VELFAC

What VELFAC does

VELFAC is a Danish window and door brand that designs, sells, and supports wood, wood/aluminum, and aluminum fenestration products for the Danish residential market. The portfolio is anchored on five window series (VELFAC 200, VELFAC 200 ENERGY, VELFAC Classic, VELFAC Ribo, VELFAC Edge, VELFAC In) plus a complementary door range covering sliding doors, terrace doors, main entrance doors, facade doors, and fire-rated elements. The brand is operated by the legal entity VELFAC ApS (Denmark) under a trademark license from parent DOVISTA A/S, with products manufactured at DOVISTA A/S and Krone Vinduer A/S factories.

The company's go-to-market is a hybrid distribution model. Three company-owned showrooms in Rødovre, Middelfart, and Horsens provide consumer consultation and project inspiration, while residential sales and installation are handled exclusively through a nationwide network of certified VELFAC VinduesMestre (carpenters) who receive product training, marketing support, and access to the MitVELFAC portal. Commercial projects are served through a dedicated projektsalg (project sales) team targeting architects, housing associations, and type-house builders, supported by an extensive technical documentation library (BIM objects, installation drawings, DGNB documentation, EPDs) and two in-house DGNB consultants.

Revenue is generated through one-time sale of windows and doors bundled with professional installation services by certified carpenters, plus financing arrangements via Resurs Bank. The business is differentiated by 40+ years of operating history, layered certifications (CE, DVV, FSC, ISO 9001, ISO 14001, Dansk Indeklima Mærkning membership for 25 years, energy A/B window labeling), a 10-year warranty on wood/aluminum products, and an expected product lifespan of 40–50 years. Customer segments include private homeowners, housing associations, architects and designers, type-house builders, and certified carpenter partners. Operations are entirely Denmark-focused.

Name

VELFAC

Legal name

VELFAC ApS

Website

https://velfac.dk

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

VELFAC is a Danish premium window and door brand, selling wood, wood/aluminum, and aluminum products exclusively through certified VinduesMestre carpenters and three showrooms to private homeowners, housing associations, architects, and type-house builders across Denmark.

Ownership category

akta.pro rank

Product category

Window and door manufacturing

NAICS

Wood Window and Door Manufacturing (321911), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Lumber & Wood Products (No Furniture) (2400), Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Interior Doors (IMADAIAB)

Keywords

• Wood aluminum windows
• Energy-efficient glazing
• Facade door manufacturing
• Certified window installation
• FSC-certified timber windows

Headquarters

HQ city

Horsens

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Windows and Doors Sales: VELFAC generates revenue through the sale of windows and doors, sold exclusively through certified VELFAC VinduesMestre (carpenters) for residential customers, and through direct project sales for commercial customers including housing associations, architects, and type house builders.
2. Installation Services: Certified VELFAC VinduesMestre provide professional installation services as part of the purchase, creating an integrated offering where the carpenter handles both product supply and installation.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

VELFAC manufactures and sells custom-sized wood, wood/aluminum, and aluminum windows and doors in Denmark, distributed through company showrooms, a nationwide certified carpenter network (VELFAC VinduesMestre) for residential installation, and a dedicated project sales team for commercial customers. The portfolio covers five main window series plus an energy-optimized variant, alongside sliding, terrace, main entrance, facade, and fire-rated doors, supported by FSC-certified timber, CE/DVV compliance, A/B energy ratings, and 10-year warranties.

Product overview

VELFAC is a Danish window and door manufacturer offering a comprehensive portfolio of wood, wood/aluminum, and aluminum windows and doors for private residences. Their product portfolio centers on five main window series: VELFAC 200 (a design classic with slim profiles), VELFAC Classic (Danish design developed with city architects), VELFAC Ribo (robust design with wide market distribution), VELFAC Edge (aluminum-covered system), and VELFAC In (inward-opening system for balconies). The VELFAC 200 ENERGY variant offers energy-optimized performance. Door products include sliding doors, terrace doors, main entrance doors, facade doors, and fire-rated elements. VELFAC products are designed for separation and recycling with an expected lifespan of up to 50 years, and the company uses FSC-certified wood. The products are sold exclusively through certified VELFAC VinduesMestre (window masters) who provide installation services.

Differentiator

Problem solved

Functional benefit

Products and services

• VELFAC 200 windows Wood/aluminum window series with original slim profiles and floating frames, marketed for both new builds and renovation of private residences, housing associations, and architectural projects in Denmark.
• VELFAC Classic windows Wood/aluminum window series developed with city architects for traditional and classic Danish architectural styles, used in renovations and heritage-sensitive projects.
• VELFAC Ribo windows Robust wood/aluminum window design with wide distribution across the Danish residential market, suited to standard new builds and renovation projects.
• VELFAC Edge windows Wood/aluminum window system with aluminum-clad exterior profiles and wooden interior, designed for modern and contemporary architectural expressions.
• VELFAC In windows Inward-opening window system with extra slim profiles, used for corridors, balconies, and French balcony applications.
• VELFAC 200 ENERGY windows Energy-optimized variant of the VELFAC 200 wood/aluminum window, designed for improved thermal performance in energy-conscious new builds and renovations.
• VELFAC Brandelement fire-rated elements Fire-rated window and door elements for safety-critical applications in residential and commercial buildings.
• VELFAC Skydedøre (sliding doors) Wood/aluminum sliding doors in 1-leaf and 2-leaf configurations for terrace, conservatory, and roof terrace applications in residential buildings.
• VELFAC Terrassedøre (terrace doors) Wood/aluminum terrace doors in single and double configurations, offered in classic, modern, and traditional styles that match the VELFAC window series.
• VELFAC Hoveddøre (main entrance doors) Main entrance doors in plate, panel, and glass-panel configurations, customizable with design options, for private residences.
• VELFAC Facadedøre (facade doors) Aluminum and wood/aluminum facade doors for residential and commercial applications.
• VELFAC Branddøre (fire doors) Fire-rated doors for safety-critical applications in residential and commercial buildings.

Quantifiable outcome

• Windows expected to last 40-50 years with proper maintenance
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• DOVISTA A/ScoreOEM/ Whitelabel/ Licensing PartnerVELFAC is a trademark used under license from DOVISTA A/S. The company is part of the DOVISTA Group which owns the VELFAC brand. All VELFAC windows and doors are produced under DOVISTA A/S or Krone Vinduer A/S factories.
• Forest Stewardship Council (FSC)coreStrategic or Co-development PartnerVELFAC uses FSC-certified wood in all window and door production, ensuring timber comes from responsibly managed forests. This supports environmental sustainability and demonstrates commitment to social and economic standards.
• VinduesIndustrien (Danish Window Industry Association)coreStrategic or Co-development PartnerVELFAC is a member of VinduesIndustrien, the Danish Window Industry Association, which oversees the DVV (Danish Window Verification) quality assurance scheme and represents the industry on regulatory matters.
• VELUXminorStrategic or Co-development PartnerVELUX and VELFAC have partnered to offer a joint product course for VELFAC VinduesMestre, covering installation of both roof windows and facade windows with practical tips and tricks.
• Resurs BankminorGTM or Marketing PartnerFinancing partner providing financing options for customers purchasing VELFAC windows and doors through VELFAC VinduesMestre, enabling customers to spread payments over time.
• VELFAC VinduesMestre (Certified Carpenters)coreChannel Partner/ Reseller/ DistributorNetwork of independent carpenter companies specially trained and certified in VELFAC products. They sell and install VELFAC windows and doors, provide free measurements, and serve as the primary distribution channel for residential customers.
• Frode Laursen (Transport Company)minorOthersTransport partner handling delivery of windows and doors to customers. Standard delivery uses 18.5m trucks with lift tailgate.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Solarlux: German specialist in premium folding/sliding glass doors and winter gardens. Comparable as a premium European glazing brand serving architects and high-end residential renovation; geographically adjacent but not active in Denmark at VELFAC's scale.

Broad incumbents

• Schüco: German global leader in aluminium and uPVC window, door, and facade systems. Comparable on certification depth (ISO, CE), architect/BIM documentation, and premium project sales; operates at much larger scale.
• Reynaers Aluminium: Belgian manufacturer of aluminium window, door, and facade solutions for residential and commercial projects. Overlaps with VELFAC Edge and aluminium facade-door lines on system architecture and architect/specifier channel.
• DOVISTA A/S: Parent group of VELFAC and owner of multiple European window brands. Provides the strategic, manufacturing, and commercial framework within which VELFAC operates, and is the relevant comparable for group-level scale.
• Internorm: Austrian manufacturer of premium wood, wood/aluminium, and uPVC windows and doors across Europe. Comparable premium positioning, certifications, and architect/large-project focus; a benchmark for international expansion potential.
• VELUX: Global Danish leader in roof windows and skylights, owned by VKR Holding. Comparable as a Danish premium window brand and a formal training partner of VELFAC's VinduesMestre network; overlaps on facade-window architectural specification.

Direct peers

• Rationel Vinduer: Danish manufacturer of wood and wood/aluminium windows and doors serving residential and housing-association segments. Closest direct competitor to VELFAC in product range, channel model, and target customer.
• Outline Vinduer: Danish premium window and door brand competing in the same residential and architect-driven segments. Comparable positioning on design, energy performance, and project sales to housing associations.
• Krone Vinduer: Sister brand under DOVISTA A/S producing wood and wood/aluminium windows for the Danish market. Operates in adjacent price points and channels, making it both an internal benchmarking reference and a partial substitute for VELFAC.
• Idealcombi: Danish window and door manufacturer with a strong position in residential and large-scale renovation projects. Comparable product mix (wood/aluminium composite) and overlapping end-customers including housing associations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/VELFAC
• Facebookfacebook.com/VELFAC.DK
• LinkedInlinkedin.com/company/velfac
• Instagraminstagram.com/velfacwindows
• Pinterestpinterest.com/velfac
• YouTubeyoutube.com/user/velfacvinduer

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VELFAC