Vetbio
Vetbio is a privately held Ukrainian B2B pet product distributor serving 2,200+ retail stores, 1,560 veterinary clinics, and 95 online stores across Ukraine with 40+ international brands from 11 countries.
- Company typePrivate
- Founded2002
- HeadquartersBrovary, Ukraine
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Vetbio does
Vetbio (ПП «ВЕТБІО») is a privately held Ukrainian pet product distributor headquartered in Brovary, Kyiv region. Established in 2002 as a family business that evolved from the 1999 family enterprise Віріс founded by Viktor Ivanovych Radchenko and his sons, Vetbio operates as a B2B wholesale distributor of international pet product brands across Ukraine. The company serves three primary B2B segments — 2,200+ retail pet stores, 1,560 veterinary clinics and pharmacies, and 95 online pet stores — covering all 24 regions of Ukraine through a proprietary field-sales and logistics network.
The product portfolio spans four categories: veterinary products and vitamins, pet food and treats, care and hygiene products, and accessories and toys. Vetbio distributes 40+ international brands from 11 countries, with flagship partnerships including Zoetis (USA), Pfizer (USA), Elanco (USA), Happy Dog and Happy Cat (Germany), TropiClean (USA), Artero (Spain), Ceva (France), and newer additions such as Dolfos, Candioli, Trovet, Morando, Vitakraft, ChuckIt, and Natural Kitty. Top-selling SKUs include Simparica TRIO (Zoetis, purchased monthly by 1,000+ pet parents), TropiClean Gentle Coconut Shampoo (300+ stores), Happy Dog Africa dry food (300+ stores), and Natural Kitty wet cat food (300+ stores). The company operates with 400+ employees, including a 78-person marketing department that produces partner enablement collateral (catalogs, photography, banners, presentations) and a 5-person veterinary consultation team.
Vetbio's revenue model is wholesale distribution — purchasing branded inventory from international manufacturers and reselling to retail, veterinary, and e-commerce channels at wholesale margins. Go-to-market combines a direct field-sales force with regional managers, company vehicles, partner marketing support, and in-house veterinary consultations. The company is registered as a sole proprietorship (ПП) under Ukrainian law with no disclosed external investors, no funding rounds, no subsidiaries, and no M&A history.
Vetbio firmographics
Firmographics- Name
- Vetbio
- Legal name
- ПП «ВЕТБІО»
- Website
- https://vetbio.com.ua
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vetbio is a privately held Ukrainian B2B pet product distributor serving 2,200+ retail stores, 1,560 veterinary clinics, and 95 online stores across Ukraine with 40+ international brands from 11 countries.
- Ownership category
- akta.pro rank
Vetbio industry classification
Industry- Product category
- Pet Product Distribution
- NAICS
- Pet and Pet Supplies Retailers (459910)
- SIC
- Pharmaceutical Preparations (2834), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Veterinary Vaccine & Biologics Distributors (HLAMAIAC)
- akta.pro secondary industries
- Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ), Veterinary Pharmacy, Vaccine & Biologics Services (AFAEANAK)
Keywords
Where Vetbio is headquartered
LocationHeadquarters
- HQ city
- Brovary
- HQ country
- Ukraine
- HQ region
- Europe
Offices2 records
Markets served
Vetbio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Wholesale distribution of pet products: Vetbio operates as a distributor/wholesale partner for global pet product brands, purchasing products from international manufacturers and distributing them to retail stores, veterinary clinics, and online stores throughout Ukraine. Revenue is generated through product margins on wholesale transactions.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Vetbio product offering
Product offeringCore offering
Vetbio is a B2B distributor of international pet product brands operating across Ukraine. The company sources and distributes veterinary products, pet food, care and hygiene products, and pet accessories/toys from 40+ global brands originating in 11 countries, supplying them to retail pet stores, online stores, and veterinary clinics/pharmacies nationwide. The company additionally provides partner support services including marketing materials, catalogs, product photography, and veterinary consultations.
Product overview
Vetbio is a B2B pet product distributor in Ukraine, offering a portfolio of over 40 international brands across four main product categories: veterinary products and vitamins (tablets, gels, injections, drops, sprays), pet food and treats (dry, wet, canned, functional supplements, snacks), care and hygiene products (shampoos, gels, soaps, skin and oral care), and pet accessories and toys. The company serves as the exclusive distributor for brands including Zoetis, Happy Dog, Happy Cat, TropiClean, Artero, Trovet, Dolfos, Candioli, Morando, Cherie, NK, Vitakraft, and ChuckIt. Products are distributed to retail stores, online shops, and veterinary clinics across Ukraine.
Differentiator
Problem solved
Functional benefit
Products and services
- Veterinary Products and Vitamins Licensed veterinary products for treatment and prevention in dogs and cats, including tablets, gels, injections, drops, and sprays, all carrying international quality certificates and available with veterinary consultation support. Sold to retail stores, veterinary clinics, and pharmacies across Ukraine.
- Pet Food and Treats Natural, balanced, complete nutrition for dogs and cats of various breeds and sizes, including dry food, wet food, canned food, functional supplements, dry snacks, chews, and cream snacks from brands such as Happy Dog, Happy Cat, Natural Kitty, Morando, and Vitakraft. Distributed to retail and online pet stores across Ukraine.
- Care and Hygiene Products Specialized grooming and hygiene products for dogs and cats, including gels, soaps, shampoos, and skin and oral care solutions, with therapeutic, hypoallergenic, and natural options. Distributed to retail pet stores across Ukraine, with TropiClean Gentle Coconut shampoo as a top seller in 300+ stores.
- Pet Accessories and Toys Pet accessories and toys from brands such as Artero and ChuckIt, made with innovative materials and advanced manufacturing technologies, distributed to retail pet stores across Ukraine.
Quantifiable outcome
- 2200+ retail stores and 1560 veterinary clinics served
- +1 more outcomes
Companies that use Vetbio
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Vetbio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vetbio partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered major and core.
- Dolfos (Poland)majorPolish pet supplement and pharmaceutical brand distributed by Vetbio in Ukraine.
- Candioli (Italy)majorItalian veterinary pharmaceutical brand distributed by Vetbio in Ukraine.
- Trovet (Netherlands)majorDutch veterinary therapeutic pet food brand distributed by Vetbio in Ukraine.
- Morando (Italy)majorItalian pet food brand distributed by Vetbio in Ukraine.
- Vitakraft (Germany)majorGerman pet supplies brand distributed by Vetbio in Ukraine.
- ChuckIt (USA)majorAmerican pet toys and accessories brand distributed by Vetbio in Ukraine.
- Natural KittymajorWet cat food brand with Natural Kitty wet cat food as a top seller, sold in 300+ stores. Products feature tuna and chicken pieces in sauce.
- Zoetis (USA)coreCooperation began with world's largest veterinary product manufacturer Zoetis. Simparica TRIO is a top seller, purchased by 1000+ pet parents monthly. Zoetis represents flagship veterinary brand partnership.
- Elanco (USA)corePartnership signed with American pharmaceutical giant Elanco for veterinary product distribution across Ukraine.
- Happy Dog (Germany)corePartnership established with German premium pet food brand Happy Dog during Interzoo exhibition in Nuremberg. Happy Dog is a top-selling brand for Vetbio, with products sold in 300+ stores.
- Happy Cat (Germany)corePartnership established with German premium pet food brand Happy Cat during Interzoo exhibition in Nuremberg.
- TropiClean (USA)corePartnership established with American pet care brand TropiClean during Interzoo exhibition. TropiClean Gentle Coconut shampoo is a top seller, sold in 300+ stores.
- Artero (Spain)corePartnership established with Spanish pet grooming and care brand Artero during Interzoo exhibition in Nuremberg.
- LEK (Pharmaceutical)coreCooperation began with pharmaceutical company LEK, expanding Vetbio's veterinary product portfolio.
- Ceva (France)coreCooperation began with French veterinary pharmaceutical company Ceva, adding to Vetbio's European brand portfolio.
- Pfizer (USA)corePartnership agreement signed with American pharmaceutical giant Pfizer, one of the world's largest pharmaceutical companies.
- Biowet Puławy (Poland)coreFirst European partnership contract signed with Polish pharmaceutical company Biowet Puławy in 2004, marking Vetbio's entry into European pet product distribution.
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
Vetbio competitors and assessment
Company assessmentBroad incumbents
- Vetoquinol: French veterinary pharmaceutical manufacturer operating in companion animal health, parasiticides, and therapeutics categories that overlap with Vetbio's distributed veterinary product range.
- Elanco Animal Health: Global animal health pharmaceutical company and a Vetbio distribution partner (since 2014). Operates in the same veterinary product category from the manufacturer side of the value chain.
- Ceva Santé Animale: French veterinary pharmaceutical company partnered with Vetbio since 2008. Operates in the same vet pharma product space as a manufacturer, supplying brands Vetbio distributes.
- Virbac: Global animal health pharmaceutical company competing in many of the same veterinary drug categories (parasiticides, vaccines, anti-infectives) that Vetbio distributes in Ukraine.
- Zoetis: World's largest animal health manufacturer and Vetbio's flagship veterinary partner since 2016. Comparable as a major player in the same veterinary product value chain, though Zoetis is an upstream manufacturer while Vetbio is a downstream distributor.
- Dechra Pharmaceuticals: Specialty veterinary pharmaceutical company focused on companion animal therapeutics — directly comparable product category (licensed veterinary drugs) to Vetbio's vet pharma distribution portfolio.
- Covetrus: Global veterinary distribution and services platform (formed from Henry Schein Animal Health and Vets First Choice) — directly comparable in business model as a multi-brand veterinary product wholesaler.
- Patterson Companies (MWI Animal Health): Major US-based veterinary and animal health distributor through its MWI Animal Health segment; structurally comparable business model (B2B veterinary product distribution) at a much larger US-focused scale.
Regional players
- Kormotech: Largest Ukrainian pet food manufacturer (brands like Optimeal, Club 4 Paws), competing with Vetbio's pet food distribution portfolio head-to-head in the Ukrainian market as a domestic producer rather than importer.
- Bioveta: Czech veterinary pharmaceuticals manufacturer serving Central and Eastern European markets — comparable product-category overlap (vet vaccines and biologics) to Vetbio's portfolio, focused on CEE rather than Ukraine specifically.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vetbio social profiles
Digital presenceVetbio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vetbio leadership team
Management profileNumber of profiles
Profiles1 record
Vetbio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vetbio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vetbio
What does Vetbio do?
Vetbio is a B2B distributor of international pet product brands operating across Ukraine. The company sources and distributes veterinary products, pet food, care and hygiene products, and pet accessories/toys from 40+ global brands originating in 11 countries, supplying them to retail pet stores, online stores, and veterinary clinics/pharmacies nationwide. The company additionally provides partner support services including marketing materials, catalogs, product photography, and veterinary consultations.
Is Vetbio a public or private company?
Vetbio is a private company. It is classified as family owned and is currently operating.
When was Vetbio founded?
Vetbio was founded in 2002. It employs 11 to 50 people.
Where is Vetbio based?
Vetbio is headquartered in Brovary, Ukraine, in the Europe region.
How does Vetbio make money?
One revenue line is on record: wholesale distribution of pet products.
Who are Vetbio's main competitors?
Broad incumbents on record are Vetoquinol, Elanco Animal Health, Ceva Santé Animale, Virbac, Zoetis, Dechra Pharmaceuticals, Covetrus and Patterson Companies (MWI Animal Health). Regional players are Kormotech and Bioveta.
Does Vetbio have an API?
No public API is recorded for Vetbio.
What industry is Vetbio in?
Vetbio's product category is Pet Product Distribution. Its primary akta.pro industry code is HLAMAIAC, Veterinary Vaccine & Biologics Distributors, with a secondary code of HLAMAIAJ, Animal Health OTC Retail (Parasite Control, Basic Care). Its NAICS code is 459910 and its SIC code is 2834.