VetLand Hospital & Emergency

What VetLand Hospital & Emergency does

VetLand Hospital & Emergency is a privately-held, single-site veterinary hospital located at 619 Whitehorse Road in Mitcham, Victoria, Australia, operating 24 hours a day, 365 days a year. It combines a no-appointment emergency department with a full-service general practice under one roof, serving pet owners across Mitcham and greater Melbourne. The facility is staffed by a team of approximately 14 people including veterinarians, veterinary nurses, technicians, and a behaviourist, with specialisations spanning dentistry, dermatology, internal medicine, feline medicine, exotic animal care, and surgery.

The hospital's technology stack is unusually deep for a suburban Australian clinic: a CT scanner, digital radiography, ultrasound, fluoroscopy, endoscopy, an Aesculight CO2 laser surgery system, and an on-site pathology laboratory capable of delivering most test results within minutes. Service offerings include advanced surgery (BOAS, laser, orthopaedic, dental), oncology referrals, palliative and hospice care, Puppy Academy socialisation and training tiers, a dedicated Dental Lounge, a dog swimming pool, and a Bark & Brew Cafe on site. A Fear-Free philosophy is applied across the practice, including cat-only wards with Feliway diffusers and species-specific handling protocols.

VetLand monetises through a hybrid fee-for-service and subscription model. Standard emergency and general practice services are billed per episode, with flexible payment via Zip Pay, Vet Pay, and GapOnly in-clinic pet insurance claims processing. The Peace of Mind membership program is a fortnightly subscription offering 75% off all services and products, designed to lock in recurring utilisation and lower acquisition friction. Customer acquisition is driven by local SEO for emergency and 24-hour vet searches, an educational blog, organic social media (Facebook, Instagram, LinkedIn), and the Paws App booking integration. The company is privately held with no disclosed funding rounds, parent entity, or institutional ownership.

Name

VetLand Hospital & Emergency

Legal name

VetLand Hospital and Emergency

Website

https://vetland.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

VetLand Hospital & Emergency is a privately-held, 24/7 single-site veterinary hospital in Mitcham, Victoria, Australia, combining no-appointment emergency care with full general practice and advanced diagnostics (CT, laser surgery, endoscopy) for pet owners across greater Melbourne.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194), Veterinary Services (541940)

SIC

Services-Hospitals (8060), Services-Health Services (8000)

akta.pro primary industry

Veterinary Emergency & Critical Care Hospitals (HLAMACAA)

akta.pro secondary industries

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA), Veterinary Internal Medicine & Oncology Centers (HLAMACAD)

Keywords

• Veterinary emergency services
• Pet healthcare services
• Veterinary diagnostics
• Pet surgery services
• Veterinary hospital

Headquarters

HQ city

Mitcham

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Emergency and General Veterinary Services: Fee-for-service revenue from consultations, procedures, diagnostics, surgeries, hospitalisation, and treatments. Emergency services are available 24/7 with no appointment required, while general practice services are booked via the Paws App. Revenue is generated from a mix of one-time clinical episodes and recurring visits.
2. Peace of Mind Membership Subscription: Fortnightly subscription club providing members with 75% discount across ALL services and products. This creates predictable recurring revenue and drives customer loyalty and higher utilisation of clinic services.
3. Product Sales: Revenue from sale of medications (including Furever Medications long-term prescription program), parasite control products, vaccinations, and pet care products dispensed at the clinic.
4. Specialised Procedures and Surgery: Revenue from advanced surgical procedures including CO₂ laser surgery, BOAS surgery, dental procedures, orthopaedic surgery, and CT-guided diagnostics. These higher-margin services contribute significantly to revenue.
5. Puppy Academy and Behavioural Services: Revenue from puppy socialisation programs (Puppy Play School, Puppy Preschool, Puppy Kinder, Puppy Advanced School), behaviourist consultations, and training-related services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

VetLand Hospital & Emergency is a 24/7 veterinary hospital and general practice in Mitcham, Victoria, delivering emergency walk-in care, consultations, advanced diagnostics, and surgery for dogs, cats, and other pets. It combines a 365-day-a-year emergency department with comprehensive general practice and ancillary services such as the Dental Lounge, Puppy Academy, and on-site pathology, supported by a subscription membership (Peace of Mind) offering 75% off all services and products.

Differentiator

Problem solved

Functional benefit

Brands

• Dental Lounge: A dedicated dental care service section within the hospital offering pet dentistry services.
• Bark & Brew Cafe
• Puppy Academy
• Peace of Mind
• Furever Medications

Products and services

• Emergency Veterinary Hospital 24/7, 365-day-a-year emergency walk-in veterinary care with triage, hospitalisation, and critical care for dogs, cats, and other pets. No appointment required; open every day including weekends and public holidays.
• General Practice Veterinary Services Comprehensive general veterinary care including annual health checks, vaccinations, parasite control, microchipping, consultations, surgery, dentistry, and chronic disease management for dogs, cats, and other pets across all life stages.
• Advanced Imaging (CT, Fluoroscopy, Endoscopy, Digital X-ray, Ultrasound) Comprehensive in-house diagnostic imaging including a CT scanner available 7 days a week, real-time fluoroscopy, fibre-optic endoscopy, digital radiography, and ultrasound, enabling same-day results for complex cases.
• CO2 Laser Surgery Carbon dioxide laser (Aesculight) soft tissue surgery that reduces bleeding, swelling, and post-operative pain. Used routinely by Dr Vicky, Dr Miranda, and Dr Ravneet, positioning VetLand as one of a small number of Australian clinics with this capability.
• Pet Dentistry (Dental Lounge) Dedicated dental care unit offering advanced pet dental services including full-mouth X-rays, ultrasonic scaling, polishing, and dental surgery, available as a standalone service or as part of a general consultation.
• BOAS Surgery Brachycephalic Obstructive Airway Syndrome surgery for short-nosed breeds such as Bulldogs and Pugs, performed by specialist surgeons at the Mitcham hospital.
• Orthopaedic and Soft Tissue Surgery Specialist orthopaedic and soft tissue surgical procedures including lateral ear canal resection and screw-tail caudectomy, performed on-site to avoid the need to transport pets to other facilities.
• Puppy Academy Structured puppy socialisation and training program comprising Puppy Play Group, Puppy Kinder, Puppy Preschool, and Puppy Advanced School, taught by Chloe (Nurse and Puppy School Instructor) and supported by behaviourist Yvonne Mann.
• Peace of Mind Membership Fortnightly subscription membership program providing 75% discount on all veterinary services and products at the clinic, including both general practice and 24/7 emergency hospital care, from routine vaccinations to emergency surgery.
• Furever Medications Long-term prescription medication program for pets with chronic diseases, providing ongoing access to required medications and supporting continuity of care.
• Behaviourist Consultation One-on-one behaviour consultations delivered by nationally accredited dog trainer and behaviourist Yvonne Mann (20+ years of experience) to address pet anxiety, behavioural issues, and training needs.
• Palliative and Hospice Care End-of-life and palliative care services for pets, including compassionate care pathways and support for pet owners.
• Laser Therapy Therapeutic laser treatment used as a post-operative and rehabilitative modality, complementing CO2 surgical laser capabilities.
• Cat Friendly Spaces Cat-only waiting area, feline-only consulting suite, and dedicated cat hospital ward with Feliway pheromone diffusers, providing low-stress feline-specific care supported by Dr. Xanthea Pierre's feline medicine expertise.
• Swimming Pool for Dogs On-site dog swimming pool for hydrotherapy, exercise, and rehabilitation.
• Pathology Fully equipped in-house pathology laboratory enabling most blood, urine, and tissue tests with results available within minutes, eliminating off-site laboratory delays.
• Bark & Brew Cafe On-site pet-friendly cafe that brings pet owners to the clinic location, providing ambient awareness and convenience for pet parents during vet visits.

Quantifiable outcome

• 75% discount on all veterinary services through Peace of Mind membership
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Paws AppcoreTechnology or IntegrationPaws App is the primary appointment booking platform for VetLand's general practice services. The integration allows pet owners to book appointments online through the Paws App from the VetLand website, streamlining the scheduling process for non-emergency consultations and procedures.
• GapOnly®coreTechnology or IntegrationGapOnly® is an insurance claims processing platform that enables VetLand to process eligible pet insurance claims in-clinic at time of service. Pet owners pay only the gap amount — the portion of the bill not covered by their insurer — rather than paying the full amount upfront and waiting for reimbursement.
• Zip PaysupportingGTM or Marketing PartnerZip Pay provides flexible, interest-free payment options for pet parents to spread the cost of veterinary care, improving affordability and enabling more pets to receive timely treatment.
• Vet PaysupportingGTM or Marketing PartnerVet Pay is a veterinary-specific payment plan provider offering interest-free financing for pet healthcare expenses, tailored specifically for the veterinary context to help pet owners manage unexpected or large vet bills.
• AesculightsupportingTechnology or IntegrationAesculight is the manufacturer of the carbon dioxide laser system used at VetLand for soft tissue surgery. This is one of the few clinics in Australia with access to Aesculight CO₂ laser technology, which is used routinely for procedures by Dr Vicky, Dr Miranda, and Dr Ravneet.
• Yvonne MannsupportingStrategic or Co-development PartnerYvonne Mann is a Nationally Accredited Dog Trainer and Behaviourist with over 20 years of experience. She provides behaviourist consultations at VetLand, helping pets with anxiety, behavioural issues, and training. She is also a Certified Service Dog Coach working with MindDog and Assistance Paws for psycho-social and mobility support dogs.
• Hill's Pet NutritionsupportingGTM or Marketing PartnerHill's Prescription Diet products (t/d for dental health, Derm Complete for skin allergies) are recommended and sold at VetLand. The Hill's brand is cited by clinic veterinarians as a premium, evidence-based nutrition option for pets with specific health conditions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/VetLandVets
• LinkedInlinkedin.com/company/vet-land
• Instagraminstagram.com/vetlandvets

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VetLand Hospital & Emergency