What Velociped does

Velociped is a privately held bicycle retail and service company headquartered in Kriens, Canton of Lucerne, Switzerland, operating three physical locations and a mobile workshop service. The business sells a comprehensive range of bicycles including city and touring bikes, electric bikes (e-urban and e-trekking), mountain bikes and e-mountainbikes, road and gravel bikes (including e-assisted variants), cargo bikes (family and commercial), folding bikes, children's and youth bikes, specialty bicycles (recumbent tricycles, tandems, rickshaws), and trailers. Pricing is denominated in Swiss Francs with premium e-bikes and cargo bikes ranging from 2,500 to 11,990 CHF and a budget category available for entry-level buyers.

The company's business model rests on five revenue streams: hardware sales (bicycles, accessories, and replacement parts), professional services (workshop repairs, mobile workshop, DIY customer workshop, and a weekend test ride program with 87+ test bikes), insurance brokerage, gift certificate sales, and cycling courses. Distribution is exclusively physical — the company does not appear to ship e-commerce orders — supplemented by an online catalog and appointment booking. Workshop operations include a main Service-Center in Kriens, an Express-Werkstatt in Luzern, a weekly mobile workshop serving four Lucerne neighborhoods (Wesemlin, Tribschen, Südpol, Himmelrich), and a DIY customer workshop where customers can service their own bikes.

Velociped serves a diversified customer base spanning urban commuters, families with children, sport and leisure cyclists, touring cyclists, customers with specialized mobility needs (including recumbent trikes and rickshas), and a smaller commercial/institutional segment (delivery services, care institutions, tourism operators). The company differentiates through its test ride program, full-service workshop infrastructure, dedicated cargo bike expertise (including custom Christiania ricksha modifications for the 'Radeln ohne Alter' initiative), and community engagement via event sponsorships (Lucerne Regatta, Tour de Suisse). Headcount is 14 employees; the company is privately held with no disclosed funding rounds, ownership structure, or financial statements.

Name

Velociped

Legal name

Velociped

Website

https://velociped.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Privately held Swiss bicycle retailer and full-service workshop operating three locations in Kriens and Luzern plus a mobile workshop. Serves urban commuters, families, sport cyclists, and commercial customers with bikes, accessories, repairs, and a 87+ bike weekend test ride program.

Ownership category

akta.pro rank

Product category

Bicycle Retail and Workshop Services

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG)

Keywords

• Bicycle retail
• Bike repair services
• E-bike sales
• Cargo bikes
• Cycling accessories

Headquarters

HQ city

Kriens

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Bicycle Sales: Retail sale of bicycles including city bikes, e-bikes, mountain bikes, cargo bikes, folding bikes, racing bikes, gravel bikes, children's bikes, and specialty bikes such as rickshaws and recumbent tricycles.
2. Accessories and Replacement Parts: Sale of accessories including helmets, shoes, clothing, replacement parts (drivetrain, brakes, wheels, lights), bags, locks, pumps, child seats, and E-Bike-specific components and batteries.
3. Workshop and Repair Services: Full-service workshop offering repairs, maintenance, and service. They provide express repair services, a mobile workshop, and customer DIY workshop facilities.
4. Test Ride Program: Weekend test rides on bicycles with fees ranging from free to 250 CHF depending on bike category. Test fees are credited toward purchase if buying within one year.
5. Insurance Services: Sale of bicycle insurance policies.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Velociped is a bicycle retail shop and full-service workshop operating three physical locations in Kriens and Luzern, Switzerland. The company sells a broad range of bicycles (city, touring, e-bikes, mountain bikes, e-MTBs, road, gravel, cargo, folding, children's, specialty recumbent trikes and rickshas) along with parts, accessories, helmets, shoes and clothing, and complements retail with a multi-format workshop (main service center, express workshop, mobile workshop, customer DIY workshop), a weekend test ride program, bicycle insurance, and cycling courses.

Product overview

Velociped is a bicycle retail shop and workshop offering a comprehensive portfolio of bicycles and services. The core offering includes various bicycle categories: Stadt- und Tourenvelos (city/touring), Elektrovelos (electric), Mountainbikes, E-Mountainbikes, Rennvelos und Gravelbikes (road/gravel), Cargobikes, Faltvelos (folding), Kinder- und Jugendvelos (children's), Spezialvelos (specialty including recumbent trikes and rickshaws), and trailers. Velociped provides a weekend test bike program allowing customers to try bicycles before purchase. The business operates a full workshop with Service-Center Kriens, Express-Werkstatt Luzern, and a mobile workshop. The product portfolio also includes Ersatzteile & Zubehör (spare parts and accessories), Helme - Schuhe - Bekleidung (helmets, shoes, clothing), Gutscheine (gift certificates), and insurance services. Velociped also offers Kurse (courses) for cycling education.

Differentiator

Problem solved

Functional benefit

Products and services

• City & Touring Bikes (Stadt- und Tourenvelos) Urban and touring bicycles including Reisevelos (travel bikes) and Stadtvelos (city bikes) for daily commuting and longer-distance travel. Targeted at individual consumers seeking reliable urban transportation in Swiss cities.
• Electric Bikes (Elektrovelos) Pedal-assist electric bicycles in E-Urban and E-Trekking categories for commuting and touring. Targeted at individual consumers seeking assisted urban and leisure riding.
• Mountain Bikes (Mountainbikes) Off-road bicycles in MTB-Hardtail and MTB-Fully (full suspension) variants for trail riding. Targeted at sport and leisure cycling enthusiasts.
• E-Mountain Bikes (E-Mountainbikes) Electric-assisted mountain bikes in hardtail and fully suspended variants combining off-road capability with pedal-assist motors. Targeted at sport and leisure cyclists seeking assisted trail riding.
• Road & Gravel Bikes (Rennvelos und Gravelbikes) Road racing and gravel bicycles in Comfort and Performance Rennvelos variants for performance cycling on roads and mixed terrain. Targeted at sport and leisure cyclists.
• E-Road & E-Gravel Bikes Electric-assisted road racing and gravel bicycles combining performance cycling with pedal-assist technology. Targeted at sport and leisure cyclists seeking assisted performance riding.
• Cargo Bikes (Cargobikes) Cargo bicycles for transporting goods or passengers in Familien-Cargo (family cargo) and Gewerbe-Cargo (commercial cargo) variants. Targeted at families and small commercial or institutional buyers; supports Velociped's specialized Cargobike Center offering.
• Folding Bikes (Faltvelos) Folding bicycles designed for compact storage and transport, suited to combining cycling with public transportation. Targeted at urban commuters and travelers.
• Children & Youth Bikes (Kinder- und Jugendvelos) Bicycles for children and youth including Laufräder (balance bikes), Kindervelos, Jugendvelos, Einrad (unicycles), and Kinder-Trikes. Targeted at families.
• Bicycle Trailers (Anhänger) Bicycle trailers including Kinder-Anhänger (child trailers), Transport-Anhänger (cargo trailers), and Hunde-Anhänger (dog trailers). Targeted at families and pet owners.
• Specialty Bikes (Spezialvelos) Specialty bicycles including Liegedreiräder (recumbent tricycles), Tandem, and Rikscha (rickshaws), including custom Swiss road-approval modifications of Christiania rickshas. Targeted at customers with specialized mobility needs, accessibility requirements, and senior transport.
• Test Bike Program (Testvelos) Weekend test ride program allowing customers to test ride 87+ bicycles before purchasing, with test fees ranging from free to 250 CHF depending on bike type and credited toward purchase within one year (up to 3 fees). Targeted at prospective bicycle buyers.
• Workshop Service (Werkstatt-Service) Professional bicycle repair and maintenance services delivered through the Service-Center Kriens, Express-Werkstatt Luzern, mobile workshop, and customer DIY workshop. Targeted at individual bicycle owners and fleet operators in the Lucerne region.
• Replacement Parts & Accessories (Ersatzteile & Zubehör) Replacement parts and accessories including luggage racks, fenders, kickstands, drivetrain components, gearing, brakes, wheels, lighting, cockpit parts, locks, and E-bike accessories and batteries. Targeted at bicycle owners performing maintenance or upgrades.
• Helmets, Shoes & Clothing (Helme - Schuhe - Bekleidung) Protective and performance gear including helmets, shoes, cycling clothing (jerseys, shorts, rain gear), gloves, sunglasses, and related accessories. Targeted at individual cyclists.
• Cycling Courses (Kurse) Cycling courses and training programs to help customers improve cycling skills. Targeted at individual cyclists.
• Gift Certificates & Gifts (Gutscheine & Geschenke) Gift certificates and gift items available for purchase and use across Velociped's product range. Targeted at consumers seeking gifting options.
• Bicycle Insurance (Versicherungen) Bicycle insurance products to protect customers' bicycle investments. Targeted at individual bicycle buyers and fleet operators.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Radeln ohne AltercoreStrategic or Co-development PartnerVelociped produces custom-modified Christiania Taxi-Bikes for the 'Radeln ohne Alter' (Cycling Without Age) initiative in Switzerland, which enables elderly people in nursing homes to experience cycling again. They have modified the Danish rickshas for Swiss road approval with enhanced brakes, standing brake, better tires, and extensive testing. Special conditions apply for members of the association.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brügelmann (Fahrrad-XXL): Large German bike retail chain with multiple superstores offering full-service bike retail including workshop, premium brand assortment, and test ride opportunities. Comparable business model of multi-location specialist bike retailer with deep service offering.
• Rose Bikes: German multi-category bike retailer operating own-brand bikes plus premium brands, with strong workshop and test-ride culture. Comparable in offering breadth across city, MTB, road, gravel, and e-bikes, though primarily online-led with showroom locations.
• Bike24: One of Europe's largest online bike and cycling accessories retailers, also operating physical showrooms. Directly comparable multi-category bike retail model with broad brand portfolio, though with much larger scale and primarily online-led distribution.
• Probikeshop: French multi-brand bike retailer with physical stores and online catalog, offering city, road, MTB, e-bikes, and accessories from premium and mainstream brands. Similar broad assortment strategy and workshop services to Velociped, though operating in France rather than Switzerland.

Broad incumbents

• SportXX (Migros): Swiss sporting goods retailer owned by Migros, operating physical stores across Switzerland with bike assortment and basic workshop services. Broader incumbent competing in the same Swiss market as Velociped but with mass-market positioning rather than premium specialty focus.
• Decathlon: Global sporting goods retailer with significant bicycle assortment across entry-to-mid-tier price points, including its own proprietary bike brands. Overlaps with Velociped on cycling retail but competes mainly on volume and price rather than premium specialization or workshop depth.

Emerging players

• Canyon: Direct-to-consumer premium bike brand bypassing traditional retail. Represents a structural competitive threat to multi-brand bike retailers like Velociped, as Canyon captures margin and customer relationship by selling factory-direct, but also a potential brand partner.

Regional players

• M-Way: Swiss e-bike specialist with multiple locations across Switzerland. Closest geographic peer to Velociped, competing in the same premium e-bike category with similar urban commuter and lifestyle customer segments in the Swiss market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VelocipedKriensLuzern
• Instagraminstagram.com/velociped.kriens
• LinkedInlinkedin.com/company/velociped

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velociped