What Visual Elements Ltd does

Visual Elements Ltd is a UK-based supplier of audio-visual equipment hire and full-service event production, headquartered in Aylesford, Kent with additional facilities in Chatham and London. The company designs, supplies, and operates technical solutions across lighting, audio, video, power distribution, rigging, staging, scenic/drapery, and special effects for corporate events, theatre, exhibitions, outdoor experiences, weddings, and concerts/festivals across the UK and Europe. Its 31-person team combines quote-based dry-hire (individual items or complete systems) with end-to-end production services covering technical design, installation, operation, and repatriation.

The company's underlying technology includes an extensive inventory of conventional and intelligent lighting (including wide-range LED tape and pixel products), d&b Audiotechnik audio systems, Milos truss systems, and 400A three-phase power distribution with associated cabling infrastructure. A differentiating capability is the in-house design and build of bespoke electronic products — including PCB layouts and embedded software — which enables interactive LED installations integrated with distance, heat, heartbeat, and proximity sensors for immersive experiences. Equipment is PAT and LOLER certified, supported by CAD-based 3D visualisation for fit planning, and logistics partnerships enable containerised worldwide shipping from a motorway-adjacent base.

Commercially, Visual Elements operates a sales-led, quote-based model with revenue split between usage-based equipment hire and professional services for full production delivery. Distribution runs through two proprietary websites (vel.uk.com and hire.vel.uk.com) and direct engagement via phone and email, targeting enterprise event organisers across multiple verticals. The firm is privately held with no disclosed external investment, and its notable customer base spans Olympic-scale sporting events, theatre festivals, hotel launches, and major exhibitions.

Name

Visual Elements Ltd

Legal name

Visual Elements Ltd

Website

https://vel.uk.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Visual Elements Ltd is a UK-based AV equipment hire and full-service event production company, serving corporate events, theatre, exhibitions, and outdoor experiences across the UK and Europe from facilities in Aylesford, Chatham, and London.

Ownership category

akta.pro rank

Product category

Event Production Services and AV Equipment Hire

NAICS

Motion Picture and Video Production (51211)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Event Technical Production Management & Crew (MPAGAKAH)

akta.pro secondary industries

Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK), Scenic Fabrication & Set/Stage Carpentry (MPAGAKAG)

Keywords

• Event production services
• AV equipment hire
• Lighting rental
• Staging systems
• Corporate event production

Headquarters

HQ city

Aylesford

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Equipment Hire: Rental of individual items or complete systems for self-use by clients. Equipment includes lighting, sound, projection, power distribution, rigging, staging, and video equipment. Clients can hire specific items with optional assistance in specifying appropriate supporting hardware.
2. Full-Service Production Solutions: Complete event production including design, installation, operation, and repatriation with all logistics and crew provided. This includes technical design support from concept to reality, account handler involvement, and comprehensive project delivery.
3. Technical Design Services: Creative design team provides technical support from concept to reality, helping create client visions on budget and on time. Planning and equipment preparation services.
4. Logistics and Crew: Transportation and personnel provision as part of comprehensive service packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Visual Elements Ltd supplies audio-visual and technical equipment for hire (lighting, audio, video, staging, truss and rigging, effects, power distribution) and delivers full-service event production including technical design, installation, on-site operation, and repatriation. The company serves corporate events, theatre, exhibitions, and outdoor experiences across the UK and Europe from warehouses in Aylesford and Chatham, Kent.

Product overview

Visual Elements Ltd operates as a creative technical solutions provider for the events industry, offering a comprehensive equipment hire and production services portfolio. The company provides an integrated suite of products including lighting, audio, video, staging, truss & rigging, and effects equipment, complemented by full-service technical design, installation, operation, and repatriation. Their core offering is organized around equipment hire (lighting, audio, video, power distribution, staging systems, and effects) supplemented by bespoke project builds for custom electronic solutions. The company operates from a 15,000 sqft head office/warehouse in Aylesford, Kent with an additional 6,000 sqft facility at Chatham Historic Dockyard, enabling them to service events across the UK and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Lighting Equipment Hire Professional lighting equipment for events including conventional lighting, intelligent moving lights, LED walls, mood lighting, uplighting, and stage lighting for corporate events, concerts, weddings, and festivals.
• Audio Equipment Hire Sound equipment including microphones, speakers, mixers, full PA systems, d&b Audiotechnik speakers, DJ equipment, intercom systems, and audio cable for events of all sizes.
• Video Equipment Hire Video and projection equipment including projectors (Panasonic, Hitachi, Benq), LED screens (Samsung 32-82 inch), fast-fold projection screens, video data cables, lenses, and converter cables.
• Staging Systems Aluminium stage decks in various sizes (8'x8', 8' circular, 12'x8', 24'x8', 24'x12', 24'x16'), indoor and outdoor stages, and stage accessories.
• Truss and Rigging Equipment Milos truss systems (M222, M290, M390) in silver and black, including straight sections, curved sections, corners, circles and arcs. Also includes hoists (electric and manual), manual lifts, rigging accessories, and scaffold clamps.
• Effects Equipment Special effects equipment including bubble machines, CO2 effects, coldsparks, confetti blowers and cannons, fans, mirror balls, smoke and haze machines, snow machines, and UV blacklight lighting.
• Power Distribution Equipment Power distribution from 400A 3-phase powerlock down to 16A, including rubber box distribution, MCB and RCBO units, and power cable in various connectors (PowerCON, True1, Socapex, IEC, CEEform).
• Systems Integration and Full Production Services Complete technical production services combining lighting, audio, video, staging, rigging, and effects into unified event solutions with full-service design, installation, operation, and repatriation.
• Bespoke Project Builds Custom-designed and in-house built electronic gadgets and solutions where standard products are insufficient, including PCB design, software development, and interactive LED/pixel installations using sensors for clients with unique event requirements.
• Scenic and Drape Stage drapery and scenic elements including electro kabuki drops, pipe and drape systems, and tab track for theatrical and event presentations.
• Site and Production Support Production support equipment including cable protection, ground anchors, site lighting, water ballast, and access equipment for event setup and operation.
• Monitor Stands and Rigging Video display mounting solutions including Unicol PA2 Parabella monitor stands, motorised Screen Stalk monitor stands, and Manfrotto wind-up stands for exhibitions and conferences.

Quantifiable outcome

• Transforming any space into an emotionally engaging experience for an audience

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Stage Electrics: UK supplier of lighting, sound, staging, and rigging with theatre, events, and broadcast customers. Closely comparable in equipment hire breadth and theatre segment focus.
• Adlib Audio: UK event production company specializing in audio, lighting, and video hire for concerts, theatre, and corporate events. Comparable in scale and full-service production model to Visual Elements.
• Saville Group: UK provider of audio-visual, IT, and event production services for corporate clients. Comparable to Visual Elements in AV hire plus full-service corporate event production.
• MCL (Market Centre Live): UK AV hire and event production company serving corporate and live event clients. Directly comparable to Visual Elements in offering scope and UK-centric service model.
• SFL Group: UK provider of audio, lighting, video, and rigging for live events, broadcast, and installations. Directly overlaps with Visual Elements on multi-discipline equipment hire and event production.
• White Light: UK-based supplier of lighting, audio, video, and rigging equipment hire with full production services for theatre, corporate events, and broadcast. Directly comparable to Visual Elements across core AV hire and technical production offerings.
• Hawthorn (Livegroup): UK-based AV equipment hire and event production company serving corporate, theatrical, and exhibition clients. Now part of Livegroup but historically directly comparable to Visual Elements in service scope.

Broad incumbents

• PRG (Production Resource Group): Global provider of entertainment and event production solutions spanning lighting, video, audio, and rigging. Operates broadly across the same disciplines as Visual Elements but at a much larger scale and global footprint.
• Christie Lites: Large-scale lighting and rigging rental provider serving concerts, theatre, and events globally. Comparable on lighting/rigging hire but operates at significantly larger fleet scale than Visual Elements.
• NEP Group: Worldwide provider of broadcast and live event production services including AV, staging, and technical crew. Overlaps with Visual Elements on event technical production but serves a much larger and more broadcast-heavy client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/visual-elements-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visual Elements Ltd