Paws App

Name

Paws App

Legal name

Paws App

Website

https://pawsapp.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Paws App is a Melbourne-based Australian veterinary software company offering a cloud-based practice management platform with online booking, scheduling, pet owner self-service, and PIM-integrated digital client registration for veterinary clinics.

Ownership category

akta.pro rank

Product category

Veterinary Practice Management Software

NAICS

Veterinary Services (54194)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD)

akta.pro secondary industry

Veterinary Practice Management Software (PIMS/EMR, Scheduling, Billing) (HLAMAGAA)

Keywords

• Veterinary practice software
• Online appointment booking
• Pet portal platform
• Practice management system
• Digital client registration

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Paws App is a cloud-based veterinary practice management platform that combines online booking, booking management, pet owner self-service, and digital customer registration into a single integrated system. It enables veterinary clinics to offer real-time appointment scheduling, automatically register new clients directly into Practice Information Management Systems (PIMs), and provide pet owners with a self-service portal for managing appointments, reminders, and pet profiles.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Booking An elegant online booking platform that enables veterinary clinics to offer real-time appointment scheduling to pet owners through an intuitive self-service interface.
• Booking Management A scheduling management system that allows clinical teams to manage appointments, view upcoming reminders, and coordinate bookings efficiently.
• Pet Portal A self-service portal enabling pet owners to view upcoming reminders, modify personal details, and add new pets to their profile.
• New Customer Registration A digital customer registration feature that automatically registers new clients directly into Practice Information Management Systems (PIMs) from the customer's own device.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Direct peers

• PetDesk: Veterinary client engagement and online booking platform for clinics, offering a pet-owner app and scheduling tools. Closely comparable to Paws App's Pet Portal and Online Booking modules for the same veterinary customer segment.
• ezyVet: Cloud-based veterinary practice management software used globally, including in Australia, with built-in online booking, clinical records, and customer communication. Direct competitor for the same veterinary clinic customer base Paws App serves.
• Vetstoria: Online appointment booking platform specifically built for veterinary practices, integrating with major PIMS. Direct overlap with Paws App's core online booking and PIM integration capabilities.
• PetsApp: Veterinary client communication and booking platform that lets pet owners book, message, and pay clinics. Direct peer on online booking and pet-owner self-service functionality for the same clinic audience.

Emerging players

• DaySmart Vet: Cloud-based veterinary practice management software with online booking and client communication features. Overlaps with Paws App on scheduling and client self-service for small to mid-sized vet clinics.
• Digitail: Cloud veterinary practice management platform combining PIMS, client communication, and online booking. Comparable as a modern, integrated alternative targeting independent and corporate vet clinics.

Broad incumbents

• ProVet: Veterinary practice management software provider with scheduling and client communication features, serving clinics across multiple regions. Comparable as a PIMS-adjacent scheduling and client engagement vendor.
• IDEXX Cornerstone: Established veterinary practice management system from IDEXX, a major animal health incumbent, offering scheduling, records, and integrations. Comparable because it sits at the PIM layer that Paws App integrates with and competes for the same clinic workflow budget.
• Covetrus (VetSuite / VetSpire): Large animal-health technology and distribution platform offering practice management software and adjacent tools. Competes broadly for veterinary clinic software spend and shapes the PIM ecosystem Paws App integrates with.

Regional players

• AlisVet: Veterinary practice management software widely used in Australia and New Zealand, offering scheduling and clinical records. Comparable as a regional PIMS incumbent that Paws App must integrate with or differentiate against in the ANZ market.

Market position

Customer concentration

• LinkedInlinkedin.com/company/paws-app

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paws App