Sanatorija „Versmė“

What Sanatorija „Versmė“ does

Sanatorija „Versmė" is a Birštonas, Lithuania-based sanatorium and health resort operating since 1969 as a public joint-stock company (AB Birštono sanatorija „Versmė", company code 152814478) under the legal name Sanatorija „Versmė". The company delivers two integrated service lines: (i) state-funded medical rehabilitation covered by Lithuania's Territorial Health Fund (VLK), including physical therapy, kinesitherapy, occupational therapy, and therapeutic mud and mineral water treatments for inpatient and ambulatory patients; and (ii) private wellness tourism under five named programs (Pilnatvė, Energija, Harmonija, Balansas, Atgaiva) plus à la carte spa, beauty, and day-spa services marketed under the Grožio sodas (Beauty Garden) sub-brand. Customer segments include VLK-referred rehabilitation patients, domestic and inbound wellness tourists, corporate groups using a 200 sqm conference hall, and families.

The underlying technology is conventional for the hospitality sector: a WordPress-based multilingual website (versme.com, with versions in Lithuanian, English, Russian, and German) feeding a BookingRobot reservation system (booking.versme.com), with Google Analytics and Facebook Pixel for tracking and Omnisend for email automation. The competitive asset base is physical rather than digital — a three-building campus (A/B/C corps accommodation blocks with a comfort tier in C corps), a treatment-diagnostics building, a mineral water pool and sauna complex, conference facilities, café, and a mineral water drinking fountain (biuvetė) featuring stained glass by artist Vytautas Švarlis. Versmė leverages Birštonas's natural mineral water and locally sourced therapeutic mud as its primary therapeutic inputs.

Revenue mechanics span multiple streams: multi-night accommodation and full-board packages, VLK-reimbursed rehabilitation services, individual spa and therapeutic procedures (€9–€70), day-spa programs (€66–€93), 10-visit pool passes (€80–€110), gift vouchers (€10–€1,500+), food and beverage, and conference/event rentals. Distribution is direct-to-consumer via the booking website, phone reservations, and on-site walk-ins — no OTA or third-party travel-agency intermediation. Pricing varies by season and room tier, with children under 5 staying free. The company has no disclosed parent, no subsidiaries, no funding rounds, and no AI/data capabilities. Management is led by Director Rasa Noreikienė, who has received the bronze „Darbo žvaigždė" (Work Star) award.

Name

Sanatorija „Versmė“

Legal name

AB Birštono sanatorija "Versmė"

Website

https://versme.com

Company type

Public

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Sanatorija „Versmė" is a Birštonas, Lithuania-based sanatorium founded in 1969 that delivers state-funded (VLK) medical rehabilitation and private wellness tourism across three accommodation buildings, using local mineral water and therapeutic mud for its treatments.

Ownership category

akta.pro rank

Product category

Wellness and Rehabilitation Sanatorium Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Other Ambulatory Health Care Services (6219)

SIC

Services-Health Services (8000), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Thermal Springs, Hot Springs & Thalassotherapy Resorts (THAGAMAE)

akta.pro secondary industries

Wellness & Spa All-Inclusive Resorts (THAGAKAE), Rehabilitation & Recovery Retreats (Physio, Post-Op, Pain Management) (THAGAMAG), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

Keywords

• Wellness rehabilitation services
• Medical spa programs
• Mineral water therapy
• Therapeutic mud treatments
• Health resort accommodation

Headquarters

HQ city

Birštonas

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Sanatorium accommodation and full-board packages: Multi-night stays with accommodation in A, B, or C corps buildings, full-board meals (buffet), and included spa/wellness procedures. Revenue generated from room bookings and program packages.
2. Health fund (VLK) rehabilitation services: Ambulatory and inpatient rehabilitation services covered by the Territorial Health Fund, providing medical rehabilitation for patients with various conditions.
3. SPA and therapeutic procedures: Individual spa treatments including massages, hydrotherapy, mud treatments, halotherapy, aromatherapy, and cosmetic procedures sold à la carte or in packages.
4. Conference and event services: 200 sqm conference hall rental for corporate events, seminars, and meetings, including catering and accommodation packages for conference attendees.
5. Gift cards and vouchers: Gift certificates sold in amounts from €10 to €1,500+, redeemable for spa services, wellness programs, or accommodation.
6. Food and beverage: Restaurant services including buffet meals, café, and bar for guests and day visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sanatorija „Versmė" operates as an integrated wellness and rehabilitation sanatorium in Birštonas, Lithuania, offering multi-night wellness packages (Pilnatvė, Energija, Harmonija, Balansas, Atgaiva) that combine accommodation, full-board meals, and daily therapeutic procedures using local natural mineral water and therapeutic mud. The facility also delivers state-funded (VLK) medical rehabilitation services, à la carte SPA and beauty treatments under the Grožio sodas sub-brand, day spa programs, conference/event hosting, and gift vouchers redeemable across the service portfolio.

Product overview

Sanatorija „Versmė" is a health resort offering an integrated wellness and rehabilitation platform comprising five named wellness programs (Pilnatvė, Energija, Harmonija, Balansas, Atgaiva), comprehensive spa services under the Grožio sodas sub-brand, medical rehabilitation services, and accommodation across three building complexes (A, B, C korpusai). The facility includes a pool and sauna complex, conference hall for events, and day spa programs. Services are available as standalone procedures or bundled wellness packages with accommodation, meals, and therapeutic treatments. The company operates a booking system for reservations and sells gift vouchers for its services.

Differentiator

Problem solved

Functional benefit

Brands

• Grožio sodas: A new, cozy and exclusive space for those seeking body and soul harmony - a beauty and SPA area offering face procedures, body rituals, scrubs, and wraps.

Products and services

• Wellness Program „Pilnatvė"

Quantifiable outcome

• Patients report significant improvements in mobility and range of motion following rehabilitation programs
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• UAB 200miminorOthersWebsite services data processor. UAB 200mi processes personal data collected through the sanatorium's website as a data processing partner.
• UAB EkostreamminorOthersWebsite services data processor. UAB Ekostream processes personal data collected through the sanatorium's website as a data processing partner.
• MB DigiAstrumminorOthersData processor for booking system services. MB DigiAstrum handles personal data processing for the online booking system.
• MB Todo sprendimaiminorOthersData processor for booking system services. MB Todo sprendimai handles personal data processing for the online booking system.
• UAB Paysera LTminorOthersPayment processing partner. UAB Paysera LT provides secure payment gateway services for online bookings and gift card purchases, supporting credit card and bank transfer payments.

Scale indicators3 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Vytauto Mineral SPA (Birštonas): Vytauto Mineral SPA is a wellness and spa hotel also located in Birštonas using the town's mineral water resources for therapeutic treatments, spa services and accommodation. It is the closest direct competitor to Versmė due to shared geography, mineral water dependency, and overlapping wellness/spa/accommodation offerings.
• Eglės sanatorija: Eglės sanatorija is one of Lithuania's largest sanatoriums located in Druskininkai, offering medical rehabilitation, wellness programs, spa treatments, and accommodation — directly comparable in service mix, regulatory (VLK) revenue base, and target customer to Sanatorija Versmė. Both operate as state-tradition sanatoriums serving Lithuanian rehabilitation patients and wellness tourists.
• SPA Vilnius (Druskininkai): SPA Vilnius is a Druskininkai-based wellness resort offering therapeutic spa programs, mineral water treatments, and accommodation packages. Directly comparable in Baltic spa/wellness market positioning, though operates in a different Lithuanian spa town.
• Grand SPA Lietuva (Druskininkai): Grand SPA Lietuva is a large wellness and conference hotel in Druskininkai offering spa treatments, mineral water therapies, accommodation, and corporate events. Comparable in integrated wellness-accommodation-conference model and target segments, but based in Druskininkai rather than Birštonas.

Regional players

• Tallink Spa & Conference Hotel: Tallink operates spa and conference hotels across the Baltic states (Estonia, Latvia, Lithuania) combining wellness services with MICE/conference facilities. Comparable in Baltic regional hospitality + spa + conferences positioning, though a larger chain operator.
• Atostogų parkas (Lithuania): Atostogų parkas is a Lithuanian wellness and recreation resort offering spa treatments and short-stay wellness packages. Comparable to Versmė's day spa and short wellness retreat programs in domestic Lithuanian wellness tourism, though smaller in scale.
• Sanatorium-Resort "Jaunķemeri" (Latvia): Jaunķemeri is a Latvia-based sanatorium offering medical rehabilitation and wellness services with natural mineral water and mud treatments. Comparable in Baltic sanatorium business model with VLK-equivalent state-funded rehabilitation and wellness tourism, but in neighboring Latvia.

Broad incumbents

• Radisson Hotel & Spa (Baltic): Radisson operates hotel and spa properties across the Baltic region offering wellness services, conferences, and accommodations. Comparable in spa + MICE + accommodation offering, but operates as part of a global chain rather than a specialized sanatorium.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/versme.sanatorija
• LinkedInlinkedin.com/company/versme
• Instagraminstagram.com/sanatorija_versme

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanatorija „Versmė“