Grupo Vet Popular

What Grupo Vet Popular does

Grupo Vet Popular is a Brazilian veterinary hospital chain headquartered in São Paulo, founded in 2008. It operates three physical clinics (Sapopemba, Tucuruvi, and Vila Carrão), a mobile veterinary unit inaugurated in 2015, and a franchise program that licenses the model to third-party operators. The company employs 136 staff, including more than 100 veterinarians, and delivers a full-service veterinary offering: 24-hour emergency care, surgery, in-house laboratory diagnostics, imaging, a 24-hour pharmacy (PoupaVet, positioned as the first of its kind in Brazil), and 16 specialty disciplines, with a dedicated ICU (UTI) added in 2026.

The business is built around an affordable ("popular") pricing model that targets Brazilian pet owners priced out of premium veterinary clinics. Revenue comes from per-visit service fees across the clinic network, the mobile unit, the in-house pharmacy, and franchise fees/royalties from licensee operators. The model pairs lower unit prices with higher volume and broader service coverage, including emergency and specialty care that most low-cost competitors do not offer under one roof.

Grupo Vet Popular is privately held and founder-led. The company's strategic emphasis is on extending its brand nationally through franchising while continuing to deepen its clinical capability in São Paulo — most visibly via the new ICU and the vertically integrated PoupaVet pharmacy. A social partnership (Projeto Social Moradores de Rua e seus Cães) reinforces the inclusive "popular" positioning. No AI, digital-platform, or technology-product strategy is disclosed in the available information; the business is fundamentally an operational, labor-intensive veterinary services company.

Name

Grupo Vet Popular

Legal name

Grupo Vet Popular

Website

https://vetpopular.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Grupo Vet Popular is a São Paulo-based veterinary hospital chain (founded 2008) operating three clinics, a mobile unit, and a franchise program that delivers affordable 24-hour emergency, specialty, surgical, diagnostic, and pharmacy services to Brazilian pet owners.

Ownership category

akta.pro rank

Product category

Veterinary Hospital Services

NAICS

Veterinary Services (54194)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

akta.pro secondary industries

Low-Cost & Community Veterinary Clinics (HLAMAAAE), Multi-site/Corporate Group Operations Platforms (Franchise/MSO Tools, Standardization) (HLAMAGAM), Mobile & House-Call Veterinary Services (HLAMAAAF)

Keywords

• Veterinary hospital services
• Pet emergency care
• Veterinary diagnostics
• Pet pharmacy
• Veterinary surgery

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Veterinary consultations and medical services: General consultations, specialized consultations, emergency 24-hour care, hospitalization, and medical procedures
2. Laboratory and diagnostic services: Clinical pathology laboratory and imaging diagnostics supporting all units
3. Surgical procedures: Elective and complex surgeries including spay/neuter campaigns
4. Vaccination services: Vaccines for dogs and cats including V4, V5, and seasonal vaccines
5. Veterinary pharmacy: PoupaVet pharmacy offering medications and treatments for pets
6. Pet convenience store: On-site pet supplies and products

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Grupo Vet Popular operates a network of three full-service veterinary hospital units in São Paulo (Sapopemba, Tucuruvi, Vila Carrão) plus a mobile veterinary clinic, delivering general and 16 specialty veterinary consultations, 24-hour emergency care, hospitalization, in-house laboratory and imaging diagnostics, surgical procedures, vaccinations, integrative veterinary medicine, and the PoupaVet on-site veterinary pharmacy. The group also runs periodic spay/neuter campaigns, blood donation drives, and a franchise program.

Product overview

Vet Popular is a modern, technology-enabled veterinary hospital group offering a comprehensive suite of pet care services at accessible prices across three physical units in São Paulo (Sapopemba, Tucuruvi, and Vila Carrão), a mobile clinic, and a franchise program. The portfolio is organized as a multi-service veterinary hospital platform comprising 10 core in-house services (general medical clinic, 24-hour emergency, hospitalization, laboratory/diagnostics, surgery, vaccination, integrative medicine, veterinary pharmacy, pet convenience store, and home/mobile care) plus 16 specialty services (cardiology, dermatology, endocrinology, feline medicine, physiotherapy, gastroenterology, hematology, nephrology, neurology, nutrition, dentistry, ophthalmology, oncology, orthopedics, pneumology, plus a blood donation program). The group also operates a partner retail store (Fãs de Pet) and a franchise network, and runs periodic castration and disease-prevention campaigns. Services are supported by an on-site pharmacy (PoupaVet, the first veterinary pharmacy in Brazil) and a diagnostic imaging center.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Serves approximately 100 animals per month through mobile unit social programs

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Fãs de PetminorChannel Partner/ Reseller/ DistributorPartner pet supply store offering curated products for dogs and cats. The partnership extends customer experience beyond veterinary services to include toys, accessories, and comfort items for pets.
• Projeto Social Moradores de Rua e seus CãescoreStrategic or Co-development PartnerSocial partnership providing veterinary care to street animals. The mobile unit attends approximately 100 animals monthly, providing medical evaluation, vaccination, deworming, and bath services. Founded in 2015, the project operates in 11 Brazilian states including São Paulo.
• ElancominorOthersAnimal health company partner providing products for Leishmaniose prevention and treatment. Company references Elanco's quality products for supporting pet treatment protocols.
• PoupaVet PharmacycoreStrategic or Co-development PartnerFirst veterinary pharmacy in Brazil, created to help pet owners complete treatments affordably. Available at all Vet Popular units. Offers medications at accessible prices to support treatment compliance.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Petz: Largest Brazilian pet retail chain (B3-listed) operating Petz Vet veterinary clinics inside and alongside its stores. Directly comparable as a multi-unit Brazilian veterinary service provider targeting mass-market pet owners, though Petz's broader retail platform gives it significantly more scale and capital.
• Dr. Hato: Brazilian veterinary hospital chain offering 24-hour emergency, specialty services and surgery across multiple units, primarily in São Paulo. Direct competitor in hospital-format, specialty-led veterinary care for companion animals.
• Hospital Veterinário Pet Care: Veterinary hospital chain operating multiple 24-hour clinics across São Paulo and other Brazilian metros, with multi-specialty coverage, laboratory and emergency services. Closest direct competitor in terms of service breadth, hospital format and São Paulo footprint.

Emerging players

• Cobasi: Major Brazilian pet retailer (B3-listed) expanding into veterinary services and grooming through its store network. Comparable as a Brazilian pet services platform, but veterinary is a smaller and newer vertical than its core retail business.
• Petlove & Companhia: Leading Brazilian online pet retailer and services marketplace with growing veterinary service offerings (clinics and tele-vet). Comparable in mass-market Brazilian pet care focus, but veterinary is one component of a broader pet ecosystem play.

Broad incumbents

• BluePearl Specialty + Emergency Pet Hospital: U.S. specialty and emergency veterinary hospital chain (Mars Petcare) focused on high-acuity cases. Comparable as a specialty/emergency vet operator and a benchmark for the higher-acuity services Vet Popular is adding with its new ICU.
• Banfield Pet Hospital: Largest general veterinary practice chain in the U.S. (Mars Petcare), operating inside PetSmart stores with a standardized wellness-plan model. Comparable as a chain-format companion animal vet operator targeting high-volume, standardized care.
• VCA Animal Hospitals (Mars Petcare): Largest veterinary hospital chain in North America, owned by Mars Petcare. Comparable as a multi-unit, multi-specialty, 24-hour veterinary hospital operator with advanced diagnostics — represents the scaled, institutional version of Vet Popular's model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hospitalvetpopular
• LinkedInlinkedin.com/company/hospital-veterin%C3%A1rio-vet-popular
• Instagraminstagram.com/hospitalvetpopular
• TikToktiktok.com/@hospitalvetpopular

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Vet Popular