Equestrian Victoria
Equestrian Victoria is the official state governing body for equestrian sport in Victoria, Australia, serving competitive riders, affiliated clubs, coaches, and officials across ten disciplines through sanctioned competitions, membership programs, and digital event management platforms.
- Company typePrivate
- Founded-
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Equestrian Victoria does
Equestrian Victoria (EV) is the official state governing body for equestrian sport in Victoria, Australia, operating as a state branch of the national nonprofit Equestrian Australia. The organisation oversees ten disciplines — dressage, eventing, jumping, show horse, para-equestrian, driving, endurance, vaulting, reining, and interschool competition — serving competitive riders from grassroots interschool participants through elite high-performance athletes. Core services include sanctioned competition frameworks, squad and pathway development, coaching and officials accreditation, horse registration, insurance coverage, and integrity programs.
EV's digital infrastructure is built on two platforms: the JustGo Portal (a shared Equestrian Australia system for membership management, competition nominations, and licence processing) and EVArena (a dedicated major-events platform hosting event websites, ticketing, and the "Around the Stables" digital magazine). The technology stack is predominantly web-based and administered largely through shared national systems rather than proprietary in-house development.
The business model is a nonprofit, member-based revenue structure with five primary streams: annual individual and affiliate membership subscriptions, transaction-based competition entry fees, horse registration and transfer fees, coaching and education program revenue, and sponsorship plus grant funding. Named commercial sponsors include Petstock and PSI Sporthorses; grant funding is sourced from Sport Victoria and Racing Victoria Off The Track. Distribution runs through direct website enrolment, a network of affiliated clubs and pony clubs across the state, and event-driven registration via dedicated competition websites hosted on EVArena.
Equestrian Victoria firmographics
Firmographics- Name
- Equestrian Victoria
- Legal name
- Equestrian Australia (operating as Equestrian Victoria)
- Website
- https://vic.equestrian.org.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Equestrian Victoria is the official state governing body for equestrian sport in Victoria, Australia, serving competitive riders, affiliated clubs, coaches, and officials across ten disciplines through sanctioned competitions, membership programs, and digital event management platforms.
- Ownership category
- akta.pro rank
Equestrian Victoria industry classification
Industry- Product category
- Equestrian Sports Governance
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)
- akta.pro primary industry
- Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)
- akta.pro secondary industries
- Sport/Show Horse Training & Performance Programs (AFAEAGAF), Equestrian & Rodeo Facilities (MPAKAEAM)
Keywords
Where Equestrian Victoria is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Equestrian Victoria business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Subscriptions: Annual membership fees collected from individual riders, officials, coaches, and volunteers. Multiple tiers including full competition membership, club membership, and affiliate fees for clubs and pony clubs.
- Competition Entry Fees: Fees charged for participation in sanctioned competitions across all disciplines including dressage, eventing, jumping, show horse, endurance, driving, vaulting, and reining.
- Horse Registrations and Transfers: Fees for horse registration, ownership transfers, and competition licence issuance managed through the EV/EA system.
- Coaching and Education Programs: Revenue from coaching accreditation courses, education seminars, and coaching clinics for officials and coaches.
- Sponsorship and Grants: Sponsorship revenue from major sponsors including Petstock and PSI Sporthorses, and program grants from Sport Victoria and Racing Victoria Off The Track.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual competition membership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Equestrian Victoria product offering
Product offeringCore offering
Equestrian Victoria is the official state governing body for equestrian sport in Victoria, Australia, affiliated with Equestrian Australia and the FEI. It provides annual memberships, horse registration and competition licence services, sanctioning and hosting of competitions across Olympic, National, and FEI disciplines, coach and officials accreditation programs, squad and high-performance development pathways, and major state-level events. Operational delivery runs through the JustGo Portal (membership, nominations, licensing) and the EVArena major events platform.
Product overview
Equestrian Victoria operates as a state sports governing body managing a portfolio of sports programs and digital platforms. The core offerings include membership and competition licensing services through the JustGo Portal, event management via EVArena, and organized sports programs across Olympic, National, and FEI disciplines (Dressage, Eventing, Jumping, Show Horse, Driving, Endurance, Vaulting, Reining, Para-Equestrian, and Interschool). Additional services include coaching education, officials training, horse registration, and squad development programs.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Equestrian Victoria Awards (annual member-voted recognition awards)
- +1 more outcomes
Companies that use Equestrian Victoria
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Equestrian Victoria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Equestrian Victoria partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major sponsor.
- Equestrian AustraliacoreEquestrian Australia is the national governing body for equestrian sport in Australia. Equestrian Victoria operates as the official state branch of EA, implementing national rules, policies, and programs at the state level. EV links to the EA website for national discipline rules, coaching resources, and officials accreditation.
- Racing Victoria Off The TrackcoreRacing Victoria Off The Track program supports retired racehorses transitioning to equestrian sport. EV partners with this initiative to promote off-the-track horses for use in dressage, eventing, and show horse disciplines.
- Petstockmajor sponsorPetstock is a major sponsor of Equestrian Victoria, providing financial and marketing support for events and programs.
- PSI Sporthorsesmajor sponsorPSI Sporthorses is a major sponsor supporting Equestrian Victoria's events and competitions.
- EVArenacoreEVArena (evarena.org.au) is the major events platform used by Equestrian Victoria to host event websites, ticketing, and the Around the Stables digital magazine. EV has a dedicated EVArena major events section.
- Werribee Park National Equestrian Centre (WPNEC)coreThe Werribee Park National Equestrian Centre is a key venue partner for major equestrian events in Victoria. EV promotes WPNEC as a program partner on its homepage.
- All State Branches of Equestrian AustraliacoreEquestrian Victoria works collaboratively with NSW, SA, QLD, WA, NT, and TAS state branches as part of the unified Equestrian Australia network.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Equestrian Victoria competitors and assessment
Company assessmentRegional players
- British Equestrian: UK national governing body for equestrian sport; operates the same FEI-aligned discipline structure, member licensing, and pathway programs. Comparable international federation peer.
- US Equestrian Federation: US national governing body for equestrian sport with FEI affiliation and comparable member licensing, discipline committees, and event-sanctioning functions.
- Equestrian Canada: Canadian national equestrian federation administering FEI disciplines, athlete licensing, and competition pathways in a comparable structure to Equestrian Australia.
Others
- Sport Australia: Australian government sports agency that channels funding and policy oversight to national federations; relevant as the upstream grant/policy counterpart to EV's Sport Victoria relationship.
- Werribee Park National Equestrian Centre: Premier Victorian equestrian venue and named EV partner; comparable as a major-event hosting counterpart rather than a governing peer, but a key operational peer for venue delivery.
- Racing Victoria: State racing authority and Off The Track program partner; adjacent industry body in the broader equine sector with overlapping horse-welfare and post-racing retraining interests.
Emerging players
- Pony Club Australia: National grassroots equestrian club network focused on youth riders; overlaps with EV's pony club affiliates and interschool programs as a feeder/membership pipeline.
Direct peers
- Equestrian Australia: National parent body of Equestrian Victoria; operates the same governing, sanctioning, and membership functions at the federal level. Directly comparable as the apex federation in the same sport.
- Equestrian Queensland: Queensland state branch of Equestrian Australia providing equivalent discipline coverage and member services. A direct comparable state-federation peer.
- Equestrian NSW: Sibling state branch governing equestrian sport in NSW; offers the same membership, competition licensing, and discipline programs. Most structurally identical peer to Equestrian Victoria.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Equestrian Victoria social profiles
Digital presenceEquestrian Victoria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equestrian Victoria leadership team
Management profileNumber of profiles
Equestrian Victoria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equestrian Victoria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equestrian Victoria
What does Equestrian Victoria do?
Equestrian Victoria is the official state governing body for equestrian sport in Victoria, Australia, affiliated with Equestrian Australia and the FEI. It provides annual memberships, horse registration and competition licence services, sanctioning and hosting of competitions across Olympic, National, and FEI disciplines, coach and officials accreditation programs, squad and high-performance development pathways, and major state-level events. Operational delivery runs through the JustGo Portal (membership, nominations, licensing) and the EVArena major events platform.
Is Equestrian Victoria a public or private company?
Equestrian Victoria is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Equestrian Victoria founded?
Equestrian Victoria was founded in -1. It employs 11 to 50 people.
Where is Equestrian Victoria based?
Equestrian Victoria is headquartered in Melbourne, Australia, in the Oceania region.
How does Equestrian Victoria make money?
Five revenue lines are on record. Membership Subscriptions are the primary driver. The others are competition Entry Fees, horse Registrations and Transfers, coaching and Education Programs and sponsorship and Grants.
Who are Equestrian Victoria's main competitors?
Regional players on record are British Equestrian, US Equestrian Federation and Equestrian Canada. Others are Sport Australia, Werribee Park National Equestrian Centre and Racing Victoria. Pony Club Australia is listed as an emerging player. Direct peers are Equestrian Australia, Equestrian Queensland and Equestrian NSW.
Does Equestrian Victoria have an API?
No public API is recorded for Equestrian Victoria.
What industry is Equestrian Victoria in?
Equestrian Victoria's product category is Equestrian Sports Governance. Its primary akta.pro industry code is MPAKABAG, Equestrian Teams & Stables (Racing/Show Jumping/Eventing), with a secondary code of AFAEAGAF, Sport/Show Horse Training & Performance Programs. Its NAICS code is 71121 and its SIC code is 7997.