VeteranOwnedBusiness.com

What VeteranOwnedBusiness.com does

VeteranOwnedBusiness.com is a privately held, founder-operated online directory platform headquartered in Melbourne, Florida, launched on Veterans Day (November 11, 2008) to connect veteran-owned businesses with consumers, government agencies, prime contractors, and corporate purchasing departments. The platform hosts nearly 41,000 verified member profiles spanning businesses owned by veterans, service-disabled veterans (SDVOSBs), active duty military, reservists, and military spouses, organized for discovery by industry category, NAICS code, U.S. state, county, city, ZIP code, distance, and military branch affiliation. Since launch, the directory has accumulated 150 million page views, 50 million visitors, and a community of 400,000+ supporters, establishing itself as a recognized resource in the veteran business and federal contracting ecosystem.

The underlying technology is a web-based directory platform with structured search functionality, member profile management (via the myVOB portal), NAICS code browsing, SDVOSB-specific search engines, and a reciprocal-link badge system for verified member businesses. The product surface extends beyond the core directory into a network of companion properties: VOBeacon News for community press releases and events, the Veterans Hire Veterans employment network for veteran-to-veteran job placement, Your Military Discounts for consumer offers, Famous Veterans for community content, and the American Veteran Owned Business Association (aVOBa) as a strategic affiliate. Specialized subdirectories cover SDVOSBs, military spouse owned businesses, nonprofits serving the military community, and veteran-owned franchises (300+ listings).

The business model is freemium at its core: veteran-owned businesses, active duty members, reservists, and military spouses can create free directory profiles, while the company monetizes through paid Enhanced Listings and Small Business Sponsorships offering premium visibility, special offers placement, and sponsor badge recognition on an annual subscription basis. The platform operates with a small team of 8 employees, has not raised external funding, and reports no public revenue figures, consistent with a bootstrapped, owner-operated small business sustained primarily by directory sponsorships and select advertising relationships.

Name

VeteranOwnedBusiness.com

Legal name

VeteranOwnedBusiness.com

Website

https://veteranownedbusiness.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

VeteranOwnedBusiness.com is an online directory platform launched in 2008 that connects over 40,000 veteran-owned businesses with consumers, government agencies, prime contractors, and corporate purchasers seeking verified SDVOSB suppliers across all 50 U.S. states.

Ownership category

akta.pro rank

Product category

Online Business Directory

NAICS

Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

Keywords

• Veteran business directory
• SDVOSB sourcing platform
• Military spouse directory
• Government contracting directory
• Supplier diversity database

Headquarters

HQ city

Melbourne, Florida

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Free Basic Listings: No charge for veteran owned businesses, active duty military, reservists, and military spouse owned businesses to list their companies on the platform
2. Enhanced Listings and Sponsorships: Paid upgrade options for enhanced visibility, special offers placement, and small business sponsor status with premium badge features
3. Nonprofit Listings: Free nonprofit listings for organizations serving veterans and military community

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

VeteranOwnedBusiness.com operates a free online member directory that catalogs more than 40,000 U.S. businesses owned by veterans, service-disabled veterans (SDVOSBs/DVBEs), active-duty military, reservists, and military spouses. The platform is searchable by NAICS code, military branch, location, and category, and offers optional paid Enhanced Listings and Small Business Sponsorships for premium visibility.

Product overview

VeteranOwnedBusiness.com is a comprehensive online directory platform launched Veterans Day 2008 that serves as a network connecting veteran-owned businesses with consumers, government agencies, and prime contractors. The core product is the Veteran Owned Business Directory, which encompasses multiple specialized subdirectories including the SDVOSB Member Directory for Service Disabled Veteran Owned Small Businesses, the Military Spouse Owned Business Directory, the Nonprofit Member Directory for organizations serving veterans, and the Military Veteran Owned Franchises Directory. The platform also includes a companion Veterans Hire Veterans Employment Network for job postings and resumes, a Military Discounts Directory for special offers, and the VOBeacon News platform for member press releases and events. Premium features include Enhanced Listings and Small Business Sponsorships for increased visibility. The platform categorizes businesses by industry (Aerospace, Automotive, Construction, Technology, etc.), geographic location (all 50 states plus U.S. territories), and NAICS codes for government contracting.

Differentiator

Problem solved

Functional benefit

Brands

• VOBeacon: News and events platform for active duty military, veterans and the military community

Products and services

• Veteran Owned Business Directory A comprehensive member network directory of businesses owned by veterans, service disabled veterans (SDVOSBs/DVBEs), active duty military, reservists and military spouses. Allows users to search for products and services by category, NAICS code, state, or military branch affiliation.
• SDVOSB Member Directory A specialized search engine and directory specifically for Service Disabled Veteran Owned Small Businesses (SDVOSBs), allowing government agencies, prime contractors and corporate purchasers to find verified SDVOSB vendors for contracting purposes.
• Military Spouse Owned Business Directory A directory subset focused on businesses owned by military spouses, including active duty and veteran spouses, surfaced through a dedicated advanced search interface.
• Nonprofit Member Directory A directory of nonprofit organizations serving veterans, active duty military members and the greater military community, offered with free nonprofit listings.
• Military Veteran Owned Franchises Directory A directory subset focused on franchises owned by military veterans, listing over 300 franchise opportunities for veteran entrepreneurs.
• Veterans Hire Veterans Employment Network A companion job board and employment network connecting veterans with veteran-owned businesses for hiring purposes, providing job postings and resumes.
• Your Military Veterans Discount Directory A companion directory featuring military and veterans discounts, freebies, specials, offers and deals from veteran-owned businesses.
• VOBeacon News A news and events platform for the veteran business community, featuring member press release submission, event listings, and industry news for active duty military, veterans and the military community.
• Veterans Chamber of Commerce A directory section serving as a chamber of commerce for veteran business owners to network, promote veteran entrepreneurship, and access chamber resources.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• American Veteran Owned Business Association (aVOBa)coreStrategic or Co-development PartnerAffiliated organization promoting American veteran-owned businesses. Links to aVOBa resources including state-by-state SDVOSB lists, mission information, and membership opportunities. Joint promotion through website navigation.
• Veterans Hire Veterans Employment NetworkcoreGTM or Marketing PartnerVeterans employment network linked as sister site in VOB network, providing job board and career resources for veterans transitioning to civilian workforce.
• Famous VeteransminorGTM or Marketing PartnerWebsite featuring celebrities who served in the United States Armed Forces, cross-linked in VOB network.
• Veterans MarketplaceminorGTM or Marketing PartnerVeterans marketplace platform linked in VOB network for veteran entrepreneurs.
• Your Military DiscountsminorGTM or Marketing PartnerMilitary and veterans discount directory offering special deals, freebies, and special offers for military community.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• GovTribe: A government contracting intelligence platform helping businesses find and track federal contract opportunities. Overlaps with VeteranOwnedBusiness.com's government procurement use case, particularly for primes and SDVOSBs pursuing federal contracts.
• RallyPoint: A professional network for the military community that includes veteran-owned business discovery and veteran career resources. Comparable audience and a similar 'community + directory' positioning, though broader in scope beyond veteran-owned businesses.
• Set-Aside Alert: A subscription service that matches small businesses (including SDVOSBs/VOSBs) to federal set-aside contract opportunities. Overlaps with VeteranOwnedBusiness.com's government contracting value proposition for veteran-owned SMBs.

Direct peers

• National Veteran-Owned Business Association (NaVOBA): A national veteran-owned business trade association certifying VOBs and connecting them with corporate supplier diversity programs. Competes for the same veteran business membership and corporate procurement audiences as VeteranOwnedBusiness.com.
• American Veteran Owned Business Association (aVOBa): A non-profit association promoting American veteran-owned businesses with member directories and state-by-state SDVOSB lists. Already a strategic partner of VeteranOwnedBusiness.com, and competes for the same veteran business membership audience.
• Veterans Hire Veterans: VeteranOwnedBusiness.com's sister site operating a job board and employment network for veterans. Same audience and operator; competes loosely with general military employment platforms while serving the same verified member base.

Broad incumbents

• Deltek GovWin: Enterprise-grade government contracting intelligence and opportunity tracking platform. Serves a similar buyer persona (government agencies and primes) but is broader in scope and positioned up-market.
• Military.com: A large military community platform with veteran business resources, employment tools, and discounts. Reaches a similar audience of service members, veterans, and military spouses, and offers overlapping directory-style features at much greater scale.
• SAM.gov (System for Award Management): The official U.S. government contractor registration and opportunity database. The mandatory source of truth for federal procurement; competes with VeteranOwnedBusiness.com as the authoritative place agencies look for registered SDVOSBs.
• VetBiz.gov (SBA): The official SBA/VA database for veteran-owned business verification and SDVOSB certification. Directly competes as a sourcing tool for government agencies and primes seeking verified veteran-owned suppliers, but is government-run and free.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/VeteranOwned
• YouTubeyoutube.com/@VeteranOwned
• Facebookfacebook.com/VeteranOwnedBusiness
• LinkedInlinkedin.com/company/veteranownedbusiness.com
• Instagraminstagram.com/veteranowned
• Pinterestpinterest.com/veteranowned

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VeteranOwnedBusiness.com