Vetplus Medicina Prepagada Veterinaria

What Vetplus Medicina Prepagada Veterinaria does

Vetplus Medicina Prepagada Veterinaria is a Colombian private company that operates a subscription-based prepaid veterinary medicine service for dogs and cats. The company offers three tiered medical plans — Plan Diamante (premium, full accident and disease coverage including chronic, hereditary, and cancer conditions plus home veterinary visits), Plan Esmeralda (high coverage for common accidents and illnesses), and Plan Senior 9+ (specialized coverage for pets older than nine years) — supplemented by two preventive add-on modules (PREMIUM and BASICO) that bundle check-ups, vaccinations, deworming, 24/7 telephone assistance, sterilization, funeral aid, and preventive dentistry. VetPlus also operates a member referral program (Plan Referidos) and a Bogotá-based affiliated veterinary network providing national emergency coverage across Colombia.

The business model is a direct-to-consumer recurring subscription, with monthly affiliation fees ("cuotas mensuales") collected through the company website, a phone sales line, and the Zonapagos online payment gateway. Pricing is not publicly disclosed and is provided on a quote basis. Go-to-market relies on the VetPlus Colombia website, Facebook presence, phone sales/support, and a referral-driven acquisition loop. The company describes itself as the only prepaid veterinary medicine provider in Colombia, a positioning it leverages to differentiate on lifetime coverage, choice of trusted veterinarian, 24/7 assistance, and senior-pet eligibility.

Operationally, the firm is small (approximately 6 employees) and privately held with no disclosed external investors, funding history, or financial figures. In 2026 it relaunched with a new brand image, restructured plans, and explicit nationwide coverage positioning. There is no evidence of proprietary technology platforms, mobile applications, AI/ML capabilities, or third-party technology integrations in the available source material.

Name

Vetplus Medicina Prepagada Veterinaria

Legal name

VetPlus

Website

https://vetpluscolombia.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vetplus Medicina Prepagada Veterinaria is a Colombian direct-to-consumer subscription service offering prepaid veterinary medicine plans (Diamante, Esmeralda, Senior 9+) plus preventive add-ons for dog and cat owners, delivered through a national affiliated veterinary clinic network.

Ownership category

akta.pro rank

Product category

Pet Health Insurance

NAICS

Veterinary Services (54194), Veterinary Services (541940)

SIC

Hospital & Medical Service Plans (6324)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industries

Preventive Care & Vaccination Clinics (HLAMAAAB), Veterinary Emergency & Critical Care Hospitals (HLAMACAA)

Keywords

• Pet health insurance
• Veterinary prepaid plans
• Pet medical coverage
• Veterinary subscription services
• Pet wellness plans

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Monthly Subscription Fees: VetPlus generates revenue through recurring monthly subscription fees paid by pet owners for veterinary prepaid medicine coverage. The company offers multiple plan tiers (Diamante, Esmeralda, Senior 9+) with different coverage levels. Payment is collected through monthly affiliation fees ('cuotas mensuales') via various online payment channels.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Vetplus sells prepaid veterinary medicine subscription plans for dogs and cats, providing coverage for preventive medicine, emergencies, accidents, diseases, chronic degenerative conditions, cancer, hereditary conditions (after the first year), home veterinarian visits, and national emergency care. Plans are tiered into Plan Diamante (premium full coverage), Plan Esmeralda (high coverage for common accidents/illnesses), and Plan Senior 9+ (specialized coverage for pets over 9 years old), with optional preventive medicine add-ons bundled to a medical plan. Members pay recurring monthly affiliation fees and access care through a nationwide network of affiliated veterinary clinics and professionals.

Product overview

VetPlus is a veterinary prepaid medicine provider offering a unified platform of health insurance plans for pets (dogs and cats). The core portfolio consists of three tiered medical plans (Plan Diamante, Plan Esmeralda, and Plan Senior 9+ for senior pets) providing varying levels of accident and disease coverage, supplemented by two preventive medicine add-on modules (PREMIUM and BASICO) that include checkups, vaccinations, deworming, 24/7 telephone assistance, sterilization, funeral aid, and preventive dentistry. A referral loyalty program (Plan Referidos) enables members to earn rewards by referring new affiliates. The company also provides access to a national network of veterinary clinics and affiliated veterinary professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Plan Diamante Premium tier prepaid veterinary medicine plan offering complete accident and disease coverage, including treatment of diseases, accident emergencies, chronic degenerative disease coverage, hereditary condition coverage (after the first year), cancer treatment, home visit doctor service, and national emergency care for dogs and cats.
• Plan Esmeralda Mid-tier prepaid veterinary medicine plan providing high coverage for common accidents and illnesses, including disease treatment, accident emergencies, national emergency care, and access to a specialist network for dogs and cats.
• Plan Senior 9+ Specialized prepaid veterinary medicine plan for dogs and cats aged 9 years or older, offering priority emergency care for accidents, home visit doctor service, and national accident emergency coverage.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Regional players

• Petlove: Brazilian pet care ecosystem combining e-commerce, veterinary services, and pet health plans. Closest Latin American analog operating in a similar emerging-market pet economy with an integrated services model.

Direct peers

• Trupanion: Direct pet medical insurance provider offering subscription plans for dogs and cats with comprehensive accident and illness coverage. Highly comparable to VetPlus's prepaid veterinary medicine model and tiered coverage structure.
• Pets Best Pet Insurance: Veterinary-founded pet insurance offering tiered plans with accident, illness, and wellness add-ons. Directly comparable to VetPlus's tiered structure (Diamante/Esmeralda) plus preventive add-ons (Premium/Basico).
• Embrace Pet Insurance: US pet health insurance provider covering accidents, illnesses, hereditary conditions, and chronic disease. Closely mirrors VetPlus's coverage scope including hereditary conditions after a waiting period and chronic disease management.
• Healthy Paws Pet Insurance: Direct-to-consumer pet insurance with unlimited lifetime benefits and accident/illness coverage. Highly comparable subscription-based pet health model serving individual pet owners.

Emerging players

• Many Pets: Tech-forward pet insurance startup with digital-first claims experience and tiered subscription plans. Represents the digital-native threat that could enter the Colombian market and disrupt VetPlus's incumbent position.
• Lemonade Pet Insurance: Insurtech offering pet insurance with AI-driven claims processing and subscription-based pricing. Comparable digital-first subscription model with strong growth trajectory in adjacent markets.

Broad incumbents

• Nationwide Pet Insurance: Largest US pet insurer offering whole-pet coverage including hereditary and chronic conditions as part of a broad insurance portfolio. Represents the scaled incumbent model that VetPlus aspires to replicate in Colombia.
• ASPCA Pet Insurance: Established pet health insurance product covering accidents, illnesses, and wellness under a recognized brand. Comparable comprehensive coverage structure with established veterinary network.

Others

• VCA Animal Hospitals: Largest operator of veterinary clinics in North America, providing the network infrastructure analogous to VetPlus's affiliated clinic model. Relevant as a potential acquirer or strategic partner for scaling the clinical network component.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vetpluscolombia
• LinkedInlinkedin.com/company/vetplus-medicina-prepagada-veterinaria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vetplus Medicina Prepagada Veterinaria