Velg med hjertet AS

What Velg med hjertet AS does

Velg med hjertet AS is a Norwegian recruitment and HR services company headquartered in Tolga, Innlandet, specializing in the recruitment of executives and key personnel for organizations in rural Norway. The company operates with a small team of approximately seven employees, combining active sourcing, a strong national network, and a research-based methodology centered on values-based recruitment tailored to the unique workforce challenges of the Fjellregionen (mountain region). Its core service lines include executive recruitment (Rekruttering), HR services such as onboarding, workplace surveys, and board evaluations, community development consulting (Samfunnsutvikling) introduced in 2025, and environmental certification (Miljøsertifisering) under the Miljøfyrtårn (Eco-Lighthouse) framework. The company serves a mix of public sector organizations, private enterprises, and community bodies across multiple municipalities including Alvdal, Tynset, Tolga, Røros, and Østlandet.

The company operates a professional services revenue model — typically quote-based or retainer-based pricing for executive search and consulting engagements — with no publicly disclosed pricing, revenue figures, or external funding. Its go-to-market is relationship-driven and network-based, relying on direct outreach, referrals, and an online job portal (velgmedhjertet.no) supplemented by postings on Webcruiter and other Norwegian job boards. Technology infrastructure is outsourced to third-party providers: TalentTech AS provides the ATS platform, Questback supports workplace surveys, and Aon enables personality and ability assessments. The company is privately held as a Norwegian aksjeselskap (AS), with Rådhuset Vingelen AS identified as a co-owner. No institutional investors, M&A activity, or funding rounds have been disclosed.

Name

Velg med hjertet AS

Legal name

Velg med hjertet AS

Website

https://velgmedhjertet.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Velg med hjertet AS is a Norwegian recruitment and HR services firm in Tolga, Innlandet, specializing in executive and key personnel search for rural Norway's Fjellregionen, with additional community development and environmental certification services.

Ownership category

akta.pro rank

Product category

Executive Recruitment and HR Services

NAICS

Human Resources Consulting Services (541612), Executive Search Services (561312), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro primary industry

Comprehensive HRO (Multi-Process HR Outsourcing) (BPACAKAA)

akta.pro secondary industries

General Permanent Placement (Multi-Industry) (BPACAFAA), HR Strategy & Operating Model Design (BPACAJAA)

Keywords

• Executive recruitment services
• HR consulting services
• Values-based recruitment
• Community development consulting
• Environmental certification services

Headquarters

HQ city

Tolga

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Executive Search and Recruitment Services: Velg med hjertet AS generates revenue through professional recruitment services, specializing in executive and key personnel placement for clients across Norway, with particular focus on rural/regional employers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Velg med hjertet AS is a Norwegian recruitment and HR consultancy specializing in executive and key personnel placement, with a particular focus on rural Norway (Fjellregionen). The firm combines active candidate sourcing, a national network, and a research-based, values-based recruitment methodology. Beyond core recruitment, the company offers HR services (onboarding, workplace surveys, board evaluations), community development consulting (project management, process leadership, secretariat functions), and Miljøfyrtårn environmental certification services.

Product overview

Velg med hjertet AS is a service-based consultancy offering an integrated suite of HR and community development services. The core offerings include specialized recruitment services for executives and key personnel (Rekruttering), comprehensive HR solutions (HR-tjenester) covering onboarding, workplace surveys, and board evaluations, community development consulting (Samfunnsutvikling) with project management for regional development, and environmental certification services (Miljøsertifisering) using the Miljøfyrtårn framework. These services are delivered through direct consulting engagements and supported by a web platform for job postings and CV registration.

Differentiator

Problem solved

Functional benefit

Products and services

• Rekruttering (Recruitment Services) Specialized executive and key personnel recruitment combining active candidate sourcing, a strong national network, and a research-based methodology. Focused on values-based recruitment and the specific challenges of rural Norway, serving both public-sector and private-enterprise clients.
• HR-tjenester (HR Services)
• Samfunnsutvikling (Community Development) Community development consulting including project management for innovation and development, process leadership, and secretariat functions aimed at creating attractive regions and local communities.
• Miljøsertifisering (Environmental Certification - Miljøfyrtårn)
• Annonsering (Job Advertising)
• Styrekandidat CV-database (Board Candidate CV Database)

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Rådhuset Vingelen ASminorOthersRådhuset Vingelen AS is a co-owner of Velg med hjertet AS and describes having 'an active role in the recruitment agency Velg med hjertet AS, where we are also co-owner.' They provide consulting services in agriculture and community development.
• TalentTech AScoreTechnology or IntegrationData processor for recruitment/ATS system - provides the technical platform for candidate database and recruitment management.
• QuestbackcoreTechnology or IntegrationData processor providing survey/feedback tools for workplace surveys and candidate assessment.
• AoncoreTechnology or IntegrationData processor for personality, ability and skills testing in recruitment assessments. ISO/IEC 27001:2013 certified.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dfind (part of Randstad): Norwegian recruitment brand within Randstad focused on white-collar and professional placements. Comparable service lines (permanent placement, HR consulting) though operating at much larger scale and broader geographic reach.
• Assessio: Nordic assessment and HR services provider offering personality/ability testing and HR consulting. Comparable on the assessment-led HR services layer that Velg med hjertet delivers (via Aon partnership).
• Mercuri Urval: Nordic-headquartered executive search and leadership advisory firm operating across the Nordics. Closely comparable on methodology (research-based executive search), regional focus, and multi-process HR offering, though at substantially larger scale.
• Headlink Norge: Norwegian executive search and headhunting boutique focused on senior and specialized roles. Comparable as a Norway-based boutique competing for executive mandates with a values/research-driven approach.
• Capus: Norwegian recruitment and HR consultancy specializing in executive search, board advisory, and organizational development. Closely comparable service portfolio, including board evaluations and HR consulting.

Broad incumbents

• Korn Ferry: Global executive search and organizational consulting firm with a Nordic presence. Comparable on executive search and board services, but with a much broader portfolio including RPO and large-scale transformation work.
• ManpowerGroup Norge: Global staffing and recruitment firm with Norway operations. Comparable on recruitment services for enterprise clients, though primarily volume-driven rather than boutique executive search.
• Adecco Norge: Large Norwegian staffing and recruitment operator. Comparable as a competing recruitment provider but with vastly broader scale, brand, and process infrastructure.

Others

• Miljøfyrtårn: Norwegian Eco-Lighthouse certification scheme organization. Comparable as the licensing body for the environmental certification line of Velg med hjertet's business.
• Webcruiter: Norwegian recruitment/ATS platform used by Velg med hjertet to distribute job listings. Comparable as a recruitment-enabling technology provider in the Norwegian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/velgmedhjertet
• LinkedInlinkedin.com/company/velg-med-hjertet-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velg med hjertet AS