Catalunya Experience

What Catalunya Experience does

Catalunya Experience is a direct-to-consumer digital tourism platform that enables visitors to discover and book curated experiences across the Catalonia region of Spain. It is operated by Turisme de Catalunya, the official government tourism promotion body for the region, headquartered in Barcelona and dating to 2009. The platform serves domestic and international travelers seeking authentic local experiences, functioning as both an informational destination portal and a transactional booking storefront.

The product surface consists of two interrelated offerings: the Turisme de Catalunya discovery portal at catalunya.com, which provides destination content and experience listings, and the Botiga Catalunya Experience storefront, which converts that discovery into bookable purchases. Underlying technology is conventional web infrastructure: standard session and personalization cookies, plus third-party analytics integrations with Google Analytics and Microsoft Clarity for traffic, conversion, and session-recording analytics. No proprietary AI/ML, mobile applications, APIs, or SDKs are disclosed.

Commercially, Catalunya Experience generates revenue through transaction fees or commissions on experience bookings made through the Botiga Catalunya Experience storefront. Pricing of individual experiences is not publicly disclosed. GTM is direct-to-consumer via the official website, with the catalunya.com domain serving as the sole disclosed distribution channel. The headcount is small (1–10 employees), consistent with a lean digital operation backed by a larger public-sector mandate rather than a venture-scale commercial entity.

Name

Catalunya Experience

Legal name

Turisme de Catalunya

Website

https://catalunya.com

Company type

Public

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Catalunya Experience is the official Catalonia regional tourism booking platform, operated by Turisme de Catalunya. It enables domestic and international travelers to discover and reserve curated local experiences through the Botiga Catalunya Experience online storefront on catalunya.com.

Ownership category

akta.pro rank

Product category

Tourism Services

NAICS

Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)

akta.pro secondary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

Keywords

• Tourism experience booking
• Destination marketing services
• Travel reservations platform
• Regional tourism authority
• Experience marketplace

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Experience Booking Services: The platform operates an online shop ('Botiga Catalunya Experience') where visitors can book and purchase unique experiences in Catalonia. Revenue appears to be generated through transaction fees or commissions on bookings made through the platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Catalunya Experience is a tourism platform operated by Turisme de Catalunya that enables visitors to discover and book unique experiences across the Catalonia region of Spain. The platform combines an informational destination portal (catalunya.com) with a dedicated online shop ('Botiga Catalunya Experience') where travelers can directly reserve curated tourism experiences, activities, and attractions. Revenue is generated through transaction-based bookings on experiences offered through the platform.

Product overview

Catalunya Experience operates as a tourism platform with two core offerings: the Turisme de Catalunya discovery portal for exploring Catalonia destinations and experiences, and the Catalunya Experience Shop for direct booking and purchase of tourism experiences. The platform appears to be a unified service connecting visitors with Catalonia's tourism offerings through both informational and transactional capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Catalunya Experience Shop (Botiga Catalunya Experience) A digital storefront allowing domestic and international visitors to discover and reserve curated tourism experiences, activities, and attractions across the Catalonia region. Targeted at individual travelers seeking authentic regional experiences.
• Turisme de Catalunya Portal The official regional tourism information and discovery portal for Catalonia, providing visitors with destination details, experience listings, attractions, and regional information about the Catalonia territory of Spain.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Viator (Tripadvisor): Tripadvisor-owned experience booking marketplace covering tours, attractions and activities globally, with strong Catalonia/Barcelona inventory. Direct head-to-head competitor for experience-booking traffic in the same destination.
• Klook: Asia-headquartered experiences and attractions booking platform with growing European coverage including Spain. Competes with Catalunya Experience for international travelers booking destination activities online.
• Musement: Online platform for booking tours, museums, and activities worldwide, with notable presence in Spain. Sister platform for tours and activities, comparable to Catalunya Experience in product and customer base.
• Airbnb Experiences: Online booking of curated local experiences hosted by individuals, available in Barcelona and across Catalonia. Competes for the same tourist segment seeking 'unique' curated activities through a digital-first marketplace.
• Civitatis: Spain-headquartered online platform specializing in Spanish-language bookings for tours, activities, and excursions, with deep coverage across Spain including Catalonia. Closely comparable distribution-channel and product offering for travelers to the region.
• GetYourGuide: Global online platform for booking tours, activities and experiences in destinations worldwide, including Catalonia. Directly competes with Catalunya Experience's 'Botiga' experience-booking shop, serving similar tourist personas via a marketplace model.
• VisitBarcelona: City-level destination marketing organization (DMO) promoting Barcelona tourism with curated experiences, attractions and visitor information. Direct comparable as another official destination tourism authority serving overlapping visitors to Catalonia.

Emerging players

• Withlocals: Online marketplace for private, host-led tours and experiences in cities including Barcelona. Overlaps with Catalunya Experience's curated-experiences positioning, focused on authentic local-led offerings.

Broad incumbents

• Booking.com Experiences: World's largest accommodation OTA that has expanded into experiences and attractions booking. Larger incumbent offering overlapping capabilities that complement its core hotel business in Catalonia.
• TUI Musement / TUI Group: Major European tourism conglomerate combining packaged holidays, tours, and activities (via Musement). Larger incumbent serving similar experience-booking demand in Catalonia within a broader travel portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catalunya Experience