Padró i Família

What Padró i Família does

Padró i Família is a family-owned Catalan winery and vermouth house headquartered in Bràfim, Tarragona, Spain, with a vermouth-making tradition dating to 1886. The company operates two distinct vermouth brands: the premium Padró & Co. range of five styles (Blanco Reserva, Rojo Clásico, Reserva Especial, Dorado Amargo Suave, and Rojo Amargo) and the traditional-style Vermut Myrrha line (Blanco, Rojo, and seasonal Rojo Reserva). Production is vertically integrated on the estate, using Macabeu and Xarel·lo base wines, in-house mistela production, and up to 70 botanicals sourced globally alongside bitter orange and citrus from 600+ estate trees; aging occurs in sherry barrels, acacia foudres, and chestnut barrels, with the flagship Rojo Amargo using a proprietary double infusion technique and 24-month chestnut aging. The company also produces estate wines (Ipsis, Crinel, Nabuc ranges) and artisanal citrus jams. The business model is direct-to-consumer and experience-driven: revenue is generated through a proprietary e-commerce platform (vermouthpadro.com, free shipping over €75 to Iberian Peninsula), the Agrobotiga Cal Garriga physical retail store, the Casa Vermouth Padró visitor center in a 1776 manor house offering €20-26 guided tours with 7-vermouth tastings, and the company-owned Gastro Botànic & Co. restaurant and La Terrassa del Gastro Botànic tapas bar. The customer base is segmented across premium vermouth enthusiasts purchasing through DTC, wine and gastronomy tourists visiting Catalonia, and specialty retail and hospitality buyers; the company maintains 5 employees and operates exclusively from its single Bràfim estate with regional Iberian Peninsula distribution.

Name

Padró i Família

Legal name

PADRÓ I FAMÍLIA, S.L.

Website

https://vermouthpadro.com

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

1–10 employees

Short description

Padró i Família is a family-owned Catalan vermouth house founded in 1886, producing premium Padró & Co. and traditional Myrrha vermouths from its estate in Bràfim, Tarragona, and selling directly to consumers via e-commerce, tourism, and on-site restaurants.

Ownership category

akta.pro rank

Headquarters

HQ city

Bràfim

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Vermouth and Wine Product Sales: Direct sales of branded vermouth products (Padró & Co. and Myrrha ranges) and wines through the company's e-commerce platform and physical store locations. Products include individual bottles, gift packs, sampler sets, and bag-in-box formats.
2. Wine Tourism Experiences: Guided tours of the vermouth production facility with tastings of 7 vermouths. Tours booked through FareHarbor platform. Additional revenue from gift vouchers for experiences. Approximately 2 hours duration, priced from €20-26 per person.
3. Gastronomic Restaurants: Restaurant operations including Gastro Botànic & Co. (upscale cuisine) and La Terrassa del Gastro Botànic (informal tapas bar), both located near Casa Vermouth Padró, offering complete gastronomic experiences complementing the wine tourism offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Padró i Família is a family-owned Catalan vermouth house producing premium artisanal vermouths (Padró & Co. and Vermut Myrrha ranges) and estate wines from Macabeu and Xarel·lo grapes grown on its own vineyards in Bràfim, Tarragona. The company also operates wine tourism experiences (guided tastings of 7 vermouths at Casa Vermouth Padró), company-owned restaurants (Gastro Botànic & Co.), an artisanal jam line, and an online and physical retail operation serving the Iberian Peninsula.

Product overview

Padró i Família is a family-owned Catalan winery and vermouth house founded in 1886 in Bràfim, Tarragona, operating two distinct vermouth brands and a complementary wine and gastronomy portfolio. The core offering consists of Vermouth Padró & Co. (five premium vermouth styles: Blanco Reserva, Rojo Clásico, Reserva Especial, Dorado Amargo Suave, and Rojo Amargo, featuring up to 70 botanicals and aging in various oak and chestnut barrels) and Vermut Myrrha (traditional-style vermouths: Blanco, Rojo, and Rojo Reserva, evolved from the family's first vermouth since 1886). The portfolio extends to estate-produced wines (Ipsis, Crinel, Nabuc ranges), artisanal citrus jams, the Casa Vermouth Padró enotourism experience with guided tours and tastings, the Gastro Botànic & Co. restaurant, an online shop with 4.9/5 rating, and gift voucher products. All vermouths are produced entirely on the estate from the family's own vineyards.

Differentiator

Problem solved

Functional benefit

Brands

• Padró & Co. Premium vermouth range with five styles (Blanco Reserva, Rojo Clásico, Reserva Especial, Dorado Amargo Suave, Rojo Amargo), made from a base of Macabeu and Xarel·lo wines aged in various oak barrels and infused with up to 70 botanicals, including citrus from the company's own groves.
• Vermut Myrrha

Products and services

• Vermouth Padró & Co. Premium vermouth line offering five distinct styles (Blanco Reserva, Rojo Clásico, Reserva Especial, Dorado Amargo Suave, and Rojo Amargo) crafted from estate Macabeu and Xarel·lo base wines aged in oak, macerated with up to 70 botanicals and citrus from the company's own harvest, and finished in barrels of various origins (Xerez, acacia, chestnut). Targeted at premium vermouth enthusiasts seeking complex Mediterranean profiles.
• Vermut Myrrha Traditional-style vermouth line (Blanco, Rojo, and Rojo Reserva) evolved from the first vermouth produced by the family since 1886, featuring authentic Mediterranean character with botanicals including myrrh resin, alpine plants, oriental spices, citrus, and dried fruits, aged in sherry barrels. Targeted at consumers seeking authentic, classic vermouth profiles.
• Vins de Padró i Família (Ipsis, Crinel, Nabuc) Estate wines produced from the family's own vineyards, including Ipsis Blanc Flor, Ipsis Chardonnay, Ipsis Tempranillo-Merlot, Crinel Negre de l'Alba, Crinel Rosat del Bosc, and Nabuc Blanc Semi-dolç. Complements the vermouth range for visitors and wine consumers.
• Melmelades Artesanes de Casa Padró

Quantifiable outcome

• 4.9/5 rating with over 1,003 Google reviews for Casa Vermouth Padró guided tours
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Catalunya ExperienceminorGTM or Marketing PartnerOfficial Catalonia tourism portal recommending Casa Vermouth Padró as a destination experience. Part of the Agència Catalana de Turisme ecosystem.
• Agència Catalana de TurismeminorGTM or Marketing PartnerCatalan Tourism Agency featuring Casa Vermouth Padró in its official tourism listings and recommendations.
• Costa DauradaminorGTM or Marketing PartnerRegional tourism board (Costa Daurada) promoting wine and gastronomy tourism experiences including Casa Vermouth Padró.
• Diputació de TarragonaminorGTM or Marketing PartnerProvincial government of Tarragona supporting and promoting local enotourism initiatives including Casa Vermouth Padró.
• Turisme Alt CampminorGTM or Marketing PartnerLocal tourism office of Alt Camp region promoting Casa Vermouth Padró as a key experiential destination in the municipality of Bràfim.
• FareHarborcoreTechnology or IntegrationBooking platform used for managing guided tour reservations and gift voucher redemptions. Enables real-time availability and online booking for Casa Vermouth Padró experiences.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Martini & Rossi: Global mass-market vermouth and aperitivo brand owned by Bacardi. Relevant as the dominant incumbent in the vermouth category that Padró competes against at the premium end.
• Familia Torres: Large Spanish wine producer from Catalonia with international distribution and tourism operations. Comparable as a Catalan family-owned wine producer, though at much larger scale and broader product portfolio.
• Carpano: Italian heritage vermouth brand (Antica Formula, Punt e Mes) operating at much larger scale. Comparable product category but with broader portfolio and international distribution reach.

Direct peers

• Yzaguirre: Spanish family-owned vermouth producer from Catalonia with deep regional heritage. Most directly comparable to Padró i Família in terms of category, geography, family-ownership structure, and traditional production positioning.
• Martínez Lacuesta: Spanish winery in Rioja that produces premium vermouth with estate production and barrel aging. Comparable as a Spanish producer operating in both wine and vermouth categories with similar craft positioning.
• Casa Mariol: Catalan artisan vermouth maker operating from a historic estate with on-site tourism. Directly comparable to Padró's combination of traditional vermouth production and wine tourism experiences in Catalonia.
• Bodegas Lustau: Spanish sherry house that also produces premium vermouth from Jerez, with comparable barrel-aging programs in sherry casks. Relevant peer given overlapping production techniques (sherry barrel aging, mistela base wines) and Iberian market.
• Noilly Prat: French producer of premium dry vermouth with a long heritage, estate-based production, and barrel aging program. Comparable to Padró in positioning as a heritage-driven, premium vermouth specialist.
• Cocchi: Italian artisanal vermouth producer (Storico Vermouth di Torino) with craft positioning and traditional production methods. Comparable to Padró as a premium heritage vermouth specialist.
• Dolin: French artisanal vermouth producer with a heritage dating to 1821, producing both sweet and dry vermouths. Comparable to Padró in craft positioning, traditional production methods, and premium price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vermouthpadro
• YouTubeyoutube.com/channel/UCUMJRMu0ztAsi95Z0e1ABMw
• Facebookfacebook.com/vermouthpadro
• LinkedInlinkedin.com/company/padro-i-familia
• Instagraminstagram.com/vermouthpadro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Padró i Família