umbrella alongside sister company Velaz Roofing.
- Company typePrivate
- Founded2020
- HeadquartersElizabeth, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Velaz Solar does
Velaz Solar is a residential solar installation company headquartered in Elizabeth, New Jersey, founded in 2020. The company installs rooftop photovoltaic systems for individual homeowners, with complementary offerings in battery storage (Powerwall-compatible systems), smart EV chargers, and roofing services delivered through its sister company Velaz Roofing under the Velaz Group parent. Velaz Solar maintains an operations center in Santo Domingo, Dominican Republic, and reports GAF certification as a recognized industry credential. Headcount is approximately 9 employees based in the U.S. operating core.
The company pursues a sales-led, direct-to-consumer go-to-market strategy combining a call center, in-person consultations, and a structured referral program that offers referrers six months of free electricity. Revenue is generated through one-time installation fees combined with multiple financing pathways including $0-down arrangements and Power Purchase Agreements (PPAs), supplemented by management of federal, state, and local incentives such as the 30% federal residential clean energy tax credit. The company also markets a 30-year solar insurance plan layered on top of a 25-year workmanship warranty.
Velaz Solar's primary market is New Jersey, with stated operations in Pennsylvania, California, and New York, and company materials referencing activity across 22 states. Materials claim 148,000 to 348,000+ homeowners served and a 4.9-star Google rating, although the customer-count claim is not credible given the company's size and tenure and should be discounted accordingly. No external funding has been disclosed.
Velaz Solar firmographics
Firmographics- Name
- Velaz Solar
- Legal name
- Velaz Solar LLC
- Website
- https://velazsolar.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Velaz Solar is a residential solar installer based in Elizabeth, New Jersey that sells rooftop PV, battery storage, and EV chargers direct-to-consumer in New Jersey, Pennsylvania, California, and New York under the Velaz Group umbrella alongside sister company Velaz Roofing.
- Ownership category
- akta.pro rank
Velaz Solar industry classification
Industry- Product category
- Residential Solar Installation
- NAICS
- Solar Electric Power Generation (221114), Roofing Contractors (23816)
- SIC
- Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization) (EUAMABAJ), Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ)
Keywords
Where Velaz Solar is headquartered
LocationHeadquarters
- HQ city
- Elizabeth
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Velaz Solar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Solar Panel Installation: One-time installation fees for residential solar panel systems, including equipment and labor costs.
- $0 Down Financing: Zero upfront cost financing options allowing homeowners to install solar with no initial payment, with costs covered through monthly installments over time.
- Power Purchase Agreements (PPAs): Customers pay only for electricity generated at rates lower than their current utility provider, creating recurring revenue based on energy production.
- Solar Incentives Management: Helps customers navigate state and federal incentives including tax credits and New Jersey's SuSI program, potentially earning $85/MWh for clean electricity produced.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | No upfront cost solar installation with flexible financing |
| Usage-based | Pay-as-you-go | Power Purchase Agreement (PPA) model |
| Other | Pay-as-you-go | 6 months free promotion |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Velaz Solar product offering
Product offeringCore offering
Velaz Solar is a residential solar installation company that sells and installs rooftop photovoltaic solar panel systems, wall-mounted battery storage (Powerwall), and smart EV chargers for homeowners. The company delivers turnkey solar-plus-storage solutions bundled with zero-upfront-cost financing ($0 down or Power Purchase Agreements), a 25-year equipment warranty, a 30-year solar insurance plan, and assistance navigating state and federal incentives such as the federal tax credit and New Jersey's SuSI program.
Product overview
Velaz Solar offers a comprehensive solar energy solution for homeowners comprising solar panel installation, battery storage systems, and smart home EV charging. The core offering combines solar panels with Tesla Powerwall battery systems for backup power and energy independence, supported by flexible financing options ($0 down and PPAs). Additional services include roofing preparation through Velaz Roofing partnership, a referral rewards program, and a 30-year solar insurance plan. The company operates as a single unified service offering with installation, financing, and ongoing support bundled together for New Jersey and New York homeowners.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Solar Panel Installation Turnkey rooftop photovoltaic solar panel system installation for homeowners, including site assessment, system design, permitting, and physical installation of panels; bundled with a 25-year warranty and offered with $0-down financing or Power Purchase Agreements.
- Solar Plus Battery Storage System Solar-plus-battery system pairing rooftop solar panels with a wall-mounted battery (Powerwall) that stores excess solar energy for use during outages and at night, providing backup power, energy independence, and reduced electricity bills for residential customers.
- Smart EV Charger Installation Home installation of smart electric vehicle charging stations that allow homeowners to charge EVs quickly and efficiently, reducing reliance on public charging and lowering transportation energy costs.
- 30-Year Solar Insurance Plan Extended-duration insurance coverage bundled with a Velaz Solar installation that protects the solar equipment for up to 30 years, supplementing the standard 25-year equipment warranty.
- Roofing Services (via Velaz Roofing partnership) Local roofing services provided through the Velaz Roofing sister company to prepare or replace roofs prior to solar installation, enabling bundled solar-and-roofing offerings and GAF-certified roofing work.
Quantifiable outcome
- Save an average of 55% on energy bills in the first year
- +3 more outcomes
Companies that use Velaz Solar
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Velaz Solar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Velaz Solar partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Velaz GroupminorParent company of Velaz Solar, operating as part of a multi-brand portfolio including Velaz Roofing. Velaz Group provides corporate infrastructure and brand affiliation.
- Velaz RoofingminorSister company under Velaz Group offering roofing services. Cross-referrals between solar and roofing services create bundled offerings for customers.
- GAFcoreGAF-certified installation partnership. Velaz Solar is recognized as GAF-certified installers, providing industry-leading warranties and quality assurance for roofing and solar installations.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Velaz Solar competitors and assessment
Company assessmentRegional players
- Titan Solar Power: Regional residential solar installer with an in-house sales-led model. Comparable in operating model and customer segment, though geographically concentrated in the Western U.S.
Direct peers
- ADT Solar: Residential solar installer offering solar + battery systems to homeowners nationwide, with comparable financing options. Similar sales-led GTM and bundled product offering.
- Sunrun: Largest U.S. residential solar installer, with a heavy focus on PPAs and leases as well as bundled solar + battery storage. Directly comparable to Velaz Solar on customer segment, business model, and product offering.
- Trinity Solar: One of the largest privately held residential solar installers in the U.S., headquartered in New Jersey with strong Northeast presence. Directly comparable on geography, customer segment, and in-house installation model.
- Momentum Solar: New Jersey-based residential solar installer with direct-to-consumer sales model. Closest geographic and operational comp to Velaz Solar in the Northeast.
- SunPower: Established U.S. residential solar installer offering solar panels, battery storage, and financing options. Comparable on go-to-market, product breadth, and customer base.
- Freedom Forever: U.S. residential solar installer with strong multi-state presence, offering solar + battery storage. Comparable on installer business model and bundled product approach.
- Tesla Energy: Sells residential solar panels and the Powerwall battery, which Velaz Solar also bundles. Direct competitor on the integrated solar + storage proposition for U.S. homeowners.
Emerging players
- Palmetto Solar: Tech-enabled residential solar platform with a focus on clean energy subscription and battery-first solutions. Comparable on customer segment and solar + battery product, though with a more software-centric approach.
- Lumio (formerly AP Solar): Residential solar installer offering solar + battery solutions backed by private equity. Comparable on customer segment, product mix, and growth-stage profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Velaz Solar social profiles
Digital presenceVelaz Solar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Velaz Solar leadership team
Management profileNumber of profiles
Profiles2 records
Velaz Solar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Velaz Solar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Velaz Solar
What does Velaz Solar do?
Velaz Solar is a residential solar installation company that sells and installs rooftop photovoltaic solar panel systems, wall-mounted battery storage (Powerwall), and smart EV chargers for homeowners. The company delivers turnkey solar-plus-storage solutions bundled with zero-upfront-cost financing ($0 down or Power Purchase Agreements), a 25-year equipment warranty, a 30-year solar insurance plan, and assistance navigating state and federal incentives such as the federal tax credit and New Jersey's SuSI program.
Is Velaz Solar a public or private company?
Velaz Solar is a private company. It is classified as family owned and is currently operating.
When was Velaz Solar founded?
Velaz Solar was founded in 2020. It employs 1 to 10 people.
Where is Velaz Solar based?
Velaz Solar is headquartered in Elizabeth, United States, in the North America region.
How does Velaz Solar make money?
Four revenue lines are on record. Solar Panel Installation is the primary driver. The others are $0 Down Financing, power Purchase Agreements (PPAs) and solar Incentives Management.
Who are Velaz Solar's main competitors?
Titan Solar Power is listed as a regional player. Direct peers are ADT Solar, Sunrun, Trinity Solar, Momentum Solar, SunPower, Freedom Forever and Tesla Energy. Emerging players are Palmetto Solar and Lumio (formerly AP Solar).
Does Velaz Solar have an API?
No public API is recorded for Velaz Solar.
What industry is Velaz Solar in?
Velaz Solar's product category is Residential Solar Installation. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of IMADAFAO, Solar Roofing & Roof-Mounted PV Systems. Its NAICS code is 221114 and its SIC code is 2950.