Century-Velodroom Roden

What Century-Velodroom Roden does

Century-Velodroom Roden is a specialty bicycle retailer headquartered in Roden, Drenthe, Netherlands, operating the largest bicycle showroom in Northern Netherlands at 3,000 m², supplemented by a second store in Groningen specializing in Stromer speed pedelecs. The company is an authorized dealer for more than 15 premium bicycle and e-bike brands — including Gazelle, Stromer, Specialized, Cannondale, Urban Arrow, Cervélo, Pinarello, Riese & Müller, Orbea, Koga, Husqvarna, Tenways, Veloretti, Desiknio, and i:SY — spanning e-bikes, speed pedelecs, cargo bikes (bakfietsen), city bikes, road bikes, mountain bikes, and gravel bikes. Its product portfolio integrates third-party technologies such as Bosch mid-motors, Bosch Smart System, Garmin GPS, Shimano Di2 electronic shifting, and Fazua drive systems, but the company itself does not build proprietary technology.

Revenue is generated through three streams: one-time sales of new bicycles across price points from entry-level e-bikes (€740) to premium speed pedelecs (€8,558); recurring subscription revenue via a partnership with Century Lease, which offers 36-month business bike leasing with Dutch WKR tax advantages, bundled maintenance, insurance, and roadside assistance; and professional services including bike fitting (Bikefit), exercise testing, and workshop maintenance and repair. The go-to-market is sales-led, relying on physical showrooms with test rides, expert consultation, and an informational website that supports browsing and discovery. Customers include individual consumers across personas (commuters, families, sports cyclists) and, through the lease program, employers seeking employee mobility benefits. The company holds no patents, has no disclosed revenue, and operates with 13 employees across its two locations.

Name

Century-Velodroom Roden

Legal name

Century-Velodroom

Website

https://velodroom.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Century-Velodroom Roden is a Northern Netherlands bicycle retailer operating the region's largest 3,000 m² showroom in Roden and a second store in Groningen, selling e-bikes, speed pedelecs, cargo bikes, and sports bikes from 15+ premium brands to consumers, families, and corporate lease clients.

Ownership category

akta.pro rank

Product category

Bicycle Retail

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industry

E-Bike Retail (CRAMAHAE)

Keywords

• Bicycle retail
• E-bike sales
• Speed pedelecs
• Cargo bike retail
• Bike maintenance services

Headquarters

HQ city

Roden

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Bicycle Sales: One-time sales of new bicycles, e-bikes, speed pedelecs, bakfietsen (cargo bikes), and sports bicycles from premium brands. Includes demo bikes and outlet/clearance inventory.
2. Bike Lease: Business-to-employer bike leasing arrangements through Century Lease partnership, offering employees Lease-a-Bike with fiscal benefits including WKR optimization and 7% private use addition. Monthly lease payments over 36 months.
3. Service & Maintenance: Workshop services for repairs, maintenance, and bike fitting. Also offers financing options for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Century-Velodroom Roden sells premium new and used bicycles, e-bikes, speed pedelecs (up to 45 km/h), cargo bikes (bakfietsen), and sports bicycles from 15+ premium brands through a 3,000 m² flagship showroom in Roden and a second location in Groningen. The company complements retail sales with professional bike fitting, maintenance and repair services, test rides, and a business bicycle leasing program operated through the Century Lease partnership that delivers tax-advantaged employee mobility benefits.

Product overview

Century-Velodroom Roden is a large-format bicycle retail store with 3,000 m² of cycling experience in Roden, part of a two-location operation (also in Groningen) serving Northern Netherlands. The company offers a comprehensive portfolio of bicycles and services: e-bikes from brands including Gazelle (Paris C7+, Grenoble C5, Eclipse C380 LTD, Cayo, Easyflow, Esprit), Tenways, Husqvarna, and Desiknio; speed pedelecs from Stromer (ST1, ST2, ST3, ST5, ST7 series with Pinion gearboxes); cargo bikes from Urban Arrow, Cannondale Wonderwagen, and Gazelle Cabby; and sports bikes including road bikes (Cervelo, Pinarello, Orbea), mountain bikes, and gravel bikes from Ridley, Guillem, and Orbea. The company provides additional services including professional bike fitting, maintenance and repair workshops, bicycle leasing through Century Lease partnership, and test rides. Promotional campaigns like the Back to School offer (up to 1,400 euros discount) drive seasonal sales alongside standard outlet and demo bike offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• E-bike Retail Retail sale of electric bicycles for urban commuting and leisure riding from brands including Gazelle (Paris C7+, Grenoble C5, Eclipse C380 LTD, Cayo C310, Easyflow C8, Esprit C7/T7, Avignon C380, Orange C8+), Tenways (AGO AIR, AGO Performance, CGO600 PRO, CGO800s), Husqvarna (Grand Towner 2, Ecocity 2), Veloretti, Specialized, Koga, Riese & Müller, Desiknio, and Cannondale, featuring Bosch, Fazua, and other mid-motor drive systems with integrated batteries. Pricing ranges from €740 (entry-level Gazelle Esprit T7) to €5,499 (Gazelle Eclipse C380 LTD).
• Speed Pedelec Retail Retail sale of high-performance electric bicycles supporting speeds up to 45 km/h, primarily from Swiss premium brand Stromer (ST1 LCI, ST1 LCI-2, ST1X MY19, ST2 983 Pinion, ST3 Pinion 983, ST3 Pinion LTD, ST5 983, ST7), featuring powerful motors, long-range batteries (up to 983 Wh), and Pinion gear systems. The Groningen showroom specializes in Stromer expertise. Pricing ranges from €1,975 (used Stromer ST1X) to €8,558 (Stromer ST3 Pinion LTD).
• Cargo Bike Retail (Bakfietsen) Retail sale of electric cargo bikes for family and cargo transportation from Urban Arrow (Familynext Advanced 545WH, Shorty Performance Line), Cannondale (Wonderwagen NEO 1 725WH), and Gazelle (Cabby C380). Features include Bosch Cargo Line motors (up to 85 Nm), Enviolo continuously variable transmissions, load capacity up to 100 kg in cargo area, and Bosch Smart System/Garmin integration. Pricing ranges from €3,999 to €6,299.
• Sports Bicycle Retail Retail sale of performance road bikes (Cervélo, Pinarello), mountain bikes (Specialized, Cannondale), gravel bikes (Ridley Kanzo, J.Guillem Atalaya Gravel Force Xplr Disc, Orbea Denna M40 electric gravel), and related premium sports equipment for competitive and recreational cycling. Includes carbon and aluminium frame options, full suspension and hardtail mountain bikes, and electric mountain bikes.
• City Bike Retail (Stadsfietsen) Retail sale of traditional city bikes, hybrid bikes, kids bikes (kinderfietsen), folding bikes (vouwfietsen), mother bikes (moederfietsen), and transport bikes (transportfietsen) from Gazelle, Cannondale, and Koga for everyday transportation.
• Bike Lease Services Business bicycle leasing service delivered through the Century Lease partnership, enabling employers to provide employees with bikes, e-bikes, or speed pedelecs over 36-month terms. Includes maintenance, insurance, and roadside assistance. Benefits include CO2 reduction, employee vitality, sustainability credentials, WKR (werkgeverskostenregeling) fiscal optimization, 7% private use addition, and 25-40% cost savings vs private purchase.
• Bikefit & Exercise Testing Professional bicycle fitting service and exercise testing to optimize rider comfort, performance, and injury prevention. Includes biomechanical analysis and personalized recommendations.
• Maintenance & Repair Services Complete workshop services for bicycle maintenance and repair, available by appointment at both Groningen and Roden locations. Includes service for e-bike systems, mechanical adjustments, and parts replacement.

Quantifiable outcome

• Customer satisfaction rating of 4.8/5 stars

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Century LeasecoreChannel Partner/ Reseller/ DistributorCentury Lease partners with Century-Velodroom to offer business bike leasing programs. Through the Lease-a-Bike scheme, employers can provide employees with bicycles, e-bikes, or speed pedelecs with fiscal advantages including WKR optimization, 7% private use addition, and 25-40% cost savings vs private purchase. The partnership enables a complete cycling ecosystem from purchase to lease.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Koga: Dutch premium bicycle brand (part of Accell Group) sold primarily through dealers including Century-Velodroom. Relevant as both a supplier brand and a competing premium retail experience via Koga's own dealer network.

Broad incumbents

• Gazelle: Iconic Dutch bicycle manufacturer that also sells directly through its own brand stores and dealer network. Overlaps with Century-Velodroom as both supplier and competitor on Gazelle's premium e-bike lineup.
• Decathlon Nederland: Global sporting goods retailer with broad Dutch store footprint including bikes, e-bikes, and accessories. Competes in cycling retail but at mass-market price points rather than Century-Velodroom's premium specialization.

Direct peers

• Mantel: One of the largest Dutch bicycle and outdoor sports retailers, operating multiple stores and an e-commerce platform with premium bike brands. Comparable multi-brand premium bike retailer with similar product breadth and price points.
• Stella Fietsen: Dutch e-bike manufacturer and direct-to-consumer retailer with multiple physical stores across the Netherlands. Directly comparable as a premium e-bike retailer with showroom model and own brand emphasis, though Stella sells primarily its own brand.
• Fietsenwinkel.nl: Large Dutch online-first bicycle retailer with broad e-bike and bike assortment. Comparable as a premium bike seller, though competing on omnichannel breadth rather than physical showroom depth.
• Qwic: Dutch premium e-bike brand with its own retail showrooms and dealer network. Comparable e-bike specialist with focus on city/commuter models, though primarily sells its own brand.
• Profile 'De Fietsspecialist': Dutch franchise chain of independent bicycle specialty stores. Comparable multi-brand bike retailer with workshop services and e-bike focus, though distributed across the country rather than concentrated regionally.
• Amslod: Dutch e-bike brand with showrooms in major Dutch cities. Comparable premium e-bike retailer with focus on direct sales of own-brand electric city and trekking bikes.
• Bike Republic: Dutch bicycle retailer specializing in city, e-bikes, and cargo bikes with multiple physical locations. Comparable premium multi-brand bike store with workshop services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/century-velodroom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Century-Velodroom Roden