Verdier Manufacture - 1859 cutlery

Name

Verdier Manufacture - 1859 cutlery

Legal name

ETS Coutellerie André Verdier SA

Website

https://verdiermanufacture.fr

Company type

Private

Founded year

1859

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Celles-sur-Durolle

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Cutlery and Knife Product Sales: One-time sales of manufactured cutlery, knives, and utensils across multiple brands (André Verdier, Scof, Delarboulas). Products range from entry-level to premium and custom-made items.
2. Subcontracting Services: Manufacturing subcontracting services where Verdier handles all or part of the execution of fabrication steps for other companies' pieces.
3. Customization and Personalization: Laser customization services for handles and blades, including engraving of phrases and logos. Project development from concept to finished product.
4. Repair and Replacement Services: Cutlery repair services and replacement of defective products for existing customers.
5. Recycling Services: Product lifecycle recycling services where old VERDIER products are recycled to give them new life, with most materials being recyclable.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Verdier Manufacture designs, produces, and sells traditional French cutlery 100% Made in France, including kitchen knives, outdoor folding knives, regional French knives (Le Thiers, Laguiole, Tire-Droit), and premium flatware, under three brands: André Verdier, Scof, and Delarboulas. Production ranges from artisan to industrial volumes. The company also provides subcontracting, laser customization, repair, recycling, and personal project services to B2B and B2C customers.

Product overview

Verdier Manufacture is a traditional French cutlery manufacturer producing 100% Made in France cutlery, knives, and flatware since 1859. The company operates three distinct brands: André Verdier (professional culinary knives, outdoor folding knives, and regional French knives including Le Thiers® and Laguiole), Scof (premium flatware and cutlery with B-Chic, Cambridge, and Chess collections), and Delarboulas (luxury customized flatware including Turban, Madonna, and Poisson lines). Beyond product brands, Verdier Manufacture offers services including subcontracting, B2B sales, product recycling, cutlery repair, defective item replacement, personal project support, and laser customization of handles and blades. The company is currently working on brand-specific websites to enhance customer experience.

Differentiator

Problem solved

Functional benefit

Brands

• André Verdier: Core brand carrying nearly two centuries of family tradition. Produces professional culinary knives, outdoor folding knives, and regional knives including Le Thiers, Laguiole, and Tire-Droit. Also includes Anne-Sophie Pic culinary tools.
• Scof
• Delarboulas

Products and services

• André Verdier - Culinary Preparation Knives
• André Verdier - Folding Outdoor Knives Folding outdoor pocket knives (Alpage, Coyote, Coyote Trekking) for daily outdoor and pocket-carry use. Some models support laser engraving personalization.
• André Verdier - Regional Knives (Le Thiers, Laguiole, Tire-Droit) Regional French knives declined in folding knives, table cutlery, and sommelier ranges. Includes Le Thiers (folding and table versions), Laguiole (pocket knife, table cutlery, sommeliers), and Tire-Droit (1, 2, or 3 pieces).
• Scof - Flatware Collection (B-Chic, Cambridge, Chess) Premium flatware and cutlery collection under the Scof brand (origins from 1726, acquired in 2003), including B-Chic (casual grip-oriented cutlery), Cambridge (silversmith-in-color line), and Chess (elegant geometric forms). Entirely manufactured in Verdier's workshops.
• Delarboulas - Luxury Flatware (Turban, Madonna, Poisson) Luxury customized flatware brand with origins from 1865 (integrated 2012). Includes Turban (Baroque golden style), Madonna (acrylic and pewter work), and Poisson (oriental-inspired golden flatware). Offers infinite customization from product design through manufacturing.
• Le Capucin Regional Knife New André Verdier regional folding knife range launched in March 2019, inspired by Pyrenean/medieval origins; available in three colors (ivory, black, cherry red).
• Eco Packaging for Folding Knives New ecological, plastic-free packaging for André Verdier folding knives, designed as gift-ready and aimed at the green-conscious consumer segment. Launched at Ambiente 2019.
• Subcontracting Manufacturing Services Manufacturing subcontracting services where Verdier handles all or part of the execution of fabrication steps for other companies' cutlery pieces. For B2B customers needing production capacity.
• Laser Customization Service Laser customization service engraving phrases and logos on blades and handles across tableware and folding knife product ranges. Used for personalization, corporate gifting, and branding.
• Cutlery Repair and Replacement Service Repair service for old or new damaged cutlery items, plus replacement of defective items that escape quality sampling, with periodic production-integrity controls.
• Product Recycling Service Lifecycle recycling service accepting old Verdier cutlery products to be recycled and given new life, with most materials being recyclable.
• Personal Project / Bespoke Design Service A-to-Z bespoke design service for individual and business custom cutlery projects — from study and design through implementation of personalized pieces.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Anne-Sophie PiccoreStrategic or Co-development PartnerCollaboration with Michelin three-star chef Anne-Sophie Pic on the 'Les Outils d'Anne-Sophie Pic' professional kitchen tools collection. The partnership includes paring knives and spatulas designed for professional and enlightened amateur use, leveraging the chef's expertise in culinary preparation.
• Institut National des Métiers d'Art (INMA)minorOthersPartnership with INMA for participation in European Crafts Days exhibitions and recognition of artisanal excellence in cutlery craftsmanship.
• Mobilier NationalminorOthersPartnership with Mobilier National for exhibition at Galerie des Gobelins showcasing French artisanal craftsmanship.
• Bettencourt Schueller FoundationminorOthersFoundation supporting the European Crafts Days 2019 exhibition at Galerie des Gobelins where Verdier Manufacture was showcased.
• Collège Culinaire de FrancecoreStrategic or Co-development PartnerAwarded 'Artisan de qualité' label since 2014, establishing collaboration with world-renowned chefs and recognition of quality craftsmanship.
• Local Business PartnersminorOthersPartnerships with local French businesses including CIT+ Cartonnage (packaging), CB Distribution, James boutique (Autun), La Tresorerie, and CB Lefebvre to support local economy and maintain production proximity.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Others

• Le Creuset: Iconic French heritage cookware and kitchen brand with strong premium positioning in culinary and tableware. Not a direct cutlery competitor but thematically comparable: same 'Made in France' heritage positioning, overlapping CHR and premium consumer channels, and similar certification/awards narrative.

Broad incumbents

• Zwilling J.A. Henckels: German global premium cutlery and kitchenware group with iconic brands including Zwilling and Staub. Broader incumbent in premium cutlery competing across both consumer and CHR channels with materially larger scale and international distribution.
• Cuisinart: American kitchen tools and cutlery brand with broad mass-market and professional distribution. Broader incumbent in kitchen cutlery competing in the same retail and CHR channels, but at lower price points and without Verdier's heritage/artisanal positioning.
• Wüsthof: German premium kitchen cutlery manufacturer (Solingen) with broad global retail distribution. Broader incumbent in premium cutlery competing for the same CHR and high-end retail customers as Verdier, but with substantially larger scale and marketing reach.
• Victorinox: Swiss manufacturer of the Swiss Army knife and a broad household and professional cutlery range. Broader incumbent with overlapping household/CHR cutlery categories and significantly larger global distribution and brand recognition.

Direct peers

• Opinel: Iconic French pocket-knife manufacturer founded in 1890 in Savoie, producing the famous Opinel folding knife. Direct peer in French heritage cutlery, comparable price-tier product range, and similar trade-fair-led international B2B growth strategy.
• Forge de Laguiole: Heritage French cutlery maker based in Laguiole producing handcrafted Laguiole knives, folding knives, and sommelier tools. Direct peer: same French artisanal knife category, overlapping regional brand portfolio (Laguiole), and similar B2B/CHR distribution model.
• Thiers-Issard: French cutlery manufacturer located in Thiers producing straight razors, folding knives, and traditional cutlery. Most direct geographic and category peer: shares the Thiers cutlery cluster with Verdier, targets overlapping CHR and heritage retail customers.
• Sabatier: Long-established French kitchen cutlery brand producing Sabatier kitchen knives and kitchen tools. Direct peer in French kitchen cutlery with overlapping professional (CHR) and consumer channels and similar Made-in-France heritage positioning.
• Global: Japanese-origin premium kitchen cutlery brand with strong CHR (chef) and prosumer positioning. Direct peer in premium culinary knives, comparable target customer (professional chefs and serious home cooks), but with larger global distribution infrastructure.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VerdierManufacture1859
• Instagraminstagram.com/verdiermanufacture
• Pinterestpinterest.fr/andrverdiersa
• LinkedInlinkedin.com/company/verdier-manufacture

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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