Viborg Løn & HR - Dataløn og VISMA Lønpartner

What Viborg Løn & HR - Dataløn og VISMA Lønpartner does

Viborg Løn & HR is a privately held Danish payroll and HR service bureau headquartered in Viborg, Midtjylland, founded in 1999 and owned by CEO Magne Sandgaard. The firm delivers outsourced payroll processing, HR administration, and personnel legal advisory to small and medium-sized Danish businesses, using Dataløn as its primary platform alongside partnerships with VISMA (25-year strategic alliance, Scandinavia's largest payroll/HR system provider), Lessor, and various time-registration and ERP systems. Service lines include full payroll administration, partial payroll support, complete outsourcing, interim payroll consulting (lej en lønchef), HR and personnel legal advice from an in-house personalejurist, GDPR guidance, BPA-scheme administration, and time-registration services tied to the July 2024 Danish time-tracking law.

The firm's revenue model combines recurring subscription payroll administration, project-based HR and personnel legal advisory, and managed-services outsourcing, with pricing provided on a quote basis. Go-to-market is sales-led and direct — phone, email, and in-person at the Viborg office — supplemented by a content-marketing engine (blog, newsletter, Facebook, LinkedIn, Trustpilot) and a strong word-of-mouth component. The customer base is horizontal SMB across Denmark, with named references in retail (Kop & Kande) and agriculture/feed (Miljøfodor A/S). The Børsen Gazelle 2021 award recognized prior growth, and the team is intentionally small (~5 employees: CEO, HR lawyer, marketing assistant, payroll/bookkeeping assistant, and assistant), making delivery highly dependent on the founder.

There is no disclosed AI/ML capability, no proprietary technology beyond the configuration of partner platforms, no API, and no external funding. Strategic optionality is largely driven by ecosystem choices (VISMA vs. Lessor vs. DataLøn) and regulatory tailwinds (time-registration compliance) rather than product differentiation, and growth is constrained by the owner-led, single-office operating model.

Name

Viborg Løn & HR - Dataløn og VISMA Lønpartner

Legal name

Viborg Løn & HR

Website

https://viborgloen.dk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Viborg Løn & HR is a privately held Danish payroll and HR service bureau in Viborg, founded 1999, serving small and medium-sized businesses with outsourced payroll, HR administration, and personnel legal advisory using the Dataløn and VISMA platforms.

Ownership category

akta.pro rank

Product category

Payroll and HR Administration Services

NAICS

Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Professional Employer Organizations (561330)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll) (BPACAKAD)

akta.pro secondary industries

Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA), Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Global Payroll & Multi-Country Payroll Management (BPACAHAC)

Keywords

• Payroll outsourcing
• HR administration
• Personnel legal advice
• Time registration services
• Interim payroll consulting

Headquarters

HQ city

Viborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Payroll Administration Services: Core service providing complete payroll processing and administration for businesses. Customers provide employee salary information and the company handles all payroll processing, tax reporting, and compliance.
2. HR & Personnel Advisory Services: Personnel legal advisory services including employment law consultation, GDPR compliance, collective agreements, and rates guidance.
3. Outsourcing Services: Complete outsourcing of payroll and HR administration functions, including interim payroll consultant services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Viborg Løn & HR is a Danish payroll and HR service bureau that administers payroll and personnel records for businesses using the Dataløn, VISMA Lønpartner, and Lessor systems. Beyond pure wage processing, the firm provides HR/personnel administration, time registration, interim payroll support, personnel legal advice, and recruitment assistance as bundled outsourced services.

Product overview

Viborg Løn & HR operates primarily as a payroll and HR service bureau, with Dataløn serving as the core payroll software platform they use and resell. Their service portfolio is structured around Dataløn, supported by additional services including outsourcing of payroll and personnel administration, interim payroll consulting (Lej en lønchef), HR and personnel legal advice (personalejuridisk rådgivning), GDPR compliance support, time registration, payroll cost calculation, and BPA scheme administration. The company has a 25-year partnership with VISMA (Scandinavia's largest payroll & HR system provider) and also works with other leading payroll systems including Lessor and various time registration and ERP systems, enabling fully integrated and future-proofed software environments for their customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Payroll Administration (Lønadministrator) Outsourced Danish wage and payroll processing service using Dataløn, VISMA Lønpartner, and Lessor systems for businesses that do not run payroll in-house.
• HR / Personnel Administration (HR- og personaleadministration) Outsourced administration of HR and personnel records for Danish businesses, complementing the core payroll service.
• Time Registration (Tidsregistrering) Time tracking and registration service for client employees, integrated into the payroll workflow.
• Interim Payroll / Lønassistance Interim and temporary payroll support for businesses whose in-house payroll staff is on leave or otherwise unavailable.
• Personnel Legal Advice (Ansættelsesretlig rådgivning) Advice on Danish employment and personnel law, including contracts, terminations, and other HR-legal matters, delivered by the firm's HR lawyer.
• Recruitment Assistance (Rekruttering) Support to client companies in hiring and recruiting employees, offered alongside the firm's HR administration services.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• VISMAcoreTechnology or IntegrationStrategic partnership spanning 25 years with Scandinavia's largest provider of payroll and HR systems. As a VISMA payroll partner, Viborg Løn & HR offers innovative payroll solutions to customers.
• DataLøn (VISMA)coreTechnology or IntegrationPrimary payroll system platform used for customer payroll administration. The company specializes in DataLøn services and provides comprehensive support for this system.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Pento: European payroll automation platform expanding into the Nordics with API-first payroll for SMB and mid-market. A technology-led entrant pressuring traditional Danish payroll bureaus.
• Dinero: Danish cloud-based accounting and payroll SaaS platform targeting SMBs. Represents the digital-first competitive threat to Viborg Løn & HR's traditional service-led payroll model.
• Billy: Danish cloud accounting and payroll SaaS targeting micro and small businesses. A smaller, more digital alternative relevant to the lower end of Viborg Løn & HR's SMB customer base.

Broad incumbents

• Visma: Scandinavia's largest payroll and HR system provider and Viborg Løn & HR's longest-standing strategic partner. Visma competes both as the underlying software vendor and increasingly as a direct service provider, making it the most important broad incumbent in the Danish payroll market.
• Lessor: Danish payroll and HR systems provider that recently entered into a partnership with Viborg Løn & HR. Competes as both a platform vendor and indirectly as a service alternative to bureaus like Viborg Løn & HR.
• KMD: Major Danish IT and payroll-services provider with deep public-sector and large-enterprise footprint. Represents the upper-scale incumbent threat in payroll outsourcing within Denmark.
• DataLøn: Primary payroll software platform used by Viborg Løn & HR and operated under the VISMA umbrella. Relevant as the core technology foundation as well as an indirect competitor offering payroll-as-a-service to end customers.

Direct peers

• Bluegarden: Danish payroll and HR outsourcing bureau serving SMB and mid-market customers with a multi-system service model. Closest direct competitor in scale and service positioning within Denmark.
• Salary: Danish payroll and HR services company focused on SMBs, offering managed payroll with comparable service positioning. Closely overlaps with Viborg Løn & HR on target customer and value proposition.

Regional players

• Fortnox: Swedish SMB platform for accounting, payroll, and HR. A regional peer serving a similar SMB customer profile across the Nordics with a different but adjacent geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/viborgloen.dk
• LinkedInlinkedin.com/company/viborgloen-dataloen-visma-loenpartner

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viborg Løn & HR - Dataløn og VISMA Lønpartner