Opioid Use & Recovery Alliance

What Opioid Use & Recovery Alliance does

Opioid Use & Recovery Alliance (O.U.R. Alliance) is a nonpartisan public health alliance headquartered in Milwaukee, Wisconsin, founded in May 2025 as a dedicated initiative of cause marketing agency CMRignite (founded 1995). The alliance provides consulting and advisory services to state, city, and municipal governments — including health departments and social service agencies — focused on opioid crisis response, with emphasis on the strategic deployment of opioid settlement funds for prevention, treatment, and harm reduction programs. Its core offering combines a nationally trusted Subject Matter Expert (SME) Alliance (six onboarded experts as of 2025) with a Lived Experience Advisory Panel and integrated service lines: Campaign Research and Strategy, Creative Services and Storytelling, Community Outreach through trusted messengers and grassroots partnerships, and Media Buying. The alliance operates a consultative, sales-led go-to-market motion, engaging government decision-makers directly through outreach, strategy sessions, and contact form submissions. Marketing is anchored on LinkedIn Live events, the "Insight and Impact" blog, email outreach, and CMRignite cross-promotion. There is no proprietary technology platform or software product; the differentiation rests on domain expertise, lived-experience credibility, and the inherited CMRignite track record with federal and state government clients.

Name

Opioid Use & Recovery Alliance

Legal name

Opioid Use & Recovery Alliance

Website

https://our-alliance.org

Company type

Private

Founded year

2025

Operating status

Operating

Short description

O.U.R. Alliance is a Milwaukee-based, nonpartisan public health alliance launched by CMRignite in May 2025 that provides evidence-based consulting, campaign development, and community outreach services to state, city, and municipal government clients responding to the opioid epidemic.

Ownership category

akta.pro rank

Product category

Public Health Consulting

NAICS

Other Individual and Family Services (624190)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Substance Use Disorder Prevention & Recovery Services (BPAGACAE)

akta.pro secondary industry

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Public health consulting
• Opioid crisis response
• Government health communications
• Harm reduction campaigns
• Community outreach services

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Consulting and Advisory Services: O.U.R. Alliance provides strategic consulting to state, city, and municipal leaders on opioid response, including campaign research and strategy, creative development, community outreach, and media buying services. Revenue is generated through fee-for-service engagements with government and public health clients, facilitated by its parent company CMRignite.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Opioid Use & Recovery Alliance (O.U.R. Alliance) is a public health consultancy and nonpartisan subject matter expert (SME) alliance that provides strategic advisory, campaign research, creative, community outreach, and media buying services to U.S. state and city governments responding to the opioid crisis. The alliance pairs seasoned public health professionals with individuals who have lived experience of opioid addiction to deliver culturally responsive, evidence-based opioid prevention, treatment, and harm reduction programs.

Product overview

O.U.R. Alliance is a nonpartisan alliance providing a unified suite of public health communication and consulting services for opioid crisis response. The organization operates as a single integrated offering centered on its SME Alliance, which combines Campaign Research and Strategy, Creative Services (including Storytelling), Community Outreach, and Media Buying. The alliance also provides Strategy Sessions and draws on a Lived Experience Advisory Panel to ensure culturally responsive, evidence-based approaches. These services work together to help state and city leaders strategically invest opioid settlement funds for prevention, treatment, and harm reduction programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaign Research and Strategy Customized, evidence-based opioid response strategies that align with public health goals and community needs, delivered to state and city government leaders.
• Creative Services Development of compelling, culturally informed communications (C3) and powerful visuals that bring opioid prevention messages to life through storytelling and community-informed design, for government public health campaigns.
• Community Outreach Direct community engagement through trusted messengers, grassroots partnerships, and culturally responsive strategies focused on hard-to-reach, underserved populations impacted by the opioid crisis.
• Media Buying Strategic media placement to reach the right audiences at the right time, maximizing impact and minimizing waste while driving behavior change and supporting public health goals for opioid prevention campaigns.
• Opioid Subject Matter Expert (SME) Alliance A nationally trusted alliance of opioid subject matter experts providing best practices, evidence-based interventions, and innovative public education focused on opioid prevention, treatment, and risk reduction for state and local government clients.
• Storytelling Services Culturally informed communications informing families and individuals impacted by the opioid crisis, with focus on hard-to-reach, underserved populations at greater risk for opioid misuse.
• Strategy Sessions One-on-one consultation with alliance SMEs to help state and city leaders tackle the opioid crisis using data-driven, community-centered campaigns.

Quantifiable outcome

• Telehealth expansion for OUD treatment can lower future healthcare and criminal justice costs by $25,000–$100,000+ per person in lifetime costs (cited from JAMA Psychiatry research)

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• INPOWER SolutionscoreStrategic or Co-development PartnerINPOWER Solutions is a Milwaukee-based firm specializing in public health messaging, harm reduction, and justice-centered storytelling. Aziz Abdullah, Director of Community Strategy at INPOWER Solutions, is a member of the O.U.R. Alliance expert network, bringing over a decade of experience in community organizing and public health communications focused on opioid prevention, overdose response, and peer-led recovery supports.
• CMRignitecoreOthersCMRignite, a Milwaukee-based award-winning cause marketing agency founded in 1995, launched the O.U.R. Alliance as its flagship public health initiative focused on opioid response. David Bowles, President of CMRignite, co-founded the alliance. CMRignite provides operational infrastructure, branding, and likely funding to the alliance, which operates as a nonpartisan CMRignite solution.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ketchum: Global PR and communications firm with a public health practice that designs campaigns for government and nonprofit clients, comparable in scale and creative capability.
• Abt Associates: Public health research and consulting contractor for HHS, CDC, and state agencies, comparable in serving opioid and behavioral health programs with research-led engagements.
• Manatt Health: Healthcare policy and strategy consulting arm advising states on Medicaid, behavioral health, and opioid response, overlapping with the alliance's advisory work for state leaders.
• Westat: Federal health and social science research contractor supporting CDC, SAMHSA, and other agencies on opioid and behavioral health studies and program evaluation.
• ICF International: Large public-sector consulting firm with a dedicated public health practice delivering communications, research, and program support to federal and state health clients.

Direct peers

• Burness: Public health and social impact communications firm that supports nonprofits and government agencies, comparable in mission focus and campaign-driven service mix.
• Fors Marsh Group: Research and behavior-change firm delivering public health communications for federal agencies, with a similar blend of research, creative, and outreach services.
• Crosby Marketing Communications: Cause-marketing and behavior-change agency serving federal and state health agencies, closely analogous to CMRignite's positioning as the parent of O.U.R. Alliance.
• Rescue: The Behavior Change Agency: Behavior-change agency specializing in public health campaigns for government and nonprofit clients, directly comparable to O.U.R. Alliance's strategy-through-media-buying model.

Emerging players

• INPOWER Solutions: Milwaukee-based public health messaging firm specializing in harm reduction and justice-centered storytelling; already a partner of O.U.R. Alliance and a small-scale peer in opioid communications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opioid Use & Recovery Alliance