VetApotek
VetApotek is a Swedish licensed online pet pharmacy selling prescription medicines, prescription and regular pet food, supplements, and accessories to individual pet owners (B2C) and to 80+ veterinary clinics (B2B), with a physical pharmacy in Malmö, recently expanded to Denmark and now offering subscriptions.
- Company typePrivate
- Founded2018
- HeadquartersMalmö, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What VetApotek does
VetApotek is a Swedish online pet pharmacy operating as a wholly-owned subsidiary of Evidensia Djursjukvård (part of the pan-European IVC Evidensia veterinary care group). Founded in March 2018 and headquartered in Malmö under the legal entity K64 Stockholm AB, the company sells prescription and over-the-counter veterinary medicines, prescription and regular pet food, vitamins and supplements, care and grooming products, and pet accessories across dogs, cats, horses, and small animals. It is licensed by Läkemedelsverket (the Swedish Medicines Agency) and carries the EU verification logo for online veterinary medicine sales, allowing pharmacists to retrieve and verify electronic pet prescriptions directly through the website.
The platform is built on the Specter cloud ERP integrated with the e-commerce storefront, with BankID used for customer login and identity verification, Klarna providing payment and checkout options, and a separate B2B portal (b2b.vetapotek.se) serving 80+ veterinary clinics. A physical pharmacy co-located inside Evidensia Djursjukhuset Malmö provides in-person dispensing and pharmacist consultation. Distribution is handled through PostNord (mailbox, parcel-point, and home delivery) and Airmee (same-day/next-day in Stockholm, Gothenburg, and Malmö).
VetApotek generates revenue primarily through transactional e-commerce sales to individual pet owners, transactional B2B sales to veterinary clinics, and a recurring subscription service offering at least a 10% discount on subscribed products with a best-price guarantee. The go-to-market is direct-to-consumer for B2C and direct sales via the dedicated portal for B2B. The company entered the Danish market in March 2024 and launched its subscription offering in May 2024 (further upgraded in November 2024). It operates with a team of approximately 26 employees under CEO Nick Nyborg, appointed in March 2023.
VetApotek firmographics
Firmographics- Name
- VetApotek
- Legal name
- K64 Stockholm AB
- Website
- https://vetapotek.se
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VetApotek is a Swedish licensed online pet pharmacy selling prescription medicines, prescription and regular pet food, supplements, and accessories to individual pet owners (B2C) and to 80+ veterinary clinics (B2B), with a physical pharmacy in Malmö, recently expanded to Denmark and now offering subscriptions.
- Ownership category
- akta.pro rank
VetApotek industry classification
Industry- Product category
- Online Pet Pharmacy
- NAICS
- Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Online Veterinary Pharmacies & E-commerce Retailers (HLAMAIAF)
- akta.pro secondary industries
- E‑prescribing, Pharmacy Ordering & Medication Management (Rx, Refills, Home Delivery Integrations) (HLAMAGAF), Retail Veterinary Pharmacies (Brick-and-Mortar) (HLAMAIAE), Functional & Veterinary Diet Pet Food (CRADAFAF), Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ)
Keywords
Where VetApotek is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
VetApotek business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce Product Sales: Online sales of pet food, supplements, healthcare products, accessories, and non-prescription items to pet owners through vetapotek.se.
- Prescription Medication Sales: Sales of prescription veterinary medications processed through the website with electronic prescription verification and pharmacist oversight.
- Subscription Services: Recurring product subscriptions offering 10% discount with flexible delivery intervals for pet food and consumables.
- B2B Veterinary Supplies: Supply of pharmaceuticals and healthcare products to veterinary clinics through the B2B portal, delivering to 80+ clinics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | PostNord Varubrev - mailbox delivery |
| Unit Pricing | Pay-as-you-go | PostNord Parcel Delivery Point |
| Unit Pricing | Pay-as-you-go | PostNord Home Delivery |
| Unit Pricing | Pay-as-you-go | Airmee Home Delivery |
| Subscription | Monthly | Subscription Discount |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
VetApotek product offering
Product offeringCore offering
VetApotek is an online pet pharmacy licensed by Läkemedelsverket (Swedish Medicines Agency) that sells prescription and over-the-counter veterinary medications, prescription and standard pet food, supplements, grooming products, and accessories for dogs, cats, small animals, and horses. The company operates the vetapotek.se e-commerce storefront for Swedish and Danish pet owners, a physical pharmacy inside Evidensia Djursjukhuset Malmö, and a dedicated B2B portal supplying pharmaceuticals to 80+ veterinary clinics across Sweden.
Product overview
VetApotek is an online pet pharmacy offering a comprehensive range of pet health products through a unified e-commerce platform. The core offering consists of veterinary medications (both prescription and OTC) and prescription therapeutic foods, supported by regular pet foods, vitamins and supplements, and care and grooming products. The platform integrates prescription management, subscription services, and a B2B portal for veterinary clinics. Products span across four main animal categories (dogs, cats, horses, small animals) with over 200 brand partners. The company also operates a physical pharmacy inside Evidensia Djursjukhuset Malmö, providing in-person expert consultation.
Differentiator
Problem solved
Functional benefit
Products and services
- Veterinary Medications (Djurläkemedel) Prescription and over-the-counter veterinary medications for animals including parasite treatments, antibiotics, and chronic-condition therapies, sold through the online pharmacy.
- Prescription Pet Food (Veterinärfoder) Therapeutic pet foods formulated for specific health conditions such as allergies, digestive issues, kidney disease, and weight management for dogs, cats, and other animals.
- Regular Pet Food Standard pet food including dry food, wet food, breed-specific formulas, and age-appropriate nutrition for dogs, cats, horses, and small animals.
- Vitamins & Supplements Nutritional supplements and vitamins supporting skin and coat health, joint support, digestion, stress relief, urinary tract health, and senior pet care.
- Care & Grooming Products Pet care products including brushes, shampoos, wound care, dental care, eye and ear care, tick and flea treatments, dewormers, and hygiene products.
- Pet Toys & Accessories
Quantifiable outcome
- 30% returning customers
- +3 more outcomes
Companies that use VetApotek
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
VetApotek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
VetApotek partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Specter AffärssystemcoreSpecter provides cloud-based ERP system for VetApotek's business operations, connecting inventory, orders, and customer management to support the company's growth and e-commerce operations.
- Evidensia DjursjukvårdcoreVetApotek is a subsidiary of Evidensia Djursjukvård, one of Sweden's leading animal healthcare companies. This partnership provides access to veterinary expertise, pharmacy integration with Evidensia clinics, and shared infrastructure. Evidensia handles over 500,000 patient visits annually across its network.
- KlarnacoreKlarna provides payment solutions for vetapotek.se, offering customers multiple payment options including card payments, invoice, and installment plans through their Kustom checkout system.
- PostNordcorePostNord handles parcel delivery across Sweden through multiple services: Varubrev (mailbox delivery), parcel points (ombud), and home delivery. Provides nationwide coverage for e-commerce orders.
- AirmeeminorAirmee provides same-day and next-day home delivery in select areas of Stockholm, Gothenburg, and Malmö, including weekend deliveries.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
VetApotek competitors and assessment
Company assessmentDirect peers
- Zooplus: Europe's largest online pet retailer with a strong Nordic presence, selling pet food, accessories, and a growing assortment of OTC health products. Comparable to VetApotek in pure-play online pet retail model and subscription potential, though Zooplus does not hold a licensed pharmacy for prescription veterinary medications.
- Bitiba: Online pet retailer operating across multiple European markets including Sweden, focused on pet food and accessories at competitive price points. Comparable in online-only pet retail model and subscription offering, though it lacks veterinary pharmacy licensing and prescription medications.
- MEDS.se: Swedish online pharmacy offering both prescription and OTC products with home delivery. Closely comparable to VetApotek in business model (licensed online pharmacy, subscription potential, delivery via PostNord-style logistics), though MEDS is primarily human-focused with limited veterinary specialization.
Broad incumbents
- Apotea: Sweden's largest online pharmacy, selling both human and pet medications and a growing range of pet health products. Comparable to VetApotek in channel (online pharmacy), regulatory licensing, and Swedish e-commerce operations, but operates at materially larger scale and a much broader product assortment.
- Arken Zoo: Swedish pet specialty retail chain (part of Musti Group) selling pet food, accessories, and OTC care products with an active online channel. Comparable in geographic focus (Sweden), customer overlap (pet owners), and core assortment, though not a licensed pharmacy.
- Kronans Apotek: Major Swedish pharmacy chain with online sales of both human and veterinary products. Comparable in regulatory licensing (Läkemedelsverket-approved pharmacy) and overlap on OTC pet medications, though veterinary products are a secondary category.
- Musti Group: Leading Nordic pet specialty retailer (Musti, Arken Zoo, PetCity) operating ~340 stores and an online channel across the Nordics. Comparable in geographic footprint (Nordic), customer base (pet owners), and category (pet food, accessories, OTC care), though Musti does not dispense prescription veterinary medications online.
- Apotek Hjärtat: Sweden's largest pharmacy chain with a significant e-commerce channel selling both human and pet medications. Comparable in regulatory category (licensed pharmacy) and product overlap (OTC veterinary medications, supplements), though Apotek Hjärtat's core focus is human pharma with pet as a secondary category.
Emerging players
- Animigo: Nordic online retailer specializing in pet supplements and OTC health products. Comparable in DTC online pet health positioning and use of content marketing, though Animigo does not dispense prescription medications.
Others
- Agria Djurförsäkring (Pet Pharmacy/Retail partnerships): Sweden's largest pet insurance provider, increasingly partnering with vet pharmacies and online retailers. Comparable as an adjacent ecosystem participant in Swedish animal healthcare that VetApotek could partner with for prescription fulfillment referrals and customer acquisition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
VetApotek social profiles
Digital presenceVetApotek compliance and trust
Trust signalCompliance3 records
VetApotek financial estimates
Financial estimateRevenue estimate
Valuation estimate
VetApotek leadership team
Management profileNumber of profiles
Profiles7 records
VetApotek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VetApotek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VetApotek
What does VetApotek do?
VetApotek is an online pet pharmacy licensed by Läkemedelsverket (Swedish Medicines Agency) that sells prescription and over-the-counter veterinary medications, prescription and standard pet food, supplements, grooming products, and accessories for dogs, cats, small animals, and horses. The company operates the vetapotek.se e-commerce storefront for Swedish and Danish pet owners, a physical pharmacy inside Evidensia Djursjukhuset Malmö, and a dedicated B2B portal supplying pharmaceuticals to 80+ veterinary clinics across Sweden.
Is VetApotek a public or private company?
VetApotek is a private company. It is classified as corporate owned and is currently operating.
When was VetApotek founded?
VetApotek was founded in 2018. It employs 11 to 50 people.
Where is VetApotek based?
VetApotek is headquartered in Malmö, Sweden, in the Europe region.
How does VetApotek make money?
Four revenue lines are on record. E-commerce Product Sales are the primary driver. The others are prescription Medication Sales, subscription Services and B2B Veterinary Supplies.
Who are VetApotek's main competitors?
Direct peers on record are Zooplus, Bitiba and MEDS.se. Broad incumbents are Apotea, Arken Zoo, Kronans Apotek, Musti Group and Apotek Hjärtat. Animigo is listed as an emerging player. Agria Djurförsäkring (Pet Pharmacy/Retail partnerships) is listed as an others.
Does VetApotek have an API?
No public API is recorded for VetApotek.
What industry is VetApotek in?
VetApotek's product category is Online Pet Pharmacy. Its primary akta.pro industry code is HLAMAIAF, Online Veterinary Pharmacies & E-commerce Retailers, with a secondary code of HLAMAGAF, E‑prescribing, Pharmacy Ordering & Medication Management (Rx, Refills, Home Delivery Integrations). Its NAICS code is 45991 and its SIC code is 5122.