Viaggio Hospitality Group

What Viaggio Hospitality Group does

Viaggio Hospitality Group is a privately held Vancouver-based hospitality company that operates a diversified portfolio of food, beverage, accommodation, retail, and recreation venues across British Columbia. Founded in 1996 with the opening of Howe Sound Brewing in Squamish, the group has expanded into restaurants, bars, hotels, liquor stores, a craft brewery, a vineyard, and a golf course, and is headquartered in Vancouver. Operations span the Lower Mainland, Squamish, Youbou, Naramata Bench, and the Kootenays.

The portfolio is organized into multiple hospitality segments operating under distinct sub-brands. Restaurant operations include fine dining concepts — Ancora Waterfront Dining (Peruvian-Japanese cuisine) at Ambleside and False Creek, and Cibo Trattoria (Italian fine dining) — alongside casual venues: Papi's Seafood and Oyster Bar, Red Card Sports Bar + Eatery, The Farmhouse, and three Howe Sound Taphouse & Kitchen locations. Bar and lounge operations span Uva Wine & Cocktail Bar, Tiki Bar at the Waldorf, Youbou Bar & Grill, and Funky Winker Beans. Hotel accommodations total approximately 120 rooms across Moda Hotel (67 rooms), The Met Hotel (27 rooms), Hotel at the Waldorf, and Howe Sound Inn (20 rooms). The group also operates six liquor retail outlets (five Viti Wine and Lager locations plus The Bottle Shop), an integrated craft brewery (Howe Sound Brewing), a 5-acre Naramata Bench vineyard (Franca Estate Vineyards), and Birchbank Golf Course in Genelle, BC.

Revenue is generated through direct-to-consumer sales across all venues, with group bookings and private event coordination serving as a cross-venue revenue driver. Pricing is standard retail and hospitality rate-card at individual venues, with quote-based deposits required for group bookings and events. Marketing runs through the corporate website, individual venue websites, and social channels (LinkedIn, Pinterest); gift cards are sold online and in-store via the Ackroo platform. Recent recognition includes Ancora Patio Awards in 2023 and 2024 and Howe Sound Brewing being named Canada's Brewery of the Year in 2022.

Name

Viaggio Hospitality Group

Legal name

Viaggio Hospitality Group

Website

https://viaggiohospitality.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Viaggio Hospitality Group is a privately held Vancouver-based company operating 20+ hospitality venues across British Columbia, including restaurants, bars, hotels, liquor stores, a craft brewery, a vineyard, and a golf course serving diverse consumer segments.

Ownership category

akta.pro rank

Product category

Hospitality and Food Services

NAICS

Drinking Places (Alcoholic Beverages) (7224), Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (713910)

SIC

Retail-Eating & Drinking Places (5810), Hotels & Motels (7011), Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industries

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Hotel Bars & Rooftop Bars (CRANACAL), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Bars (CRANACAE)

Keywords

• Hospitality management services
• Restaurant and bar operations
• Hotel accommodations
• Craft brewing and distilling
• Event coordination services

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Restaurant Dining (Fine and Casual): Revenue from food and beverage sales across multiple restaurant brands including Ancora (Peruvian-Japanese), Cibo Trattoria (Italian), Papi's Seafood and Oyster Bar, The Farmhouse, and Red Card Sports Bar.
2. Bar and Lounge Operations: Revenue from bar sales at Uva Wine & Cocktail Bar, Tiki Bar at the Waldorf, Youbou Bar & Grill, and Funky Winker Beans.
3. Hotel Accommodations: Revenue from guest room bookings at Moda Hotel (67 rooms), The Met Hotel (27 rooms), Hotel at the Waldorf, and Howe Sound Inn.
4. Liquor Store Retail: Revenue from Viti Wine and Lager liquor stores and The Bottle Shop, offering specialty wines, craft beers, spirits, and coolers across multiple Greater Vancouver locations.
5. Golf Course Operations: Revenue from Birchbank Golf Course in the Kootenays, BC.
6. Vineyard Wine Sales: Revenue from Franca Estate Vineyards wines (Pinot Noir, Riesling, Rosé) sold at Viti Wine and Lager locations.
7. Brewing and Brewpub: Revenue from Howe Sound Brewing craft beers sold at original Squamish location and expanded Taphouse locations in East Vancouver and New Westminster. Crowned Canada's Brewery of the Year in 2022.
8. Group Bookings and Events: Revenue from private dining rooms, event spaces, and group bookings across all venues including weddings, corporate events, and celebrations.
9. Gift Card Sales: Gift cards sold for use at all Viaggio properties including restaurants, venues, Viti Wine and Lager (downtown only), and Birchbank Golf Course.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels5 records

Core offering

Viaggio Hospitality Group operates a diversified portfolio of owned hospitality venues across British Columbia, including fine dining and casual restaurants, bars, boutique hotels, liquor stores, a craft brewery, a vineyard, and a golf course. The group also provides event coordination services for private dining, weddings, and corporate events, and sells gift cards accepted across all venues. Vertical integration spans from grape growing (Franca Estate Vineyards) and brewing (Howe Sound) through to retail liquor distribution (Viti Wine and Lager).

Product overview

Viaggio Hospitality Group is a diversified hospitality company operating a portfolio of restaurants, bars, hotels, liquor stores, vineyards, a brewery, and a golf course primarily in British Columbia. The portfolio includes two fine dining establishments (Ancora with Peruvian-Japanese cuisine and Cibo Trattoria with Italian cuisine), casual dining venues (Red Card Sports Bar, Papi's Seafood, The Farmhouse, and Howe Sound Taphouse), multiple bar concepts (Uva Wine Bar, Tiki Bar, Youbou Bar, Funky Winker Beans), four hotels (Moda Hotel, The Met Hotel, Hotel at the Waldorf, Howe Sound Inn), two liquor store brands (Viti Wine and Lager, The Bottle Shop), a vineyard (Franca Estate), a craft brewery (Howe Sound Brewing), and a golf course (Birchbank Golf Course). The group offers gift cards redeemable across most venues and provides event coordination services for private dining and group bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Ancora Waterfront Dining and Patio Fine dining restaurant with Peruvian-Japanese cuisine featuring sustainable seafood and locally sourced ingredients, available at Ambleside and False Creek waterfront locations.
• Cibo Trattoria Authentic Italian fine dining restaurant located in the Moda Hotel, committed to same-day fresh, local, and organic ingredients with sustainability focus.
• Howe Sound Taphouse & Kitchen Brewpub casual dining with award-winning craft beers, featuring locations in Squamish, East Vancouver, and New Westminster serving brewpub classics.
• Red Card Sports Bar + Eatery Sports bar combining dining experience with sports viewing, featuring unique pizza menu fired in a Marana Forni wood-burning pizza oven from Italy and Italian comfort food.
• Papi's Seafood and Oyster Bar Seafood-focused casual dining restaurant featuring fresh Pacific Northwest catches, sea-inspired cocktails, and a sun-soaked patio with English Bay views.
• The Farmhouse Rustic, casual Italian-inspired restaurant offering comforting yet elevated dining in a down-to-earth, homespun atmosphere on East 10th Avenue.
• Uva Wine & Cocktail Bar European-inspired espresso bar and café by day, transforming into an evening destination for cocktails, refined wines, and eclectic import beers with Italian charcuterie and artisanal cheeses.
• Tiki Bar at the Waldorf Retro Polynesian-themed bar established in the late 1940s featuring plaster palm trees, starry ceiling, and bamboo-lined walls, located at the Waldorf multi-venue complex.
• Youbou Bar & Grill Neighbourhood pub near Lake Cowichan focusing on locally sourced ingredients, wineries, and breweries with a spacious patio overlooking the lake and mountains.
• Funky Winker Beans Longstanding neighbourhood dive bar in Vancouver's Downtown East Side featuring live shows and 7-days-a-week karaoke.
• Moda Hotel Historic boutique hotel in Vancouver's arts district with 67 chic guestrooms and suites, housing Cibo Trattoria, Uva Wine & Cocktail Bar, Red Card Sports Bar + Eatery, and Viti Wine and Lager.
• The Met Hotel 27-room heritage boutique hotel in downtown New Westminster built in 1892 featuring Victorian-style architecture with over-height ceilings and waterfront views.
• Hotel at the Waldorf Cultural hub hotel in East Vancouver featuring retro-themed rooms and multiple venues including Tiki Bar, Tabu, and the Hideaway with a Polynesian-themed atmosphere.
• Howe Sound Inn Twenty-room hotel in downtown Squamish with views of The Chief, Mamquam Mountain, and Tantalus Mountain Range, located above the brewery and brewpub.
• Viti Wine and Lager Specialty liquor stores featuring BC wines, hand-crafted local and import beer, and sought-after scotch with locations throughout the Lower Mainland including downtown Vancouver, Hastings, Nanaimo, New Westminster, and North Delta.
• The Bottle Shop Specialty and craft beer store at 1489 E Hastings Street offering cold local and imported beer, coolers, ciders, spirits, and rotating specialty micro brews and wines.
• Howe Sound Brewing Craft brewery established in 1996 in Squamish, BC, founded with John Mitchell (grandfather of micro-brewing), crowned Canada's Brewery of the Year in 2022.
• Franca Estate Vineyards Five-acre vineyard on Naramata Bench producing Pinot Noir, Riesling, and Rosé wines. Established in memory of Francesca Nichele with $1 from each bottle donated to cancer research.
• Birchbank Golf Course Golf course in Genelle, BC surrounded by Selkirk and Monashee Mountains, featuring rolling hills with mature trees and traditional British Columbia golf hallmarks.
• Group Bookings and Event Coordination Event coordination service for private dining, weddings, and corporate events across multiple restaurant venues, accommodating gatherings from 10 to 150 guests, with a dedicated event coordination team and deposit-based booking confirmation.
• Viaggio Gift Cards Gift cards redeemable across all Viaggio properties including restaurants, venues, Viti Wine and Lager (downtown location), and Birchbank Golf Course, available online via the Ackroo platform and in-store, with corporate gift card purchase options for large orders.

Quantifiable outcome

• Howe Sound Brewing crowned Canada's Brewery of the Year in 2022
• +1 more outcomes

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Earls Kitchen + Bar: Western Canadian upscale-casual restaurant chain with significant BC presence. Comparable casual-to-upscale dining positioning to Viaggio's casual restaurant venues like Papi's and The Farmhouse.
• Joey Restaurant Group: Canadian upscale-casual restaurant chain (JOEY) with multiple BC locations. Comparable to Viaggio's casual dining portfolio in price point, atmosphere, and experiential positioning.
• Joseph Richard Group: BC hospitality group operating restaurants, pubs, hotels, and event venues across Metro Vancouver and Fraser Valley. Closely comparable in scale, geography, and multi-segment approach to Viaggio, also family-owned/private.
• Cactus Club Cafe: Canadian upscale-casual restaurant chain with multiple Vancouver locations including waterfront dining concepts. Comparable to Viaggio's fine dining venues like Ancora in positioning, price point, and experiential dining focus.
• Donnelly Group: BC-based hospitality group operating pubs, bars, hotels, and event venues across Metro Vancouver. Closest direct comparable as a privately-held multi-venue hospitality operator with overlapping BC geography and similar mix of restaurant/bar/event concepts.

Regional players

• Granville Island Brewing: BC craft brewery with established brand and taproom presence. Directly comparable to Howe Sound Brewing in BC craft beer category, with similar taphouse distribution model.
• Mission Hill Winery: BC winery on Naramata Bench producing premium wines. Comparable to Franca Estate Vineyards in Okanagan/Naramata terroir and BC wine positioning, though at significantly larger scale.

Broad incumbents

• Sandman Hotels: BC-founded hotel chain operating multiple properties across Western Canada. Comparable to Viaggio's hotel portfolio (Moda, Met, Howe Sound Inn) in BC geography and mid-scale positioning, though Sandman operates at much larger scale.
• Fairmont Hotels & Resorts: Luxury hotel operator with several BC properties. Comparable in lodging/hospitality category, though operates at luxury tier and much larger scale than Viaggio's boutique hotel portfolio.
• Recipe Unlimited (Cara Operations): Canada's largest restaurant company operating multiple brands (Swiss Chalet, Harvey's, etc.). Comparable to Viaggio's diversified restaurant portfolio model, though at vastly larger scale and with different positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/viaggiohospitality
• Pinterestpinterest.ca/viaggiohospitality

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viaggio Hospitality Group