Vias academy
Vias Academy is the Belgian commercial training arm of Vias Institute, delivering road safety, eco-driving, defensive-driving, and VR-based mobility training to Belgian enterprises, public-sector bodies, and associations through workshops, practical courses, e-learning, and on-site events.
- Company typePrivate
- Founded-
- HeadquartersRotselaar, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Vias academy does
Vias Academy is a Belgian road safety and mobility training provider, operating as the commercial training arm of Vias Institute, an independent Belgian knowledge institution that functions as the national reference for road safety, mobility, and health. The company delivers behavioral-change and practical driving training to Belgian enterprises, public-sector bodies, associations, and individual learners, targeting fleet managers, HR departments, and prevention advisors. Its portfolio spans interactive theoretical workshops (on distraction, fatigue, alcohol, drugs, speed, aggression, traffic rules), practical driving courses on tracks and simulators, eco-driving and defensive-driving coaching (including EV-specific variants), VR group training, e-learning modules, theatrical awareness animations, the BOB designated-driver campaign activations, and consulting services such as infrastructure audits (Vision Zero) and mobility safety scans.
The underlying technology combines VR immersive group training (delivered in four dedicated arenas in Mechelen, Antwerpen, Leuven, and Kortrijk, plus on-site at client locations for up to 120 participants per day), AI-labeled driving simulators that stage city, highway, and autoroute scenarios with distraction parameters, scientific measurement instruments (brakeograph/Remograph for reaction time and emergency braking; ECOLOG software for eco-driving consumption analysis), breathalyzer and alcohol-simulation hardware (BOB Alcovisionparcours, ElektroBOB reaction tests), a rollover-car simulator, and license-based online e-learning content. Pricing is quote-based for enterprise engagements and ranges from €800-€1,500 per workshop session, €150-€415 per person for practical driving courses, €195-€245 per person for coaching, and €1,450-€2,350 per event animation; e-learning is sold on a per-license recurring basis.
The go-to-market is B2B-direct: inside sales reachable by phone and email, plus a website quote-request workflow, supported by event-driven demand generation through on-site safety days and team-building events. Vias Academy operates from its Rotselaar headquarters and delivers across Belgium using the four VR arenas, two driving tracks (Nivelles, Francorchamps), and a mobile deployment fleet. The company is legally structured as Global Drivers Concept BV (Belgian private limited company) and is fully owned by Vias Institute; no external funding, M&A activity, or executive leadership changes were disclosed in the available data.
Vias academy firmographics
Firmographics- Name
- Vias academy
- Legal name
- Global Drivers Concept, Besloten Vennootschap met Beperkte Aansprakelijkheid
- Website
- https://vias-academy.be
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vias Academy is the Belgian commercial training arm of Vias Institute, delivering road safety, eco-driving, defensive-driving, and VR-based mobility training to Belgian enterprises, public-sector bodies, and associations through workshops, practical courses, e-learning, and on-site events.
- Ownership category
- akta.pro rank
Vias academy industry classification
Industry- Product category
- Road Safety and Mobility Training Services
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)
- akta.pro secondary industry
- Onboarding Program Design, Enablement & Train-the-Trainer (EDABAOAL)
Keywords
Where Vias academy is headquartered
LocationHeadquarters
- HQ city
- Rotselaar
- HQ country
- Belgium
- HQ region
- Europe
Offices7 records
Markets served
Vias academy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Training Services: Vias Academy generates revenue primarily through fee-for-service training delivery. Services are priced per program, per person, or as fixed-fee packages. Pricing varies by format: workshops (€800–€1,500 per session), practical driving courses (€150–€415 per person), coaching (€195–€245 per person), and events (€1,450–€2,350 per animation). Custom quotes are provided for enterprise engagements.
- E-Learning Licenses: Online e-learning modules on road safety topics (passive safety, alcohol, traffic rules, distraction, speed, electric cars, motorcycles, e-scooters, e-bikes) are sold on a per-license basis. Pricing is based on the number of licenses purchased, with volume-based quoting through the sales team.
- VR and Animation Event Rentals: Revenue is generated from renting VR group training setups and theatrical safety animations to corporate clients for safety days and events. VR group training at client sites is offered as a custom-priced event product serving up to 120 participants per day.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Interactive Workshop - 2 hours |
| One time/ perpetual license | Pay-as-you-go | Interactive Workshop - 2 x 2 hours |
| One time/ perpetual license | Pay-as-you-go | Interactive Workshop - 3 x 2 hours |
| One time/ perpetual license | Pay-as-you-go | Weekend and evening surcharges |
| Unit Pricing | Pay-as-you-go | Practical Driving Course - Distraction (1/2 day) |
| One time/ perpetual license | Pay-as-you-go | BOB Animation - 2 hours |
| Unit Pricing | Pay-as-you-go | Ecodrive Coaching - 1h45 for 4 persons |
| Unit Pricing | Pay-as-you-go | Defensive Driving Coaching - 1h45 for 4 persons |
| Unit Pricing | Pay-as-you-go | Light Utility Vehicle Mastery - 1 day |
| Unit Pricing | Pay-as-you-go | Eco-Defensive Driving - 1 day |
| Unit Pricing | Pay-as-you-go | Vehicle Mastery Track - 1 day |
| Unit Pricing | Pay-as-you-go | VR Group Training at Vias Academy arenas |
| One time/ perpetual license | Pay-as-you-go | VR Group Training on client site |
| Unit Pricing | Pay-as-you-go | Eco-Driving Simulator - 1 day |
| Unit Pricing | Pay-as-you-go | Defensive Driving Simulator - 1/2 day |
| One time/ perpetual license | Pay-as-you-go | Road Safety Theater - 'Lucky Man' performance |
| One time/ perpetual license | Pay-as-you-go | Vias Angels Theatrical Animation |
| One time/ perpetual license | Pay-as-you-go | Rollover Car Simulator |
| Unit Pricing | Pay-as-you-go | Electric Car Eco-Driving Coaching - 1h45 for 4 persons |
| One time/ perpetual license | Pay-as-you-go | ADM (Alcohol, Drugs, Medication) Workplace Workshop - 1/2 day |
| Subscription | Annual | E-Learning Modules |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Vias academy product offering
Product offeringCore offering
Vias Academy delivers road safety and mobility training and awareness services to Belgian enterprises, public sector bodies, and associations. Its portfolio includes interactive workshops, practical driving courses on tracks and simulators, eco-driving and defensive driving coaching, VR-based group training, e-learning modules, webinars, theatrical awareness animations, and infrastructure audits. Programs are delivered at the company's VR arenas and driving tracks or on-site at client locations, with custom pricing per program, per person, or per event.
Product overview
Vias Academy is a comprehensive road safety and mobility training organization offering a diverse portfolio of products and services. The portfolio includes VR group training sessions, AI-powered driving simulators, practical track training, defensive and eco-driving coaching, interactive workshops on traffic topics (distraction, drugs, alcohol, speed, stress), e-learning modules, webinars, theatrical animations (Vias Angels, Road Safety Theater), roll-over car simulations, BOB awareness campaigns, infrastructure audits, and workplace training on alcohol and drugs. Products are organized into categories: practical training on tracks and simulators, interactive theoretical workshops, VR-based awareness programs, coaching services, online e-learning, entertainment-based animations, and consulting services. Training is delivered by 20 experienced trainers at venues including arenas in Mechelen, Antwerp, Leuven, and Kortrijk, driving skill tracks in Nivelles and Francorchamps, and on-site at client locations. The company operates as a subsidiary of Vias Institute and serves businesses, associations, and public sector organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- VR Group Training (VR-groepstraining)
- BOB Activities in Companies
- Practical Training: Distraction Behind the Wheel (1/2 day)
- Interactive Workshop: Killers in Traffic
- Coaching Ecodrive
- Coaching Defensive Driving
- Coaching Eco-Conduite Electric Car
- E-learning
- Webinar Studio
- Practical Training: Vehicle Control - Track (1 day)
- Practical Training: Defensive Driving (Simulator - 1/2 day)
- Practical Training: Control Light Utility Vehicles
- Practical Training: Eco-Conduite (Simulator - 1/2 day)
- Practical Training: Eco-Conduite Defensive (1 day)
- Road Safety Incentive (1/2 day)
- Roll-over Car Simulation (Voiture Tonneau)
- Vias Angels Animation
- Road Safety Theater
- Interactive Workshop: Traffic Rules (Wegcode)
- Infrastructure Audit
- Workshop: Alcohol, Drugs and Medication (ADM) in the Workplace
- Road Safety Communication
- VR Awareness - Car: Traffic Risks
- Vias Academy Gov
- Refresher Courses for Driving Instructors
Quantifiable outcome
- Driving under influence plays a role in 1 in 4 traffic accidents in the European Union. In Belgium alone, 200 road deaths per year are caused by alcohol. An alcohol level of 0.5 permille multiplies the risk of a fatal accident by 2.5.
- +5 more outcomes
Companies that use Vias academy
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Vias academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Vias academy partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- Vias InstitutecoreVias Academy is a subsidiary of Vias Institute, an independent knowledge institution that serves as the reference for citizens, public authorities, and companies to improve road safety, mobility, safety, and health. Vias Institute provides institutional backing, brand authority (including the BOB brand), and research credibility to Vias Academy's training programs.
- Belgian BrewersflagshipBelgian Brewers co-founded the BOB (designated driver) campaign together with Vias Institute and Assuralia. The BOB concept has been deployed across 17 EU member states.
- AssuraliaflagshipAssuralia (Belgian insurance federation) co-founded the BOB (designated driver) campaign together with Vias Institute and Belgian Brewers. The BOB concept has been deployed across 17 EU member states.
- Rijschool Mercator (Vlaams-Brabant)minorPartner driving school in Vlaams-Brabant province for car, motorcycle, and truck driver's license training. Referenced on Vias Academy's website for learners seeking driving instruction.
- Merksemse Rijschool (Antwerpen)minorPartner driving school in Antwerpen province for car, motorcycle, and truck driver's license training. Referenced on Vias Academy's website for learners seeking driving instruction.
- Auto École Racb (Liège)minorPartner driving school in Liège province offering car driver's license training. Referenced on Vias Academy's website for learners seeking driving instruction. Note: Vias Academy only offers car driving courses in Liège province.
- Via SecuracoreVia Secura is closely connected to Vias Academy, with shared staff access to personal data, joint data processing, and coordinated service delivery. Via Secura handles driver improvement programs including the alcohol interlock program and the Driver Improvement program mandated under the Royal Decree of 26 November 2010. Vias Academy provides support services to Via Secura.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Vias academy competitors and assessment
Company assessmentDirect peers
- ROSPA (Royal Society for the Prevention of Accidents): UK road-safety charity delivering enterprise driver training, fleet safety programs, and road-safety consultancy. Directly comparable mission and product mix (workshops, e-learning, advanced driver training), with a similar institutional/charity-backed credibility model in a larger domestic market.
- Prévention Routière: France's primary road-safety association, delivering enterprise awareness programs, training, and consulting. Comparable mission-driven B2B/B2G training provider with strong governmental positioning.
- SWOV Institute for Road Safety Research: Dutch national road-safety research and knowledge institute. Comparable institutional reference role with adjacent training and advisory services for Dutch government and enterprises — useful structural analog in a neighboring market.
- Deutscher Verkehrssicherheitsrat (DVR): Germany's national road-safety council — the closest structural analog to Vias Institute/Academy. DVR coordinates nationwide road-safety campaigns (e.g., 'Runter vom Gas') and offers enterprise training; comparable national-reference role and B2B/government training portfolio.
- Kuratorium für Verkehrssicherheit (KfV): Austrian road-safety board providing research, training, and consulting to enterprises and government. Similar non-profit/reference-institution structure to Vias Institute and an analogous Austrian-market corporate training offering.
Broad incumbents
- TÜV SÜD: German testing/certification/inspection firm operating mobility and driver-safety training programs for enterprises. Comparable B2B safety training and certification offerings as part of a much broader industrial-services portfolio.
- Bureau Veritas: Global testing, inspection, and certification (TIC) company with HSE and mobility-related training services for enterprises. Larger, more diversified, but offers overlapping road-safety and fleet compliance training in Europe.
- Cegos Group: One of Europe's largest corporate training providers, offering safety, compliance, and behavioral training to enterprises. Direct overlap in B2B training delivery format, though Cegos is much broader and not specialized in road safety.
- DEKRA: Global testing, inspection, and certification company with a substantial driver-safety and fleet training division. Significantly larger and broader than Vias Academy, but overlaps in advanced driver training, vehicle control courses, and corporate safety services.
Regional players
- Road Safety Foundation UK: UK charity focused on road-safety infrastructure and behavioral programs; adjacent rather than direct competitor, but operates in a similar UK market with overlapping enterprise-facing programs and shared reference-institution role.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vias academy social profiles
Digital presenceVias academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vias academy leadership team
Management profileNumber of profiles
Profiles4 records
Vias academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vias academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vias academy
What does Vias academy do?
Vias Academy delivers road safety and mobility training and awareness services to Belgian enterprises, public sector bodies, and associations. Its portfolio includes interactive workshops, practical driving courses on tracks and simulators, eco-driving and defensive driving coaching, VR-based group training, e-learning modules, webinars, theatrical awareness animations, and infrastructure audits. Programs are delivered at the company's VR arenas and driving tracks or on-site at client locations, with custom pricing per program, per person, or per event.
Is Vias academy a public or private company?
Vias academy is a private company. It is classified as corporate owned and is currently operating.
When was Vias academy founded?
Vias academy was founded in -1. It employs 1 to 10 people.
Where is Vias academy based?
Vias academy is headquartered in Rotselaar, Belgium, in the Europe region.
How does Vias academy make money?
Three revenue lines are on record. Professional Training Services are the primary driver. The others are E-Learning Licenses and VR and Animation Event Rentals.
Who are Vias academy's main competitors?
Direct peers on record are ROSPA (Royal Society for the Prevention of Accidents), Prévention Routière, SWOV Institute for Road Safety Research, Deutscher Verkehrssicherheitsrat (DVR) and Kuratorium für Verkehrssicherheit (KfV). Broad incumbents are TÜV SÜD, Bureau Veritas, Cegos Group and DEKRA. Road Safety Foundation UK is listed as a regional player.
Does Vias academy have an API?
No public API is recorded for Vias academy.
What industry is Vias academy in?
Vias academy's product category is Road Safety and Mobility Training Services. Its primary akta.pro industry code is BPACANAM, Training Delivery Providers (In-Person, Virtual, Train-the-Trainer), with a secondary code of EDABAOAL, Onboarding Program Design, Enablement & Train-the-Trainer. Its NAICS code is 611430 and its SIC code is 8200.