VetXL

What VetXL does

VetXL is a privately held Norwegian veterinary clinic chain that operates six small-animal clinics across Norway (Ålesund, Oslo/Alna, Tønsberg, Vestby, Skien, and Sandefjord), providing general practice, surgery, dentistry, diagnostic imaging, vaccination, preventive care, orthopaedics, exotic animal medicine, rehabilitation, and behavioural consultations. The legal entity is Alnavet AS (Org. Nr. 994 773 585), headquartered at Drammensveien 167, Oslo. Every VetXL clinic is co-located within or adjacent to a PetXL retail warehouse, integrating veterinary services with the pet retail and grooming (PetXL Hundefrisør) ecosystem, and customers access the chain through the ProVet online booking platform, walk-ins, and the shared PetXL kundeklubb loyalty programme.

Name

VetXL

Legal name

Alnavet AS

Website

https://vetxl.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

VetXL is a Norwegian-owned veterinary clinic chain operating six small-animal clinics co-located with PetXL retail stores, serving pet owners with general practice, surgery, dentistry, diagnostics, orthopaedics, and rehabilitation across Norway.

Ownership category

akta.pro rank

Product category

Veterinary Healthcare Services

NAICS

Veterinary Services (541940)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Medical Laboratories (8071)

akta.pro primary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

akta.pro secondary industry

Veterinary Diagnostic Laboratories & Pathology (AFAEANAF)

Keywords

• Veterinary clinic services
• Small animal healthcare
• Pet dental care
• Veterinary diagnostics
• Pet preventive care

Headquarters

HQ city

Ålesund

HQ country

Norway

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Veterinary consultations and medical services: Primary revenue from consultations, examinations, vaccinations, dental cleanings, surgeries, and other veterinary procedures. Fees are charged per visit or procedure, with pricing varying by service type and animal species.
2. Diagnostic imaging services: Revenue from X-rays, ultrasound examinations, HD/AD orthopaedic imaging, pregnancy scans, and dental radiography. These are billed as individual procedures.
3. Surgical and dental procedures: Revenue from soft tissue surgery, orthopaedic surgery, dental treatments, and desexing procedures. Includes advanced services such as TPLO knee surgery and MR imaging referrals.
4. Preventive care and medications: Revenue from vaccinations, parasite prevention (tick/flea treatments), ID microchipping, health certificates, and dispensed medications.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

VetXL is a Norwegian-owned small animal veterinary clinic chain operating 6 clinics across Norway, all co-located within or adjacent to PetXL pet retail stores. It delivers general veterinary medicine, surgery, dentistry, diagnostic imaging, preventive care, emergency treatment, rehabilitation, behavioural consultations, and exotic animal care to pet owners, supported by in-house diagnostic equipment (digital X-ray, dental X-ray, ultrasound, gas anaesthesia, in-house lab) and a 24/7 Provet online booking system.

Product overview

VetXL is a Norwegian-owned veterinary clinic chain offering comprehensive small animal healthcare services through 6 physical clinic locations across Norway. The core offering consists of general veterinary medicine, surgery, dentistry, and diagnostic imaging services, complemented by specialized offerings including orthopedic surgery (TPLO), rehabilitation/physiotherapy, exotic animal care, and behavioral consultations at select locations. The company provides both acute emergency care and planned routine visits, supported by a 24/7 online booking system. All clinics are co-located with PetXL pet stores, creating a one-stop-shop experience for pet owners. Key products include dental care with complimentary dental check-ups, HD/AD X-ray services, vaccination packages, preventive care (ID microchipping, tick treatment), and allergy diagnosis/treatment programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Veterinary Clinic Services (General Medicine) General veterinary consultations, examinations, and medical treatments for dogs, cats, small animals, and exotic pets, including both acute emergency care and planned routine visits.
• Surgery Services Soft tissue surgery and orthopaedic surgery (TPLO cruciate ligament repair, patella operations, bone fracture repair), offered across VetXL clinic locations with referral acceptance at Ålesund.
• Dental Care and Treatment Comprehensive dental services including dental scaling with dental X-ray, tooth extractions, and free dental check-ups available at all VetXL clinics.
• Diagnostic Imaging (X-ray and Ultrasound) Advanced diagnostic imaging including digital X-ray, ultrasound examinations, HD/AD (hip and elbow dysplasia) radiography submitted to NKK for official reading, pregnancy ultrasound, and in-house laboratory testing.
• Vaccination Services Preventive vaccination services for dogs and cats against distemper, infectious hepatitis, parvovirus, kennel cough, and rabies (for travel), with puppy/kitten packages and multi-pet discounts.
• Preventive Care Preventive health services including ID microchipping (via DyreID), tick and flea treatment, vaccination, health certificates, and wellness packages for puppies and kittens.
• Emergency and Acute Care Emergency veterinary services for acute illness and injury, including treatment for adder (hoggorm) bites, poisonings, and other urgent medical conditions in small animals.
• Rehabilitation and Physiotherapy Rehabilitation and physiotherapy services including veterinary chiropractic care, massage therapy, Tecar treatment, and water treadmill sessions, available at VetXL Ålesund with a 10-session package option.
• Exotic Animal Care Specialised veterinary consultations and treatment for exotic pets including reptiles, birds, rodents, and rabbits, available at select VetXL locations with veterinarians experienced in exotic animal medicine.
• Allergy Testing and Treatment Comprehensive allergy diagnosis and treatment including PAX Food Test for food allergies, elimination diets, and immunotherapy (allergy vaccination) for environmental allergies.
• Behavioural Consultations Behavioural consultations to address behavioural issues in pets, available at select VetXL clinic locations including Tønsberg and Sandefjord.
• Orthopaedic Surgery (TPLO/Patella) and Referral Services Advanced orthopaedic surgery including TPLO cruciate ligament repair, patella operations, and bone fracture repair; VetXL Ålesund accepts referral patients for advanced orthopaedics, chiropractic, physiotherapy, and MRI referrals.

Quantifiable outcome

• Free dental check-up available at all VetXL clinics to encourage preventive oral health care

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PetXLcoreChannel Partner/ Reseller/ DistributorVetXL clinics are co-located within or adjacent to PetXL pet retail stores. PetXL operates 15 large stores across Norway, with 4 currently housing VetXL clinics. This partnership creates a one-stop experience for pet owners, combining veterinary services, pet supplies, and grooming (PetXL Hundefrisør) under one roof. PetXL also provides co-marketing opportunities through its loyalty programme and retail channels.
• PetXL Hundefrisør (PetXL Dog Grooming)minorChannel Partner/ Reseller/ DistributorPetXL operates dog grooming salons co-located with several VetXL clinics (Alna, Tønsberg, Vestby, Ålesund). Customers can visit the vet and then proceed directly to grooming at the adjacent salon.
• ProVet (booking system)coreTechnology or IntegrationVetXL uses the ProVet online booking system (my.provet.com) for 24/7 online appointment scheduling across all clinic locations. This platform enables customers to book appointments online at any time.
• Alnavet AScoreOthersVetXL is a brand owned and operated by Alnavet AS (Org. No. 994 773 585), a Norwegian company headquartered at Drammensveien 167, Oslo, Norway. Alnavet AS is the registered entity responsible for all VetXL operations and personal data processing.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• FirstVet: Nordic-origin veterinary telemedicine platform that offers virtual consultations and can refer to brick-and-mortar clinics. Adjacent competitor for triage and first-opinion visits that VetXL also handles.
• Dyrehelsen Norge: Norwegian small-animal clinic groups and independent networks aggregating local veterinary practices. Comparable to VetXL in target customers and service mix, but typically without a co-located retail anchor.

Direct peers

• VetPartner: Swedish veterinary clinic aggregator offering operational support, purchasing, and HR services to independent Nordic clinics. Comparable acquisition-and-roll-up playbook to VetXL's chain-build, but B2B-services rather than direct clinical delivery.
• Evidensia Dyreklinikk: Major Nordic and European veterinary chain with a substantial Norwegian clinic network offering general practice, surgery, and diagnostics. Competes head-to-head with VetXL on multi-location, multi-specialty small-animal care.
• Companion Animal Health (VCA Norway): Multi-clinic veterinary operator in Norway offering general practice, surgery, and diagnostics. Directly comparable in clinic-network economics, although corporate ownership differs.
• AniCura: Pan-Nordic veterinary clinic chain owned by Mars Petcare, operating multiple clinics across Norway including specialty and emergency hospitals. Most direct competitor to VetXL in the Norwegian small-animal clinical market.

Regional players

• NMBU Veterinærhøgskolen: Norway's only veterinary teaching hospital, providing referral, emergency, and specialty services in the Oslo region. Comparable in specialty capability (orthopaedics, internal medicine) but academic, not chain-based.
• Dyreklinikken Sentrum: Independent Norwegian small-animal clinic providing general consultations, diagnostics, and surgery. Comparable service scope to VetXL but single-location, so lacking the multi-site retail-anchored distribution model.

Others

• PetXL: Sister brand operating 15 large pet retail stores across Norway, several of which host VetXL clinics. Directly comparable business in customer base (Norwegian pet owners) and ecosystem integration, though retail rather than clinical.
• Agria Dyreforsikring: Leading Norwegian pet insurance provider whose policies VetXL directly settles against. Strong ecosystem adjacency — insurance penetration drives clinical demand and VetXL's direct-billing capability reduces friction for Agria-insured customers.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VetXL-101973438631664
• LinkedInlinkedin.com/company/vetxl
• Instagraminstagram.com/vetxl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VetXL