Museum Kunst der Verlorenen Generation

What Museum Kunst der Verlorenen Generation does

The Museum Kunst der Verlorenen Generation is a non-profit art museum in Salzburg, Austria, founded in October 2017 by Holocaust survivor Prof. Dr. Heinz R. Böhme. It is operated by the Prof. Dr. Heinz R. Böhme Charitable Foundation Salzburg and is housed in the historic Steinhauserhaus (c. 1300) on Sigmund-Haffner-Gasse 12 in Salzburg's old town. The museum presents the Böhme Collection — approximately 700 works (oil paintings, drawings, prints, and sculptures from 1920–1945) by artists of the so-called Lost Generation whose work was suppressed or classified as "degenerate" by the Nazi regime. Around 70 works are displayed in ~300 sqm of themed exhibition rooms.

The institution operates as a physical visitor attraction (Tuesday–Saturday, 10:00–17:00) offering admission, public Saturday guided tours (11:00, plus 15:00 from 18 July 2026), private tours, event venue rental, and art loans to external exhibitions. A WooCommerce-based online shop ships catalogs, posters, postcards, merchandise, books, gift vouchers (€10–€100), and annual passes (€35) within Austria and Germany, with Stripe and Klarna payment integration. The museum's technology footprint is intentionally light: no mobile app, a placeholder collection database, and no AI/ML components.

Revenue is diversified across admissions, membership tiers (Young Friend €26, Friends €100, Sponsor €500, corporate and Art Patron packages), museum shop sales, donations and tax-deductible contributions, art loans, event rental, and project-related grants from the Austrian Federal Ministry for Arts, Culture, Public Service and Sport, Land Salzburg, and the City of Salzburg. The museum holds the Austrian Museum Quality Seal (2021) and counts UNIQA and Raiffeisenverband Salzburg among its corporate partners. Customer segments include individual cultural tourists, art/history enthusiasts, corporate sponsors, peer museums borrowing works, and art patrons. Core team is ~5–6 people.

Name

Museum Kunst der Verlorenen Generation

Legal name

Prof. Dr. Heinz R. Böhme Charitable Foundation Salzburg

Website

https://verlorene-generation.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Museum Kunst der Verlorenen Generation is a Salzburg-based non-profit art museum presenting the ~700-work Böhme Collection of artists persecuted under the Nazi regime, serving cultural tourists, scholars, corporate sponsors, and peer museums through exhibitions, guided tours, and publications.

Ownership category

akta.pro rank

Product category

Art Museum & Cultural Institution

NAICS

Museums (71211), Historical Sites (712120)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI), Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)

Keywords

• Art museum exhibitions
• Fine art collection
• Cultural preservation
• Degenerate art history
• Museum guided tours

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Admission fees: Visitors pay admission fees to access the museum exhibitions. As a non-profit museum, these fees directly finance exhibitions, research work, and preservation of works.
2. Museum shop sales: Online shop selling books, catalogs, posters, postcards, art prints, merchandise, annual passes, and gifts. All proceeds go entirely to the museum's preservation and operations.
3. Donations and sponsorships: Charitable donations from individuals, corporate sponsors (e.g., UNIQA), and foundation support. Tax-deductible donations in Austria. Friends & Patrons program with membership tiers.
4. Art loans and external exhibitions: Selected works from the collection are made available on loan for external exhibitions at other museums and institutions.
5. Project-related funding: Project-related grants from public institutions including Land Salzburg and the Austrian Federal Ministry for Arts, Culture, Public Service and Sport for digitization projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The museum is a non-profit cultural institution presenting the Böhme Collection of approximately 700 works (oil paintings, drawings, prints, and sculptures from 1920–1945) by artists of the "Lost Generation" who were persecuted, suppressed, or murdered under the Nazi regime. Core offerings include permanent and rotating exhibitions in the historic Steinhauserhaus in Salzburg's old town, public and private guided tours, an annual pass and tiered membership programs, an online shop (WooCommerce) for catalogs, posters, postcards, merchandise, and books, artwork loans to external institutions, and venue rental of the historic 14th-century rooms for cultural and corporate events.

Product overview

Museum Kunst der Verlorenen Generation is a non-profit art museum in Salzburg (Steinhauserhaus, ~1300, Sigmund-Haffner-Gasse 12) founded by Holocaust survivor Prof. Dr. Heinz R. Böhme in 2017. The institution preserves and presents the Böhme Collection of approximately 700 works (oil paintings, drawings, prints, sculptures) by artists of the so-called Lost Generation — artists born around the turn of the century in the German Empire, Austro-Hungarian Empire, or eastern territories bordering the Russian Empire, whose artistic activity was suppressed and labeled 'degenerate' by the Nazi regime. The museum's core offering consists of rotating exhibitions in its ~300 sqm of historic exhibition rooms, public and private guided tours, and academic/research access to the collection. The associated online shop (built on WooCommerce) sells a range of products including the collection catalog, exhibition catalogs and brochures, art posters in multiple sizes, art print tote bags, postcard sets, greeting cards, annual passes, gift vouchers, and curated books related to the museum's themes. The museum also offers event venue rental of its historic rooms and artwork loan services to external exhibitions. A Prof. Dr. Heinz R. Böhme Charitable Foundation provides institutional and financial support.

Differentiator

Problem solved

Functional benefit

Brands

• Böhme Collection: The collection of approximately 700 works compiled by Prof. Dr. Heinz R. Böhme, focusing on artists of the Lost Generation from 1920-1945

Products and services

• Museum Admission Tickets Paid entry tickets granting access to the museum's permanent collection and exhibitions in the ~300 sqm exhibition rooms of the historic Steinhauserhaus in Salzburg.
• Public Guided Tours Regular guided tours of the exhibitions held every Saturday at 11:00 a.m. (with an additional Saturday tour at 3:00 p.m. starting 18 July 2026), led by museum staff.
• Private Guided Tours Customized private tours tailored to specific interests, available by appointment for groups or individuals.
• Annual Pass (Jahreskarte) Annual unlimited admission pass valid for 12 months from purchase, priced at €35.00, available online or at the museum.
• Friends & Patrons Membership Program Annual membership program with tiered benefits: Young Friend from €26 for young art enthusiasts, Friends from €100 with welcome letter, free admission for member plus one guest, free public tours, monthly news, and exclusive event invitations; Sponsors from €500 with sponsor gift, exclusive event invitations, two museum tickets, and a private tour for up to 5 people; plus an Art Patron program offering a personal art sponsorship certificate, mention in collection inventory and exhibitions, exclusive event invitations, a private tour, and two museum tickets.
• Event Venue Rental
• Artwork Loan Services
• Collection Catalog — Wir werden euch nicht vergessen Bilingual collection catalog documenting the Böhme Collection with 50 new artist biographies, large-format reproductions, and an expanded inventory listing.
• BEYOND BECKMANN Exhibition Catalog Exhibition catalog documenting works from Max Beckmann's master class students held in the Böhme Collection.
• Art Posters
• Art Print Tote Bag
• Postcard Sets
• Greeting Cards
• Exhibition Brochures
• Museum Merchandise Books
• Gift Vouchers
• Corporate Sponsorship Packages

Quantifiable outcome

• Over 80 new acquisitions through donations
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered minor.

• Hubert Auer PhotographyminorOthersHubert Auer (Salzburg, Austria) provides photography services for the museum, including exhibition and architectural photography.
• Florian Stürzenbaum PhotographyminorOthersFlorian Stürzenbaum (Salzburg, Austria) provides photography services for the museum.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• DomQuartier Salzburg: Museum complex in Salzburg's historic center combining the cathedral, Residenz, and galleries. Comparable as a Salzburg heritage-site museum operating in a historic 14th-century-era setting with guided tours and event rentals in similar square-meterage brackets.
• Salzburg Museum: City museum of Salzburg covering the region's cultural and artistic history. Direct geographic peer in Salzburg's old-town museum cluster; competes for the same tourist visitor but with a much broader (non-art-specialist) remit.

Broad incumbents

• Leopold Museum: Vienna museum focused on Austrian Modern art (Wien 1900, Schiele, Klimt), housed in the MuseumsQuartier. Comparable as a private-collection-founded Austrian art museum with permanent and temporary exhibitions, shop, and a similar curatorial lens on early-20th-century Austrian/German art.
• Belvedere: Vienna's principal Austrian art museum and Austria's most visited art venue. Comparable as an Austrian art museum with rotating temporary exhibitions, shop, and membership programs; operates as a broader incumbent that overlaps with the B\u00f6hme Collection's Austrian modernism and early-20th-century art remit.
• mumok \u2013 Museum moderner Kunst Stiftung Ludwig Wien: Vienna's museum of modern and contemporary art, also in the MuseumsQuartier. Comparable as a foundation-backed Austrian art institution with a rotating exhibition program, public programming, and a museum shop, though with a much broader modern/contemporary remit.

Direct peers

• Mus\u00e9e d'Art et d'Histoire du Judaisme: Paris museum devoted to Jewish art and history from the medieval period to the present, including works by artists persecuted during WWII. Comparable as a curated institution centered on the cultural legacy of persecuted European Jewish artists, with overlapping curatorial and educational goals.
• Felix Nussbaum Haus: Small, purpose-built art museum in Osnabr\u00fcck dedicated to the work of Felix Nussbaum, a Jewish artist murdered at Auschwitz. Highly comparable as a single-artist-focus memorial museum dealing with artists persecuted by the Nazi regime, with similar scale, mission framing, and educational programming.
• Museum Frieder Burda: Privately endowed single-collector art museum in Baden-Baden founded by Frieder Burda. Highly comparable in operating model\u2014private collector establishing a foundation-backed non-profit museum in a historic city, with rotating exhibitions, corporate events, and a curated shop. Subject matter (modern/Classical Modern art) overlaps with the B\u00f6hme Collection's 1920\u20131945 focus.
• Sammlung Boros: Private contemporary-art collection housed in a converted WWII bunker in Berlin, opened to the public by appointment. Comparable as a private-collector-founded, foundation-backed exhibition space with timed guided tours and an emphasis on curatorial depth over visitor volume.
• Jewish Museum Frankfurt: Frankfurt museum dedicated to Jewish history and culture, with significant holdings relating to artists and intellectuals suppressed during the Nazi era. Comparable as a non-profit cultural institution with overlapping subject matter (degeneracy, exile, Holocaust-era art) and a similar mix of permanent collection, temporary exhibitions, and educational programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/61550000000000
• Instagraminstagram.com/museum_verlorene_generation
• LinkedInlinkedin.com/company/museum-kunst-der-verlorenen-generation

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Museum Kunst der Verlorenen Generation