Vermaat Events

What Vermaat Events does

Vermaat Events is the events and customized hospitality division of Vermaat Groep B.V., a Dutch private limited company founded in 1978. The business delivers full-service culinary catering and event management for corporate events, VIP and large-scale public events, and operates as an exclusive catering partner at more than 50 event venues across the Netherlands. Its core infrastructure comprises three production kitchens in Groningen, IJsselstein, and Maastricht, which together with the venue network enable nationwide event coverage at capacities ranging from intimate dinners to single-event guest counts above 18,000 (e.g., the KLM Open). The company distinguishes itself through proprietary event concepts including Food Vision 2027 (a sustainability framework), the Net Positive Event concept, and the COLOR Dinner experience co-developed with Creative Chef Studio, alongside a curated roster of celebrity chef partnerships (Viki Geunes, René van der Weijden, Joris Bijdendijk).

The business operates a B2B enterprise go-to-market with a regionalized direct sales organization covering Central, Northern, and Southern Netherlands, supported by relationship-based account management for enterprise clients and event agencies. Revenue is generated through custom, quote-based pricing per event with no public pricing tiers; multi-year venue partnership contracts form the recurring backbone, while flagship one-off VIP engagements (Formula 1 Dutch Grand Prix, KLM Open, InterClassics Maastricht, DelfSail 2024) drive episodic revenue spikes. Marketing channels include the company's EventMgzn magazine, seasonal leaflets, a downloadable Venuebook, the vermaatevents.nl website with quote request forms, Instagram, and annual client Inspiration Events held at premium venues such as Circuit Zandvoort.

Customer segments span Corporate/Business Events (company parties, conferences, kick-offs, award shows), VIP/Large-Scale Events (motorsport, golf, royal hospitality), and Event Venue Partners (museums, sports venues, airports, cultural institutions seeking culinary partners). The company holds approximately 30 dedicated team members plus venue-based operational staff, all functioning within the broader Vermaat Groep ecosystem. Vermaat Events has no technology platform, API, or AI-enabled products; it is a pure-play hospitality services business.

Name

Vermaat Events

Legal name

Vermaat Groep B.V.

Website

https://vermaatevents.nl

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (722320), Food Service Contractors (722310)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Event Catering (Weddings, Social, Private Parties) (THAFAIAB)

akta.pro secondary industries

Wedding & Social Event Catering (THAHAKAE), F&B Experiences & Group Dining (Restaurant Buyouts, Tastings, Catering Coordination) (THAHADAI), Event Culinary Staffing & Back-of-House Services (Chefs, Servers, Bartenders) (THAHAKAN), Exclusive Dining Access & Chef’s Table Reservations (HSACAMAJ)

Keywords

• Event catering services
• Corporate event management
• VIP hospitality catering
• Event venue partnerships
• Production kitchen catering

Headquarters

HQ city

IJsselstein

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Event Catering Services: Full-service culinary catering for corporate events, VIP events, and public events. Revenue generated through food and beverage service, event management, and hospitality services for events ranging from intimate dinners to large-scale events for thousands of guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Vermaat Events provides customized culinary event catering and hospitality services for corporate and VIP events across the Netherlands. The company operates through three production kitchens (Groningen, IJsselstein, Maastricht) and a network of more than 50 partner venues, delivering full-service event experiences from intimate dinners to large-scale events with up to 18,000 guests.

Product overview

Vermaat Events operates as a catering and event management company organized around three core service pillars: Business Events (customized corporate catering), VIP Events (high-end hospitality for large-scale prestigious events up to 18,000 guests), and Event Venue Partnerships (network of 50+ venues across the Netherlands). The company operates three production kitchens in Groningen, IJsselstein, and Maastricht to support its nationwide operations. Vermaat Events distinguishes itself through branded event concepts including the sustainability-focused Net Positive Event and the innovative COLOR dinner experience developed with Creative Chef Studio. The company also publishes EventMgzn magazine and seasonal special leaflets as marketing collateral. Food Vision 2027 represents the company's strategic sustainability initiative. As a catering and hospitality service provider, Vermaat Events does not offer a technology platform, API, or AI-enabled products.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Events

Quantifiable outcome

• Capability to serve up to 18,000 guests at major events (KLM Open reference)
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

23 partnerships are on record, tiered core, major, strategic and minor.

• Vermaat Groep B.V.coreStrategic or Co-development PartnerVermaat Events is a division/subsidiary of Vermaat Groep B.V., combining culinary creativity with logistical strength. The group operates three production kitchens and 50+ venue partnerships across the Netherlands.
• Event StationmajorStrategic or Co-development PartnerCollaboration for large-scale events including DelfSail 2024 where Vermaat provided catering for 8,100+ guests during the four-day event. Event Station handled event coordination while Vermaat delivered culinary services.
• Creative Chef StudiostrategicStrategic or Co-development PartnerJoint development of the unique COLOR Dinner concept - a five-course dinner experience celebrating the colors of life through innovative food presentations and themes.
• Stichting WatermakersminorStrategic or Co-development PartnerSocial partnership during Volvo Ocean Race event, providing team members from people with distance to the labor market, supporting inclusive employment.
• Shirley SchijvensminorOthersDesigned nautical-inspired clothing made from 100% recycled materials for the Volvo Ocean Race event team.
• Viki Geunes (Restaurant Zilte, Antwerp)strategicOthers3-star chef who created exclusive star-worthy menu for InterClassics Maastricht Preview Night for 585 guests, providing gastronomic experience at classic car event.
• René van der Weijden (Restaurant Hemel & Aarde, Utrecht)strategicOthersChef developed innovative 3-course plant-based lunch menu with tea pairings for Food Vision Lunch at Naturalis, aligned with Vermaat's sustainability vision.
• Joris Bijdendijk & Friso van Amerongen (Restaurant Wils)strategicOthersChefs specialize in open-fire cooking, offering refined dishes prepared on central fire pit at Restaurant Wils venue, adding unique culinary dimension to events.
• Naturalis Biodiversity CentermajorChannel Partner/ Reseller/ DistributorPremium venue partner for sustainable events. Iconic building in Leiden combining science, nature and sustainability. Hosted Food Vision Lunch events showcasing Vermaat's sustainability commitment.
• MECC MaastrichtmajorChannel Partner/ Reseller/ DistributorMajor event venue partner hosting large-scale events including InterClassics (35,000 visitors) and Happy Hearts Festival (4,350 guests).
• Forum GroningenmajorChannel Partner/ Reseller/ DistributorVenue partner hosting Sunset Sessions rooftop events and Rooftop Session festival. Home to Bar Bistro NOK operated by Vermaat Events.
• Kunsthal RotterdammajorChannel Partner/ Reseller/ DistributorCultural venue partner for corporate events including TOPdesk year-end party with drag shows and DIVA atmosphere.
• Circuit ZandvoortstrategicChannel Partner/ Reseller/ DistributorPremium venue for VIP hospitality events including Vermaat's annual Inspiration Event for clients, featuring Pitbox Lounge and Bernie's Lounge spaces.
• ARTISmajorChannel Partner/ Reseller/ DistributorExclusive catering partner for Amsterdam's oldest zoo (since 1838). Offers unique event spaces including Groote Museum, Planetarium, and exclusive park rental options.
• Beeld & GeluidmajorChannel Partner/ Reseller/ DistributorMedia museum venue in Hilversum hosting prestigious events including Yuki Awards ceremony. Features iconic facade with 1,122 TV stills.
• B.AmsterdammajorChannel Partner/ Reseller/ DistributorDynamic startup hub venue with 36 spaces and capacity up to 2,000 guests. Features rooftop terrace, restaurant, gym, and padel club.
• Het Spoorwegmuseum (Railway Museum)majorChannel Partner/ Reseller/ DistributorHistoric venue in Utrecht with 18 spaces, capacity 5-3,000 guests. Unique setting for dinners among locomotives and receptions at Perron Droomreizen.
• DuinrellmajorChannel Partner/ Reseller/ DistributorFamily entertainment venue with 14 spaces, capacity 20-10,000 guests. Offers unique combination of event spaces with 40+ attractions and water park.
• Topsportcentrum RotterdammajorChannel Partner/ Reseller/ DistributorSports venue adjacent to De Kuip with 10 spaces, capacity 10-2,500 guests. Includes The Final sports cafe for events.
• Discovery MuseummajorChannel Partner/ Reseller/ DistributorScience and technology museum venue in Kerkrade with 11 spaces, capacity 10-900 guests. Combines innovation and history.
• Panorama MesdagmajorChannel Partner/ Reseller/ DistributorCultural museum in The Hague with 5 spaces, capacity 15-150 guests. Home to Netherlands' largest painting with 360-degree panoramic experience.
• Fries MuseummajorChannel Partner/ Reseller/ DistributorArt museum in Leeuwarden with capacity 16-500 guests. Combines art, history, and Frisian character with sustainable regional products.
• Golfbaan BentwoudmajorChannel Partner/ Reseller/ DistributorGolf course venue for networking events and corporate gatherings. Hosted Food Service Network event for 120 executive members.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• De Kersjes: Dutch catering company specializing in corporate events, weddings, and private dining. Comparable as a direct peer operating in the same Dutch event-catering market with similar B2B customer focus.
• Maison van den Boer: Dutch event and party catering specialist serving large-scale corporate and public events across the Netherlands. Comparable as a direct competitor in the high-end event-catering segment with similar venue-partnership and large-guest capabilities.
• Kookfabriek: Dutch live-cooking and event-catering specialist focused on interactive culinary experiences at corporate events. Comparable as a direct peer in the creative event-catering segment.
• D&B The Facility Group: Dutch hospitality and event-services group offering catering, venues, and event management. Comparable as a Dutch peer combining venue operations and event catering for corporate and public clients.
• Vandersterre: Dutch specialty cheese and foodservice company with event and hospitality offerings. Comparable as a Dutch foodservice peer serving corporate hospitality and event segments.
• Bouter: Dutch event-catering and hospitality company serving corporate and private events. Comparable as a direct peer in Dutch event catering with similar large-guest capabilities.

Broad incumbents

• Sodexo (Netherlands): Global food services and facilities management company with significant Netherlands operations. Comparable as a broad incumbent that competes for large corporate event and venue contracts.
• Compass Group (Netherlands): Global contract foodservice company with Dutch event and venue catering operations. Comparable as a broad incumbent competing for the same enterprise catering contracts across venues and corporate clients.
• Albron: Major Dutch hospitality and food service provider with event catering offerings alongside institutional and corporate foodservice. Comparable as a broader incumbent competing for the same Dutch corporate catering budgets.
• Hutten Catering: Large Dutch food service and hospitality group with a significant event-catering arm. Comparable as a broader incumbent in Dutch foodservice with overlapping event capabilities and venue operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/vermaatevents
• LinkedInlinkedin.com/company/vermaat-events

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vermaat Events